SM 138 E Hillsdale Blvd - Ryuko Hiramatsu
Hi Ryuko,
I have prepared this report of relevant properties to keep you informed about the current real estate market around you along with an estimated equity value of your home you can use for estate planning purposes or as a current market value should you be considering selling your home in the next quarter.
By reviewing this report, you will be able to see how the value of your home has changed.
I will call you to answer any of your questions pertaining to this report and discuss where the market is heading.
Cheers,
Jackie Schoelerman jackie@schoelerman.com 650-855-9700 | CalRE # 01092400
O UR P RICING S TRATEGY S CHOELERMAN . COM
138 E Hillsdale Blvd, San Mateo, CA 94403-2817, San Mateo County APN: 040-053-230 CLIP: 8498231769
MLS Beds 2 MLS Sq Ft 1,000
MLS Full Baths 1
Half Baths N/A
MLS Sale Price $955,000
MLS Sale Date 04/16/2020
Lot Sq Ft 6,000
MLS Yr Built 1945
Type SFR
OWNER INFORMATION Owner Name Tax Billing Address Tax Billing City & State
Hiramatsu Ryuko Ishikawa
2817
Tax Billing Zip+4 Owner Occupied Owner Name 2
138 E Hillsdale Blvd
Yes
San Mateo, CA
94403
Tax Billing Zip
LOCATION INFORMATION School District Community College District Elementary School District
San Mateo Un
C053
Property Carrier Route
San Mateo Junior San Mateo Basic
R10006
Zoning
Map Page/Grid
423
Location Influence
Market Area
6085.01
Census Tract Tract Number
Parcel Comments
Yes (X, X500l, Ao)
Within 250 Feet of Multiple Flood Z one
TAX INFORMATION APN
040-053-230
012001
Tax Area
Alt APN
Tax Appraisal Area
6 8
Exemption(s) % Improved
Block ID
8%
Lot Number
LOT 8 BLOCK 6 TOWN OF BERES FORD NO 1 RSM 14/44 45 CITY OF SAN MATEO
Legal Description
ASSESSMENT & TAX Assessment Year Assessed Value - Total Assessed Value - Land Assessed Value - Improved
2024
2023
2022
$1,049,960
$1,029,373
$1,009,190
$964,981 $84,979
$946,060 $83,313
$927,510 $81,680
Market Value - Total Market Value - Land
Market Value - Improved YOY Assessed Change ($) YOY Assessed Change (%)
$20,587
$20,183
2%
2%
Exempt Building Value Exempt Land Value Exempt Total Value
Tax Year
Total Tax $12,138 $13,006 $13,074
Change ($)
Change (%)
2021 2022 2023
$869
7.16% 0.52%
$67
Special Assessment
Tax Amount
CHARACTERISTICS Land Use - CoreLogic Land Use - County
SFR
Condo Amenities
Single Family
None
Heat Type
50
Central
Lot Frontage
Cooling Type
120
Lot Depth Lot Acres Lot Area Lot Shape
Porch
0.1377 6,000
Patio Type
Attached Garage
Parking Type
1
Garage Capacity No. Parking Spaces
MLS: 1
Style
1945
280
Year Built
Garage Sq Ft
Effective Year Built
Roof Type
Property Details Courtesy of Jackie Schoelerman, MLS Listings
Generated on: 09/25/24
Page 1/3
The data within this report is compiled by CoreLogic from public and private sources. The data is deemed reliable, but is not guaranteed. The accuracy of the data contained herein can be independently verified by the recipient of this report with the applicable county or municipality.
Tax: 1,279 MLS: 1,000 Tax: 999 MLS: 1,000
Gross Area
Roof Material Roof Frame Foundation Roof Shape Construction
Building Sq Ft
999 999
Above Gnd Sq Ft Ground Floor Area
2nd Floor Area
1
Stories
Exterior
Basement Sq Feet Basement Type
Floor Cover
MLS: Concrete Perimeter And Slab , Raised
Pool
4 2 2
Total Rooms Bedrooms Total Baths
Other Impvs Equipment Total Units
MLS Total Baths
Water Sewer
Tax: 2 MLS: 1
Full Baths Half Baths Fireplaces
Condition
Quality
LAST MARKET SALE & SALES HISTORY Recording Date
10/02/1980
Deed (Reg)
Deed Type
MLS: 04/16/2020
Hiramatsu Ryuko Ishikawa
Settle Date Sale Price
Owner Name Owner Name 2
$89,500 $89.59 7993-973
Farber Ann
Price Per Square Feet Document Number
Seller
Recording Date
02/10/2022
12/22/2021
04/17/2020
08/10/2016
08/31/2012
$955,000
Sale Price
Y
Y
Y
Y
Nominal
Hiramatsu Ryuko I
Hiramatsu R 2021 Livin g Trust
Hiramatsu Ryuko
Conway Trust
Conway 1985 Family Tr ust
Buyer Name
Buyer Name 2 Seller Name
Hiramatsu R I 2021 L/Tr
Hiramatsu Ryuko I
Survivors Conway Trus t
Conway Family 1985 Tr ust
Conway Andrew J & Ch arlotte L
12511
174905
35035
78789
125200
Document Number
Quit Claim Deed
Grant Deed
Grant Deed
Grant Deed
Grant Deed
Document Type
Recording Date
08/31/2012
08/31/2012
01/21/2011
Sale Price Nominal
Y
Y
Y
Conway Charlotte L
Conway Andrew J & Charlotte L
Conway 1985 Family Trust
Buyer Name
Conway Charlotte L
Buyer Name 2
Conway Andrew J
Conway 1985 Family Trust
Conway Andrew & Charlotte
Seller Name
125199
125197
8324
Document Number
Interspousal Deed Transfer
Grant Deed
Grant Deed
Document Type
MORTGAGE HISTORY Mortgage Date
02/10/2022
01/29/2021
04/17/2020 $5,000,000
08/31/2012
01/21/2011
$670,000
$670,000
$178,000
$163,000
Mortgage Amount
Jpmorgan Chase Bk N a
Private Individual
Zinc Fin'l LLC
Land Hm Fin'l Svcs
US Bk National Assn
Mortgage Lender
Conventional
Private Party Lender
Conventional
Conventional
Conventional
Mortgage Code
Nominal
Refi
Resale
Nominal
Nominal
Mortgage Type
Mortgage Date
03/02/2005
10/31/2002
12/11/1998
$141,200
$112,000
$102,500
Mortgage Amount
Bank Of America
Bank Of America
Monument Mtg Inc
Mortgage Lender
Conventional
Conventional
Conventional
Mortgage Code
Refi
Refi
Nominal
Mortgage Type
Property Details Courtesy of Jackie Schoelerman, MLS Listings
Generated on: 09/25/24
Page 2/3
The data within this report is compiled by CoreLogic from public and private sources. The data is deemed reliable, but is not guaranteed. The accuracy of the data contained herein can be independently verified by the recipient of this report with the applicable county or municipality.
PROPERTY MAP
*Lot Dimensions are Estimated
Property Details Courtesy of Jackie Schoelerman, MLS Listings
Generated on: 09/25/24
Page 3/3
The data within this report is compiled by CoreLogic from public and private sources. The data is deemed reliable, but is not guaranteed. The accuracy of the data contained herein can be independently verified by the recipient of this report with the applicable county or municipality.
CMA Map Layout This page displays the Map for the CMA Subject and your comparables.
138 E Hillsdale Boulevard
1 87 Mclellan AVE 2 75 Mclellan AVE 3 113 Mclellan AVE 4 87 E Hillsdale BLVD 5 82 E Hillsdale BLVD 6 134 Mclellan AVE
Summary of Comparable Listings This page summarizes the comparable listings contained in this market analysis.
Pending listings
Address
Bd
Ba (F) Ba (P)
Sqft
Lot
Age
Date
DOM
L/S Price
S/Sq
138 E Hillsdale
6,000 (sf) 6,250 (sf) 6,000 (sf) 6,125 (sf)
2 2
1,000 1,910 1,580 1,745
79 74 82 78
87 Mclellan Avenue
$1,688,000 $1,495,000 $1,591,500
3 4 4
2 2
0 0
$884 $946 $915
6
82 E Hillsdale Boulevard
50 28
2 0
Sold listings
Address
Bd
Ba (F) Ba (P)
Sqft
Lot
Age
Date
DOM
Sale $
S$/SqFt
138 E Hillsdale
6,000 (sf) 6,250 (sf) 6,250 (sf) 6,000 (sf) 6,000 (sf) 6,125 (sf)
2 2
1,000 1,500 1,140 1,751 1,140 1,383
79 74 77 82 76 77
75 Mclellan Avenue 113 Mclellan Avenue 87 E Hillsdale Boulevard 134 Mclellan Avenue
09/17/2024 08/12/2024 09/20/2024 07/22/2024
$2,308,000 $1,780,000 $1,645,000 $1,830,000 $1,890,750
3 3 3 3 3
2 1 2 1
0 0 0 0
$1,539 $1,561
9 8
$939
13
$1,605 $1,411
6 9
2 0
$1,734,000 Median: $1,791,000 Average:
Cross Property Summary Report
Summary Statistics
High
Low
Average
Median
List Price: Sold Price:
$2,308,000
$1,645,000
$1,890,750
$1,805,000
Residential Pending
MLS # Address
Bd Ba (F)
Ba (P)
Age
List Price SqFt L$/SqFt
Apx Lot 6,250 (sf) 6,000 (sf)
DOM Sale Price S$/SqFt
ML81975312 ML81973433
87 Mclellan
3 4
2 2
0 0
74 82
$1,688,000 $1,495,000 $1,591,500
1,910 $883.77 1,580 $946.20
6
82 E Hillsdale
50 28
1,745 $914.99 6,125 (sf)
Average:
Sold MLS # Address
Bd Ba (F)
Ba (P)
Age
List Price SqFt L$/SqFt
Apx Lot 6,250 (sf) 6,250 (sf) 6,000 (sf) 6,000 (sf) 6,125 (sf) 6,125 (sf)
DOM Sale Price S$/SqFt
ML81977266 ML81972579 ML81977302 ML81969762
75 Mclellan 113 Mclellan 87 E Hillsdale 134 Mclellan
3 3 3 3
2 1 2 1
0 0 0 0
74 77 82 76
$1,998,000 $1,475,000 $1,498,000 $1,548,000 $1,629,750 $1,617,000
1,500 $1,332.00 1,140 $1,293.86 1,751 $855.51 1,140 $1,357.89 1,383 $1,209.82 1,504 $1,111.54
9 8
$2,308,000 $1,780,000 $1,645,000 $1,830,000 $1,890,750 $1,890,750
$1,538.67 $1,561.40
13
$939.46
6 9
$1,605.26 $1,411.20 $1,411.20
Average:
15
Total Average:
Full Summary of Compared Listings This report summarizes the comparable listings contained in this market analysis.
Subject Property 138 E Hillsdale Boulevard MLS# Status Prop Type Residential
Details 87 Mclellan Avenue ML81975312 Pending
Details 75 Mclellan Avenue ML81977266 Sold
Residential $1,688,000 09/05/2024
Residential $1,998,000 08/19/2024 $2,308,000
List Price List Date Sold Price Sold Date City
10/2/2024 San Mateo San Mateo Village/Glendale Village 3 2/0 1,910 6,250 (sf) San Mateo-Foster City Elementary San Mateo Union High 74 Attached Garage, Oversize Parking / RV
9/17/2024 San Mateo San Mateo Village/Glendale Village 3 2/0 1,500 6,250 (sf) San Mateo-Foster City Elementary San Mateo Union High 74 Attached Garage, On Street, Parking Area
San Mateo
San Mateo Village/Glendale Village
Area Beds
2
2/0
Baths (F/P)
1000
Apx Sqft Apx Lot
6,000 (sf) Elem District San Mateo-Foster City Elementary HS District San Mateo Union High Age 79 Garage 1 Car Garage
Wood Burning
Living Room
Fireplace
Central AC No 6
Central AC No 9
A/C
Cooling Pool DOM Remarks:
Welcome to your dream home in San Mateo Village, perfectly situated on a quiet cul-de-sac. This charming single-level ranch-style residence features a formal living room with a beautiful fireplace, modern recessed lights, and newly installed flooring throughout. The chefs kitchen boasts full height custom cabinets with a central island, Stainless steel appliances. The expansive great room impresses with its extra high ceilings, ultra-wide span, and multiple sliding doors that open to a landscaped yard. In the bedroom wing, the en-suite primary bedroom
This just completed whole-home transformation is a five star with no detail overlooked. Located in the sought-after San Mateo Village neighborhood, this entire property has been reimagined by a skilled designer, giving it the perfect blend of modern elegance with a timeless feel. Marley European white oak wire brushed engineered hardwood floors set the tone for the entire house along with an exciting designer chosen color palette. The fabulous open concept floor plan is bright and inviting and the new kitchen is a standout with
Full Summary of Compared Listings This report summarizes the comparable listings contained in this market analysis.
Subject Property 138 E Hillsdale Boulevard MLS# Status Prop Type Residential
Details 113 Mclellan Avenue ML81972579 Sold
Details 87 E Hillsdale Boulevard ML81977302 Sold
Residential $1,475,000 07/10/2024 $1,780,000
Residential $1,498,000 08/22/2024 $1,645,000
List Price List Date Sold Price Sold Date City
8/12/2024 San Mateo San Mateo Village/Glendale Village 3 1/0 1,140 6,250 (sf) San Mateo-Foster City Elementary San Mateo Union High 77 Attached Garage, Gate/Door Opener,
9/20/2024 San Mateo San Mateo Village/Glendale Village 3 2/0 1,751 6,000 (sf) San Mateo-Foster City Elementary San Mateo Union High 82 Attached Garage, Off-Street Parking
San Mateo
San Mateo Village/Glendale Village
Area Beds
2
2/0
Baths (F/P)
1000
Apx Sqft Apx Lot
6,000 (sf) Elem District San Mateo-Foster City Elementary HS District San Mateo Union High Age 79 Garage 1 Car Garage
Off-Street Parking, On Street Living Room, Wood Burning
Wood Burning
Fireplace
None No 8
None No 13
A/C
Cooling Pool DOM Remarks:
Situated on a pleasant cul-de-sac in the San Mateo Village neighborhood sits this updated single-level home. The light-filled interior features a warm blend of classic & contemporary styles & seamless transitions w/ refinished hardwood flooring, soothing paint colors, & recessed lighting. Roomy living room boasts a picture window and a brick surround fireplace, offering a perfect space to relax and entertain. Formal dining area features a glass door that open to the rear yard, seamlessly connecting indoor and outdoor living. Bright and updated kitchen
This charming 3-bedroom, 2-bathroom home in San Mateo Village offers 1,751 square feet of thoughtfully designed living space, blending contemporary updates with timeless elegance. Step inside the freshly painted exterior to discover an open floor plan with elevated ceilings. To the left, a hallway leads to two spacious bedrooms with refinished hardwood floors that radiate warmth and sophistication. A remodeled bathroom with floor-to-ceiling tiles adds a touch of elegance to this space. The open layout creates an inviting atmosphere, ideal
Full Summary of Compared Listings This report summarizes the comparable listings contained in this market analysis.
Subject Property 138 E Hillsdale Boulevard MLS# Status Prop Type Residential
Details 82 E Hillsdale Boulevard ML81973433 Pending
Details 134 Mclellan Avenue ML81969762 Sold
Residential $1,495,000 07/16/2024
Residential $1,548,000 06/14/2024 $1,830,000
List Price List Date Sold Price Sold Date City
10/4/2024 San Mateo San Mateo Village/Glendale Village 4 2/0 1,580 6,000 (sf) San Mateo-Foster City Elementary San Mateo Union High 82 Attached Garage
7/22/2024 San Mateo San Mateo Village/Glendale Village 3 1/0 1,140 6,000 (sf) San Mateo-Foster City Elementary San Mateo Union High 76 Attached Garage, Gate/Door Opener
San Mateo
San Mateo Village/Glendale Village
Area Beds
2
2/0
Baths (F/P)
1000
Apx Sqft Apx Lot
6,000 (sf) Elem District San Mateo-Foster City Elementary HS District San Mateo Union High Age 79 Garage 1 Car Garage
Living Room
Living Room, Wood Burning
Fireplace
None No 50
Central AC No 6
A/C
Cooling Pool DOM Remarks:
Charming 4-Bedroom Home in Desirable San Mateo Village
Situated on a lovely cul de sac in the enchanting San Mateo Village, this impeccable home boasts with charm and craftsmanship. Curb appeal is instant, with colorful mature landscaping, inviting front porch, and an attractive paved driveway and path that flows to the front door. Upon entry, one can sense the warmth and care given this property. Drenched with natural light, the allure of a classic fireplace, recessed lighting, custom plantation shutters and ageless wood flooring take it to another level. Central air conditioning is also added
Welcome to this gorgeous 4-bedroom, 2-bathroom home in San Mateo Village. This inviting residence offers 1,580 sq ft of living space on a 6,000 sq ft lot, perfect for indoor and outdoor living. Step inside to a bright, open floor plan with hardwood floors, recessed lighting, and large windows. The spacious living room flows into the kitchen and dining area,
List Price and Sale Price This graph illustrates the list price, along with sale price in Sold listings.
List Price Sale Price
Price Graph
2400K
2000K
1600K
1200K
Price
800K
400K
0K
87 Mclellan Avenue
75 Mclellan Avenue
113 Mclellan Avenue
134 Mclellan Avenue
87 Hillsdale Boulevard E
82 Hillsdale Boulevard E
$1,617,000 $1,523,000
$1,890,750 $1,805,000 Median Sold Price: Average Sold Price:
Average List Price: Median List Price:
Number of Days On Market This graph illustrates the number of days on market for the listings in this analysis.
Days On Market
50
40
30
20
Days On Market
10
0
87 Mclellan Avenue
75 Mclellan Avenue
87 Hillsdale
82 Hillsdale
113 Mclellan Avenue
134 Mclellan Avenue
Boulevard E
Boulevard E
Prepared for: Ryuko Hiramatsu Prepared by: Jackie Schoelerman Representing: Coldwell Banker Realty
Property Address 138 E Hillsdale Blvd San Mateo, CA
Prepared on: 9/25/2024
Seller's Preliminary Estimated Statement
Item
Debit
Credit
Sales Price
$1,468,423.00
Homeowner's Policy of Title Insurance (Total: $3,283.00 as of 10/23/2023)
$0.00
Escrow Fee** (Total: $2,185.00 as of 10/23/2023)
$0.00
Outside Notary Fee* (Est. Total: $200.00)
$100.00
Recording Fees* (Est. Total: $110.00)
$0.00
Recording Service Fee (Total: $25.00)
$0.00
County Transfer Tax (Total: $1,615.35)
$1,615.35
City Transfer Tax (Total: $7,345.00)
$3,672.50
Due to Seller (est.) $1,463,035.15 *These are ESTIMATED fees. Actual fees may vary in each state, county and office. Please contact your Old Republic Title Company escrow officer for more precise figures. Amounts shown as "totals" above may differ from the actual amounts debited on this Netsheet due to customary buyer/seller splits in the subject property County or due to any of the applicable amounts above that you may have altered from the defaulted customary buyer/seller splits. Please contact your escrow officer for additional information. The figures reflected in this Preliminary Estimated Statement are PRELIMINARY ESTIMATED FEES based upon information you have entered. Actual fees may vary for each transaction depending upon loan type and terms, any applicable discount rates, local governmental charges and any additional services required for your transaction. A more accurate statement will be made in the "Estimated Closing Statement" furnished by our escrow officer after we have received the loan documents. The exact total of all fees and costs will be reflected in the final closing statement.
O UR P ROCESS / S ELLING Y OUR H OME S CHOELERMAN . COM
#1 in California
Phase One: Discovery
Defining AWin
- Outlining your objectives
- What is your motivation?
- What is your ideal moving date?
- Where are you moving?
- What is most important to you?
Knowing The Market
- Market Dynamics: Macro v. Micro
- Market Forces: Supply v. Demand
- The Numbers: Where is the market going?
- Analysis of actives, pendings, solds
The Strategic Plan
- Outline features and benefits
- Determining your key differentiators
- Establish target market and buyer profile
- Our buyer attraction strategy
Jackie Schoelerman | 650-855-9700 | www.schoelerman.com
#1 in California
Phase Two: Pre-Launch
Listing Details
- Complete documentation & agreements
Discuss property improvements
-
Our staging strategy
-
Photography and media
-
Working backwards from launch
-
Preparing for Launch
Property launch materials
-
Traditional advertising
-
Our digital plan
-
Social media strategy
-
The Kingston Lane advantage
-
Open house strategy
-
- Direct mail and community approach
Jackie Schoelerman | 650-855-9700 | www.schoelerman.com
#1 in California
Phase Three: Launch
Introducing The Property
- Launching the marketing plan
- Identifying your potential buyer
- Showing the property
- Monitor interest and feedback
- Weekly reports, updates, & strategy
- Adapting to changes in the market place
The Negotiation Process
- Collect written offers
- Deep offer analysis
- Strategically respond to offers
- Negotiate to optimize price and terms
- Our multiple offer process
- Back up strategies
Jackie Schoelerman | 650-855-9700 | www.schoelerman.com
#1 in California
Phase Four: Closing
The Closing Process
Execute the contracts
-
Complete disclosures
-
The contingency periods
-
Fulfill duties & responsibilities
-
Closing
Transitioning from the property
-
Final documentation
-
The final 10 days
-
Closing and celebration
-
Working Together Again
Following up & keeping in touch
-
- Second homes & investment properties
Providing resources
-
Feedback, testimonials, & referrals
-
Our raving fan process
-
Jackie Schoelerman | 650-855-9700 | www.schoelerman.com
W HO Y OU W ORK WITH M ATTERS S CHOELERMAN . COM
#1 in California
Schoelerman Profiles Representing Sellers, Buyers, and Investors throughout Silicon Valley
Jackie Schoelerman - Real Estate Broker I am a top producing Real Estate Broker . I hold both a degree in Architecture and a degree in Business Finance. With my uncanny knowledge of the local market, my winning negotiating skills, and my high level of ethical standards, I am well recognized as a leader in my field. My personal goal is to exceed the expectations of every one of my clients. Outside of work, I take great pleasure in hiking, traveling, and spending time with Richard and my family. I make a concerted effort to give back to my community, both by active participation in local events, and by volunteering and giving my time to charitable organizations and endeavors. Richard Schoelerman - Real Estate Broker I my a seasoned Real Estate Broker , Architect , and General Contractor . I hold a Master Degree in Architecture. This expertise in architecture, construction, and real estate allow me to bring an inspiring level of proven know-how to help guide my clients towards the visualization and true potential of their dream home. During my free time, I enjoy weekly hikes to the area open space reserves and parks with Jackie. I regularly gives back to the community by actively participating in the Palo Alto University Rotary Club of which I am a Past President and a Past Assistant Governor in Rotary District 5170. I also like to model HO trains and scenery.
Jackie Schoelerman | 650-855-9700 | www.schoelerman.com
#1 in California
Global Connections – Power in Numbers
The Coldwell Banker brand is a true global force, with the power to showcase exceptional properties and reach affluent buyers around the world and in dozens of languages.
Jackie Schoelerman | 650-855-9700 | www.schoelerman.com
#1 in California
Every Home has a Story – Let us tell Yours.
We have helped hundreds of families just like yours maximize their real estate position. We Sell 1 Home Every 15 Days We sell Our Clients listings an average of 11% OVER asking price and Go into contract in an average of 10 days
Jackie Schoelerman | 650-855-9700 | www.schoelerman.com
#1 in California
Jackie Schoelerman | 650-855-9700 | www.schoelerman.com
Seller Stories Cl i ck the image to watch video
Pattie Barco
Lina and Robert Arseneault
Sharon and Kelly Kehler
Christina Van Zandt
Leigh Soutter
Jeff Sasaki
Jackie Schoelerman | 650-855-9700 | www.schoelerman.com
#1 in California
Rating and Reviews Real Reviews and Social Proof of our Success – ( 75 ) 5 Star Reviews
Highly likely to recommend | 5.0 Sold a Single Family home in Palo Alto, CA
Highly likely to recommend | 5.0 Bought a Single Family home in Palo Alto, CA
Jackie Schoelerman | 650-855-9700 | www.schoelerman.com
#1 in California
Rating and Reviews Real Reviews and Social Proof of our Success – ( 75 ) 5 Star Reviews
Highly likely to recommend | 5.0 Bought a Single Family home in Palo Alto, CA
Highly likely to recommend | 5.0 Sold a Single Family home in Palo Alto, CA
Highly likely to recommend | 5.0 Sold a Single Family home in Palo Alto, CA
Jackie Schoelerman | 650-855-9700 | www.schoelerman.com
B LUEPRINT FOR S UCCESS S CHOELERMAN . COM
#1 in California
Strategy and Launch Planning Our Pre-Launch process actively markets your right from the beginning.
Jackie Schoelerman | 650-855-9700 | www.schoelerman.com
#1 in California
Jackie Schoelerman | 650-855-9700 | www.schoelerman.com
Pre-Launch Digital Marketing
Our digital marketing includes using our custom countdown clock to advertise on FaceBook, Instagram, LinkedIn, and Google to capture buyers interested in your home
Jackie Schoelerman | 650-855-9700 | www.schoelerman.com
#1 in California
Custom Property Webpage
Jackie Schoelerman | 650-855-9700 | www.schoelerman.com
#1 in California
Targeted Facebook Marketing
Jackie Schoelerman | 650-855-9700 | www.schoelerman.com
#1 in California
Jackie,
Your results are in! See below for your report.
- The Social Media Team @ Kingston Lane
41948 Impressions
Impressions are the total number of views your ad achieved.
127 Leads
Leads are the total number of submissions your ad form received.
8.96 Cost Per Lead
Cost per lead is the amount spent for each lead.
Jackie Schoelerman | 650-855-9700 | www.schoelerman.com
#1 in California
Personally Contacting
Active Marketing is personally contacting 25, 50, 100 qualified Buyers and the Agents who control the Buyers per day to get the word out about your home.
Jackie Schoelerman | 650-855-9700 | www.schoelerman.com
#1 in California
Broker to Broker Networking
Jackie Schoelerman | 650-855-9700 | www.schoelerman.com
#1 in California
Expansive Online Syndication
Finding a discerning buyer for a one-of-a-kind property takes ingenuity – and an expert command of today’s online arena. The Coldwell Banker Global Luxury program has mastered the art of digital marketing, ensuring your property is seen by the widest possible audience of qualified buyers; in fact, your home can be showcased on up to 900 websites worldwide.
Coldwellbanker.com automatically syndicated listing to hundreds of Web partners, including the most visited real estate websites like Fang, Rightmove and 99acres.
Jackie Schoelerman | 650-855-9700 | www.schoelerman.com
#1 in California
Jackie Schoelerman | 650-855-9700 | www.schoelerman.com
Actively Marketing Your Home
Active Marketing is personally contacting 25, 50, 100 qualified Buyers and the Agents who control the Buyers per day. Active Marketing is door knocking the neighborhood so the neighbors can spread the word to their friends, family and coworkers about the opportunity to live in your neighborhood.
Jackie Schoelerman | 650-855-9700 | www.schoelerman.com
#1 in California
Professional Photography
We have a professional photographer on our team that specializes in bringing out the great features of your home through photo and video. What are the key characteristics of your home that we should be featuring?
Jackie Schoelerman | 650-855-9700 | www.schoelerman.com
#1 in California
Home Staging
The better the home shows, the more value a buyer sees, so we have a professional stager that will come in, assess the appeal of your home to buyers and will make any recommendation to increase interest. In fact, staged homes sell 79% faster and sell for 17% more than a non-staged home.
Jackie Schoelerman | 650-855-9700 | www.schoelerman.com
#1 in California
Real Estate Timing Analysis What is the realistic timing to get your home SOLD.
Days
Total Days
1
1
Sign Listing Agreement
Home Preparation / Inspections / Photography / Staging / Marketing Material Prepartation: (14 to 30 days)
21
22
15
37
Average Days on Market - Offer Accepted: (14 to 45 days)
30
67
Escrow Time / Closing Date: (7 to 45 days)
67
Deed Recording Date / Keys to new Owner
Jackie Schoelerman | 650-855-9700 | www.schoelerman.com
#1 in California
Marketing Calendar – Sample Form
Example
Activity Calendar
Mon, Jan 04
Tue, Jan 05
Wed, Jan 06
Thu, Jan 07
Fri, Jan 08
Sat, Jan 09
Sun, Jan 10
Listing Agreement
PRE - LAUNCH Prep Home
Painting
Carpet
combo lockbox
Pre-Launch Marketing
vendor estimates
Mon, Jan 11
Tue, Jan 12
Wed, Jan 13
Thu, Jan 14
Fri, Jan 15
Sat, Jan 16
Sun, Jan 17
House Cleaning
Photography
inspections
Pre Launch Marketing
Mon, Jan 18
Tue, Jan 19
Wed, Jan 20
Thu, Jan 21
Fri, Jan 22
Sat, Jan 23
Sun, Jan 24
yard sign
LAUNCH On Market
BROKER TOUR Virtual
OPEN HOUSE Virtual
OPEN HOUSE Virtual
supra lockbox
Pre Launch Marketing
Launch Marketing
Mon, Jan 25
Tue, Jan 26
Wed, Jan 27
Thu, Jan 28
Fri, Jan 29
Sat, Jan 30
Sun, Jan 31
Launch Period
Launch Period
OPEN HOUSE Virtual
OPEN HOUSE Virtual
Holiday
Launch Period
Launch Marketing
Mon, Feb 01
Tue, Feb 02
Wed, Feb 03
Thu, Feb 04
Fri, Feb 05
Sat, Feb 06
Sun, Feb 07
Ratified Contract
Close of Escrow
Escrow Period Escrow Period Escrow Period
OFFERS (if any)
ESCROW PERIOD
Jackie Schoelerman | 650-855-9700 | www.schoelerman.com
#1 in California
Sample Form
Weekly Activity Report
Jan 21, 21
property address
Showing Remarks or Comments
1 area for weekly feedback from buyers and realtors
Weekly Activity Report
YTD
MLS Start Date
Jan 09, 21
Current Days on the Market
12
Homes currently on the market for sale
47 30
Homes under contract
Homes sold
7
Average days market
29
Disclosures viewed online Disclosures downloaded Number of offers submitted
332
63 16
Number of virtual open houses held Number of virtual broker tours held
4 1
Families at virtual open house
30 30
Realtors at virtual open house and broker tour
Advertising Activity Online Views
6,313
Property Postcards sent
536
Nextdoor post to the neighborhood
36,258
Virtual open house ad views
890
Newsletter email sent featuring home
6,232
Jackie Schoelerman | 650-855-9700 | www.schoelerman.com
#1 in California
Strategic Partners Inspection / Vendor Estimates – Sample Form
Property Address Work Description Inspection Estimates Property Inspection
Vendors
Quote
Inspector Name and Address
Termite Inspection
Inspector Name and Address
Roof Inspection
Inspector Name and Address
Chimney Inspection
Inspector Name and Address
Environmental Report
Inspector Name and Address
Vendor Estimates House Cleaning
Vendor Name and Address
windows carpet blinds
Staging / Design
Vendor Name and Address
design, first month rental
Landscaping
Vendor Name and Address
cleanup
Handyman
Vendor Name and Address
smoke and carbine detectors material smoke and carbine detectors labor
Total
0
Jackie Schoelerman | 650-855-9700 | www.schoelerman.com
#1 in California
Jackie Schoelerman | 650-855-9700 | www.schoelerman.com
#1 in California
The Art of Making it Look Effortless
Our job is to get your home SOLD while taking the stress off your shoulders and walking you through the complicated selling process.
This is what most people think of the real estate process.
X
X
START
END
But, in most cases, this is Reality.
X
X
START
END
It takes years of experience to navigate the twists and turns of the real estate process. We have for decades specialized in selling homes and getting those tough deals to the closing table. Let us put those years of experience to work for YOU!
“Because, Who You Work with Matters” Let’s Get Started
Jackie Schoelerman | 650-855-9700 | www.schoelerman.com
#1 in California
Let’s Get Started
Jackie Schoelerman | 650-855-9700 | www.schoelerman.com
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