MP 2020 Ashton Ave - An Tran
Hi An,
I have prepared this report of relevant properties to keep you informed about the current real estate market around you along with an estimated equity value of your home you can use for estate planning purposes or as a current market value should you be considering selling your home in the next quarter.
By reviewing this report, you will be able to see how the value of your home has changed.
I will call you to answer any of your questions pertaining to this report and discuss where the market is heading.
Cheers,
Jackie Schoelerman jackie@schoelerman.com 650-855-9700 | CalRE # 01092400
O UR P RICING S TRATEGY S CHOELERMAN . COM
2020 Ashton Ave, Menlo Park, CA 94025-6004, San Mateo County APN: 074-071-030 CLIP: 1047983388
MLS Beds 5 MLS Sq Ft 3,630
MLS Full Baths 4
Half Baths 1
MLS Sale Price $3,325,000
MLS Sale Date 08/26/2020
Lot Sq Ft 6,000
MLS Yr Built 1997
Type SFR
OWNER INFORMATION Owner Name Tax Billing Address Tax Billing City & State
Brown Toby C 2020 Ashton Ave Menlo Park, CA
6004
Tax Billing Zip+4 Owner Occupied Owner Name 2
Yes
Tran Hongan N
94025
Tax Billing Zip
LOCATION INFORMATION School District Community College District Elementary School District
Sequoia Un
C089
Property Carrier Route
San Mateo Junior
R10006
Zoning
Las Lomitas
Map Page/Grid
302
Location Influence
Market Area
6129.00
Census Tract Tract Number
Parcel Comments
No
Within 250 Feet of Multiple Flood Z one
TAX INFORMATION APN
074-071-030
061007
Tax Area
Alt APN
Tax Appraisal Area
9
Exemption(s) % Improved
Block ID
50%
12
Lot Number
LOT 12 BLOCK 9 UNIVERSITY HEI GHTS RSM 1/96
Legal Description
ASSESSMENT & TAX Assessment Year Assessed Value - Total Assessed Value - Land Assessed Value - Improved
2023
2022
2021
$3,459,330 $1,729,665 $1,729,665
$3,391,500 $1,695,750 $1,695,750
$3,325,000 $1,662,500 $1,662,500
Market Value - Total Market Value - Land
Market Value - Improved YOY Assessed Change ($) YOY Assessed Change (%)
$67,830
$66,500
2%
2%
Exempt Building Value Exempt Land Value Exempt Total Value
Tax Year
Total Tax $38,263 $38,872 $39,958
Change ($)
Change (%)
2021 2022 2023
$609
1.59% 2.79%
$1,086
Special Assessment
Tax Amount
CHARACTERISTICS Land Use - CoreLogic Land Use - County
SFR
Condo Amenities
1 Family Residence
Central
Heat Type
50
Yes
Lot Frontage
Cooling Type
120
Lot Depth Lot Acres Lot Area Lot Shape
Porch
0.1377 6,000
Patio Type
Attached Garage
Parking Type
2
Garage Capacity No. Parking Spaces
MLS: 2
Style
1997
460
Year Built
Garage Sq Ft
Effective Year Built
Roof Type
Tax: 4,090 MLS: 3,630
Gross Area
Roof Material
Property Details Courtesy of Jackie Schoelerman, MLS Listings
Generated on: 02/15/24
Page 1/3
The data within this report is compiled by CoreLogic from public and private sources. The data is deemed reliable, but is not guaranteed. The accuracy of the data contained herein can be independently verified by the recipient of this report with the applicable county or municipality.
3,630 3,630 1,670 1,960
Building Sq Ft
Roof Frame Foundation Roof Shape Construction
Above Gnd Sq Ft Ground Floor Area
2nd Floor Area
2
Stories
Exterior
Basement Sq Feet Basement Type
Floor Cover
MLS: Concrete Perimeter, Post An d Beam
Pool
9
Total Rooms Bedrooms Total Baths
Other Impvs Equipment Total Units
Tax: 4 MLS: 5
4
MLS Total Baths
Water Sewer
Tax: 3 MLS: 4
Full Baths Half Baths Fireplaces
1
Condition
Quality
LAST MARKET SALE & SALES HISTORY Recording Date
08/26/2020
Grant Deed
Deed Type
Tax: 08/18/2020 MLS: 08/26/2020
Brown Toby C Tran Hongan N Shieh Rosa Trust
Settle Date Sale Price
Owner Name Owner Name 2
$3,325,000
$915.98
Price Per Square Feet Document Number
Seller
85386
Recording Date
08/26/2020 $3,325,000
07/11/2005
05/11/2004 $1,500,000
11/09/2000
11/13/1997 $1,175,000
Sale Price
Y
Y
Nominal
Brown Toby C
Shieh Rosa Trust
Shieh Rosa S
Chapman James N Tru st
Chapman James N
Buyer Name
Tran Hong-An N Shieh Rosa Trust
Buyer Name 2
Shieh Rosa S
Chapman James N Tru st
Chapman James N Bacon Grant W
Seller Name
85386
114873
94774
140635
146584
Document Number
Grant Deed
Quit Claim Deed
Grant Deed
Trustee's Deed(Transfe r)
Grant Deed
Document Type
Recording Date
12/10/1979
$95,000
$95,000
Sale Price
Nominal Buyer Name Buyer Name 2 Seller Name
Bacon Grant W
Clark Harold V
AO96419
7921-2162 Deed (Reg)
Document Number
Deed (Reg)
Document Type
MORTGAGE HISTORY Mortgage Date
08/26/2020 $2,225,000
08/21/2017
05/18/2015 $1,000,000
05/16/2013
10/25/2011
$500,000
$417,000
$400,000
Mortgage Amount
Wells Fargo Bk Na
Jp Morgan Chase Bk Citibank Na
Nycb Mtg Co LLC
Suntrust Mtg Inc
Mortgage Lender
Conventional
Conventional
Conventional
Conventional
Conventional
Mortgage Code
Resale
Refi
Refi
Refi
Refi
Mortgage Type
Mortgage Date
11/08/2010
06/11/2009
04/03/2007
$417,000
$625,500
$275,000
Mortgage Amount
Fremont Bk Conventional
Jp Morgan Chase Bk
Jp Morgan Chase Bk
Mortgage Lender
Conventional
Conventional
Mortgage Code
Refi
Refi
Refi
Mortgage Type
Property Details Courtesy of Jackie Schoelerman, MLS Listings
Generated on: 02/15/24
Page 2/3
The data within this report is compiled by CoreLogic from public and private sources. The data is deemed reliable, but is not guaranteed. The accuracy of the data contained herein can be independently verified by the recipient of this report with the applicable county or municipality.
PROPERTY MAP
*Lot Dimensions are Estimated
Property Details Courtesy of Jackie Schoelerman, MLS Listings
Generated on: 02/15/24
Page 3/3
The data within this report is compiled by CoreLogic from public and private sources. The data is deemed reliable, but is not guaranteed. The accuracy of the data contained herein can be independently verified by the recipient of this report with the applicable county or municipality.
CMA Map Layout This page displays the Map for the CMA Subject and your comparables.
2020 Ashton Avenue 1 3115 Alameda De Las Pulgas
2 1398 Sherman AVE 3 2060 Gordon AVE 4 2036 Sterling AVE 5 2169 Gordon AVE
Summary of Comparable Listings This page summarizes the comparable listings contained in this market analysis.
Active listings
Address
Bd
Ba (F) Ba (P)
Sqft
Lot
Age
Date
DOM
L/S Price
S/Sq
2020 Ashton
6,000 (sf) 6,048 (sf)
5 4
3,630 3,060 2,780 2,920
27 36 75 56
3115 Alameda De Las Pulgas 2036 Sterling Avenue
02/05/2024
$3,998,000
5
3
0
$1,307
10
6,000 (sf) 6,024 (sf)
01/22/2024
$3,488,000 $3,743,000
4 5
3
0
$1,255 $1,281
24 17
3 0
Pending listings
Address
Bd
Ba (F) Ba (P)
Sqft
Lot
Age
Date
DOM
L/S Price
S/Sq
2020 Ashton
6,000 (sf) 6,000 (sf) 6,000 (sf)
5 4
3,630 2,770 2,770
27 30 30
2060 Gordon Avenue
$2,998,000 $2,998,000
3 3
3
0
$1,082 $1,082
8 8
3 0
Sold listings
Address
Bd
Ba (F) Ba (P)
Sqft
Lot
Age
Date
DOM
Sale $
S$/SqFt
2020 Ashton
6,000 (sf) 6,031 (sf) 5,982 (sf) 6,007 (sf)
5 4
3,630 3,128 2,930 3,029
27 64
1398 Sherman Avenue 2169 Gordon Avenue
11/20/2023 11/28/2023
$4,300,000 $4,400,000 $4,350,000
5 5 5
5 4
0 1
$1,375 $1,502 $1,438
7
5
31 19
5 1
35
$3,998,000 Median: $3,836,800 Average:
Cross Property Summary Report
Summary Statistics
High
Low
Average $3,743,000 $4,350,000
Median
$3,998,000 $4,400,000
$3,488,000 $4,300,000
$3,743,000 $4,350,000
List Price: Sold Price:
Residential Active
MLS # Address
Bd Ba (F)
Ba (P)
Age
List Price SqFt L$/SqFt
Apx Lot 6,048 (sf) 6,000 (sf)
DOM Sale Price S$/SqFt
ML81953405 ML81952072
3115 Alameda De Las Pulgas
5 4
3 3
0 0
36 75
$3,998,000 $3,488,000 $3,743,000
3,060 $1,306.54 2,780 $1,254.68
10 24 17
2036 Sterling
2,920 $1,280.61 6,024 (sf)
Average:
Pending MLS # Address
Bd Ba (F)
Ba (P)
Age
List Price SqFt L$/SqFt
Apx Lot 6,000 (sf)
DOM Sale Price S$/SqFt
ML81951837
2060 Gordon
3
3
0
30
$2,998,000 $2,998,000
2,770 $1,082.31
8 8
2,770 $1,082.31 6,000 (sf)
Average:
Sold MLS # Address
Bd Ba (F)
Ba (P)
Age
List Price SqFt L$/SqFt
Apx Lot 6,031 (sf) 5,982 (sf) 6,007 (sf) 6,012 (sf)
DOM Sale Price S$/SqFt
ML81944904 ML81943036
1398 Sherman 2169 Gordon
5 5
5 4
0 1
64
$4,300,000 $4,495,000 $4,397,500 $3,855,800
3,128 $1,374.68 2,930 $1,534.13 3,029 $1,454.40 2,934 $1,310.47
7
$4,300,000 $4,400,000 $4,350,000 $4,350,000
$1,374.68 $1,501.71 $1,438.19 $1,438.19
5
31 19 16
Average:
Total Average:
Full Summary of Compared Listings This report summarizes the comparable listings contained in this market analysis.
Subject Property 2020 Ashton Avenue MLS# Status Prop Type
Details 3115 Alameda De Las Pulgas ML81953405 Active
Details 1398 Sherman Avenue ML81944904 Sold
Residential $3,998,000 02/05/2024
Residential $4,300,000 10/12/2023 $4,300,000 11/20/2023 Menlo Park County / Alameda Area 5 5/0 3,128 6,031 (sf) Las Lomitas Elementary Sequoia Union High 64 Detached Garage, Gate/Door Opener, Workshop in Garage Dual See Thru Experience craftsmanship, comfort and calm in every corner of this thoughtfully designed, contemporary home. Inspired by Japanese and Scandinavian aesthetics, this home emphasizes high quality natural materials to create beautiful spaces accentuated with warm, natural day light. As you enter, a double-height dining area punctuated by wood details glows from skylights above. Just beyond, 20 ft. wide full-height sliding glass doors guide your view to the serene garden. Large windows in the kitchen, above Neolith black basalt countertops, Multi-Zone No 7
Residential
List Price List Date Sold Price Sold Date City
Menlo Park County / Alameda Area 5 3/0 3,060 6,048 (sf) Las Lomitas Elementary Sequoia Union High 36 Attached Garage
Menlo Park
County / Alameda Area
Area Beds
5
4/0
Baths (F/P)
3630
Apx Sqft Apx Lot
6,000 (sf) Elem District Las Lomitas Elementary HS District Sequoia Union High Age 27 Garage 2 car garage
Family Room, Living Room, Primary Bedroom
Fireplace
Central AC No 10
A/C
Cooling Pool DOM Remarks:
Beautiful 5 Bedroom 3 Bathroom Home in Award Winning Las Lomitas School District. Formal Entry. Elegant Living Room with Fireplace. Dining Area. Chef's Eat-in Kitchen with Center Island, Breakfast Bar, and Viking Appliances Opens to Family Room with Fireplace. 5 Spacious Bedrooms. 3 Bathrooms. Main Level Bedroom Suite. Primary Suite Retreat Features Two Walk-in Closets, Separate Shower, Oversized Tub, Fireplace, and Private Balcony. Main Level Laundry Room. Interior Features Includes High Ceilings, Central A/C, and 3 Fireplaces.
Full Summary of Compared Listings This report summarizes the comparable listings contained in this market analysis.
Subject Property 2020 Ashton Avenue MLS# Status Prop Type
Details 2060 Gordon Avenue ML81951837 Pending
Details 2036 Sterling Avenue ML81952072 Active
Residential $2,998,000 01/18/2024
Residential $3,488,000 01/22/2024
Residential
List Price List Date Sold Price Sold Date City
2/22/2024 Menlo Park County / Alameda Area 3 3/0 2,770 6,000 (sf) Las Lomitas Elementary Sequoia Union High 30 Attached Garage, Covered Parking, Gate/Door Opener Other
Menlo Park County / Alameda Area 4 3/0 2,780 6,000 (sf) Las Lomitas Elementary Sequoia Union High 75 Attached Garage, Gate/Door Opener
Menlo Park
County / Alameda Area
Area Beds
5
4/0
Baths (F/P)
3630
Apx Sqft Apx Lot
6,000 (sf) Elem District Las Lomitas Elementary HS District Sequoia Union High Age 27 Garage 2 car garage
Family Room, Gas Starter, Living Room
Fireplace
Central AC No 8
Ceiling Fan, Central AC No 24
A/C
Cooling Pool DOM Remarks:
Urban lifestyle in a fun vibe setting | friendly neighborhood with daily conveniences at your finger tips | Originally custom built as a 4-bedroom, 3-bathroom in 1994 | further reimagined and tastefully remodeled | current configuration is 3 bedrooms, 3 bathrooms and a loft study (can easily convert back to 4bd/3ba + loft study) | new Berber carpet | some newly painted interior surfaces & lighting fixtures | central A/C, central vacuum system & owned solar panels | Rarely available 2 staircases--primary staircase from front entry foyer, secondary from the
Immerse yourself in style and sophistication the moment you step into this stunning West Menlo home. Modern Cape Cod-style architecture creates outstanding curb appeal, and inside, nearly 2,800 sf of living space includes stunning hardwood floors, 2 fireplaces, expansive gathering areas, and the chef's kitchen with appliances from Thermador and Bosch. The 4-bedroom layout features two upstairs wings, one of which hosts the primary suite complete with a spa-like bathroom, while the other accommodates a bedroom currently tailored
Full Summary of Compared Listings This report summarizes the comparable listings contained in this market analysis.
Subject Property 2020 Ashton Avenue MLS# Status Prop Type
Details 2169 Gordon Avenue ML81943036 Sold Residential $4,495,000 09/25/2023 $4,400,000 11/28/2023 Menlo Park County / Alameda Area 5 4/1 2,930 5,982 (sf) Las Lomitas Elementary Sequoia Union High 5 On Street, Parking Area
Residential
List Price List Date Sold Price Sold Date City
Menlo Park
County / Alameda Area
Area Beds
5
4/0
Baths (F/P)
3630
Apx Sqft Apx Lot
6,000 (sf) Elem District Las Lomitas Elementary HS District Sequoia Union High Age 27 Garage 2 car garage
Gas Log, Living Room
Fireplace
Central AC No 31
A/C
Cooling Pool DOM Remarks:
This sophisticated modern farmhouse, built in 2018 & meticulously upgraded with premium finishes. A welcoming great room with a spacious living & formal dining area & la Cantina folding glass doors unite the interior with the rear deck.Converted 2-car garage adaptable for recreation, fitness, or a remote office.Primary suite features vaulted ceiling, motorized window blinds, expansive walk-through closet, & spa-like en-suite bath. Notable design upgrades include lighting fixtures by Restoration Hardware, new marble surround on the
List Price and Sale Price This graph illustrates the list price, along with sale price in Sold listings.
List Price Sale Price
Price Graph
4500K
4000K
3500K
3000K
2500K
2000K
Price
1500K
1000K
500K
0K
Pulgas
2060 Gordon Avenue
2169 Gordon Avenue
2036 Sterling Avenue
3115 Alameda De Las
1398 Sherman Avenue
$3,855,800 $3,998,000
$4,350,000 $4,350,000 Median Sold Price: Average Sold Price:
Average List Price: Median List Price:
Number of Days On Market This graph illustrates the number of days on market for the listings in this analysis.
Days On Market
35
30
25
20
15
Days On Market
10
5
0
2060 Gordon Avenue
2169 Gordon Avenue
2036 Sterling Avenue
1398 Sherman Avenue
3115 Alameda De Las Pulgas
Prepared for: An Tran Prepared by: Jackie Schoelerman Representing: Coldwell Banker Realty
Property Address 2020 Ashton Ave Menlo Park, CA
Prepared on: 2/15/2024
Seller's Preliminary Estimated Statement
Item
Debit
Credit
Sales Price
$4,782,435.00
Homeowner's Policy of Title Insurance (Total: $5,824.00 as of 10/23/2023)
$0.00
Escrow Fee** (as of 10/23/2023) Outside Notary Fee* (Est. Total: $200.00)
$100.00
Recording Fees* (Est. Total: $110.00)
$0.00
Recording Service Fee (Total: $25.00)
$0.00
County Transfer Tax (Total: $5,260.75)
$5,260.75
Due to Seller (est.)
$4,777,074.25
Note: **Please contact an Old Republic Title Company Sales Representative for an escrow rate quote.
*These are ESTIMATED fees. Actual fees may vary in each state, county and office. Please contact your Old Republic Title Company escrow officer for more precise figures. Amounts shown as "totals" above may differ from the actual amounts debited on this Netsheet due to customary buyer/seller splits in the subject property County or due to any of the applicable amounts above that you may have altered from the defaulted customary buyer/seller splits. Please contact your escrow officer for additional information. The figures reflected in this Preliminary Estimated Statement are PRELIMINARY ESTIMATED FEES based upon information you have entered. Actual fees may vary for each transaction depending upon loan type and terms, any applicable discount rates, local governmental charges and any additional services required for your transaction. A more accurate statement will be made in the "Estimated Closing Statement" furnished by our escrow officer after we have received the loan documents. The exact total of all fees and costs will be reflected in the final closing statement.
O UR P ROCESS / S ELLING Y OUR H OME S CHOELERMAN . COM
#1 in California
Phase One: Discovery
Defining A Win
- Outlining your objectives
- What is your motivation?
- What is your ideal moving date?
- Where are you moving?
- What is most important to you?
Knowing The Market
- Market Dynamics: Macro v. Micro
- Market Forces: Supply v. Demand
- The Numbers: Where is the market going?
- Analysis of actives, pendings, solds
The Strategic Plan
- Outline features and benefits
- Determining your key differentiators
- Establish target market and buyer profile
- Our buyer attraction strategy
Jackie Schoelerman | 650-855-9700 | www.schoelerman.com
#1 in California
Phase Two: Pre-Launch
Listing Details
- Complete documentation & agreements
Discuss property improvements
-
Our staging strategy
-
Photography and media
-
Working backwards from launch
-
Preparing for Launch
Property launch materials
-
Traditional advertising
-
Our digital plan
-
Social media strategy
-
The Kingston Lane advantage
-
Open house strategy
-
- Direct mail and community approach
Jackie Schoelerman | 650-855-9700 | www.schoelerman.com
#1 in California
Phase Three: Launch
Introducing The Property
- Launching the marketing plan
- Identifying your potential buyer
- Showing the property
- Monitor interest and feedback
- Weekly reports, updates, & strategy
- Adapting to changes in the market place
The Negotiation Process
- Collect written offers
- Deep offer analysis
- Strategically respond to offers
- Negotiate to optimize price and terms
- Our multiple offer process
- Back up strategies
Jackie Schoelerman | 650-855-9700 | www.schoelerman.com
#1 in California
Phase Four: Closing
The Closing Process
Execute the contracts
-
Complete disclosures
-
The contingency periods
-
Fulfill duties & responsibilities
-
Closing
Transitioning from the property
-
Final documentation
-
The final 10 days
-
Closing and celebration
-
Working Together Again
Following up & keeping in touch
-
- Second homes & investment properties
Providing resources
-
Feedback, testimonials, & referrals
-
Our raving fan process
-
Jackie Schoelerman | 650-855-9700 | www.schoelerman.com
W HO Y OU W ORK WITH M ATTERS S CHOELERMAN . COM
#1 in California
Schoelerman Profiles Representing Sellers, Buyers, and Investors throughout Silicon Valley
Jackie Schoelerman - Real Estate Broker I am a top producing Real Estate Broker . I hold both a degree in Architecture and a degree in Business Finance. With my uncanny knowledge of the local market, my winning negotiating skills, and my high level of ethical standards, I am well recognized as a leader in my field. My personal goal is to exceed the expectations of every one of my clients. Outside of work, I take great pleasure in hiking, traveling, and spending time with Richard and my family. I make a concerted effort to give back to my community, both by active participation in local events, and by volunteering and giving my time to charitable organizations and endeavors. Richard Schoelerman - Real Estate Broker I my a seasoned Real Estate Broker , Architect , and General Contractor . I hold a Master Degree in Architecture. This expertise in architecture, construction, and real estate allow me to bring an inspiring level of proven know-how to help guide my clients towards the visualization and true potential of their dream home. During my free time, I enjoy weekly hikes to the area open space reserves and parks with Jackie. I regularly gives back to the community by actively participating in the Palo Alto University Rotary Club of which I am a Past President and a Past Assistant Governor in Rotary District 5170. I also like to model HO trains and scenery.
Jackie Schoelerman | 650-855-9700 | www.schoelerman.com
#1 in California
Global Connections – Power in Numbers
The Coldwell Banker brand is a true global force, with the power to showcase exceptional properties and reach affluent buyers around the world and in dozens of languages.
Jackie Schoelerman | 650-855-9700 | www.schoelerman.com
#1 in California
Every Home has a Story – Let us tell Yours.
We have helped hundreds of families just like yours maximize their real estate position. We Sell 1 Home Every 15 Days We sell Our Clients listings an average of 11% OVER asking price and Go into contract in an average of 10 days
Jackie Schoelerman | 650-855-9700 | www.schoelerman.com
#1 in California
Jackie Schoelerman | 650-855-9700 | www.schoelerman.com
Seller Stories Click the image to watch video
Pattie Barco
Lina and Robert Arseneault
Sharon and Kelly Kehler
Christina Van Zandt
Leigh Soutter
Jeff Sasaki
Jackie Schoelerman | 650-855-9700 | www.schoelerman.com
#1 in California
Rating and Reviews Real Reviews and Social Proof of our Success – ( 75 ) 5 Star Reviews
Highly likely to recommend | 5.0 Sold a Single Family home in Palo Alto, CA
Highly likely to recommend | 5.0 Bought a Single Family home in Palo Alto, CA
Jackie Schoelerman | 650-855-9700 | www.schoelerman.com
#1 in California
Rating and Reviews Real Reviews and Social Proof of our Success – ( 75 ) 5 Star Reviews
Highly likely to recommend | 5.0 Bought a Single Family home in Palo Alto, CA
Highly likely to recommend | 5.0 Sold a Single Family home in Palo Alto, CA
Highly likely to recommend | 5.0 Sold a Single Family home in Palo Alto, CA
Jackie Schoelerman | 650-855-9700 | www.schoelerman.com
B LUEPRINT FOR S UCCESS S CHOELERMAN . COM
#1 in California
Strategy and Launch Planning Our Pre-Launch process actively markets your right from the beginning.
Jackie Schoelerman | 650-855-9700 | www.schoelerman.com
#1 in California
Jackie Schoelerman | 650-855-9700 | www.schoelerman.com
Pre-Launch Digital Marketing
Our digital marketing includes using our custom countdown clock to advertise on FaceBook, Instagram, LinkedIn, and Google to capture buyers interested in your home
Jackie Schoelerman | 650-855-9700 | www.schoelerman.com
#1 in California
Custom Property Webpage
Jackie Schoelerman | 650-855-9700 | www.schoelerman.com
#1 in California
Targeted Facebook Marketing
Jackie Schoelerman | 650-855-9700 | www.schoelerman.com
#1 in California
Jackie,
Your results are in! See below for your report.
- The Social Media Team @ Kingston Lane
41948 Impressions
Impressions are the total number of views your ad achieved.
127 Leads
Leads are the total number of submissions your ad form received.
8.96 Cost Per Lead
Cost per lead is the amount spent for each lead.
Jackie Schoelerman | 650-855-9700 | www.schoelerman.com
#1 in California
Personally Contacting
Active Marketing is personally contacting 25, 50, 100 qualified Buyers and the Agents who control the Buyers per day to get the word out about your home.
Jackie Schoelerman | 650-855-9700 | www.schoelerman.com
#1 in California
Broker to Broker Networking
Jackie Schoelerman | 650-855-9700 | www.schoelerman.com
#1 in California
Expansive Online Syndication
Finding a discerning buyer for a one-of-a-kind property takes ingenuity – and an expert command of today’s online arena. The Coldwell Banker Global Luxury program has mastered the art of digital marketing, ensuring your property is seen by the widest possible audience of qualified buyers; in fact, your home can be showcased on up to 900 websites worldwide.
Coldwellbanker.com automatically syndicated listing to hundreds of Web partners, including the most visited real estate websites like Fang, Rightmove and 99acres.
Jackie Schoelerman | 650-855-9700 | www.schoelerman.com
#1 in California
Jackie Schoelerman | 650-855-9700 | www.schoelerman.com
Actively Marketing Your Home
Active Marketing is personally contacting 25, 50, 100 qualified Buyers and the Agents who control the Buyers per day. Active Marketing is door knocking the neighborhood so the neighbors can spread the word to their friends, family and coworkers about the opportunity to live in your neighborhood.
Jackie Schoelerman | 650-855-9700 | www.schoelerman.com
#1 in California
Professional Photography
We have a professional photographer on our team that specializes in bringing out the great features of your home through photo and video. What are the key characteristics of your home that we should be featuring?
Jackie Schoelerman | 650-855-9700 | www.schoelerman.com
#1 in California
Home Staging
The better the home shows, the more value a buyer sees, so we have a professional stager that will come in, assess the appeal of your home to buyers and will make any recommendation to increase interest. In fact, staged homes sell 79% faster and sell for 17% more than a non-staged home.
Jackie Schoelerman | 650-855-9700 | www.schoelerman.com
#1 in California
Real Estate Timing Analysis What is the realistic timing to get your home SOLD.
Days
Total Days
1
1
Sign Listing Agreement
Home Preparation / Inspections / Photography / Staging / Marketing Material Prepartation: (14 to 30 days)
21
22
15
37
Average Days on Market - Offer Accepted: (14 to 45 days)
30
67
Escrow Time / Closing Date: (7 to 45 days)
67
Deed Recording Date / Keys to new Owner
Jackie Schoelerman | 650-855-9700 | www.schoelerman.com
#1 in California
Marketing Calendar – Sample Form
Example
Activity Calendar
Mon, Jan 04
Tue, Jan 05
Wed, Jan 06
Thu, Jan 07
Fri, Jan 08
Sat, Jan 09
Sun, Jan 10
Listing Agreement
PRE - LAUNCH Prep Home
Painting
Carpet
combo lockbox
Pre-Launch Marketing
vendor estimates
Mon, Jan 11
Tue, Jan 12
Wed, Jan 13
Thu, Jan 14
Fri, Jan 15
Sat, Jan 16
Sun, Jan 17
House Cleaning
Photography
inspections
Pre Launch Marketing
Mon, Jan 18
Tue, Jan 19
Wed, Jan 20
Thu, Jan 21
Fri, Jan 22
Sat, Jan 23
Sun, Jan 24
yard sign
LAUNCH On Market
BROKER TOUR Virtual
OPEN HOUSE Virtual
OPEN HOUSE Virtual
supra lockbox
Pre Launch Marketing
Launch Marketing
Mon, Jan 25
Tue, Jan 26
Wed, Jan 27
Thu, Jan 28
Fri, Jan 29
Sat, Jan 30
Sun, Jan 31
Launch Period
Launch Period
OPEN HOUSE Virtual
OPEN HOUSE Virtual
Holiday
Launch Period
Launch Marketing
Mon, Feb 01
Tue, Feb 02
Wed, Feb 03
Thu, Feb 04
Fri, Feb 05
Sat, Feb 06
Sun, Feb 07
Ratified Contract
Close of Escrow
Escrow Period Escrow Period Escrow Period
OFFERS (if any)
ESCROW PERIOD
Jackie Schoelerman | 650-855-9700 | www.schoelerman.com
#1 in California
Sample Form
Weekly Activity Report
Jan 21, 21
property address
Showing Remarks or Comments
1 area for weekly feedback from buyers and realtors
Weekly Activity Report
YTD
MLS Start Date
Jan 09, 21
Current Days on the Market
12
Homes currently on the market for sale
47 30
Homes under contract
Homes sold
7
Average days market
29
Disclosures viewed online Disclosures downloaded Number of offers submitted
332
63 16
Number of virtual open houses held Number of virtual broker tours held
4 1
Families at virtual open house
30 30
Realtors at virtual open house and broker tour
Advertising Activity Online Views
6,313
Property Postcards sent
536
Nextdoor post to the neighborhood
36,258
Virtual open house ad views
890
Newsletter email sent featuring home
6,232
Jackie Schoelerman | 650-855-9700 | www.schoelerman.com
#1 in California
Strategic Partners Inspection / Vendor Estimates – Sample Form
Property Address Work Description Inspection Estimates Property Inspection
Vendors
Quote
Inspector Name and Address
Termite Inspection
Inspector Name and Address
Roof Inspection
Inspector Name and Address
Chimney Inspection
Inspector Name and Address
Environmental Report
Inspector Name and Address
Vendor Estimates House Cleaning
Vendor Name and Address
windows carpet blinds
Staging / Design
Vendor Name and Address
design, first month rental
Landscaping
Vendor Name and Address
cleanup
Handyman
Vendor Name and Address
smoke and carbine detectors material smoke and carbine detectors labor
Total
0
Jackie Schoelerman | 650-855-9700 | www.schoelerman.com
#1 in California
Jackie Schoelerman | 650-855-9700 | www.schoelerman.com
#1 in California
The Art of Making it Look Effortless
Our job is to get your home SOLD while taking the stress off your shoulders and walking you through the complicated selling process.
This is what most people think of the real estate process.
X
X
START
END
But, in most cases, this is Reality.
X
X
START
END
It takes years of experience to navigate the twists and turns of the real estate process. We have for decades specialized in selling homes and getting those tough deals to the closing table. Let us put those years of experience to work for YOU!
“Because, Who You Work with Matters” Let’s Get Started
Jackie Schoelerman | 650-855-9700 | www.schoelerman.com
#1 in California
Let’s Get Started
Jackie Schoelerman | 650-855-9700 | www.schoelerman.com
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