PA 706 Ramona St - Karen White

Hi Karen,

I have prepared this report of relevant properties to keep you informed about the current real estate market around you along with an estimated equity value of your home you can use for estate planning purposes or as a current market value should you be considering selling your home in the next quarter.

By reviewing this report, you will be able to see how the value of your home has changed.

I will call you to answer any of your questions pertaining to this report and discuss where the market is heading.

Cheers,

Jackie Schoelerman jackie@schoelerman.com 650-855-9700 | CalRE # 01092400

O UR P RICING S TRATEGY S CHOELERMAN . COM

706 Ramona St, Palo Alto, CA 94301-2547, Santa Clara County APN: 120-51-015 CLIP: 3720887994

Beds 2

Full Baths 1 Lot Sq Ft N/A

Half Baths 1

Sale Price $285,000

Sale Date 06/1991

Bldg Sq Ft 1,091

Yr Built 1978

Type CONDO

OWNER INFORMATION Owner Name Tax Billing Address Tax Billing City & State

White Karen L (Te) 706 Ramona St

2547

Tax Billing Zip+4 Owner Occupied Owner Name 2

Yes

Palo Alto, CA

94301

Tax Billing Zip

LOCATION INFORMATION School District Community College District Elementary School District

Palo Alto Foothill

C006

Property Carrier Route

PC

Zoning

Map Page/Grid

242

Location Influence

Market Area

5113.01

Census Tract Tract Number

Parcel Comments

5997

No

Within 250 Feet of Multiple Flood Z one

TAX INFORMATION APN

120-51-015

06001

Tax Area

Alt APN

Tax Appraisal Area

Homeowner

Exemption(s) % Improved

Block ID

54%

1

Lot Number

TRACT 5997 BOOK 399 PAGE 28 P AGE 30

Legal Description

ASSESSMENT & TAX Assessment Year Assessed Value - Total Assessed Value - Land Assessed Value - Improved

2023

2022

2021

$484,382 $220,945 $263,437

$474,885 $216,613 $258,272

$465,574 $212,366 $253,208

Market Value - Total Market Value - Land

Market Value - Improved YOY Assessed Change ($) YOY Assessed Change (%)

$9,497

$9,311

2%

2%

Exempt Building Value Exempt Land Value Exempt Total Value

Tax Year

Total Tax

Change ($)

Change (%)

$5,542 $5,655 $5,722

2021 2022 2023

$113

2.04% 1.18%

$67

Special Assessment Scco Vector Contro Mosquito Asmt #2 Sfbra Measure Aa Scvwd Flood Contr

Tax Amount

$5.08 $5.56

$12.00 $26.56 $37.22 $86.42

Safe Clean Water

Total Of Special Assessments

CHARACTERISTICS Land Use - CoreLogic Land Use - County

Condominium

Condo Amenities

Condo/Townhouse

Heated

Heat Type

16 35

Lot Frontage

Cooling Type

None None

Lot Depth Lot Acres

Porch

Patio Type

Property Details Courtesy of Jackie Schoelerman, MLS Listings

Generated on: 02/12/24

Page 1/3

The data within this report is compiled by CoreLogic from public and private sources. The data is deemed reliable, but is not guaranteed. The accuracy of the data contained herein can be independently verified by the recipient of this report with the applicable county or municipality.

Carport

Lot Area

Parking Type

Lot Shape

Garage Capacity No. Parking Spaces

H-Shape

Style

1978 1979 1,091 1,091

Year Built

Garage Sq Ft

Effective Year Built

Roof Type

Gross Area

Roof Material Roof Frame Foundation Roof Shape Construction

Building Sq Ft

Above Gnd Sq Ft Ground Floor Area

526 565

Wood

2nd Floor Area

2

Stories

Exterior

Basement Sq Feet Basement Type

Floor Cover

Pool

5 2 2 1 1 1

Total Rooms Bedrooms Total Baths

Other Impvs Equipment Total Units

MLS Total Baths

Water Sewer

Full Baths Half Baths Fireplaces

Average

Condition

Good

Quality

LAST MARKET SALE & SALES HISTORY Recording Date

07/08/1991 06/1991 $285,000 $261.23 10962701

Grant Deed

Deed Type

White Karen L (Te)

Settle Date Sale Price

Owner Name Owner Name 2

Kuttner Susan

Price Per Square Feet Document Number

Seller

Recording Date

12/04/2017

07/08/1991

07/30/1985

$285,000

$160,000

Sale Price

Y

Nominal

White Karen L Living Trust

White Karen L

Kuttner Susan

Buyer Name

Buyer Name 2 Seller Name

White Karen L

Kuttner Susan

Cox William D

23817907

10962701

J0413-572 Grant Deed

Document Number

Grant Deed

Grant Deed

Document Type

MORTGAGE HISTORY Mortgage Date

07/01/1998

11/04/1993

07/20/1993

01/05/1993

07/08/1991

$173,175

$215,600

$215,850

$216,500

$213,750

Mortgage Amount

E-Loan Inc

Hamilton Fin'l Corp

Hamilton Fin'l Corp

North American Mtg Co Loan America

Mortgage Lender

Conventional

Conventional

Conventional

Conventional

Conventional

Mortgage Code

Refi

Refi

Refi

Refi

Resale

Mortgage Type

Mortgage Date

07/30/1985

$144,000

Mortgage Amount

Glendale Fed'l Conventional

Mortgage Lender

Mortgage Code

Resale

Mortgage Type

Property Details Courtesy of Jackie Schoelerman, MLS Listings

Generated on: 02/12/24

Page 2/3

The data within this report is compiled by CoreLogic from public and private sources. The data is deemed reliable, but is not guaranteed. The accuracy of the data contained herein can be independently verified by the recipient of this report with the applicable county or municipality.

PROPERTY MAP

*Lot Dimensions are Estimated

Property Details Courtesy of Jackie Schoelerman, MLS Listings

Generated on: 02/12/24

Page 3/3

The data within this report is compiled by CoreLogic from public and private sources. The data is deemed reliable, but is not guaranteed. The accuracy of the data contained herein can be independently verified by the recipient of this report with the applicable county or municipality.

CMA Map Layout This page displays the Map for the CMA Subject and your comparables.

706 Ramona Street 1 555 Byron ST #305 2 555 Byron ST #106 3 483 Forest AVE #E 4 532 Channing AVE #202 5 360 Everett AVE #5A

Summary of Comparable Listings This page summarizes the comparable listings contained in this market analysis.

Active listings

Address

Bd

Ba (F) Ba (P)

Sqft

Lot

Age

Date

DOM

L/S Price

S/Sq

706 Ramona

2 1

1 0

1,091 1,613 1,613

46 42 42

483 Forest Avenue #E

10/05/2023

$1,748,000 $1,748,000

2 2

2

$1,084 $1,084

2 0

Sold listings

Address

Bd

Ba (F) Ba (P)

Sqft

Lot

Age

Date

DOM

Sale $

S$/SqFt

706 Ramona

2 1

1 0 1 1

1,091 1,548 1,825 1,994 2,010 1,844

46 26 26 42 62 39

555 Byron Street #305 555 Byron Street #106 532 Channing Avenue #202 360 Everett Avenue #5A

12/14/2023 09/06/2023 08/18/2023

$1,150,500 $1,650,000 $2,225,000 $2,498,000 $1,880,875

2 2 3 3 3

2 2 2

$743 $904

84

7

$1,116

24

08/22/2023

3

0

$1,243 $1,001

51 42

2 1

$1,748,000 Median: $1,854,300 Average:

Cross Property Summary Report

Summary Statistics

High

Low

Average $1,748,000 $1,880,875

Median

$1,748,000 $2,498,000

$1,748,000 $1,150,500

$1,748,000 $1,937,500

List Price: Sold Price:

Residential Active

MLS # Address

Bd Ba (F)

Ba (P)

Age

List Price SqFt L$/SqFt

Apx Lot

DOM Sale Price S$/SqFt

ML81944108

483 Forest #E

2

2

0

42

$1,748,000 $1,748,000

1,613 $1,083.69 1,613 $1,083.69

Average:

Sold MLS # Address

Bd Ba (F)

Ba (P)

Age

List Price SqFt L$/SqFt

Apx Lot

DOM Sale Price S$/SqFt

ML81938761 ML81939001 ML81933248 ML81936196

555 Byron #305 555 Byron #106

2 2 3 3

2 2 2 3

0 1 1 0

26 26 42 62

$1,395,000 $1,700,000 $2,398,000 $2,498,000 $1,997,750 $1,947,800

1,548 $901.16 1,825 $931.51 1,994 $1,202.61 2,010 $1,242.79 1,844 $1,069.52 1,798 $1,072.35

84

$1,150,500 $1,650,000 $2,225,000 $2,498,000 $1,880,875 $1,880,875

$743.22 $904.11

7

532 Channing #202

24 51 42 42

$1,115.85 $1,242.79 $1,001.49 $1,001.49

360 Everett #5A

Average:

Total Average:

Full Summary of Compared Listings This report summarizes the comparable listings contained in this market analysis.

Subject Property 706 Ramona Street MLS# Status Prop Type

Details 555 Byron Street #305 ML81938761 Sold Residential $1,395,000 08/17/2023 $1,150,500 12/14/2023 Palo Alto Downtown Palo Alto 2 2/0 1,548

Details 555 Byron Street #106 ML81939001 Sold

Residential $1,700,000 08/23/2023 $1,650,000

Condo

List Price List Date Sold Price Sold Date City

9/6/2023 Palo Alto Downtown Palo Alto 2 2/1 1,825

Palo Alto

Downtown Palo Alto

Area Beds

2

1/1

Baths (F/P)

1091

Apx Sqft

Apx Lot Elem District Palo Alto Unified HS District Palo Alto Unified Age 46 Garage 1 car garage

Palo Alto Unified Palo Alto Unified 26 Attached Garage

Palo Alto Unified Palo Alto Unified 26 Assigned, Electric Gate, Enclosed, Underground Parking Gas Burning, Living Room

Gas Burning, Living Room

1

Fireplace

Central AC Community Facility 84

Central AC Cabana/Dressing Room, Community Facility, Pool - 7

Cooling Pool DOM Remarks:

Indulge in upscale 55+ living at The Hamilton in Downtown Palo Alto! This sought-after unit boasts an open floor plan from the kitchen to the living/dining room, 2 private patios with views of the magnolia trees and a bonus office/den. Nestled within The Hamilton, a prestigious 5-star senior (55+ older) community merely a block from downtown Palo Alto, this residence offers a blend of modern aesthetics with its high ceilings, flooring, and French doors to the two patios. Comprising 2+ bedrooms and 2 bathrooms, the primary suite features a

Here is a Beautiful Home with a SECRET GARDEN at The Hamilton, Downtown Palo Alto's Luxury Boutique Residence for adults age 55+. Gardeners, nature lovers and pet owners will love it! The Hamilton's Concierge Service offers 5 gourmet dinners a week, social events, indoor pool, fitness center + classes, book group, card room, library, and private driver. With only 36 units and a devoted staff, residents enjoy a sense of community and the warm welcoming atmosphere the Hamilton provides. 106 has Sophisticated Styling with

Full Summary of Compared Listings This report summarizes the comparable listings contained in this market analysis.

Subject Property 706 Ramona Street MLS# Status Prop Type

Details 483 Forest Avenue #E ML81944108 Active

Details 532 Channing Avenue #202 ML81933248 Sold

Residential $1,748,000 10/05/2023

Residential $2,398,000 07/19/2023 $2,225,000 8/18/2023 Palo Alto Downtown Palo Alto 3 2/1 1,994

Condo

List Price List Date Sold Price Sold Date City

Palo Alto Downtown Palo Alto 2 2/0 1,613

Palo Alto

Downtown Palo Alto

Area Beds

2

1/1

Baths (F/P)

1091

Apx Sqft

Apx Lot Elem District Palo Alto Unified HS District Palo Alto Unified Age 46 Garage 1 car garage

Palo Alto Unified Palo Alto Unified 42 Electric Gate, Gate/Door Opener, Underground Parking Living Room, Wood Burning

Palo Alto Unified Palo Alto Unified 42

Attached Garage, Electric Gate, Gate/Door Opener, On Street, Underground Parking Gas Starter, Primary Bedroom, Wood Burning Ceiling Fan No 24 The vibrant shops and restaurants of University Avenue are just a short walk away from this stylish 3-bedroom condo with nearly 2,000 square feet of living space. Located in a recently upgraded complex of just 9 units, this home provides everything needed to enjoy a modern lifestyle: a bright, open floorplan with large gathering areas, an eat-in kitchen with high-end appliances, comfortable bedrooms, and peaceful outdoor space to enjoy the verdant, woodsy surroundings that envelop the building in privacy. Plus, this home also

1

Fireplace

Central AC No

Cooling Pool DOM Remarks:

Located in the heart of Palo Alto, one of Silicon Valley's most sought-after zip codes, this 2-bedroom, 2-bathroom condo offers the epitome of comfort and convenience. Jump-start your mornings at nearby coffee shops, including Philz Coffee, Blue Bottle and Starbucks. Enjoy close proximity to the bustling University Avenue and world-class dining and shopping at Stanford Shopping Center, which features luxury brands. The location also offers easy access to major tech hubs and multiple transit options, including Caltrain, El Camino Real, and

Full Summary of Compared Listings This report summarizes the comparable listings contained in this market analysis.

Subject Property 706 Ramona Street MLS# Status Prop Type

Details 360 Everett Avenue #5A ML81936196 Sold

Residential $2,498,000 07/26/2023 $2,498,000 8/22/2023 Palo Alto Downtown Palo Alto 3 3/0 2,010

Condo

List Price List Date Sold Price Sold Date City

Palo Alto

Downtown Palo Alto

Area Beds

2

1/1

Baths (F/P)

1091

Apx Sqft

Apx Lot Elem District Palo Alto Unified HS District Palo Alto Unified Age 46 Garage 1 car garage

Palo Alto Unified Palo Alto Unified 62

Attached Garage, Gate/Door Opener, On Street, With Restrictions, Underground Wood Burning

1

Fireplace

None Community Facility 51

Cooling Pool DOM Remarks:

The vibrant shops and restaurants of University Avenue are just steps from this 3-bedroom, 3-bathroom condo with over 2,000 square feet of modern interiors and a 5th-floor location that provides incredible views. Bright, airy living spaces offer an inviting ambiance from the moment you step inside, with large gathering areas, a fireplace, in-unit laundry, two ensuite bedrooms, no shared walls, and upgrades including fresh paint and new hardwood floors. 2 bathrooms with heated floors, including primary. Sizable balconies on all 3

List Price and Sale Price This graph illustrates the list price, along with sale price in Sold listings.

List Price Sale Price

Price Graph

2800K

2400K

2000K

1600K

1200K

Price

800K

400K

0K

483 Forest Avenue #E

555 Byron Street #305

555 Byron Street #106

360 Everett Avenue #5A

532 Channing Avenue #202

$1,947,800 $1,748,000

$1,880,875 $1,937,500 Median Sold Price: Average Sold Price:

Average List Price: Median List Price:

Number of Days On Market This graph illustrates the number of days on market for the listings in this analysis.

Days On Market

100

80

60

40

Days On Market

20

0

360 Everett

532 Channing

555 Byron Street #305

555 Byron Street #106

483 Forest Avenue #E

Avenue #5A

Avenue #202

Prepared for: Karen White Prepared by: Jackie Schoelerman Representing: Coldwell Banker Realty

Property Address 706 Ramona St Palo Alto, CA

Prepared on: 2/14/2024

Seller's Preliminary Estimated Statement

Item

Debit

Credit

Sales Price

$1,486,483.00

Homeowner's Policy of Title Insurance (Total: $3,309.00 as of 10/23/2023)

$3,309.00

Escrow Fee (Total: $2,195.00 as of 10/23/2023)

$2,195.00

Outside Notary Fee* (Est. Total: $360.00)

$180.00

Recording Fees* (Est. Total: $114.00)

$0.00

Recording Service Fee (Total: $25.00)

$0.00

County Transfer Tax (Total: $1,635.15)

$1,635.15

City Transfer Tax (Total: $4,907.10)

$2,453.55

Due to Seller (est.) $1,476,710.30 *These are ESTIMATED fees. Actual fees may vary in each state, county and office. Please contact your Old Republic Title Company escrow officer for more precise figures. Amounts shown as "totals" above may differ from the actual amounts debited on this Netsheet due to customary buyer/seller splits in the subject property County or due to any of the applicable amounts above that you may have altered from the defaulted customary buyer/seller splits. Please contact your escrow officer for additional information. The figures reflected in this Preliminary Estimated Statement are PRELIMINARY ESTIMATED FEES based upon information you have entered. Actual fees may vary for each transaction depending upon loan type and terms, any applicable discount rates, local governmental charges and any additional services required for your transaction. A more accurate statement will be made in the "Estimated Closing Statement" furnished by our escrow officer after we have received the loan documents. The exact total of all fees and costs will be reflected in the final closing statement.

O UR P ROCESS / S ELLING Y OUR H OME S CHOELERMAN . COM

#1 in California

Phase One: Discovery

Defining A Win

- Outlining your objectives

- What is your motivation?

- What is your ideal moving date?

- Where are you moving?

- What is most important to you?

Knowing The Market

- Market Dynamics: Macro v. Micro

- Market Forces: Supply v. Demand

- The Numbers: Where is the market going?

- Analysis of actives, pendings, solds

The Strategic Plan

- Outline features and benefits

- Determining your key differentiators

- Establish target market and buyer profile

- Our buyer attraction strategy

Jackie Schoelerman | 650-855-9700 | www.schoelerman.com

#1 in California

Phase Two: Pre-Launch

Listing Details

- Complete documentation & agreements

Discuss property improvements

-

Our staging strategy

-

Photography and media

-

Working backwards from launch

-

Preparing for Launch

Property launch materials

-

Traditional advertising

-

Our digital plan

-

Social media strategy

-

The Kingston Lane advantage

-

Open house strategy

-

- Direct mail and community approach

Jackie Schoelerman | 650-855-9700 | www.schoelerman.com

#1 in California

Phase Three: Launch

Introducing The Property

- Launching the marketing plan

- Identifying your potential buyer

- Showing the property

- Monitor interest and feedback

- Weekly reports, updates, & strategy

- Adapting to changes in the market place

The Negotiation Process

- Collect written offers

- Deep offer analysis

- Strategically respond to offers

- Negotiate to optimize price and terms

- Our multiple offer process

- Back up strategies

Jackie Schoelerman | 650-855-9700 | www.schoelerman.com

#1 in California

Phase Four: Closing

The Closing Process

Execute the contracts

-

Complete disclosures

-

The contingency periods

-

Fulfill duties & responsibilities

-

Closing

Transitioning from the property

-

Final documentation

-

The final 10 days

-

Closing and celebration

-

Working Together Again

Following up & keeping in touch

-

- Second homes & investment properties

Providing resources

-

Feedback, testimonials, & referrals

-

Our raving fan process

-

Jackie Schoelerman | 650-855-9700 | www.schoelerman.com

W HO Y OU W ORK WITH M ATTERS S CHOELERMAN . COM

#1 in California

Schoelerman Profiles Representing Sellers, Buyers, and Investors throughout Silicon Valley

Jackie Schoelerman - Real Estate Broker I am a top producing Real Estate Broker . I hold both a degree in Architecture and a degree in Business Finance. With my uncanny knowledge of the local market, my winning negotiating skills, and my high level of ethical standards, I am well recognized as a leader in my field. My personal goal is to exceed the expectations of every one of my clients. Outside of work, I take great pleasure in hiking, traveling, and spending time with Richard and my family. I make a concerted effort to give back to my community, both by active participation in local events, and by volunteering and giving my time to charitable organizations and endeavors. Richard Schoelerman - Real Estate Broker I my a seasoned Real Estate Broker , Architect , and General Contractor . I hold a Master Degree in Architecture. This expertise in architecture, construction, and real estate allow me to bring an inspiring level of proven know-how to help guide my clients towards the visualization and true potential of their dream home. During my free time, I enjoy weekly hikes to the area open space reserves and parks with Jackie. I regularly gives back to the community by actively participating in the Palo Alto University Rotary Club of which I am a Past President and a Past Assistant Governor in Rotary District 5170. I also like to model HO trains and scenery.

Jackie Schoelerman | 650-855-9700 | www.schoelerman.com

#1 in California

Global Connections – Power in Numbers

The Coldwell Banker brand is a true global force, with the power to showcase exceptional properties and reach affluent buyers around the world and in dozens of languages.

Jackie Schoelerman | 650-855-9700 | www.schoelerman.com

#1 in California

Every Home has a Story – Let us tell Yours.

 We have helped hundreds of families just like yours maximize their real estate position.  We Sell 1 Home Every 15 Days  We sell Our Clients listings an average of 11% OVER asking price and  Go into contract in an average of 10 days

Jackie Schoelerman | 650-855-9700 | www.schoelerman.com

#1 in California

Jackie Schoelerman | 650-855-9700 | www.schoelerman.com

Seller Stories Click the image to watch video

Pattie Barco

Lina and Robert Arseneault

Sharon and Kelly Kehler

Christina Van Zandt

Leigh Soutter

Jeff Sasaki

Jackie Schoelerman | 650-855-9700 | www.schoelerman.com

#1 in California

Rating and Reviews Real Reviews and Social Proof of our Success – ( 75 ) 5 Star Reviews

Highly likely to recommend | 5.0 Sold a Single Family home in Palo Alto, CA

Highly likely to recommend | 5.0 Bought a Single Family home in Palo Alto, CA

Jackie Schoelerman | 650-855-9700 | www.schoelerman.com

#1 in California

Rating and Reviews Real Reviews and Social Proof of our Success – ( 75 ) 5 Star Reviews

Highly likely to recommend | 5.0 Bought a Single Family home in Palo Alto, CA

Highly likely to recommend | 5.0 Sold a Single Family home in Palo Alto, CA

Highly likely to recommend | 5.0 Sold a Single Family home in Palo Alto, CA

Jackie Schoelerman | 650-855-9700 | www.schoelerman.com

B LUEPRINT FOR S UCCESS S CHOELERMAN . COM

#1 in California

Strategy and Launch Planning Our Pre-Launch process actively markets your right from the beginning.

Jackie Schoelerman | 650-855-9700 | www.schoelerman.com

#1 in California

Jackie Schoelerman | 650-855-9700 | www.schoelerman.com

Pre-Launch Digital Marketing

Our digital marketing includes using our custom countdown clock to advertise on FaceBook, Instagram, LinkedIn, and Google to capture buyers interested in your home

Jackie Schoelerman | 650-855-9700 | www.schoelerman.com

#1 in California

Custom Property Webpage

Jackie Schoelerman | 650-855-9700 | www.schoelerman.com

#1 in California

Targeted Facebook Marketing

Jackie Schoelerman | 650-855-9700 | www.schoelerman.com

#1 in California

Jackie,

Your results are in! See below for your report.

- The Social Media Team @ Kingston Lane

41948 Impressions

Impressions are the total number of views your ad achieved.

127 Leads

Leads are the total number of submissions your ad form received.

8.96 Cost Per Lead

Cost per lead is the amount spent for each lead.

Jackie Schoelerman | 650-855-9700 | www.schoelerman.com

#1 in California

Personally Contacting

Active Marketing is personally contacting 25, 50, 100 qualified Buyers and the Agents who control the Buyers per day to get the word out about your home.

Jackie Schoelerman | 650-855-9700 | www.schoelerman.com

#1 in California

Broker to Broker Networking

Jackie Schoelerman | 650-855-9700 | www.schoelerman.com

#1 in California

Expansive Online Syndication

Finding a discerning buyer for a one-of-a-kind property takes ingenuity – and an expert command of today’s online arena. The Coldwell Banker Global Luxury program has mastered the art of digital marketing, ensuring your property is seen by the widest possible audience of qualified buyers; in fact, your home can be showcased on up to 900 websites worldwide.

Coldwellbanker.com automatically syndicated listing to hundreds of Web partners, including the most visited real estate websites like Fang, Rightmove and 99acres.

Jackie Schoelerman | 650-855-9700 | www.schoelerman.com

#1 in California

Jackie Schoelerman | 650-855-9700 | www.schoelerman.com

Actively Marketing Your Home

Active Marketing is personally contacting 25, 50, 100 qualified Buyers and the Agents who control the Buyers per day. Active Marketing is door knocking the neighborhood so the neighbors can spread the word to their friends, family and coworkers about the opportunity to live in your neighborhood.

Jackie Schoelerman | 650-855-9700 | www.schoelerman.com

#1 in California

Professional Photography

We have a professional photographer on our team that specializes in bringing out the great features of your home through photo and video. What are the key characteristics of your home that we should be featuring?

Jackie Schoelerman | 650-855-9700 | www.schoelerman.com

#1 in California

Home Staging

The better the home shows, the more value a buyer sees, so we have a professional stager that will come in, assess the appeal of your home to buyers and will make any recommendation to increase interest. In fact, staged homes sell 79% faster and sell for 17% more than a non-staged home.

Jackie Schoelerman | 650-855-9700 | www.schoelerman.com

#1 in California

Real Estate Timing Analysis What is the realistic timing to get your home SOLD.

Days

Total Days

1

1

Sign Listing Agreement

Home Preparation / Inspections / Photography / Staging / Marketing Material Prepartation: (14 to 30 days)

21

22

15

37

Average Days on Market - Offer Accepted: (14 to 45 days)

30

67

Escrow Time / Closing Date: (7 to 45 days)

67

Deed Recording Date / Keys to new Owner

Jackie Schoelerman | 650-855-9700 | www.schoelerman.com

#1 in California

Marketing Calendar – Sample Form

Example

Activity Calendar

Mon, Jan 04

Tue, Jan 05

Wed, Jan 06

Thu, Jan 07

Fri, Jan 08

Sat, Jan 09

Sun, Jan 10

Listing Agreement

PRE - LAUNCH Prep Home

Painting

Carpet

combo lockbox

Pre-Launch Marketing

vendor estimates

Mon, Jan 11

Tue, Jan 12

Wed, Jan 13

Thu, Jan 14

Fri, Jan 15

Sat, Jan 16

Sun, Jan 17

House Cleaning

Photography

inspections

Pre Launch Marketing

Mon, Jan 18

Tue, Jan 19

Wed, Jan 20

Thu, Jan 21

Fri, Jan 22

Sat, Jan 23

Sun, Jan 24

yard sign

LAUNCH On Market

BROKER TOUR Virtual

OPEN HOUSE Virtual

OPEN HOUSE Virtual

supra lockbox

Pre Launch Marketing

Launch Marketing

Mon, Jan 25

Tue, Jan 26

Wed, Jan 27

Thu, Jan 28

Fri, Jan 29

Sat, Jan 30

Sun, Jan 31

Launch Period

Launch Period

OPEN HOUSE Virtual

OPEN HOUSE Virtual

Holiday

Launch Period

Launch Marketing

Mon, Feb 01

Tue, Feb 02

Wed, Feb 03

Thu, Feb 04

Fri, Feb 05

Sat, Feb 06

Sun, Feb 07

Ratified Contract

Close of Escrow

Escrow Period Escrow Period Escrow Period

OFFERS (if any)

ESCROW PERIOD

Jackie Schoelerman | 650-855-9700 | www.schoelerman.com

#1 in California

Sample Form

Weekly Activity Report

Jan 21, 21

property address

Showing Remarks or Comments

1 area for weekly feedback from buyers and realtors

Weekly Activity Report

YTD

MLS Start Date

Jan 09, 21

Current Days on the Market

12

Homes currently on the market for sale

47 30

Homes under contract

Homes sold

7

Average days market

29

Disclosures viewed online Disclosures downloaded Number of offers submitted

332

63 16

Number of virtual open houses held Number of virtual broker tours held

4 1

Families at virtual open house

30 30

Realtors at virtual open house and broker tour

Advertising Activity Online Views

6,313

Property Postcards sent

536

Nextdoor post to the neighborhood

36,258

Virtual open house ad views

890

Newsletter email sent featuring home

6,232

Jackie Schoelerman | 650-855-9700 | www.schoelerman.com

#1 in California

Strategic Partners Inspection / Vendor Estimates – Sample Form

Property Address Work Description Inspection Estimates Property Inspection

Vendors

Quote

Inspector Name and Address

Termite Inspection

Inspector Name and Address

Roof Inspection

Inspector Name and Address

Chimney Inspection

Inspector Name and Address

Environmental Report

Inspector Name and Address

Vendor Estimates House Cleaning

Vendor Name and Address

windows carpet blinds

Staging / Design

Vendor Name and Address

design, first month rental

Landscaping

Vendor Name and Address

cleanup

Handyman

Vendor Name and Address

smoke and carbine detectors material smoke and carbine detectors labor

Total

0

Jackie Schoelerman | 650-855-9700 | www.schoelerman.com

#1 in California

Jackie Schoelerman | 650-855-9700 | www.schoelerman.com

#1 in California

The Art of Making it Look Effortless

Our job is to get your home SOLD while taking the stress off your shoulders and walking you through the complicated selling process.

This is what most people think of the real estate process.

X

X

START

END

But, in most cases, this is Reality.

X

X

START

END

It takes years of experience to navigate the twists and turns of the real estate process. We have for decades specialized in selling homes and getting those tough deals to the closing table. Let us put those years of experience to work for YOU!

“Because, Who You Work with Matters” Let’s Get Started

Jackie Schoelerman | 650-855-9700 | www.schoelerman.com

#1 in California

Let’s Get Started

Jackie Schoelerman | 650-855-9700 | www.schoelerman.com