SC 1760 Halford Ave #362 - Alepura Govindarajan
Hi Arepura,
I have prepared this report of relevant properties to keep you informed about the current real estate market around you along with an estimated equity value of your home you can use for estate planning purposes or as a current market value should you be considering selling your home in the next quarter.
By reviewing this report, you will be able to see how the value of your home has changed.
I will call you to answer any of your questions pertaining to this report and discuss where the market is heading.
Cheers,
Jackie Schoelerman jackie@schoelerman.com 650-855-9700 | CalRE # 01092400
O UR P RICING S TRATEGY S CHOELERMAN . COM
1760 Halford Ave #362, Santa Clara, CA 95051-2659, Santa Clara County APN: 213-61-222 CLIP: 5246512400
MLS Beds 2 MLS Sq Ft 983
MLS Full Baths 2
Half Baths N/A
Sale Price $270,500
Sale Date 05/10/2002
Lot Sq Ft N/A
MLS Yr Built 1970
Type CONDO
OWNER INFORMATION Owner Name Tax Billing Address Tax Billing City & State
Govindarajan Arepura G
6683
Tax Billing Zip+4 Owner Occupied Owner Name 2
2164 Skyline Dr
No
Milpitas, CA
Govindarajan Padma
95035
Tax Billing Zip
LOCATION INFORMATION School District Community College District Elementary School District
Santa Clara
C041
Property Carrier Route
W Vly
PC
Zoning
Map Page/Grid
8
Location Influence
Market Area
5085.07
Census Tract Tract Number
Parcel Comments
7230
No
Within 250 Feet of Multiple Flood Z one
TAX INFORMATION APN
213-61-222
07014
Tax Area
Alt APN
Tax Appraisal Area
Exemption(s) % Improved
Block ID
50%
4
Lot Number
TRACT 7230 LAS BRISAS CONDO BOOK 502 PAGE 24
Legal Description
ASSESSMENT & TAX Assessment Year Assessed Value - Total Assessed Value - Land Assessed Value - Improved
2023
2022
2021
$384,074 $192,037 $192,037
$376,544 $188,272 $188,272
$369,162 $184,581 $184,581
Market Value - Total Market Value - Land
Market Value - Improved YOY Assessed Change ($) YOY Assessed Change (%)
$7,530
$7,382
2%
2%
Exempt Building Value Exempt Land Value Exempt Total Value
Tax Year
Total Tax
Change ($)
Change (%)
$4,514 $4,532 $4,604
2021 2022 2023
$18 $72
0.39% 1.59%
Special Assessment
Tax Amount
$4.68 $5.08 $5.56
Scvwd Flood Contr
Scco Vector Contro Mosquito Asmt #2 Sfbra Measure Aa Sccosa Asmt Dist 1
$12.00 $12.00 $24.00 $37.22 $100.54
Scvosa Measure T
Safe Clean Water
Total Of Special Assessments
CHARACTERISTICS Land Use - CoreLogic Land Use - County
Condominium
Community Pool, Tennis
Condo Amenities
Condo/Townhouse
Heated
Heat Type
Property Details Courtesy of Jackie Schoelerman, MLS Listings
Generated on: 09/17/24
Page 1/3
The data within this report is compiled by CoreLogic from public and private sources. The data is deemed reliable, but is not guaranteed. The accuracy of the data contained herein can be independently verified by the recipient of this report with the applicable county or municipality.
37 42
Lot Frontage
Cooling Type
None
Lot Depth Lot Acres Lot Area Lot Shape
Porch
Open Patio
Patio Type
Carport MLS: 1 MLS: 1
Parking Type
Garage Capacity No. Parking Spaces
L-Shape
Style
1970 1978
Year Built
Garage Sq Ft
Effective Year Built
Roof Type
983 983
Tile
Gross Area
Roof Material Roof Frame Foundation Roof Shape Construction
Building Sq Ft
Above Gnd Sq Ft Ground Floor Area
983
Wood Stucco
2nd Floor Area
1
Stories
Exterior
Basement Sq Feet Basement Type
Floor Cover
MLS: Concrete Perimeter And Slab
Pool
5 2 2
Total Rooms
Other Impvs Equipment
Refrigerator, Range Oven, Range Hood
Bedrooms
Total Baths
Total Units
Public
MLS Total Baths
Water Sewer
2
Public Service
Full Baths Half Baths Fireplaces
Average
Condition
Good
Quality
LAST MARKET SALE & SALES HISTORY Recording Date
05/23/2002 05/10/2002 $270,500 $275.18 16277384
Grant Deed
Deed Type
Govindarajan Arepura G Govindarajan Padma
Settle Date Sale Price
Owner Name Owner Name 2
Buckley Elisa Trust
Price Per Square Feet Document Number
Seller
Recording Date
10/03/2018
05/06/2010
05/23/2002
02/21/2002
02/15/2000
$270,500
Sale Price
Y
Y
Y
Y
Nominal
Govindarajan Arepura G & Padma Govindarajan Padma
Govindarajan Shweta Govindarajan Shweta Baumgardner Kathy
Buckley Elisa L Trust P t
Buyer Name
Buyer Name 2
Govindarajan Shweta Jha Vinayak M
Buckley Elisa Trust
Buckley Elisa L
Buckley Elisa L
Seller Name
24035738
20701232
16277384
16119294 Affidavit
15152025
Document Number
Grant Deed
Quit Claim Deed
Grant Deed
Grant Deed
Document Type
Recording Date
11/14/1983
$110,000
Sale Price
Nominal Buyer Name Buyer Name 2 Seller Name
Buckley Elisa L
West Lawrence Sq
7882509
Document Number
Deed (Reg)
Document Type
MORTGAGE HISTORY Mortgage Date
05/06/2010
04/17/2007
09/12/2006
04/28/2006
10/28/2004
$230,000
$230,000
$230,000
$214,000
$212,500
Mortgage Amount
Amtrust Bk
Suntrust Mtg Inc
First Magnus Fin'l Corp First Horizon Hm Ln Co rp
Greenpoint Mtg Fndg
Mortgage Lender
Conventional
Conventional
Conventional
Conventional
Conventional
Mortgage Code
Nominal
Refi
Refi
Refi
Refi
Mortgage Type
Mortgage Date
05/23/2002
05/23/2002
11/14/1983
$216,400
$40,575
$90,900
Mortgage Amount
Suntrust Mtg Inc
Suntrust Mtg Inc
Mortgage Lender
Conventional
Conventional
Conventional
Mortgage Code
Resale
Resale
Resale
Mortgage Type
Property Details Courtesy of Jackie Schoelerman, MLS Listings
Generated on: 09/17/24
Page 2/3
The data within this report is compiled by CoreLogic from public and private sources. The data is deemed reliable, but is not guaranteed. The accuracy of the data contained herein can be independently verified by the recipient of this report with the applicable county or municipality.
PROPERTY MAP
*Lot Dimensions are Estimated
Property Details Courtesy of Jackie Schoelerman, MLS Listings
Generated on: 09/17/24
Page 3/3
The data within this report is compiled by CoreLogic from public and private sources. The data is deemed reliable, but is not guaranteed. The accuracy of the data contained herein can be independently verified by the recipient of this report with the applicable county or municipality.
CMA Map Layout This page displays the Map for the CMA Subject and your comparables.
1760 HALFORD Avenue #362
1 1720 Halford AVE #124 2 1750 Halford AVE #306 3 1760 Halford AVE #172 4 1720 Halford AVE #237 5 1750 Halford AVE #302 6 1912 Magdalena CIR #97
Summary of Comparable Listings This page summarizes the comparable listings contained in this market analysis.
Active listings
Address
Bd
Ba (F) Ba (P)
Sqft 983 678 983 831 Sqft 983 678 678 Sqft 983 678 678 920 759
Lot
Age
Date
DOM
L/S Price
S/Sq
1760 Halford #362
2 2
54 54 54 54
1750 Halford Avenue #306 1750 Halford Avenue #302
08/28/2024 07/12/2024
$459,000 $685,000 $572,000
1 2 2
1 2
0 0
$677 $697 $687
20 67 44
2 0
Pending listings
Address
Bd
Ba (F) Ba (P)
Lot
Age
Date
DOM
L/S Price
S/Sq
1760 Halford #362
2 2
54 54 54
1720 Halford Avenue #237
678 (sf) 678 (sf)
$469,000 $469,000
1 1
1
0
$692 $692
36 36
1 0
Sold listings
Address
Bd
Ba (F) Ba (P)
Lot
Age
Date
DOM
Sale $
S$/SqFt
1760 Halford #362
2 2
54 54 54 38 49
1720 Halford Avenue #124 1760 Halford Avenue #172 1912 Magdalena Circle #97
07/10/2024 07/26/2024 08/08/2024
$305,000 $460,000 $753,000 $506,000
1 1 2 1
1 1 1
0 0 0
$450 $678 $818 $649
39 14 10 21
1 0
Median: Average:
$464,500 $521,833
Cross Property Summary Report
Summary Statistics
High
Low
Average $572,000 $506,000
Median $572,000 $460,000
$685,000 $753,000
$459,000 $305,000
List Price: Sold Price:
Residential Active
MLS # Address
Bd Ba (F)
Ba (P)
Age
List Price SqFt L$/SqFt
Apx Lot
DOM Sale Price S$/SqFt
ML81978311 ML81972958
1750 Halford #306 1750 Halford #302
1 2
1 2
0 0
54 54
$459,000 $685,000 $572,000
678 $676.99 983 $696.85 831 $686.92
20 67 44
Average:
Pending MLS # Address
Bd Ba (F)
Ba (P)
Age
List Price SqFt L$/SqFt
Apx Lot
DOM Sale Price S$/SqFt
ML81975264
1720 Halford #237
1
1
0
54
$469,000 $469,000
678 $691.74 678 $691.74
678 (sf) 678 (sf)
36 36
Average:
Sold MLS # Address
Bd Ba (F)
Ba (P)
Age
List Price SqFt L$/SqFt
Apx Lot
DOM Sale Price S$/SqFt
ML81966669 ML81967680 ML81972324
1720 Halford #124 1760 Halford #172 1912 Magdalena #97
1 1 2
1 1 1
0 0 0
54 54 38
$479,000 $468,000 $768,000 $571,667 $554,667
678 $706.49 678 $690.27 920 $834.78 759 $743.85 769 $716.19
39 14 10 21 31
$305,000 $460,000 $753,000 $506,000 $506,000
$449.85 $678.47 $818.48 $648.93 $648.93
Average:
678 (sf)
Total Average:
Full Summary of Compared Listings This report summarizes the comparable listings contained in this market analysis.
Subject Property 1760 HALFORD Avenue #362 MLS# Status Prop Type Condominium
Details 1720 Halford Avenue #124 ML81966669 Sold Residential $479,000 05/21/2024
Details 1750 Halford Avenue #306 ML81978311 Active Residential $459,000 08/28/2024
List Price List Date Sold Price Sold Date City
$305,000 7/10/2024 Santa Clara Santa Clara 1 1/0 678
Santa Clara Santa Clara 1 1/0 678
Santa Clara Santa Clara
Area Beds
2
2/0 983
Baths (F/P)
Apx Sqft
Apx Lot Elem District Santa Clara Unified HS District Santa Clara Unified Age 54 Garage 1 Car Garage
Santa Clara Unified Santa Clara Unified 54 Assigned, Covered Parking, Guest / Visitor Parking None Community Facility, Pool - Heated 39 Dreamy condo that's been beautifully updated boasts an exceptional open floorplan designed for comfortable living! The home features recessed LED lights throughout, high-end wide vinyl flooring, and a cozy backyard patio. The refreshed kitchen includes quartz countertops, modern appliances, stylish finishes, and ample cabinet space. Enjoy meals at the spacious breakfast bar/island illuminated by chic pendant lights. The thoughtfully renovated bathroom offers a contemporary feel . The bedroom includes a generous walk-in closet,
Santa Clara Unified Santa Clara Unified 54 Carport, Guest / Visitor Parking
Fireplace
Ceiling Fan Community Facility, Pool - Fenced 20 Rare third-floor end-unit in the beautiful resort-like community of La Brisas overlooking a lush green space with your private balcony!! A picture-perfect view!! No shared wall from the primary bedroom. Perfect for a first-time home buyer, a downsizer, or an investor. New carpet, new paint, new textured ceilings. Luxury amenities include green open space, two fenced-in pools, a fitness center, a clubhouse, a tennis court, and a jacuzzi. HOA dues cover water, garbage, internet, basic cable, and exterior building
None
Cooling Pool DOM Remarks:
Full Summary of Compared Listings This report summarizes the comparable listings contained in this market analysis.
Subject Property 1760 HALFORD Avenue #362 MLS# Status Prop Type Condominium
Details 1760 Halford Avenue #172 ML81967680 Sold Residential $468,000 06/12/2024
Details 1720 Halford Avenue #237 ML81975264 Pending Residential $469,000 08/01/2024
List Price List Date Sold Price Sold Date City
$460,000 7/26/2024 Santa Clara Santa Clara 1 1/0 678
9/26/2024 Santa Clara Santa Clara 1 1/0 678 678 (sf)
Santa Clara Santa Clara
Area Beds
2
2/0 983
Baths (F/P)
Apx Sqft
Apx Lot Elem District Santa Clara Unified HS District Santa Clara Unified Age 54 Garage 1 Car Garage
Santa Clara Unified Santa Clara Unified 54 Covered Parking, Guest / Visitor Parking
Santa Clara Unified Santa Clara Unified 54 Carport
Fireplace
Ceiling Fan Community Facility, Pool - In Ground 14 Convenient ground floor 1BR/1BA condo in the desirable Las Brisas community. This updated unit includes laminate flooring, fresh paint, and double-pane windows. The kitchen has a stainless-steel fridge, stove, microwave, dishwasher, & separate dining area with ceiling fan. The spacious living room presents a large sliding glass door which leads to your very own private patio with mature landscaping and easy access to the pool and other common area amenities. As part of the Las Brisas community, residents have access to an
None Yes 36
None
Cooling Pool DOM Remarks:
Resort Style Living. Has so many amenities for a great life in this condominium complex. I'm owner and broker and enjoyed owning this property since 1989. Also an Investors dream. Excellent renter for two years. Pays $2400 every month on time every time. Would like to stay with wife and one year old. But if not, cozy unit for you on second floor with fairly new paint, micro wave, oven, dish washer, two years like new. Two swimming pools, tennis court, hot tub, game and exercise room. Like a resort. Near all high tech and transportation.
Full Summary of Compared Listings This report summarizes the comparable listings contained in this market analysis.
Subject Property 1760 HALFORD Avenue #362 MLS# Status Prop Type Condominium
Details 1750 Halford Avenue #302 ML81972958 Active Residential $685,000 07/12/2024
Details 1912 Magdalena Circle #97 ML81972324 Sold Residential $768,000 07/08/2024
List Price List Date Sold Price Sold Date City
$753,000 8/8/2024
Santa Clara Santa Clara 2 2/0 983
Santa Clara Santa Clara 2 1/0 920
Santa Clara Santa Clara
Area Beds
2
2/0 983
Baths (F/P)
Apx Sqft
Apx Lot Elem District Santa Clara Unified HS District Santa Clara Unified Age 54 Garage 1 Car Garage
Santa Clara Unified Santa Clara Unified 54 Carport, On Street
Santa Clara Unified Santa Clara Unified 38
Common Parking Area, Detached Garage, Enclosed, Gate/Door Opener, Guest / Visitor Living Room, Wood Burning
Fireplace
Window/Wall Unit Community Facility, Pool - Heated, Pool - In Ground, Spa/Hot Tub 67 Central AC Community Facili y 10
None
Cooling Pool DOM Remarks:
Stunning corner unit condo in the resort-style Los Brias complex, conveniently located near top-rated schools, parks, and shopping centers. This beautiful home features carpet flooring and an open, naturally lit floor plan. The kitchen is equipped with premier appliances, ample cabinet space, and a cozy dining area. All bedrooms are bright, spacious, and include large closets. The primary bedroom boasts an en-suite bathroom with dual closets and a large stall shower. Additional highlights include a convenient carport, a large dual
Sophistication meets Convenience | Welcome Home to Your Silicon Valley Oasis! Step into elegance in this stunning condo located in the vibrant heart of Silicon Valley . The open floor plan, abundant natural light, and inviting living room create a warm ambiance. The living room seamlessly flows into the open kitchen with stainless steel appliances and a bar counter - perfect for entertaining. Enjoy the charming dining area, which opens to a serene patio embraced by lush greenery. Spacious primary bedroom with extra windows and two closets. A
List Price and Sale Price This graph illustrates the list price, along with sale price in Sold listings.
List Price Sale Price
Price Graph
800K
700K
600K
500K
400K
300K
Price
200K
100K
0K
1720 Halford Avenue #124
1750 Halford Avenue #306
1760 Halford Avenue #172
1720 Halford Avenue #237
1750 Halford Avenue #302
1912 Magdalena Circle #97
$554,667 $474,000
$506,000 $460,000 Median Sold Price: Average Sold Price:
Average List Price: Median List Price:
Number of Days On Market This graph illustrates the number of days on market for the listings in this analysis.
Days On Market
70
60
50
40
30
Days On Market
20
10
0
1720 Halford
1750 Halford
1760 Halford
1720 Halford
1750 Halford
Avenue #124
Avenue #306
Avenue #172
Avenue #237
Avenue #302
1912 Magdalena Circle #97
Prepared for: Arepura Govindarajan Prepared by: Jackie Schoelerman Representing: Coldwell Banker Realty
Property Address 1760 HALFORD Ave #362 Santa Clara, CA
Prepared on: 9/17/2024
Seller's Preliminary Estimated Statement
Item
Debit
Credit
Sales Price
$637,967.00
Homeowner's Policy of Title Insurance (Total: $1,985.00 as of 10/23/2023)
$1,985.00
Escrow Fee (Total: $1,515.00 as of 10/23/2023)
$1,515.00
Outside Notary Fee* (Est. Total: $360.00)
$180.00
Recording Fees* (Est. Total: $114.00)
$0.00
Recording Service Fee (Total: $25.00)
$0.00
County Transfer Tax (Total: $701.80)
$701.80
Due to Seller (est.) $633,585.20 *These are ESTIMATED fees. Actual fees may vary in each state, county and office. Please contact your Old Republic Title Company escrow officer for more precise figures. Amounts shown as "totals" above may differ from the actual amounts debited on this Netsheet due to customary buyer/seller splits in the subject property County or due to any of the applicable amounts above that you may have altered from the defaulted customary buyer/seller splits. Please contact your escrow officer for additional information. The figures reflected in this Preliminary Estimated Statement are PRELIMINARY ESTIMATED FEES based upon information you have entered. Actual fees may vary for each transaction depending upon loan type and terms, any applicable discount rates, local governmental charges and any additional services required for your transaction. A more accurate statement will be made in the "Estimated Closing Statement" furnished by our escrow officer after we have received the loan documents. The exact total of all fees and costs will be reflected in the final closing statement.
O UR P ROCESS / S ELLING Y OUR H OME S CHOELERMAN . COM
#1 in California
Phase One: Discovery
Defining AWin
- Outlining your objectives
- What is your motivation?
- What is your ideal moving date?
- Where are you moving?
- What is most important to you?
Knowing The Market
- Market Dynamics: Macro v. Micro
- Market Forces: Supply v. Demand
- The Numbers: Where is the market going?
- Analysis of actives, pendings, solds
The Strategic Plan
- Outline features and benefits
- Determining your key differentiators
- Establish target market and buyer profile
- Our buyer attraction strategy
Jackie Schoelerman | 650-855-9700 | www.schoelerman.com
#1 in California
Phase Two: Pre-Launch
Listing Details
- Complete documentation & agreements
Discuss property improvements
-
Our staging strategy
-
Photography and media
-
Working backwards from launch
-
Preparing for Launch
Property launch materials
-
Traditional advertising
-
Our digital plan
-
Social media strategy
-
The Kingston Lane advantage
-
Open house strategy
-
- Direct mail and community approach
Jackie Schoelerman | 650-855-9700 | www.schoelerman.com
#1 in California
Phase Three: Launch
Introducing The Property
- Launching the marketing plan
- Identifying your potential buyer
- Showing the property
- Monitor interest and feedback
- Weekly reports, updates, & strategy
- Adapting to changes in the market place
The Negotiation Process
- Collect written offers
- Deep offer analysis
- Strategically respond to offers
- Negotiate to optimize price and terms
- Our multiple offer process
- Back up strategies
Jackie Schoelerman | 650-855-9700 | www.schoelerman.com
#1 in California
Phase Four: Closing
The Closing Process
Execute the contracts
-
Complete disclosures
-
The contingency periods
-
Fulfill duties & responsibilities
-
Closing
Transitioning from the property
-
Final documentation
-
The final 10 days
-
Closing and celebration
-
Working Together Again
Following up & keeping in touch
-
- Second homes & investment properties
Providing resources
-
Feedback, testimonials, & referrals
-
Our raving fan process
-
Jackie Schoelerman | 650-855-9700 | www.schoelerman.com
W HO Y OU W ORK WITH M ATTERS S CHOELERMAN . COM
#1 in California
Schoelerman Profiles Representing Sellers, Buyers, and Investors throughout Silicon Valley
Jackie Schoelerman - Real Estate Broker I am a top producing Real Estate Broker . I hold both a degree in Architecture and a degree in Business Finance. With my uncanny knowledge of the local market, my winning negotiating skills, and my high level of ethical standards, I am well recognized as a leader in my field. My personal goal is to exceed the expectations of every one of my clients. Outside of work, I take great pleasure in hiking, traveling, and spending time with Richard and my family. I make a concerted effort to give back to my community, both by active participation in local events, and by volunteering and giving my time to charitable organizations and endeavors. Richard Schoelerman - Real Estate Broker I my a seasoned Real Estate Broker , Architect , and General Contractor . I hold a Master Degree in Architecture. This expertise in architecture, construction, and real estate allow me to bring an inspiring level of proven know-how to help guide my clients towards the visualization and true potential of their dream home. During my free time, I enjoy weekly hikes to the area open space reserves and parks with Jackie. I regularly gives back to the community by actively participating in the Palo Alto University Rotary Club of which I am a Past President and a Past Assistant Governor in Rotary District 5170. I also like to model HO trains and scenery.
Jackie Schoelerman | 650-855-9700 | www.schoelerman.com
#1 in California
Global Connections – Power in Numbers
The Coldwell Banker brand is a true global force, with the power to showcase exceptional properties and reach affluent buyers around the world and in dozens of languages.
Jackie Schoelerman | 650-855-9700 | www.schoelerman.com
#1 in California
Every Home has a Story – Let us tell Yours.
We have helped hundreds of families just like yours maximize their real estate position. We Sell 1 Home Every 15 Days We sell Our Clients listings an average of 11% OVER asking price and Go into contract in an average of 10 days
Jackie Schoelerman | 650-855-9700 | www.schoelerman.com
#1 in California
Jackie Schoelerman | 650-855-9700 | www.schoelerman.com
Seller Stories Cl i ck the image to watch video
Pattie Barco
Lina and Robert Arseneault
Sharon and Kelly Kehler
Christina Van Zandt
Leigh Soutter
Jeff Sasaki
Jackie Schoelerman | 650-855-9700 | www.schoelerman.com
#1 in California
Rating and Reviews Real Reviews and Social Proof of our Success – ( 75 ) 5 Star Reviews
Highly likely to recommend | 5.0 Sold a Single Family home in Palo Alto, CA
Highly likely to recommend | 5.0 Bought a Single Family home in Palo Alto, CA
Jackie Schoelerman | 650-855-9700 | www.schoelerman.com
#1 in California
Rating and Reviews Real Reviews and Social Proof of our Success – ( 75 ) 5 Star Reviews
Highly likely to recommend | 5.0 Bought a Single Family home in Palo Alto, CA
Highly likely to recommend | 5.0 Sold a Single Family home in Palo Alto, CA
Highly likely to recommend | 5.0 Sold a Single Family home in Palo Alto, CA
Jackie Schoelerman | 650-855-9700 | www.schoelerman.com
B LUEPRINT FOR S UCCESS S CHOELERMAN . COM
#1 in California
Strategy and Launch Planning Our Pre-Launch process actively markets your right from the beginning.
Jackie Schoelerman | 650-855-9700 | www.schoelerman.com
#1 in California
Jackie Schoelerman | 650-855-9700 | www.schoelerman.com
Pre-Launch Digital Marketing
Our digital marketing includes using our custom countdown clock to advertise on FaceBook, Instagram, LinkedIn, and Google to capture buyers interested in your home
Jackie Schoelerman | 650-855-9700 | www.schoelerman.com
#1 in California
Custom Property Webpage
Jackie Schoelerman | 650-855-9700 | www.schoelerman.com
#1 in California
Targeted Facebook Marketing
Jackie Schoelerman | 650-855-9700 | www.schoelerman.com
#1 in California
Jackie,
Your results are in! See below for your report.
- The Social Media Team @ Kingston Lane
41948 Impressions
Impressions are the total number of views your ad achieved.
127 Leads
Leads are the total number of submissions your ad form received.
8.96 Cost Per Lead
Cost per lead is the amount spent for each lead.
Jackie Schoelerman | 650-855-9700 | www.schoelerman.com
#1 in California
Personally Contacting
Active Marketing is personally contacting 25, 50, 100 qualified Buyers and the Agents who control the Buyers per day to get the word out about your home.
Jackie Schoelerman | 650-855-9700 | www.schoelerman.com
#1 in California
Broker to Broker Networking
Jackie Schoelerman | 650-855-9700 | www.schoelerman.com
#1 in California
Expansive Online Syndication
Finding a discerning buyer for a one-of-a-kind property takes ingenuity – and an expert command of today’s online arena. The Coldwell Banker Global Luxury program has mastered the art of digital marketing, ensuring your property is seen by the widest possible audience of qualified buyers; in fact, your home can be showcased on up to 900 websites worldwide.
Coldwellbanker.com automatically syndicated listing to hundreds of Web partners, including the most visited real estate websites like Fang, Rightmove and 99acres.
Jackie Schoelerman | 650-855-9700 | www.schoelerman.com
#1 in California
Jackie Schoelerman | 650-855-9700 | www.schoelerman.com
Actively Marketing Your Home
Active Marketing is personally contacting 25, 50, 100 qualified Buyers and the Agents who control the Buyers per day. Active Marketing is door knocking the neighborhood so the neighbors can spread the word to their friends, family and coworkers about the opportunity to live in your neighborhood.
Jackie Schoelerman | 650-855-9700 | www.schoelerman.com
#1 in California
Professional Photography
We have a professional photographer on our team that specializes in bringing out the great features of your home through photo and video. What are the key characteristics of your home that we should be featuring?
Jackie Schoelerman | 650-855-9700 | www.schoelerman.com
#1 in California
Home Staging
The better the home shows, the more value a buyer sees, so we have a professional stager that will come in, assess the appeal of your home to buyers and will make any recommendation to increase interest. In fact, staged homes sell 79% faster and sell for 17% more than a non-staged home.
Jackie Schoelerman | 650-855-9700 | www.schoelerman.com
#1 in California
Real Estate Timing Analysis What is the realistic timing to get your home SOLD.
Days
Total Days
1
1
Sign Listing Agreement
Home Preparation / Inspections / Photography / Staging / Marketing Material Prepartation: (14 to 30 days)
21
22
15
37
Average Days on Market - Offer Accepted: (14 to 45 days)
30
67
Escrow Time / Closing Date: (7 to 45 days)
67
Deed Recording Date / Keys to new Owner
Jackie Schoelerman | 650-855-9700 | www.schoelerman.com
#1 in California
Marketing Calendar – Sample Form
Example
Activity Calendar
Mon, Jan 04
Tue, Jan 05
Wed, Jan 06
Thu, Jan 07
Fri, Jan 08
Sat, Jan 09
Sun, Jan 10
Listing Agreement
PRE - LAUNCH Prep Home
Painting
Carpet
combo lockbox
Pre-Launch Marketing
vendor estimates
Mon, Jan 11
Tue, Jan 12
Wed, Jan 13
Thu, Jan 14
Fri, Jan 15
Sat, Jan 16
Sun, Jan 17
House Cleaning
Photography
inspections
Pre Launch Marketing
Mon, Jan 18
Tue, Jan 19
Wed, Jan 20
Thu, Jan 21
Fri, Jan 22
Sat, Jan 23
Sun, Jan 24
yard sign
LAUNCH On Market
BROKER TOUR Virtual
OPEN HOUSE Virtual
OPEN HOUSE Virtual
supra lockbox
Pre Launch Marketing
Launch Marketing
Mon, Jan 25
Tue, Jan 26
Wed, Jan 27
Thu, Jan 28
Fri, Jan 29
Sat, Jan 30
Sun, Jan 31
Launch Period
Launch Period
OPEN HOUSE Virtual
OPEN HOUSE Virtual
Holiday
Launch Period
Launch Marketing
Mon, Feb 01
Tue, Feb 02
Wed, Feb 03
Thu, Feb 04
Fri, Feb 05
Sat, Feb 06
Sun, Feb 07
Ratified Contract
Close of Escrow
Escrow Period Escrow Period Escrow Period
OFFERS (if any)
ESCROW PERIOD
Jackie Schoelerman | 650-855-9700 | www.schoelerman.com
#1 in California
Sample Form
Weekly Activity Report
Jan 21, 21
property address
Showing Remarks or Comments
1 area for weekly feedback from buyers and realtors
Weekly Activity Report
YTD
MLS Start Date
Jan 09, 21
Current Days on the Market
12
Homes currently on the market for sale
47 30
Homes under contract
Homes sold
7
Average days market
29
Disclosures viewed online Disclosures downloaded Number of offers submitted
332
63 16
Number of virtual open houses held Number of virtual broker tours held
4 1
Families at virtual open house
30 30
Realtors at virtual open house and broker tour
Advertising Activity Online Views
6,313
Property Postcards sent
536
Nextdoor post to the neighborhood
36,258
Virtual open house ad views
890
Newsletter email sent featuring home
6,232
Jackie Schoelerman | 650-855-9700 | www.schoelerman.com
#1 in California
Strategic Partners Inspection / Vendor Estimates – Sample Form
Property Address Work Description Inspection Estimates Property Inspection
Vendors
Quote
Inspector Name and Address
Termite Inspection
Inspector Name and Address
Roof Inspection
Inspector Name and Address
Chimney Inspection
Inspector Name and Address
Environmental Report
Inspector Name and Address
Vendor Estimates House Cleaning
Vendor Name and Address
windows carpet blinds
Staging / Design
Vendor Name and Address
design, first month rental
Landscaping
Vendor Name and Address
cleanup
Handyman
Vendor Name and Address
smoke and carbine detectors material smoke and carbine detectors labor
Total
0
Jackie Schoelerman | 650-855-9700 | www.schoelerman.com
#1 in California
Jackie Schoelerman | 650-855-9700 | www.schoelerman.com
#1 in California
The Art of Making it Look Effortless
Our job is to get your home SOLD while taking the stress off your shoulders and walking you through the complicated selling process.
This is what most people think of the real estate process.
X
X
START
END
But, in most cases, this is Reality.
X
X
START
END
It takes years of experience to navigate the twists and turns of the real estate process. We have for decades specialized in selling homes and getting those tough deals to the closing table. Let us put those years of experience to work for YOU!
“Because, Who You Work with Matters” Let’s Get Started
Jackie Schoelerman | 650-855-9700 | www.schoelerman.com
#1 in California
Let’s Get Started
Jackie Schoelerman | 650-855-9700 | www.schoelerman.com
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