RC 11 Woodleaf Ave - Cristina Lahlouh
Hi Cristina,
I have prepared this report of relevant properties to keep you informed about the current real estate market around you along with an estimated equity value of your home you can use for estate planning purposes or as a current market value should you be considering selling your home in the next quarter.
By reviewing this report, you will be able to see how the value of your home has changed.
I will call you to answer any of your questions pertaining to this report and discuss where the market is heading.
Cheers,
Jackie Schoelerman jackie@schoelerman.com 650-855-9700 | CalRE # 01092400
O UR P RICING S TRATEGY S CHOELERMAN . COM
11 Woodleaf Ave, Redwood City, CA 94061-1823, San Mateo County APN: 068-371-060 CLIP: 8517629021
MLS Beds 4 MLS Sq Ft 4,540
MLS Full Baths 3
MLS Half Baths 1
MLS Sale Price $14,000
MLS Sale Date 02/03/2020
Lot Sq Ft 14,000
MLS Yr Built 1982
Type SFR
OWNER INFORMATION Owner Name Tax Billing Address Tax Billing City & State
Lahlouh Cristina 1001 Sloat Blvd San Francisco, CA
1345
Tax Billing Zip+4 Owner Occupied Owner Name 2
No
94132
Tax Billing Zip
LOCATION INFORMATION School District Community College District Elementary School District
Sequoia Un
C024
Property Carrier Route
San Mateo Junior
RH0020
Zoning
Redwood City
Map Page/Grid
Bay-Front
335
Location Influence
Market Area
6111.00
Census Tract Tract Number
Parcel Comments
No
Within 250 Feet of Multiple Flood Z one
TAX INFORMATION APN
068-371-060
009001
Tax Area
Alt APN
Tax Appraisal Area
A
Exemption(s) % Improved
Block ID
57%
6
Lot Number
LOT 6 BLK A WOODHILL ESTATE S RSM 100/8-9
Legal Description
ASSESSMENT & TAX Assessment Year Assessed Value - Total Assessed Value - Land Assessed Value - Improved
2023
2022
2021
$1,646,434
$1,614,153
$1,582,505
$707,343 $939,091
$693,474 $920,679
$679,877 $902,628
Market Value - Total Market Value - Land
Market Value - Improved YOY Assessed Change ($) YOY Assessed Change (%)
$32,281
$31,648
2%
2%
Exempt Building Value Exempt Land Value Exempt Total Value
Tax Year
Total Tax $17,334 $18,576 $19,441
Change ($)
Change (%)
2021 2022 2023
$1,242
7.16% 4.66%
$865
Special Assessment
Tax Amount
CHARACTERISTICS Land Use - CoreLogic Land Use - County
SFR
Condo Amenities
1 Family Residence
Central
Heat Type
Yes
Lot Frontage
Cooling Type
Lot Depth Lot Acres Lot Area Lot Shape
Porch
0.3214 14,000
Patio
Patio Type
Basement Garage
Parking Type
3
Garage Capacity No. Parking Spaces
MLS: 3
Style
1982
710
Year Built
Garage Sq Ft
Effective Year Built
Roof Type
Tax: 5,250 MLS: 4,540
Wood Shake
Gross Area
Roof Material
Property Details Courtesy of Jackie Schoelerman, MLS Listings
Generated on: 02/22/24
Page 1/3
The data within this report is compiled by CoreLogic from public and private sources. The data is deemed reliable, but is not guaranteed. The accuracy of the data contained herein can be independently verified by the recipient of this report with the applicable county or municipality.
4,540 4,540 2,700 1,640
Building Sq Ft
Roof Frame Foundation Roof Shape Construction
Raised
Above Gnd Sq Ft Ground Floor Area
2nd Floor Area
2
Wood
Stories
Exterior
710
Basement Sq Feet Basement Type
Floor Cover
Unfinished
Pool & Jacuzzi
Pool
10
Laundry Room, Patio
Total Rooms
Other Impvs Equipment
4 4 3 1 3
Disposal, Range Hood, Compactor , Microwave
Bedrooms
Total Baths
Total Units
Public
MLS Total Baths
Water Sewer
Public Service
Full Baths Half Baths Fireplaces
Good Good
Condition
Quality
LAST MARKET SALE & SALES HISTORY Recording Date
08/04/1989
Deed (Reg)
Deed Type
Tax: 07/1989 MLS: 02/03/2020
Lahlouh Cristina
Settle Date Sale Price
Owner Name Owner Name 2
$396,000
$87.22 102105
Manzanares Jerry & Julia
Price Per Square Feet Document Number
Seller
Recording Date
11/15/2021
02/01/2012
02/01/2012
02/01/2012
04/25/2002
Sale Price Nominal
Y
Y
Y
Y
Y
Lahlouh Cristina
Lahlouh Fadi
Lahlouh Cristina
Lahlouh Cristina Trust
Lahlouh Fadi & Cristin a Trust
Buyer Name
Lahlouh Cristina
Buyer Name 2
Lahlouh Fadi & Cristin a
Lahlouh F & C Living T rust
Lahlouh Fadi
Lahlouh Cristina
Lahlouh Fadi & Cristin a
Seller Name
158846
13575
13574
13573
80672
Document Number
Grant Deed
Grant Deed
Grant Deed
Trustee's Deed(Transfe r)
Grant Deed
Document Type
Recording Date
03/20/2002
Sale Price Nominal
Y
Lahlouh Fadi & Cristina
Buyer Name
Lahlouh Cristina
Buyer Name 2
Lahlouh Fadi & C Trust
Seller Name
53306
Document Number
Quit Claim Deed
Document Type
MORTGAGE HISTORY Mortgage Date
06/23/2022 $2,100,000 Newfi Lndg
11/03/2017 $1,480,000
06/28/2004
10/10/2002
03/11/1999
$640,000
$196,000
$773,500
Mortgage Amount
Jp Morgan Chase Bk N a
Washington Mutual Bk Fa
Wells Fargo Bk
Norwest Mtg Inc
Mortgage Lender
Conventional
Conventional
Conventional
Conventional
Conventional
Mortgage Code
Refi
Refi
Refi
Refi
Refi
Mortgage Type
Mortgage Date
12/04/1997
08/19/1996
08/01/1995
$181,000
$50,000
$680,000
Mortgage Amount
Wells Fargo Bk Conventional
Bank Of America
First Interstate Bk/Ca
Mortgage Lender
Conventional
Conventional
Mortgage Code
Refi
Refi
Refi
Mortgage Type
Property Details Courtesy of Jackie Schoelerman, MLS Listings
Generated on: 02/22/24
Page 2/3
The data within this report is compiled by CoreLogic from public and private sources. The data is deemed reliable, but is not guaranteed. The accuracy of the data contained herein can be independently verified by the recipient of this report with the applicable county or municipality.
PROPERTY MAP
*Lot Dimensions are Estimated
Property Details Courtesy of Jackie Schoelerman, MLS Listings
Generated on: 02/22/24
Page 3/3
The data within this report is compiled by CoreLogic from public and private sources. The data is deemed reliable, but is not guaranteed. The accuracy of the data contained herein can be independently verified by the recipient of this report with the applicable county or municipality.
CMA Map Layout This page displays the Map for the CMA Subject and your comparables.
11 Woodleaf Avenue
1 107 Wika Ranch 2 1080 Lakeview WAY 3 3965 Lonesome Pine RD 4 41 Woodhill DR 5 951 Wilmington WAY
Summary of Comparable Listings This page summarizes the comparable listings contained in this market analysis.
Sold listings
Address
Bd
Ba (F) Ba (P)
Sqft
Lot
Age
Date
DOM
Sale $
S$/SqFt
11 Woodleaf
14,000 (sf) 21,257 (sf) 13,982 (sf) 13,530 (sf) 12,900 (sf) 12,632 (sf) 14,860 (sf)
4 3
1 1 1 0 1 0
4,540 4,041 2,620 2,350 3,000 2,920 2,986
42
107 Wika Ranch
02/27/2024 10/31/2023 01/09/2024 12/04/2023 02/01/2024
$4,500,000 $2,680,000 $2,400,000 $3,950,000 $3,950,000 $3,496,000
4 4 4 4 5 4
4 2 3 2 4
$1,114 $1,023 $1,021 $1,317 $1,353 $1,165
1
25
1080 Lakeview Way
44 54 38 17 31
0
3965 Lonesome Pine Road
12
41 Woodhill Drive 951 Wilmington Way
8 4
3 1
10
$3,950,000 Median: $3,496,000 Average:
Cross Property Summary Report
Summary Statistics
High
Low
Average
Median
List Price: Sold Price:
$4,500,000
$2,400,000
$3,496,000
$3,950,000
Residential Sold
MLS # Address
Bd Ba (F)
Ba (P)
Age
List Price SqFt L$/SqFt
Apx Lot 21,257 (sf) 13,982 (sf) 13,530 (sf) 12,900 (sf) 12,632 (sf) 14,860 (sf) 14,860 (sf)
DOM Sale Price S$/SqFt
ML81951898 ML81946679 ML81948941 ML81946636 ML81951798
107 Wika Ranch 1080 Lakeview
4 4 4 4 5
4 2 3 2 4
1 1 0 1 0
1
$4,795,000 $2,680,000 $2,499,000 $3,688,888 $3,850,000 $3,502,578 $3,502,578
4,041 $1,186.59 2,620 $1,022.90 2,350 $1,063.40 3,000 $1,229.63 2,920 $1,318.49 2,986 $1,164.20 2,986 $1,164.20
25
$4,500,000 $2,680,000 $2,400,000 $3,950,000 $3,950,000 $3,496,000 $3,496,000
$1,113.59 $1,022.90 $1,021.28 $1,316.67 $1,352.74 $1,165.43 $1,165.43
44 54 38 17
0
3965 Lonesome Pine
12
41 Woodhill
8 4
951 Wilmington
10 10
Average:
Total Average:
Full Summary of Compared Listings This report summarizes the comparable listings contained in this market analysis.
Subject Property 11 Woodleaf Avenue MLS# Status Prop Type
Details 107 Wika Ranch ML81951898 Sold
Details 1080 Lakeview Way ML81946679 Sold
Residential $4,795,000 01/19/2024 $4,500,000 2/27/2024 Redwood City Farm Hills Estates Etc. 4 4/1 4,041 21,257 (sf) Redwood City Elementary Sequoia Union High 1 Attached Garage
Residential $2,680,000 10/31/2023 $2,680,000 10/31/2023 Redwood City Farm Hills Estates Etc. 4 2/1 2,620 13,982 (sf) Redwood City Elementary Sequoia Union High 44 Attached Garage
Residential
List Price List Date Sold Price Sold Date City
Redwood City
Farm Hills Estates Etc.
Area Beds
4
3/1
Baths (F/P)
4540
Apx Sqft Apx Lot
14,000 (sf) Elem District Redwood City Elementary HS District Sequoia Union High Age 42 Garage 3 car garage
Family Room
Family Room
3
Fireplace
Central AC No 25
Central AC Yes 0
A/C
Cooling Pool DOM Remarks:
Welcome to the final home in the Wika Ranch collection. This mid-century modern luxury home offers simple elegance with design amenities for today's discerning homeowner. The main level of the home delivers a formal living room and formal dining room that afford a welcoming atmosphere with unique architectural design elements. The adjacent kitchen with walk-in pantry and adjoining great room, flooded with natural light, foster an environment for gatherings of family and friends to soak up the joys of the Emerald Hills lifestyle.
A contemporary one-story living, nestled in a serene cul-de-sac. The spacious foyer, enriched by large windows, ushers you into a grand living room characterized by a majestic vaulted ceiling. The adjacent dining room ensures every meal is accompanied by a generous infusion of natural light. Indulge your culinary passions in the modern kitchen, complete with sleek white cabinetry, pristine quartz countertops, a gas stove, and a high-end sub-zero refrigerator. A cozy breakfast nook awaits your morning routines. The family room, accentuated by a
Full Summary of Compared Listings This report summarizes the comparable listings contained in this market analysis.
Subject Property 11 Woodleaf Avenue MLS# Status Prop Type
Details 3965 Lonesome Pine Road ML81948941 Sold Residential $2,499,000 12/01/2023 $2,400,000 1/9/2024 Redwood City Farm Hills Estates Etc. 4 3/0 2,350 13,530 (sf) Redwood City Elementary Sequoia Union High 54 Attached Garage
Details 41 Woodhill Drive ML81946636 Sold
Residential $3,688,888 11/06/2023 $3,950,000 12/4/2023 Redwood City Farm Hills Estates Etc. 4 2/1 3,000 12,900 (sf) Redwood City Elementary Sequoia Union High 38 Attached Garage, Uncovered Parking Family Room, Gas Log, Gas Starter, Living Room Central AC No 8 41 Woodhill Drive sits majestically on a flat 12,900 SF lot. Revel in the jaw-droppingly outdoor space that overlooks an open reserve & features a gourmet kitchen, covered dining area, a firepit area, & private putting green. Beautiful all hours of the day, especially dreamy at sunset. Entertaining is a breeze, visitors may never want to leave! Inside, find sophisticated updates in the enviable 1-level floorplan. Vaulted ceilings, arched entry ways & light-filled skylights + architectural interest throughout. Sliding glass doors along the back of the home
Residential
List Price List Date Sold Price Sold Date City
Redwood City
Farm Hills Estates Etc.
Area Beds
4
3/1
Baths (F/P)
4540
Apx Sqft Apx Lot
14,000 (sf) Elem District Redwood City Elementary HS District Sequoia Union High Age 42 Garage 3 car garage
Family Room, Gas Log
3
Fireplace
None Pool - Heated, Pool - In Ground, Pool/Spa Combo 12
A/C
Cooling Pool DOM Remarks:
Discover the allure of this split-level home in Farm Hill Estates. With 2350 square feet of living space on a 13,530 square foot lot, this residence offers four bedrooms and three full baths. The living room with a vaulted ceiling provides stunning views of the bay and city lights, while the formal dining area flows into the eat-in kitchen with granite counters and a central island. The lower level features an expansive family room with a gas fireplace, a bedroom, and a full bath, ideal for guest privacy. Home upgrades include double pane windows and newer
Full Summary of Compared Listings This report summarizes the comparable listings contained in this market analysis.
Subject Property 11 Woodleaf Avenue MLS# Status Prop Type
Details 951 Wilmington Way ML81951798 Sold
Residential $3,850,000 01/18/2024 $3,950,000 2/1/2024 Redwood City Farm Hills Estates Etc. 5 4/0 2,920 12,632 (sf) Redwood City Elementary Sequoia Union High 17
Residential
List Price List Date Sold Price Sold Date City
Redwood City
Farm Hills Estates Etc.
Area Beds
4
3/1
Baths (F/P)
4540
Apx Sqft Apx Lot
14,000 (sf) Elem District Redwood City Elementary HS District Sequoia Union High Age 42 Garage 3 car garage
Attached Garage, Enclosed, Gate/Door Opener, Parking Area, Tandem Parking, Family Room, Gas Burning, Living Room
3
Fireplace
Central AC No 4
A/C
Cooling Pool DOM Remarks:
A 5 bedroom gem in the heart of Emerald Hills in excellent condition. A lovely park-like setting on a fully useable .29 acre with a welcoming porch and front yard featuring a fabulous fountain.Open floorplan,1 bedroom and bath downstairs, 4 bedrooms upstairs. High ceilings, crown molding, Anderson windows throughout. The living room gas fireplace has a beautiful traditional mantel, beautiful 8 ft. tall French doors, dining room accomodates a large table. Well lit kitchen with Thermador range double oven & refrigerator, Kitchen Aid appliances and
List Price and Sale Price This graph illustrates the list price, along with sale price in Sold listings.
List Price Sale Price
Price Graph
5000K
4000K
3000K
2000K
Price
1000K
0K
107 Wika Ranch
41 Woodhill Drive
1080 Lakeview Way
951 Wilmington Way
3965 Lonesome Pine Road
$3,502,578 $3,688,888
$3,496,000 $3,950,000 Median Sold Price: Average Sold Price:
Average List Price: Median List Price:
Number of Days On Market This graph illustrates the number of days on market for the listings in this analysis.
Days On Market
28
24
20
16
12
Days On Market
8
4
0
1080 Lakeview Way
951 Wilmington Way
3965 Lonesome Pine Road
107 Wika Ranch
41 Woodhill Drive
Prepared for: Cristina Lahlouh Prepared by: Jackie Schoelerman Representing: Coldwell Banker Realty
Property Address 11 Woodleaf Ave Redwood City, CA
Prepared on: 4/4/2024
Seller's Preliminary Estimated Statement
Item
Debit
Credit
Sales Price
$4,291,387.00
Homeowner's Policy of Title Insurance (Total: $5,500.00 as of 10/23/2023)
$0.00
Escrow Fee** (as of 10/23/2023) Outside Notary Fee* (Est. Total: $200.00)
$100.00
Recording Fees* (Est. Total: $110.00)
$0.00
Recording Service Fee (Total: $25.00)
$0.00
County Transfer Tax (Total: $4,720.65)
$4,720.65
Due to Seller (est.)
$4,286,566.35
Note: **Please contact an Old Republic Title Company Sales Representative for an escrow rate quote.
*These are ESTIMATED fees. Actual fees may vary in each state, county and office. Please contact your Old Republic Title Company escrow officer for more precise figures. Amounts shown as "totals" above may differ from the actual amounts debited on this Netsheet due to customary buyer/seller splits in the subject property County or due to any of the applicable amounts above that you may have altered from the defaulted customary buyer/seller splits. Please contact your escrow officer for additional information. The figures reflected in this Preliminary Estimated Statement are PRELIMINARY ESTIMATED FEES based upon information you have entered. Actual fees may vary for each transaction depending upon loan type and terms, any applicable discount rates, local governmental charges and any additional services required for your transaction. A more accurate statement will be made in the "Estimated Closing Statement" furnished by our escrow officer after we have received the loan documents. The exact total of all fees and costs will be reflected in the final closing statement.
O UR P ROCESS / S ELLING Y OUR H OME S CHOELERMAN . COM
#1 in California
Phase One: Discovery
Defining AWin
- Outlining your objectives
- What is your motivation?
- What is your ideal moving date?
- Where are you moving?
- What is most important to you?
Knowing The Market
- Market Dynamics: Macro v. Micro
- Market Forces: Supply v. Demand
- The Numbers: Where is the market going?
- Analysis of actives, pendings, solds
The Strategic Plan
- Outline features and benefits
- Determining your key differentiators
- Establish target market and buyer profile
- Our buyer attraction strategy
Jackie Schoelerman | 650-855-9700 | www.schoelerman.com
#1 in California
Phase Two: Pre-Launch
Listing Details
- Complete documentation & agreements
Discuss property improvements
-
Our staging strategy
-
Photography and media
-
Working backwards from launch
-
Preparing for Launch
Property launch materials
-
Traditional advertising
-
Our digital plan
-
Social media strategy
-
The Kingston Lane advantage
-
Open house strategy
-
- Direct mail and community approach
Jackie Schoelerman | 650-855-9700 | www.schoelerman.com
#1 in California
Phase Three: Launch
Introducing The Property
- Launching the marketing plan
- Identifying your potential buyer
- Showing the property
- Monitor interest and feedback
- Weekly reports, updates, & strategy
- Adapting to changes in the market place
The Negotiation Process
- Collect written offers
- Deep offer analysis
- Strategically respond to offers
- Negotiate to optimize price and terms
- Our multiple offer process
- Back up strategies
Jackie Schoelerman | 650-855-9700 | www.schoelerman.com
#1 in California
Phase Four: Closing
The Closing Process
Execute the contracts
-
Complete disclosures
-
The contingency periods
-
Fulfill duties & responsibilities
-
Closing
Transitioning from the property
-
Final documentation
-
The final 10 days
-
Closing and celebration
-
Working Together Again
Following up & keeping in touch
-
- Second homes & investment properties
Providing resources
-
Feedback, testimonials, & referrals
-
Our raving fan process
-
Jackie Schoelerman | 650-855-9700 | www.schoelerman.com
W HO Y OU W ORK WITH M ATTERS S CHOELERMAN . COM
#1 in California
Schoelerman Profiles Representing Sellers, Buyers, and Investors throughout Silicon Valley
Jackie Schoelerman - Real Estate Broker I am a top producing Real Estate Broker . I hold both a degree in Architecture and a degree in Business Finance. With my uncanny knowledge of the local market, my winning negotiating skills, and my high level of ethical standards, I am well recognized as a leader in my field. My personal goal is to exceed the expectations of every one of my clients. Outside of work, I take great pleasure in hiking, traveling, and spending time with Richard and my family. I make a concerted effort to give back to my community, both by active participation in local events, and by volunteering and giving my time to charitable organizations and endeavors. Richard Schoelerman - Real Estate Broker I my a seasoned Real Estate Broker , Architect , and General Contractor . I hold a Master Degree in Architecture. This expertise in architecture, construction, and real estate allow me to bring an inspiring level of proven know-how to help guide my clients towards the visualization and true potential of their dream home. During my free time, I enjoy weekly hikes to the area open space reserves and parks with Jackie. I regularly gives back to the community by actively participating in the Palo Alto University Rotary Club of which I am a Past President and a Past Assistant Governor in Rotary District 5170. I also like to model HO trains and scenery.
Jackie Schoelerman | 650-855-9700 | www.schoelerman.com
#1 in California
Global Connections – Power in Numbers
The Coldwell Banker brand is a true global force, with the power to showcase exceptional properties and reach affluent buyers around the world and in dozens of languages.
Jackie Schoelerman | 650-855-9700 | www.schoelerman.com
#1 in California
Every Home has a Story – Let us tell Yours.
We have helped hundreds of families just like yours maximize their real estate position. We Sell 1 Home Every 15 Days We sell Our Clients listings an average of 11% OVER asking price and Go into contract in an average of 10 days
Jackie Schoelerman | 650-855-9700 | www.schoelerman.com
#1 in California
Jackie Schoelerman | 650-855-9700 | www.schoelerman.com
Seller Stories Cl i ck the image to watch video
Pattie Barco
Lina and Robert Arseneault
Sharon and Kelly Kehler
Christina Van Zandt
Leigh Soutter
Jeff Sasaki
Jackie Schoelerman | 650-855-9700 | www.schoelerman.com
#1 in California
Rating and Reviews Real Reviews and Social Proof of our Success – ( 75 ) 5 Star Reviews
Highly likely to recommend | 5.0 Sold a Single Family home in Palo Alto, CA
Highly likely to recommend | 5.0 Bought a Single Family home in Palo Alto, CA
Jackie Schoelerman | 650-855-9700 | www.schoelerman.com
#1 in California
Rating and Reviews Real Reviews and Social Proof of our Success – ( 75 ) 5 Star Reviews
Highly likely to recommend | 5.0 Bought a Single Family home in Palo Alto, CA
Highly likely to recommend | 5.0 Sold a Single Family home in Palo Alto, CA
Highly likely to recommend | 5.0 Sold a Single Family home in Palo Alto, CA
Jackie Schoelerman | 650-855-9700 | www.schoelerman.com
B LUEPRINT FOR S UCCESS S CHOELERMAN . COM
#1 in California
Strategy and Launch Planning Our Pre-Launch process actively markets your right from the beginning.
Jackie Schoelerman | 650-855-9700 | www.schoelerman.com
#1 in California
Jackie Schoelerman | 650-855-9700 | www.schoelerman.com
Pre-Launch Digital Marketing
Our digital marketing includes using our custom countdown clock to advertise on FaceBook, Instagram, LinkedIn, and Google to capture buyers interested in your home
Jackie Schoelerman | 650-855-9700 | www.schoelerman.com
#1 in California
Custom Property Webpage
Jackie Schoelerman | 650-855-9700 | www.schoelerman.com
#1 in California
Targeted Facebook Marketing
Jackie Schoelerman | 650-855-9700 | www.schoelerman.com
#1 in California
Jackie,
Your results are in! See below for your report.
- The Social Media Team @ Kingston Lane
41948 Impressions
Impressions are the total number of views your ad achieved.
127 Leads
Leads are the total number of submissions your ad form received.
8.96 Cost Per Lead
Cost per lead is the amount spent for each lead.
Jackie Schoelerman | 650-855-9700 | www.schoelerman.com
#1 in California
Personally Contacting
Active Marketing is personally contacting 25, 50, 100 qualified Buyers and the Agents who control the Buyers per day to get the word out about your home.
Jackie Schoelerman | 650-855-9700 | www.schoelerman.com
#1 in California
Broker to Broker Networking
Jackie Schoelerman | 650-855-9700 | www.schoelerman.com
#1 in California
Expansive Online Syndication
Finding a discerning buyer for a one-of-a-kind property takes ingenuity – and an expert command of today’s online arena. The Coldwell Banker Global Luxury program has mastered the art of digital marketing, ensuring your property is seen by the widest possible audience of qualified buyers; in fact, your home can be showcased on up to 900 websites worldwide.
Coldwellbanker.com automatically syndicated listing to hundreds of Web partners, including the most visited real estate websites like Fang, Rightmove and 99acres.
Jackie Schoelerman | 650-855-9700 | www.schoelerman.com
#1 in California
Jackie Schoelerman | 650-855-9700 | www.schoelerman.com
Actively Marketing Your Home
Active Marketing is personally contacting 25, 50, 100 qualified Buyers and the Agents who control the Buyers per day. Active Marketing is door knocking the neighborhood so the neighbors can spread the word to their friends, family and coworkers about the opportunity to live in your neighborhood.
Jackie Schoelerman | 650-855-9700 | www.schoelerman.com
#1 in California
Professional Photography
We have a professional photographer on our team that specializes in bringing out the great features of your home through photo and video. What are the key characteristics of your home that we should be featuring?
Jackie Schoelerman | 650-855-9700 | www.schoelerman.com
#1 in California
Home Staging
The better the home shows, the more value a buyer sees, so we have a professional stager that will come in, assess the appeal of your home to buyers and will make any recommendation to increase interest. In fact, staged homes sell 79% faster and sell for 17% more than a non-staged home.
Jackie Schoelerman | 650-855-9700 | www.schoelerman.com
#1 in California
Real Estate Timing Analysis What is the realistic timing to get your home SOLD.
Days
Total Days
1
1
Sign Listing Agreement
Home Preparation / Inspections / Photography / Staging / Marketing Material Prepartation: (14 to 30 days)
21
22
15
37
Average Days on Market - Offer Accepted: (14 to 45 days)
30
67
Escrow Time / Closing Date: (7 to 45 days)
67
Deed Recording Date / Keys to new Owner
Jackie Schoelerman | 650-855-9700 | www.schoelerman.com
#1 in California
Marketing Calendar – Sample Form
Example
Activity Calendar
Mon, Jan 04
Tue, Jan 05
Wed, Jan 06
Thu, Jan 07
Fri, Jan 08
Sat, Jan 09
Sun, Jan 10
Listing Agreement
PRE - LAUNCH Prep Home
Painting
Carpet
combo lockbox
Pre-Launch Marketing
vendor estimates
Mon, Jan 11
Tue, Jan 12
Wed, Jan 13
Thu, Jan 14
Fri, Jan 15
Sat, Jan 16
Sun, Jan 17
House Cleaning
Photography
inspections
Pre Launch Marketing
Mon, Jan 18
Tue, Jan 19
Wed, Jan 20
Thu, Jan 21
Fri, Jan 22
Sat, Jan 23
Sun, Jan 24
yard sign
LAUNCH On Market
BROKER TOUR Virtual
OPEN HOUSE Virtual
OPEN HOUSE Virtual
supra lockbox
Pre Launch Marketing
Launch Marketing
Mon, Jan 25
Tue, Jan 26
Wed, Jan 27
Thu, Jan 28
Fri, Jan 29
Sat, Jan 30
Sun, Jan 31
Launch Period
Launch Period
OPEN HOUSE Virtual
OPEN HOUSE Virtual
Holiday
Launch Period
Launch Marketing
Mon, Feb 01
Tue, Feb 02
Wed, Feb 03
Thu, Feb 04
Fri, Feb 05
Sat, Feb 06
Sun, Feb 07
Ratified Contract
Close of Escrow
Escrow Period Escrow Period Escrow Period
OFFERS (if any)
ESCROW PERIOD
Jackie Schoelerman | 650-855-9700 | www.schoelerman.com
#1 in California
Sample Form
Weekly Activity Report
Jan 21, 21
property address
Showing Remarks or Comments
1 area for weekly feedback from buyers and realtors
Weekly Activity Report
YTD
MLS Start Date
Jan 09, 21
Current Days on the Market
12
Homes currently on the market for sale
47 30
Homes under contract
Homes sold
7
Average days market
29
Disclosures viewed online Disclosures downloaded Number of offers submitted
332
63 16
Number of virtual open houses held Number of virtual broker tours held
4 1
Families at virtual open house
30 30
Realtors at virtual open house and broker tour
Advertising Activity Online Views
6,313
Property Postcards sent
536
Nextdoor post to the neighborhood
36,258
Virtual open house ad views
890
Newsletter email sent featuring home
6,232
Jackie Schoelerman | 650-855-9700 | www.schoelerman.com
#1 in California
Strategic Partners Inspection / Vendor Estimates – Sample Form
Property Address Work Description Inspection Estimates Property Inspection
Vendors
Quote
Inspector Name and Address
Termite Inspection
Inspector Name and Address
Roof Inspection
Inspector Name and Address
Chimney Inspection
Inspector Name and Address
Environmental Report
Inspector Name and Address
Vendor Estimates House Cleaning
Vendor Name and Address
windows carpet blinds
Staging / Design
Vendor Name and Address
design, first month rental
Landscaping
Vendor Name and Address
cleanup
Handyman
Vendor Name and Address
smoke and carbine detectors material smoke and carbine detectors labor
Total
0
Jackie Schoelerman | 650-855-9700 | www.schoelerman.com
#1 in California
Jackie Schoelerman | 650-855-9700 | www.schoelerman.com
#1 in California
The Art of Making it Look Effortless
Our job is to get your home SOLD while taking the stress off your shoulders and walking you through the complicated selling process.
This is what most people think of the real estate process.
X
X
START
END
But, in most cases, this is Reality.
X
X
START
END
It takes years of experience to navigate the twists and turns of the real estate process. We have for decades specialized in selling homes and getting those tough deals to the closing table. Let us put those years of experience to work for YOU!
“Because, Who You Work with Matters” Let’s Get Started
Jackie Schoelerman | 650-855-9700 | www.schoelerman.com
#1 in California
Let’s Get Started
Jackie Schoelerman | 650-855-9700 | www.schoelerman.com
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