MP 1898 Camino A Los Cerros - Barbara Frelinger
Hi Barbara,
I have prepared this report of relevant properties to keep you informed about the current real estate market around you along with an estimated equity value of your home you can use for estate planning purposes or as a current market value should you be considering selling your home in the next quarter.
By reviewing this report, you will be able to see how the value of your home has changed.
I will call you to answer any of your questions pertaining to this report and discuss where the market is heading.
Cheers,
Jackie Schoelerman jackie@schoelerman.com 650-855-9700 | CalRE # 01092400
O UR P RICING S TRATEGY S CHOELERMAN . COM
1898 Camino A Los Cerros, Menlo Park, CA 94025-5958, San Mateo County APN: 070-270-120 CLIP: 2411310600
MLS Beds 4 MLS Sq Ft 2,465
MLS Full Baths 3
MLS Half Baths 1
MLS Sale Price $4,150,000
MLS Sale Date 05/28/2021
Lot Sq Ft 5,940
MLS Yr Built 2017
Type SFR
OWNER INFORMATION Owner Name Tax Billing Address Tax Billing City & State
Frelinger John G 24 Merryhill Ln
1880
Tax Billing Zip+4 Owner Occupied Owner Name 2
No
Pittsford, NY
Frelinger Barbara B
14534
Tax Billing Zip
LOCATION INFORMATION School District Community College District Elementary School District
Sequoia Un
C027
Property Carrier Route
San Mateo Junior
R10010
Zoning
Las Lomitas
Map Page/Grid
Corner 6129.00
302
Location Influence
Market Area
Census Tract Tract Number
Parcel Comments
No
Within 250 Feet of Multiple Flood Z one
TAX INFORMATION APN
070-270-120
061011
Tax Area
Alt APN
Tax Appraisal Area
Exemption(s) % Improved
Block ID
41%
8
Lot Number
ARBIT LOT 8 RESUB OF LOT 39 LI NDA VISTA LAS LOMITAS SCHOO L DIST
Legal Description
ASSESSMENT & TAX Assessment Year Assessed Value - Total Assessed Value - Land Assessed Value - Improved
2023
2022
2021
$4,317,659 $2,546,899 $1,770,760
$4,233,000 $2,496,960 $1,736,040
$3,574,006 $1,787,003 $1,787,003
Market Value - Total Market Value - Land
Market Value - Improved YOY Assessed Change ($) YOY Assessed Change (%)
$84,659
$658,994
2%
18.44%
Exempt Building Value Exempt Land Value Exempt Total Value
Tax Year
Total Tax $41,001 $48,104 $49,453
Change ($)
Change (%)
2021 2022 2023
$7,104 $1,349
17.33%
2.8%
Special Assessment
Tax Amount
CHARACTERISTICS Land Use - CoreLogic Land Use - County
SFR
Condo Amenities
1 Family Residence
Central Central
Heat Type
54
Lot Frontage
Cooling Type
110
Lot Depth Lot Acres Lot Area Lot Shape
Porch
0.1364 5,940
Patio Type
Parking Type
MLS: 2 MLS: 2
Garage Capacity No. Parking Spaces
Style
Tax: 2016 MLS: 2017
Year Built
Garage Sq Ft
Effective Year Built
Roof Type
Property Details Courtesy of Jackie Schoelerman, MLS Listings
Generated on: 02/14/24
Page 1/3
The data within this report is compiled by CoreLogic from public and private sources. The data is deemed reliable, but is not guaranteed. The accuracy of the data contained herein can be independently verified by the recipient of this report with the applicable county or municipality.
2,465 2,465 2,465 1,428 1,037
Gross Area
Roof Material Roof Frame Foundation Roof Shape Construction
Building Sq Ft
Above Gnd Sq Ft Ground Floor Area
2nd Floor Area
2
Stories
Exterior
Basement Sq Feet Basement Type
Floor Cover
MLS: Concrete Perimeter
Pool
9 4 4 3 1
Total Rooms Bedrooms Total Baths
Other Impvs Equipment Total Units
MLS Total Baths
Water Sewer
Full Baths Half Baths Fireplaces
Condition
Quality
LAST MARKET SALE & SALES HISTORY Recording Date
05/28/2021
Grant Deed
Deed Type
Tax: 05/24/2021 MLS: 05/28/2021
Frelinger John G Frelinger Barbara B
Settle Date Sale Price
Owner Name Owner Name 2
$4,150,000 $1,683.57
Todd Trust
Price Per Square Feet Document Number
Seller
83754
Recording Date
05/28/2021 $4,150,000
01/10/2019
12/29/2017 $3,400,000
12/29/2017
12/29/2017
$850,000
Sale Price
Y
Y
Nominal
Frelinger John G Trust Todd Trust
Todd Jason A & Krista W
Applewood Group LLC Goswamy Surinder P
Buyer Name
Todd Krista W
Buyer Name 2
Todd Trust
Todd Jason A & Krista W
Camino Los Ventures LLC
Goswamy Surinder P Kaur Rupinder
Seller Name
83754
1965
117352
117351
117350
Document Number
Grant Deed
Quit Claim Deed
Grant Deed
Grant Deed
Quit Claim Deed
Document Type
Recording Date
12/29/2017
12/30/2016
11/09/2015
Sale Price Nominal
Y
Y
Y
Camino Los Ventures LLC
Camino Los Ventures LLC
Goswamy Surinder P
Buyer Name
Goswamy Surinder P
Buyer Name 2
Camino Los Ventures LLC
Goswamy Surinder P
Kaur Rupinder
Seller Name
117349
141220
118106
Document Number
Grant Deed
Grant Deed
Interspousal Deed Transfer
Document Type
MORTGAGE HISTORY Mortgage Date
04/29/2020 $1,273,200 US Bk Na
12/29/2017 $2,380,000 US Bk Na
12/30/2016 $1,900,000
11/09/2015 $1,000,000
03/19/1980
$96,600
Mortgage Amount
Heritage Bk/Commerce Northern Ca Mtg Fund Ix LLC
Sacramento S&L
Mortgage Lender
Conventional
Conventional
Conventional
Conventional
Mortgage Code
Refi
Resale
Construction
Resale
Resale
Mortgage Type
Property Details Courtesy of Jackie Schoelerman, MLS Listings
Generated on: 02/14/24
Page 2/3
The data within this report is compiled by CoreLogic from public and private sources. The data is deemed reliable, but is not guaranteed. The accuracy of the data contained herein can be independently verified by the recipient of this report with the applicable county or municipality.
PROPERTY MAP
*Lot Dimensions are Estimated
Property Details Courtesy of Jackie Schoelerman, MLS Listings
Generated on: 02/14/24
Page 3/3
The data within this report is compiled by CoreLogic from public and private sources. The data is deemed reliable, but is not guaranteed. The accuracy of the data contained herein can be independently verified by the recipient of this report with the applicable county or municipality.
CMA Map Layout This page displays the Map for the CMA Subject and your comparables.
1898 Camino A Los Cerros
1 2031 Camino Al Lago 2 3115 Alameda De Las Pulgas
3 1398 Sherman AVE 4 2151 Valparaiso AVE 5 2055 Sterling AVE
6 2060 Mills AVE 7 2161 Mills AVE
Summary of Comparable Listings This page summarizes the comparable listings contained in this market analysis.
Active listings
Address
Bd
Ba (F) Ba (P)
Sqft
Lot
Age
Date
DOM
L/S Price
S/Sq
1898 Camino A Los Cerros
5,940 (sf) 6,048 (sf)
4 3
1 0 1 1
2,465 3,060 2,820 2,417 2,766 2,465 3,029 3,128 3,090 2,715 2,991 Sqft
7
3115 Alameda De Las Pulgas
02/05/2024
$3,998,000
5
3
$1,307
36
14
2060 Mills Avenue 2161 Mills Avenue
6,000 (sf) 5,056 (sf) 5,701 (sf)
01/29/2024 01/25/2024
$4,998,000 $4,900,000 $4,632,000
5 4 5
4 3
$1,772 $2,027 $1,702
9 2
21 25 20
3 1
16
Sold listings
Address
Bd
Ba (F) Ba (P)
Lot
Age
Date
DOM
Sale $
S$/SqFt
1898 Camino A Los Cerros 2031 Camino Al Lago 1398 Sherman Avenue 2151 Valparaiso Avenue 2055 Sterling Avenue
5,940 (sf) 7,500 (sf) 6,031 (sf) 6,000 (sf) 6,000 (sf) 6,383 (sf)
4 3
1 1 0 1 1
7 0
10/13/2023 11/20/2023 10/11/2023 09/08/2023
$5,100,000 $4,300,000 $4,175,000 $4,500,000 $4,518,750
5 5 4 4 5
4 5 4 4
$1,684 $1,375 $1,351 $1,657 $1,517
90
64
7
0 5
31
9
4 1
17
34
$4,500,000 Median: $4,567,286 Average:
Cross Property Summary Report
Summary Statistics
High
Low
Average $4,632,000 $4,518,750
Median
$4,998,000 $5,100,000
$3,998,000 $4,175,000
$4,900,000 $4,400,000
List Price: Sold Price:
Residential Active
MLS # Address
Bd Ba (F)
Ba (P)
Age
List Price SqFt L$/SqFt
Apx Lot 6,048 (sf) 6,000 (sf) 5,056 (sf)
DOM Sale Price S$/SqFt
ML81953405 ML81952715 ML81952428
3115 Alameda De Las Pulgas
5 5 4
3 4 3
0 1 1
36
$3,998,000 $4,998,000 $4,900,000 $4,632,000
3,060 $1,306.54 2,820 $1,772.34 2,417 $2,027.31
14 21 25 20
2060 Mills 2161 Mills
9 2
2,766 $1,702.06 5,701 (sf)
Average:
Sold MLS # Address
Bd Ba (F)
Ba (P)
Age
List Price SqFt L$/SqFt
Apx Lot 7,500 (sf) 6,031 (sf) 6,000 (sf) 6,000 (sf) 6,383 (sf) 6,091 (sf)
DOM Sale Price S$/SqFt
ML81932148 ML81944904 ML81938137 ML81930280
2031 Camino Al Lago
5 5 4 4
4 5 4 4
1 0 1 1
0
$5,195,000 $4,300,000 $4,195,000 $4,499,000 $4,547,250 $4,583,571
3,029 $1,715.09 3,128 $1,374.68 3,090 $1,357.61 2,715 $1,657.09 2,991 $1,526.12 2,894 $1,601.52
90
$5,100,000 $4,300,000 $4,175,000 $4,500,000 $4,518,750 $4,518,750
$1,683.72 $1,374.68 $1,351.13 $1,657.46 $1,516.75 $1,516.75
1398 Sherman 2151 Valparaiso
64
7
0 5
31
2055 Sterling
9
34 28
Average:
Total Average:
Full Summary of Compared Listings This report summarizes the comparable listings contained in this market analysis.
Subject Property 1898 Camino A Los Cerros MLS# Status Prop Type Residential
Details 2031 Camino Al Lago ML81932148 Sold Residential $5,195,000 06/16/2023 $5,100,000 10/13/2023 Menlo Park County / Alameda Area 5 4/1 3,029 7,500 (sf) Las Lomitas Elementary Sequoia Union High 0 Attached Garage
Details 3115 Alameda De Las Pulgas ML81953405 Active
Residential $3,998,000 02/05/2024
List Price List Date Sold Price Sold Date City
Menlo Park County / Alameda Area 5 3/0 3,060 6,048 (sf) Las Lomitas Elementary Sequoia Union High 36 Attached Garage
Menlo Park
County / Alameda Area
Area Beds
4
3/1
Baths (F/P)
2465
Apx Sqft Apx Lot
5,940 (sf) Elem District Las Lomitas Elementary HS District Sequoia Union High Age 7 Garage Attached Garage
Family Room
Family Room, Living Room, Primary Bedroom
Family Room
Fireplace
Central AC No 90
Central AC No 14
Central AC
Cooling Pool DOM Remarks:
Just completed. Stately high-end new construction in highly sought-after West Menlo Park location. Roughly 3,029sf of living space includes 5 bedrooms and 4.5 bathrooms (4 bedrooms upstairs). Large lot of roughly 7,500sf with spacious backyard. Designer selections are sophisticated and classic. Formal entry flanked by traditional floorplan of formal living and formal dining. Incredible sunlit great room with vaulted ceilings and walls of glass that open to the backyard. Spacious primary suite with large walk-in closet, banquette window seating
Beautiful 5 Bedroom 3 Bathroom Home in Award Winning Las Lomitas School District . Formal Entry. Elegant Living Room with Fireplace. Dining Area. Chef's Eat-in Kitchen with Center Island, Breakfast Bar, and Viking Appliances Opens to Family Room with Fireplace. 5 Spacious Bedrooms. 3 Bathrooms. Main Level Bedroom Suite. Primary Suite Retreat Features Two Walk-in Closets, Separate Shower, Oversized Tub, Fireplace, and Private Balcony. Main Level Laundry Room. Interior Features Includes High Ceilings, Central A/C, and 3 Fireplaces.
Full Summary of Compared Listings This report summarizes the comparable listings contained in this market analysis.
Subject Property 1898 Camino A Los Cerros MLS# Status Prop Type Residential
Details 1398 Sherman Avenue ML81944904 Sold
Details 2151 Valparaiso Avenue ML81938137 Sold Residential $4,195,000 08/11/2023 $4,175,000 10/11/2023 Menlo Park County / Alameda Area 4 4/1 3,090 6,000 (sf) Las Lomitas Elementary Sequoia Union High 0 Attached Garage
Residential $4,300,000 10/12/2023 $4,300,000 11/20/2023 Menlo Park County / Alameda Area 5 5/0 3,128 6,031 (sf) Las Lomitas Elementary Sequoia Union High 64 Detached Garage, Gate/Door Opener, Workshop in Garage Dual See Thru Experience craftsmanship, comfort and calm in every corner of this thoughtfully designed, contemporary home. Inspired by Japanese and Scandinavian aesthetics, this home emphasizes high quality natural materials to create beautiful spaces accentuated with warm, natural day light. As you enter, a double-height dining area punctuated by wood details glows from skylights above. Just beyond, 20 ft. wide full-height sliding glass doors guide your view to the serene garden. Large windows in the kitchen, above Neolith black basalt countertops, Multi-Zone No 7
List Price List Date Sold Price Sold Date City
Menlo Park
County / Alameda Area
Area Beds
4
3/1
Baths (F/P)
2465
Apx Sqft Apx Lot
5,940 (sf) Elem District Las Lomitas Elementary HS District Sequoia Union High Age 7 Garage Attached Garage
Other
Family Room
Fireplace
Multi-Zone No 31
Central AC
Cooling Pool DOM Remarks:
Recently completed new construction built by Thomas James Homes in West Menlo Park now ready for occupancy! Situated on a tranquil tree-lined block west of Alameda, conveniently located within walking distance of beloved local restaurants and top rated local schools, and close to the Sharon Heights Shopping Center & Prestigious Stanford University. Upon entering through the covered porch, you are greeted by a den, and en suite bath. Continue through the foyer to the dining area, and great room w/fireplace, and sliding glass doors to the
Full Summary of Compared Listings This report summarizes the comparable listings contained in this market analysis.
Subject Property 1898 Camino A Los Cerros MLS# Status Prop Type Residential
Details 2055 Sterling Avenue ML81930280 Sold Residential $4,499,000 08/07/2023 $4,500,000 9/8/2023 Menlo Park County / Alameda Area 4 4/1 2,715 6,000 (sf) Las Lomitas Elementary Sequoia Union High 5 Attached Garage
Details 2060 Mills Avenue ML81952715 Active
Residential $4,998,000 01/29/2024
List Price List Date Sold Price Sold Date City
Menlo Park County / Alameda Area 5 4/1 2,820 6,000 (sf) Las Lomitas Elementary Sequoia Union High 9 Attached Garage, On Street
Menlo Park
County / Alameda Area
Area Beds
4
3/1
Baths (F/P)
2465
Apx Sqft Apx Lot
5,940 (sf) Elem District Las Lomitas Elementary HS District Sequoia Union High Age 7 Garage Attached Garage
Family Room, Gas Burning, Living Room
Family Room, Gas Starter
Family Room
Fireplace
Central AC No 9
Central AC, Multi-Zone No 21
Central AC
Cooling Pool DOM Remarks:
Experience this exquisitely designed modern masterpiece in the beautiful University Heights enclave of Menlo Park, which offers the perfect blend of luxury, comfort, and style. This open, modern floor plan boasts abundant natural light that floods into the family, dining, and kitchen areas with a chef's kitchen and top-of-the-line appliances. The floor-to-ceiling windows and Fleetwood sliding doors perfectly blend indoor and outdoor living, ideal for entertaining. Immerse yourself as you step through the panoramic expanse of the
Full Summary of Compared Listings This report summarizes the comparable listings contained in this market analysis.
Subject Property 1898 Camino A Los Cerros MLS# Status Prop Type Residential
Details 2161 Mills Avenue ML81952428 Active
Residential $4,900,000 01/25/2024
List Price List Date Sold Price Sold Date City
Menlo Park County / Alameda Area 4 3/1 2,417 5,056 (sf) Las Lomitas Elementary Sequoia Union High 2 Attached Garage
Menlo Park
County / Alameda Area
Area Beds
4
3/1
Baths (F/P)
2465
Apx Sqft Apx Lot
5,940 (sf) Elem District Las Lomitas Elementary HS District Sequoia Union High Age 7 Garage Attached Garage
Family Room, Living Room
Family Room
Fireplace
Central AC No 25
Central AC
Cooling Pool DOM Remarks:
This sophisticated and contemporary 4 bedroom, 3.5 bath home is ideally situated on a serene cul-de-sac in Menlo Park. Completed in 2022, you will find a fabulous open floor plan with a two-story layout that is perfect for everyday living and entertaining. As you step inside, you will be greeted by an abundance of natural light, tall ceilings and beautiful hardwood floors throughout. The heart of the home lies in the gourmet chef's kitchen, boasting a sizable center island, counter seating and opulent designer finishes. Off the kitchen there is an
List Price and Sale Price This graph illustrates the list price, along with sale price in Sold listings.
List Price Sale Price
Price Graph
6000K
5000K
4000K
3000K
Price
2000K
1000K
0K
Pulgas
2060 Mills Avenue
2161 Mills Avenue
2055 Sterling Avenue
2031 Camino Al Lago
3115 Alameda De Las
1398 Sherman Avenue
2151 Valparaiso Avenue
$4,583,571 $4,499,000
$4,518,750 $4,400,000 Median Sold Price: Average Sold Price:
Average List Price: Median List Price:
Number of Days On Market This graph illustrates the number of days on market for the listings in this analysis.
Days On Market
100
80
60
40
Days On Market
20
0
2055 Sterling Avenue
2031 Camino Al Lago
1398 Sherman Avenue
2151 Valparaiso Avenue
3115 Alameda De Las Pulgas
2060 Mills Avenue
2161 Mills Avenue
Prepared for: Barbara Frelinger Prepared by: Jackie Schoelerman Representing: Coldwell Banker Realty
Property Address 1898 Camino A Los Cerros Menlo Park, CA
Prepared on: 2/20/2024
Seller's Preliminary Estimated Statement
Item
Debit
Credit
Sales Price
$4,510,807.00
Homeowner's Policy of Title Insurance (Total: $5,646.00 as of 10/23/2023)
$0.00
Escrow Fee** (as of 10/23/2023) Outside Notary Fee* (Est. Total: $200.00)
$100.00
Recording Fees* (Est. Total: $110.00)
$0.00
Recording Service Fee (Total: $25.00)
$0.00
County Transfer Tax (Total: $4,962.10)
$4,962.10
Due to Seller (est.)
$4,505,744.90
Note: **Please contact an Old Republic Title Company Sales Representative for an escrow rate quote.
*These are ESTIMATED fees. Actual fees may vary in each state, county and office. Please contact your Old Republic Title Company escrow officer for more precise figures. Amounts shown as "totals" above may differ from the actual amounts debited on this Netsheet due to customary buyer/seller splits in the subject property County or due to any of the applicable amounts above that you may have altered from the defaulted customary buyer/seller splits. Please contact your escrow officer for additional information. The figures reflected in this Preliminary Estimated Statement are PRELIMINARY ESTIMATED FEES based upon information you have entered. Actual fees may vary for each transaction depending upon loan type and terms, any applicable discount rates, local governmental charges and any additional services required for your transaction. A more accurate statement will be made in the "Estimated Closing Statement" furnished by our escrow officer after we have received the loan documents. The exact total of all fees and costs will be reflected in the final closing statement.
O UR P ROCESS / S ELLING Y OUR H OME S CHOELERMAN . COM
#1 in California
Phase One: Discovery
Defining AWin
- Outlining your objectives
- What is your motivation?
- What is your ideal moving date?
- Where are you moving?
- What is most important to you?
Knowing The Market
- Market Dynamics: Macro v. Micro
- Market Forces: Supply v. Demand
- The Numbers: Where is the market going?
- Analysis of actives, pendings, solds
The Strategic Plan
- Outline features and benefits
- Determining your key differentiators
- Establish target market and buyer profile
- Our buyer attraction strategy
Jackie Schoelerman | 650-855-9700 | www.schoelerman.com
#1 in California
Phase Two: Pre-Launch
Listing Details
- Complete documentation & agreements
Discuss property improvements
-
Our staging strategy
-
Photography and media
-
Working backwards from launch
-
Preparing for Launch
Property launch materials
-
Traditional advertising
-
Our digital plan
-
Social media strategy
-
The Kingston Lane advantage
-
Open house strategy
-
- Direct mail and community approach
Jackie Schoelerman | 650-855-9700 | www.schoelerman.com
#1 in California
Phase Three: Launch
Introducing The Property
- Launching the marketing plan
- Identifying your potential buyer
- Showing the property
- Monitor interest and feedback
- Weekly reports, updates, & strategy
- Adapting to changes in the market place
The Negotiation Process
- Collect written offers
- Deep offer analysis
- Strategically respond to offers
- Negotiate to optimize price and terms
- Our multiple offer process
- Back up strategies
Jackie Schoelerman | 650-855-9700 | www.schoelerman.com
#1 in California
Phase Four: Closing
The Closing Process
Execute the contracts
-
Complete disclosures
-
The contingency periods
-
Fulfill duties & responsibilities
-
Closing
Transitioning from the property
-
Final documentation
-
The final 10 days
-
Closing and celebration
-
Working Together Again
Following up & keeping in touch
-
- Second homes & investment properties
Providing resources
-
Feedback, testimonials, & referrals
-
Our raving fan process
-
Jackie Schoelerman | 650-855-9700 | www.schoelerman.com
W HO Y OU W ORK WITH M ATTERS S CHOELERMAN . COM
#1 in California
Schoelerman Profiles Representing Sellers, Buyers, and Investors throughout Silicon Valley
Jackie Schoelerman - Real Estate Broker I am a top producing Real Estate Broker . I hold both a degree in Architecture and a degree in Business Finance. With my uncanny knowledge of the local market, my winning negotiating skills, and my high level of ethical standards, I am well recognized as a leader in my field. My personal goal is to exceed the expectations of every one of my clients. Outside of work, I take great pleasure in hiking, traveling, and spending time with Richard and my family. I make a concerted effort to give back to my community, both by active participation in local events, and by volunteering and giving my time to charitable organizations and endeavors. Richard Schoelerman - Real Estate Broker I my a seasoned Real Estate Broker , Architect , and General Contractor . I hold a Master Degree in Architecture. This expertise in architecture, construction, and real estate allow me to bring an inspiring level of proven know-how to help guide my clients towards the visualization and true potential of their dream home. During my free time, I enjoy weekly hikes to the area open space reserves and parks with Jackie. I regularly gives back to the community by actively participating in the Palo Alto University Rotary Club of which I am a Past President and a Past Assistant Governor in Rotary District 5170. I also like to model HO trains and scenery.
Jackie Schoelerman | 650-855-9700 | www.schoelerman.com
#1 in California
Global Connections – Power in Numbers
The Coldwell Banker brand is a true global force, with the power to showcase exceptional properties and reach affluent buyers around the world and in dozens of languages.
Jackie Schoelerman | 650-855-9700 | www.schoelerman.com
#1 in California
Every Home has a Story – Let us tell Yours.
We have helped hundreds of families just like yours maximize their real estate position. We Sell 1 Home Every 15 Days We sell Our Clients listings an average of 11% OVER asking price and Go into contract in an average of 10 days
Jackie Schoelerman | 650-855-9700 | www.schoelerman.com
#1 in California
Jackie Schoelerman | 650-855-9700 | www.schoelerman.com
Seller Stories Cl i ck the image to watch video
Pattie Barco
Lina and Robert Arseneault
Sharon and Kelly Kehler
Christina Van Zandt
Leigh Soutter
Jeff Sasaki
Jackie Schoelerman | 650-855-9700 | www.schoelerman.com
#1 in California
Rating and Reviews Real Reviews and Social Proof of our Success – ( 75 ) 5 Star Reviews
Highly likely to recommend | 5.0 Sold a Single Family home in Palo Alto, CA
Highly likely to recommend | 5.0 Bought a Single Family home in Palo Alto, CA
Jackie Schoelerman | 650-855-9700 | www.schoelerman.com
#1 in California
Rating and Reviews Real Reviews and Social Proof of our Success – ( 75 ) 5 Star Reviews
Highly likely to recommend | 5.0 Bought a Single Family home in Palo Alto, CA
Highly likely to recommend | 5.0 Sold a Single Family home in Palo Alto, CA
Highly likely to recommend | 5.0 Sold a Single Family home in Palo Alto, CA
Jackie Schoelerman | 650-855-9700 | www.schoelerman.com
B LUEPRINT FOR S UCCESS S CHOELERMAN . COM
#1 in California
Strategy and Launch Planning Our Pre-Launch process actively markets your right from the beginning.
Jackie Schoelerman | 650-855-9700 | www.schoelerman.com
#1 in California
Jackie Schoelerman | 650-855-9700 | www.schoelerman.com
Pre-Launch Digital Marketing
Our digital marketing includes using our custom countdown clock to advertise on FaceBook, Instagram, LinkedIn, and Google to capture buyers interested in your home
Jackie Schoelerman | 650-855-9700 | www.schoelerman.com
#1 in California
Custom Property Webpage
Jackie Schoelerman | 650-855-9700 | www.schoelerman.com
#1 in California
Targeted Facebook Marketing
Jackie Schoelerman | 650-855-9700 | www.schoelerman.com
#1 in California
Jackie,
Your results are in! See below for your report.
- The Social Media Team @ Kingston Lane
41948 Impressions
Impressions are the total number of views your ad achieved.
127 Leads
Leads are the total number of submissions your ad form received.
8.96 Cost Per Lead
Cost per lead is the amount spent for each lead.
Jackie Schoelerman | 650-855-9700 | www.schoelerman.com
#1 in California
Personally Contacting
Active Marketing is personally contacting 25, 50, 100 qualified Buyers and the Agents who control the Buyers per day to get the word out about your home.
Jackie Schoelerman | 650-855-9700 | www.schoelerman.com
#1 in California
Broker to Broker Networking
Jackie Schoelerman | 650-855-9700 | www.schoelerman.com
#1 in California
Expansive Online Syndication
Finding a discerning buyer for a one-of-a-kind property takes ingenuity – and an expert command of today’s online arena. The Coldwell Banker Global Luxury program has mastered the art of digital marketing, ensuring your property is seen by the widest possible audience of qualified buyers; in fact, your home can be showcased on up to 900 websites worldwide.
Coldwellbanker.com automatically syndicated listing to hundreds of Web partners, including the most visited real estate websites like Fang, Rightmove and 99acres.
Jackie Schoelerman | 650-855-9700 | www.schoelerman.com
#1 in California
Jackie Schoelerman | 650-855-9700 | www.schoelerman.com
Actively Marketing Your Home
Active Marketing is personally contacting 25, 50, 100 qualified Buyers and the Agents who control the Buyers per day. Active Marketing is door knocking the neighborhood so the neighbors can spread the word to their friends, family and coworkers about the opportunity to live in your neighborhood.
Jackie Schoelerman | 650-855-9700 | www.schoelerman.com
#1 in California
Professional Photography
We have a professional photographer on our team that specializes in bringing out the great features of your home through photo and video. What are the key characteristics of your home that we should be featuring?
Jackie Schoelerman | 650-855-9700 | www.schoelerman.com
#1 in California
Home Staging
The better the home shows, the more value a buyer sees, so we have a professional stager that will come in, assess the appeal of your home to buyers and will make any recommendation to increase interest. In fact, staged homes sell 79% faster and sell for 17% more than a non-staged home.
Jackie Schoelerman | 650-855-9700 | www.schoelerman.com
#1 in California
Real Estate Timing Analysis What is the realistic timing to get your home SOLD.
Days
Total Days
1
1
Sign Listing Agreement
Home Preparation / Inspections / Photography / Staging / Marketing Material Prepartation: (14 to 30 days)
21
22
15
37
Average Days on Market - Offer Accepted: (14 to 45 days)
30
67
Escrow Time / Closing Date: (7 to 45 days)
67
Deed Recording Date / Keys to new Owner
Jackie Schoelerman | 650-855-9700 | www.schoelerman.com
#1 in California
Marketing Calendar – Sample Form
Example
Activity Calendar
Mon, Jan 04
Tue, Jan 05
Wed, Jan 06
Thu, Jan 07
Fri, Jan 08
Sat, Jan 09
Sun, Jan 10
Listing Agreement
PRE - LAUNCH Prep Home
Painting
Carpet
combo lockbox
Pre-Launch Marketing
vendor estimates
Mon, Jan 11
Tue, Jan 12
Wed, Jan 13
Thu, Jan 14
Fri, Jan 15
Sat, Jan 16
Sun, Jan 17
House Cleaning
Photography
inspections
Pre Launch Marketing
Mon, Jan 18
Tue, Jan 19
Wed, Jan 20
Thu, Jan 21
Fri, Jan 22
Sat, Jan 23
Sun, Jan 24
yard sign
LAUNCH On Market
BROKER TOUR Virtual
OPEN HOUSE Virtual
OPEN HOUSE Virtual
supra lockbox
Pre Launch Marketing
Launch Marketing
Mon, Jan 25
Tue, Jan 26
Wed, Jan 27
Thu, Jan 28
Fri, Jan 29
Sat, Jan 30
Sun, Jan 31
Launch Period
Launch Period
OPEN HOUSE Virtual
OPEN HOUSE Virtual
Holiday
Launch Period
Launch Marketing
Mon, Feb 01
Tue, Feb 02
Wed, Feb 03
Thu, Feb 04
Fri, Feb 05
Sat, Feb 06
Sun, Feb 07
Ratified Contract
Close of Escrow
Escrow Period Escrow Period Escrow Period
OFFERS (if any)
ESCROW PERIOD
Jackie Schoelerman | 650-855-9700 | www.schoelerman.com
#1 in California
Sample Form
Weekly Activity Report
Jan 21, 21
property address
Showing Remarks or Comments
1 area for weekly feedback from buyers and realtors
Weekly Activity Report
YTD
MLS Start Date
Jan 09, 21
Current Days on the Market
12
Homes currently on the market for sale
47 30
Homes under contract
Homes sold
7
Average days market
29
Disclosures viewed online Disclosures downloaded Number of offers submitted
332
63 16
Number of virtual open houses held Number of virtual broker tours held
4 1
Families at virtual open house
30 30
Realtors at virtual open house and broker tour
Advertising Activity Online Views
6,313
Property Postcards sent
536
Nextdoor post to the neighborhood
36,258
Virtual open house ad views
890
Newsletter email sent featuring home
6,232
Jackie Schoelerman | 650-855-9700 | www.schoelerman.com
#1 in California
Strategic Partners Inspection / Vendor Estimates – Sample Form
Property Address Work Description Inspection Estimates Property Inspection
Vendors
Quote
Inspector Name and Address
Termite Inspection
Inspector Name and Address
Roof Inspection
Inspector Name and Address
Chimney Inspection
Inspector Name and Address
Environmental Report
Inspector Name and Address
Vendor Estimates House Cleaning
Vendor Name and Address
windows carpet blinds
Staging / Design
Vendor Name and Address
design, first month rental
Landscaping
Vendor Name and Address
cleanup
Handyman
Vendor Name and Address
smoke and carbine detectors material smoke and carbine detectors labor
Total
0
Jackie Schoelerman | 650-855-9700 | www.schoelerman.com
#1 in California
Jackie Schoelerman | 650-855-9700 | www.schoelerman.com
#1 in California
The Art of Making it Look Effortless
Our job is to get your home SOLD while taking the stress off your shoulders and walking you through the complicated selling process.
This is what most people think of the real estate process.
X
X
START
END
But, in most cases, this is Reality.
X
X
START
END
It takes years of experience to navigate the twists and turns of the real estate process. We have for decades specialized in selling homes and getting those tough deals to the closing table. Let us put those years of experience to work for YOU!
“Because, Who You Work with Matters” Let’s Get Started
Jackie Schoelerman | 650-855-9700 | www.schoelerman.com
#1 in California
Let’s Get Started
Jackie Schoelerman | 650-855-9700 | www.schoelerman.com
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