MP 1335 Madera - Amanda Selin
Hi Amanda,
I have prepared this report of relevant properties to keep you informed about the current real estate market around you along with an estimated equity value of your home you can use for estate planning purposes or as a current market value should you be considering selling your home in the next quarter.
By reviewing this report, you will be able to see how the value of your home has changed.
I will call you to answer any of your questions pertaining to this report and discuss where the market is heading.
Cheers,
Jackie Schoelerman jackie@schoelerman.com 650-855-9700 | CalRE # 01092400
O UR P RICING S TRATEGY S CHOELERMAN . COM
1335 Madera Ave, Menlo Park, CA 94025-1507, San Mateo County APN: 055-381-320 CLIP: 3153941004
MLS Beds 2 MLS Sq Ft 1,030
MLS Full Baths 1
Half Baths N/A
Sale Price $330,000
Sale Date 11/04/2011
Lot Sq Ft 5,750
MLS Yr Built 1947
Type SFR
OWNER INFORMATION Owner Name Tax Billing Address Tax Billing City & State
Pedreiro Nelson & Ana Consuelo
2839
Tax Billing Zip+4 Owner Occupied Owner Name 2
230 Oak Ct
No
Menlo Park, CA
Pedreiro Trust
94025
Tax Billing Zip
LOCATION INFORMATION School District Community College District Elementary School District
Sequoia Un
C092
Property Carrier Route
San Mateo Junior
R10008
Zoning
Ravenswood
Map Page/Grid
310
Location Influence
Market Area
6117.00
Census Tract Tract Number
Parcel Comments
No
Within 250 Feet of Multiple Flood Z one
TAX INFORMATION APN
055-381-320
008092
Tax Area
Alt APN
Tax Appraisal Area
11 41
Exemption(s) % Improved
Block ID
50%
Lot Number
LOT 41 BLOCK 11 NEWBRIDGE P ARK NO 2
Legal Description
ASSESSMENT & TAX Assessment Year Assessed Value - Total Assessed Value - Land Assessed Value - Improved
2024
2023
2022
$406,358 $203,179 $203,179
$398,392 $199,196 $199,196
$390,582 $195,291 $195,291
Market Value - Total Market Value - Land
Market Value - Improved YOY Assessed Change ($) YOY Assessed Change (%)
$7,966
$7,810
2%
2%
Exempt Building Value Exempt Land Value Exempt Total Value
Tax Year
Total Tax
Change ($)
Change (%)
$5,837 $5,956 $6,234
2021 2022 2023
$119 $278
2.04% 4.66%
Special Assessment
Tax Amount
CHARACTERISTICS Land Use - CoreLogic Land Use - County
SFR
Condo Amenities
Single Family
None
Heat Type
50
Central
Lot Frontage
Cooling Type
115
Lot Depth Lot Acres Lot Area Lot Shape
Porch
0.132 5,750
Patio
Patio Type
Attached Garage
Parking Type
1
Garage Capacity No. Parking Spaces
Conventional
MLS: 1
Style
1947
250
Year Built
Garage Sq Ft
Effective Year Built
Roof Type
Tax: 1,280 MLS: 1,030
Composition Shingle
Gross Area
Roof Material
Property Details Courtesy of Jackie Schoelerman, MLS Listings
Generated on: 09/24/24
Page 1/3
The data within this report is compiled by CoreLogic from public and private sources. The data is deemed reliable, but is not guaranteed. The accuracy of the data contained herein can be independently verified by the recipient of this report with the applicable county or municipality.
1,030 1,030 1,030
Building Sq Ft
Roof Frame Foundation Roof Shape Construction
Raised
Above Gnd Sq Ft Ground Floor Area
2nd Floor Area
1
Stucco
Stories
Exterior
Hardwood
Basement Sq Feet Basement Type
Floor Cover
Pool
5 2 1 1 1
Patio
Total Rooms Bedrooms Total Baths
Other Impvs Equipment Total Units
Range Oven
Public
MLS Total Baths
Water Sewer
Public Service
Full Baths Half Baths Fireplaces
Average Average
Condition
1
Quality
LAST MARKET SALE & SALES HISTORY Recording Date
11/18/2011 11/04/2011 $330,000
Grant Deed
Deed Type
Pedreiro Nelson & Ana Consuelo
Settle Date Sale Price
Owner Name Owner Name 2
Pedreiro Trust
$320.39 140339
Deutsche Bk Natl 2007-2
Price Per Square Feet Document Number
Seller
Recording Date
10/27/2020
10/27/2020
03/21/2017
11/18/2011
03/03/2011
$330,000
$345,000
Sale Price
Y
Y
Y
Nominal
Pedreiro Family Trust
Pedreiro Nelson & Ana Pedreiro Family Trust
Pedreiro Nelson & Ana C V
Harborview 2007-2
Buyer Name
Pedreiro Ana
Pedreiro Ana C V
Buyer Name 2
Pedreiro Nelson & Ana Pedreiro Family Trust
Pedreiro Nelson & Ana C V
Deutsche Bk Natl 2007 2
Old Republic Default M gmt
Seller Name
118143
118141
24409
140339
25570
Document Number
Grant Deed
Grant Deed
Grant Deed
Grant Deed
Trustee's Deed (Forecl osure)
Document Type
Recording Date
12/13/2006
12/13/2006
08/22/1996
$644,000
$147,000
Sale Price
Y
Nominal
Maldonado Alma
Maldonado Alma
Salas Jaime D & Reina M
Buyer Name
Salas Reina M Brockett Warren
Buyer Name 2
Salas Jaime D & Reina M
Bautista Jose F
Seller Name
188236
188235
103091
Document Number
Grant Deed
Interspousal Deed Transfer
Grant Deed
Document Type
MORTGAGE HISTORY Mortgage Date
10/27/2020
08/14/2012
12/13/2006
12/13/2006
06/09/2006
$226,500
$270,000
$515,200
$128,800
$445,000
Mortgage Amount
American Pacific Mtg Corp
American Pacific Mtg Corp
Paul Fin'l LLC
Paul Fin'l LLC
Wells Fargo Bk Na
Mortgage Lender
Conventional
Conventional
Conventional
Conventional
Conventional
Mortgage Code
Nominal
Refi
Resale
Resale
Refi
Mortgage Type
Mortgage Date
08/05/2005
04/15/2005
11/06/2002
$160,000
$285,000
$237,500
Mortgage Amount
Wells Fargo Bk Na
Wells Fargo Bk Na
Wells Fargo Hm Mtg Inc
Mortgage Lender
Conventional
Conventional
Conventional
Mortgage Code
Refi
Refi
Refi
Mortgage Type
Property Details Courtesy of Jackie Schoelerman, MLS Listings
Generated on: 09/24/24
Page 2/3
The data within this report is compiled by CoreLogic from public and private sources. The data is deemed reliable, but is not guaranteed. The accuracy of the data contained herein can be independently verified by the recipient of this report with the applicable county or municipality.
PROPERTY MAP
*Lot Dimensions are Estimated
Property Details Courtesy of Jackie Schoelerman, MLS Listings
Generated on: 09/24/24
Page 3/3
The data within this report is compiled by CoreLogic from public and private sources. The data is deemed reliable, but is not guaranteed. The accuracy of the data contained herein can be independently verified by the recipient of this report with the applicable county or municipality.
CMA Map Layout This page displays the Map for the CMA Subject and your comparables.
1335 MADERA Avenue 1 1358 Hollyburne AVE 2 1134 Berkeley AVE 3 1142 Hollyburne AVE 4 1105 Hollyburne AVE
Summary of Comparable Listings This page summarizes the comparable listings contained in this market analysis.
Active listings
Address
Bd
Ba (F) Ba (P)
Sqft
Lot
Age
Date
DOM
L/S Price
S/Sq
1335 Madera
5,750 (sf) 5,750 (sf) 4,255 (sf) 5,003 (sf)
2 1
1,030 1,040 1,937 1,489
77 72
1134 Berkeley Avenue 1105 Hollyburne Avenue
09/05/2024 07/10/2024
$1,275,000 $1,849,888 $1,562,444
3 3 3
1 2
1 1
$1,226
19 76 48
$955
0
2 1
$1,090
36
Contingent listings
Address
Bd
Ba (F) Ba (P)
Sqft
Lot
Age
Date
DOM
L/S Price
S/Sq
1335 Madera
5,750 (sf) 5,750 (sf) 5,750 (sf)
2 1
1,030 1,130 1,130
77 77 77
1358 Hollyburne Avenue
$1,150,000 $1,150,000
3 3
1
0
$1,018 $1,018
22 22
1 0
Sold listings
Address
Bd
Ba (F) Ba (P)
Sqft
Lot
Age
Date
DOM
Sale $
S$/SqFt
1335 Madera
5,750 (sf) 5,750 (sf) 5,750 (sf)
2 1
1,030 1,330 1,330
77 75 75
1142 Hollyburne Avenue
07/15/2024
$1,700,000 $1,700,000
3 3
2
0
$1,278 $1,278
10 10
2 0
$1,487,500 Median: $1,493,722 Average:
Cross Property Summary Report
Summary Statistics
High
Low
Average $1,562,444 $1,700,000
Median
$1,849,888 $1,700,000
$1,275,000 $1,700,000
$1,562,444 $1,700,000
List Price: Sold Price:
Residential Active
MLS # Address
Bd Ba (F)
Ba (P)
Age
List Price SqFt L$/SqFt
Apx Lot 5,750 (sf) 4,255 (sf)
DOM Sale Price S$/SqFt
ML81979291 ML81972582
1134 Berkeley 1105 Hollyburne
3 3
1 2
1 1
72
$1,275,000 $1,849,888 $1,562,444
1,040 $1,225.96 1,937 $955.03
19 76 48
0
1,489 $1,090.49 5,003 (sf)
Average:
Sold MLS # Address
Bd Ba (F)
Ba (P)
Age
List Price SqFt L$/SqFt
Apx Lot 5,750 (sf) 5,750 (sf)
DOM Sale Price S$/SqFt
ML81969692
1142 Hollyburne
3
2
0
75
$1,485,000 $1,485,000
1,330 $1,116.54 1,330 $1,116.54
10 10
$1,700,000 $1,700,000
$1,278.20 $1,278.20
Average:
Others MLS # Address
Bd Ba (F)
Ba (P)
Age
List Price SqFt L$/SqFt
Apx Lot 5,750 (sf)
DOM Sale Price S$/SqFt
ML81975751
1358 Hollyburne
3
1
0
77
$1,150,000 $1,150,000 $1,439,972
1,130 $1,017.70
22 22 32
1,130 $1,017.70 5,750 (sf)
Average:
1,359 $1,078.81
5,376 (sf)
$1,700,000
$1,278.20
Total Average:
Full Summary of Compared Listings This report summarizes the comparable listings contained in this market analysis.
Subject Property 1335 MADERA Avenue MLS# Status Prop Type
Details 1358 Hollyburne Avenue ML81975751
Details 1134 Berkeley Avenue ML81979291 Active
Contingent Residential $1,150,000 08/06/2024
Residential $1,275,000 09/05/2024
Residential
List Price List Date Sold Price Sold Date City
10/25/2024 Menlo Park East of U.S. 101 Menlo Park 3 1/0 1,130 5,750 (sf) Ravenswood City Elementary Sequoia Union High 77 Detached Garage
Menlo Park East of U.S. 101 Menlo Park 3 1/1 1,040 5,750 (sf) Ravenswood City Elementary Sequoia Union High 72 Attached Garage
Menlo Park
East of U.S. 101 Menlo Park
Area Beds
2
1/0
Baths (F/P)
1030
Apx Sqft Apx Lot
5,750 (sf) Elem District Ravenswood City Elementary HS District Sequoia Union High Age 77 Garage 1 Car Garage
Living Room
Living Room
1
Fireplace
Central AC No 22
None
A/C
Cooling Pool DOM Remarks:
19
Welcome to 1358 Hollyburne Ave, Belle Haven home in Menlo Park. This 3-bedroom 1 bath & 2 car garage features tile and laminated flooring throughout the house, spacious living room, a dining L, kitchen faces the backyard, open Floor plan w/Natural Light. All bedrooms are spacious, large and peaceful backyard with a covered patio. Low-maintenance front and rear yards. 2 detached car-garage and a long driveway plenty for parking. Location is key! Enjoy the new Belle Haven Community campus and serving programs, the
A stunning 3 bedroom, 1.5 bathroom, single-family house with an open floor plan awaits you! This gorgeous property boasts upgraded features throughout and is the perfect fit for anyone looking for a beautiful home to call their own. As you enter the home you realize the living room is ideal for your family gatherings and includes large windows, beautiful new flooring, a modern newly faced fireplace, and plenty of natural light. All the bedrooms boast the same new flooring, making them cozy and inviting. The remodeled kitchen is a chef's dream,
Full Summary of Compared Listings This report summarizes the comparable listings contained in this market analysis.
Subject Property 1335 MADERA Avenue MLS# Status Prop Type
Details 1142 Hollyburne Avenue ML81969692 Sold
Details 1105 Hollyburne Avenue ML81972582 Active
Residential $1,485,000 06/14/2024 $1,700,000 7/15/2024 Menlo Park East of U.S. 101 Menlo Park 3 2/0 1,330 5,750 (sf) Ravenswood City Elementary Sequoia Union High 75 Detached Garage
Residential $1,849,888 07/10/2024
Residential
List Price List Date Sold Price Sold Date City
Menlo Park East of U.S. 101 Menlo Park 3 2/1 1,937 4,255 (sf) Ravenswood City Elementary Sequoia Union High 0 Attached Garage
Menlo Park
East of U.S. 101 Menlo Park
Area Beds
2
1/0
Baths (F/P)
1030
Apx Sqft Apx Lot
5,750 (sf) Elem District Ravenswood City Elementary HS District Sequoia Union High Age 77 Garage 1 Car Garage
Living Room, Wood Burning
Living Room
1
Fireplace
Central AC No 10
Ceiling Fan, Central AC No 76
A/C
Cooling Pool DOM Remarks:
Welcome to your Future Home in Beautiful Menlo Park! A tastefully updated, 3 beds/2 baths rancher blending modern amenities with classic charm. Open Floor plan w/Natural Light. Best Value in up-and-coming Menlo Park neighborhood. Light open floor plan with gorgeous New Kitchen, including a waterfall Breakfast Bar. New Double paned windows, with motorized Hunter Douglas window covering in family and dining room, laminate floors throughout. Separate laundry and Pantry. New Calcatta Maya Quartz
Welcome to your new home in the heart of Menlo Park's Belle Haven neighborhood. This stunning 3-bedroom, 2.5-bathroom house boasts 1,937 square feet of living space on a 4,107 square foot lot. This new construction home features modern design and spacious living, with an open floor plan, 9-12ft ceilings, and expansive windows that bathe the space in natural light. The brand-new kitchen is a chef's dream, with sleek countertops, a large 10x4ft island, high-end appliances, and ample storage. The living room offers a cozy fireplace to warm
List Price and Sale Price This graph illustrates the list price, along with sale price in Sold listings.
List Price Sale Price
Price Graph
2000K
1600K
1200K
800K
Price
400K
0K
1134 Berkeley Avenue
1358 Hollyburne Avenue
1142 Hollyburne Avenue
1105 Hollyburne Avenue
$1,439,972 $1,380,000
$1,700,000 $1,700,000 Median Sold Price: Average Sold Price:
Average List Price: Median List Price:
Number of Days On Market This graph illustrates the number of days on market for the listings in this analysis.
Days On Market
80
70
60
50
40
30
Days On Market
20
10
0
1134 Berkeley Avenue
1358 Hollyburne Avenue
1142 Hollyburne Avenue
1105 Hollyburne Avenue
Prepared for: Amanda Selin Prepared by: Jackie Schoelerman Representing: Coldwell Banker Realty
Property Address 1335 Madera Ave Menlo Park, CA
Prepared on: 9/25/2024
Seller's Preliminary Estimated Statement
Item
Debit
Credit
Sales Price
$1,281,945.00
Homeowner's Policy of Title Insurance (Total: $3,045.00 as of 10/23/2023)
$0.00
Escrow Fee** (Total: $2,095.00 as of 10/23/2023)
$0.00
Outside Notary Fee* (Est. Total: $200.00)
$100.00
Recording Fees* (Est. Total: $110.00)
$0.00
Recording Service Fee (Total: $25.00)
$0.00
County Transfer Tax (Total: $1,410.20)
$1,410.20
Due to Seller (est.) $1,280,434.80 *These are ESTIMATED fees. Actual fees may vary in each state, county and office. Please contact your Old Republic Title Company escrow officer for more precise figures. Amounts shown as "totals" above may differ from the actual amounts debited on this Netsheet due to customary buyer/seller splits in the subject property County or due to any of the applicable amounts above that you may have altered from the defaulted customary buyer/seller splits. Please contact your escrow officer for additional information. The figures reflected in this Preliminary Estimated Statement are PRELIMINARY ESTIMATED FEES based upon information you have entered. Actual fees may vary for each transaction depending upon loan type and terms, any applicable discount rates, local governmental charges and any additional services required for your transaction. A more accurate statement will be made in the "Estimated Closing Statement" furnished by our escrow officer after we have received the loan documents. The exact total of all fees and costs will be reflected in the final closing statement.
O UR P ROCESS / S ELLING Y OUR H OME S CHOELERMAN . COM
#1 in California
Phase One: Discovery
Defining AWin
- Outlining your objectives
- What is your motivation?
- What is your ideal moving date?
- Where are you moving?
- What is most important to you?
Knowing The Market
- Market Dynamics: Macro v. Micro
- Market Forces: Supply v. Demand
- The Numbers: Where is the market going?
- Analysis of actives, pendings, solds
The Strategic Plan
- Outline features and benefits
- Determining your key differentiators
- Establish target market and buyer profile
- Our buyer attraction strategy
Jackie Schoelerman | 650-855-9700 | www.schoelerman.com
#1 in California
Phase Two: Pre-Launch
Listing Details
- Complete documentation & agreements
Discuss property improvements
-
Our staging strategy
-
Photography and media
-
Working backwards from launch
-
Preparing for Launch
Property launch materials
-
Traditional advertising
-
Our digital plan
-
Social media strategy
-
The Kingston Lane advantage
-
Open house strategy
-
- Direct mail and community approach
Jackie Schoelerman | 650-855-9700 | www.schoelerman.com
#1 in California
Phase Three: Launch
Introducing The Property
- Launching the marketing plan
- Identifying your potential buyer
- Showing the property
- Monitor interest and feedback
- Weekly reports, updates, & strategy
- Adapting to changes in the market place
The Negotiation Process
- Collect written offers
- Deep offer analysis
- Strategically respond to offers
- Negotiate to optimize price and terms
- Our multiple offer process
- Back up strategies
Jackie Schoelerman | 650-855-9700 | www.schoelerman.com
#1 in California
Phase Four: Closing
The Closing Process
Execute the contracts
-
Complete disclosures
-
The contingency periods
-
Fulfill duties & responsibilities
-
Closing
Transitioning from the property
-
Final documentation
-
The final 10 days
-
Closing and celebration
-
Working Together Again
Following up & keeping in touch
-
- Second homes & investment properties
Providing resources
-
Feedback, testimonials, & referrals
-
Our raving fan process
-
Jackie Schoelerman | 650-855-9700 | www.schoelerman.com
W HO Y OU W ORK WITH M ATTERS S CHOELERMAN . COM
#1 in California
Schoelerman Profiles Representing Sellers, Buyers, and Investors throughout Silicon Valley
Jackie Schoelerman - Real Estate Broker I am a top producing Real Estate Broker . I hold both a degree in Architecture and a degree in Business Finance. With my uncanny knowledge of the local market, my winning negotiating skills, and my high level of ethical standards, I am well recognized as a leader in my field. My personal goal is to exceed the expectations of every one of my clients. Outside of work, I take great pleasure in hiking, traveling, and spending time with Richard and my family. I make a concerted effort to give back to my community, both by active participation in local events, and by volunteering and giving my time to charitable organizations and endeavors. Richard Schoelerman - Real Estate Broker I my a seasoned Real Estate Broker , Architect , and General Contractor . I hold a Master Degree in Architecture. This expertise in architecture, construction, and real estate allow me to bring an inspiring level of proven know-how to help guide my clients towards the visualization and true potential of their dream home. During my free time, I enjoy weekly hikes to the area open space reserves and parks with Jackie. I regularly gives back to the community by actively participating in the Palo Alto University Rotary Club of which I am a Past President and a Past Assistant Governor in Rotary District 5170. I also like to model HO trains and scenery.
Jackie Schoelerman | 650-855-9700 | www.schoelerman.com
#1 in California
Global Connections – Power in Numbers
The Coldwell Banker brand is a true global force, with the power to showcase exceptional properties and reach affluent buyers around the world and in dozens of languages.
Jackie Schoelerman | 650-855-9700 | www.schoelerman.com
#1 in California
Every Home has a Story – Let us tell Yours.
We have helped hundreds of families just like yours maximize their real estate position. We Sell 1 Home Every 15 Days We sell Our Clients listings an average of 11% OVER asking price and Go into contract in an average of 10 days
Jackie Schoelerman | 650-855-9700 | www.schoelerman.com
#1 in California
Jackie Schoelerman | 650-855-9700 | www.schoelerman.com
Seller Stories Cl i ck the image to watch video
Pattie Barco
Lina and Robert Arseneault
Sharon and Kelly Kehler
Christina Van Zandt
Leigh Soutter
Jeff Sasaki
Jackie Schoelerman | 650-855-9700 | www.schoelerman.com
#1 in California
Rating and Reviews Real Reviews and Social Proof of our Success – ( 75 ) 5 Star Reviews
Highly likely to recommend | 5.0 Sold a Single Family home in Palo Alto, CA
Highly likely to recommend | 5.0 Bought a Single Family home in Palo Alto, CA
Jackie Schoelerman | 650-855-9700 | www.schoelerman.com
#1 in California
Rating and Reviews Real Reviews and Social Proof of our Success – ( 75 ) 5 Star Reviews
Highly likely to recommend | 5.0 Bought a Single Family home in Palo Alto, CA
Highly likely to recommend | 5.0 Sold a Single Family home in Palo Alto, CA
Highly likely to recommend | 5.0 Sold a Single Family home in Palo Alto, CA
Jackie Schoelerman | 650-855-9700 | www.schoelerman.com
B LUEPRINT FOR S UCCESS S CHOELERMAN . COM
#1 in California
Strategy and Launch Planning Our Pre-Launch process actively markets your right from the beginning.
Jackie Schoelerman | 650-855-9700 | www.schoelerman.com
#1 in California
Jackie Schoelerman | 650-855-9700 | www.schoelerman.com
Pre-Launch Digital Marketing
Our digital marketing includes using our custom countdown clock to advertise on FaceBook, Instagram, LinkedIn, and Google to capture buyers interested in your home
Jackie Schoelerman | 650-855-9700 | www.schoelerman.com
#1 in California
Custom Property Webpage
Jackie Schoelerman | 650-855-9700 | www.schoelerman.com
#1 in California
Targeted Facebook Marketing
Jackie Schoelerman | 650-855-9700 | www.schoelerman.com
#1 in California
Jackie,
Your results are in! See below for your report.
- The Social Media Team @ Kingston Lane
41948 Impressions
Impressions are the total number of views your ad achieved.
127 Leads
Leads are the total number of submissions your ad form received.
8.96 Cost Per Lead
Cost per lead is the amount spent for each lead.
Jackie Schoelerman | 650-855-9700 | www.schoelerman.com
#1 in California
Personally Contacting
Active Marketing is personally contacting 25, 50, 100 qualified Buyers and the Agents who control the Buyers per day to get the word out about your home.
Jackie Schoelerman | 650-855-9700 | www.schoelerman.com
#1 in California
Broker to Broker Networking
Jackie Schoelerman | 650-855-9700 | www.schoelerman.com
#1 in California
Expansive Online Syndication
Finding a discerning buyer for a one-of-a-kind property takes ingenuity – and an expert command of today’s online arena. The Coldwell Banker Global Luxury program has mastered the art of digital marketing, ensuring your property is seen by the widest possible audience of qualified buyers; in fact, your home can be showcased on up to 900 websites worldwide.
Coldwellbanker.com automatically syndicated listing to hundreds of Web partners, including the most visited real estate websites like Fang, Rightmove and 99acres.
Jackie Schoelerman | 650-855-9700 | www.schoelerman.com
#1 in California
Jackie Schoelerman | 650-855-9700 | www.schoelerman.com
Actively Marketing Your Home
Active Marketing is personally contacting 25, 50, 100 qualified Buyers and the Agents who control the Buyers per day. Active Marketing is door knocking the neighborhood so the neighbors can spread the word to their friends, family and coworkers about the opportunity to live in your neighborhood.
Jackie Schoelerman | 650-855-9700 | www.schoelerman.com
#1 in California
Professional Photography
We have a professional photographer on our team that specializes in bringing out the great features of your home through photo and video. What are the key characteristics of your home that we should be featuring?
Jackie Schoelerman | 650-855-9700 | www.schoelerman.com
#1 in California
Home Staging
The better the home shows, the more value a buyer sees, so we have a professional stager that will come in, assess the appeal of your home to buyers and will make any recommendation to increase interest. In fact, staged homes sell 79% faster and sell for 17% more than a non-staged home.
Jackie Schoelerman | 650-855-9700 | www.schoelerman.com
#1 in California
Real Estate Timing Analysis What is the realistic timing to get your home SOLD.
Days
Total Days
1
1
Sign Listing Agreement
Home Preparation / Inspections / Photography / Staging / Marketing Material Prepartation: (14 to 30 days)
21
22
15
37
Average Days on Market - Offer Accepted: (14 to 45 days)
30
67
Escrow Time / Closing Date: (7 to 45 days)
67
Deed Recording Date / Keys to new Owner
Jackie Schoelerman | 650-855-9700 | www.schoelerman.com
#1 in California
Marketing Calendar – Sample Form
Example
Activity Calendar
Mon, Jan 04
Tue, Jan 05
Wed, Jan 06
Thu, Jan 07
Fri, Jan 08
Sat, Jan 09
Sun, Jan 10
Listing Agreement
PRE - LAUNCH Prep Home
Painting
Carpet
combo lockbox
Pre-Launch Marketing
vendor estimates
Mon, Jan 11
Tue, Jan 12
Wed, Jan 13
Thu, Jan 14
Fri, Jan 15
Sat, Jan 16
Sun, Jan 17
House Cleaning
Photography
inspections
Pre Launch Marketing
Mon, Jan 18
Tue, Jan 19
Wed, Jan 20
Thu, Jan 21
Fri, Jan 22
Sat, Jan 23
Sun, Jan 24
yard sign
LAUNCH On Market
BROKER TOUR Virtual
OPEN HOUSE Virtual
OPEN HOUSE Virtual
supra lockbox
Pre Launch Marketing
Launch Marketing
Mon, Jan 25
Tue, Jan 26
Wed, Jan 27
Thu, Jan 28
Fri, Jan 29
Sat, Jan 30
Sun, Jan 31
Launch Period
Launch Period
OPEN HOUSE Virtual
OPEN HOUSE Virtual
Holiday
Launch Period
Launch Marketing
Mon, Feb 01
Tue, Feb 02
Wed, Feb 03
Thu, Feb 04
Fri, Feb 05
Sat, Feb 06
Sun, Feb 07
Ratified Contract
Close of Escrow
Escrow Period Escrow Period Escrow Period
OFFERS (if any)
ESCROW PERIOD
Jackie Schoelerman | 650-855-9700 | www.schoelerman.com
#1 in California
Sample Form
Weekly Activity Report
Jan 21, 21
property address
Showing Remarks or Comments
1 area for weekly feedback from buyers and realtors
Weekly Activity Report
YTD
MLS Start Date
Jan 09, 21
Current Days on the Market
12
Homes currently on the market for sale
47 30
Homes under contract
Homes sold
7
Average days market
29
Disclosures viewed online Disclosures downloaded Number of offers submitted
332
63 16
Number of virtual open houses held Number of virtual broker tours held
4 1
Families at virtual open house
30 30
Realtors at virtual open house and broker tour
Advertising Activity Online Views
6,313
Property Postcards sent
536
Nextdoor post to the neighborhood
36,258
Virtual open house ad views
890
Newsletter email sent featuring home
6,232
Jackie Schoelerman | 650-855-9700 | www.schoelerman.com
#1 in California
Strategic Partners Inspection / Vendor Estimates – Sample Form
Property Address Work Description Inspection Estimates Property Inspection
Vendors
Quote
Inspector Name and Address
Termite Inspection
Inspector Name and Address
Roof Inspection
Inspector Name and Address
Chimney Inspection
Inspector Name and Address
Environmental Report
Inspector Name and Address
Vendor Estimates House Cleaning
Vendor Name and Address
windows carpet blinds
Staging / Design
Vendor Name and Address
design, first month rental
Landscaping
Vendor Name and Address
cleanup
Handyman
Vendor Name and Address
smoke and carbine detectors material smoke and carbine detectors labor
Total
0
Jackie Schoelerman | 650-855-9700 | www.schoelerman.com
#1 in California
Jackie Schoelerman | 650-855-9700 | www.schoelerman.com
#1 in California
The Art of Making it Look Effortless
Our job is to get your home SOLD while taking the stress off your shoulders and walking you through the complicated selling process.
This is what most people think of the real estate process.
X
X
START
END
But, in most cases, this is Reality.
X
X
START
END
It takes years of experience to navigate the twists and turns of the real estate process. We have for decades specialized in selling homes and getting those tough deals to the closing table. Let us put those years of experience to work for YOU!
“Because, Who You Work with Matters” Let’s Get Started
Jackie Schoelerman | 650-855-9700 | www.schoelerman.com
#1 in California
Let’s Get Started
Jackie Schoelerman | 650-855-9700 | www.schoelerman.com
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