RC 1711 Maddux Dr - Klaus Kaasgaard
Hi Klaus,
I have prepared this report of relevant properties to keep you informed about the current real estate market around you along with an estimated equity value of your home you can use for estate planning purposes or as a current market value should you be considering selling your home in the next quarter.
By reviewing this report, you will be able to see how the value of your home has changed.
I will call you to answer any of your questions pertaining to this report and discuss where the market is heading.
Cheers,
Jackie Schoelerman jackie@schoelerman.com 650-855-9700 | CalRE # 01092400
O UR P RICING S TRATEGY S CHOELERMAN . COM
1711 Maddux Dr, Redwood City, CA 94061-2422, San Mateo County APN: 069-071-160 CLIP: 8507762709
MLS Beds 4 MLS Sq Ft 2,100
MLS Full Baths 3
Half Baths N/A
MLS Sale Price $1,125,000
MLS Sale Date 08/31/2006
Lot Sq Ft 7,261
Yr Built 1952
Type SFR
OWNER INFORMATION Owner Name Tax Billing Address Tax Billing City & State
Kaasgaard K & Dinesen T Trust
2422
Tax Billing Zip+4 Owner Occupied Owner Name 2
1711 Maddux Dr Redwood City, CA
Yes
94061
Tax Billing Zip
LOCATION INFORMATION School District Community College District Elementary School District
Sequoia Un
C008
Property Carrier Route
San Mateo Junior
R10006
Zoning
Redwood City
Map Page/Grid
333
Location Influence
Market Area
6112.00
Census Tract Tract Number
Parcel Comments
Yes (X500, X)
Within 250 Feet of Multiple Flood Z one
TAX INFORMATION APN
069-071-160
009001
Tax Area
Alt APN
Tax Appraisal Area
16
Exemption(s) % Improved
Block ID
50%
9
Lot Number
.16 AC MOL BEING LOT 9 BLK 16 & ADJ PTN OF PARK STERLING HI GHLANDS NO 2 RSM 33/25
Legal Description
ASSESSMENT & TAX Assessment Year Assessed Value - Total Assessed Value - Land Assessed Value - Improved
2023
2022
2021
$1,448,724
$1,420,318
$1,392,470
$724,362 $724,362
$710,159 $710,159
$696,235 $696,235
Market Value - Total Market Value - Land
Market Value - Improved YOY Assessed Change ($) YOY Assessed Change (%)
$28,406
$27,848
2%
2%
Exempt Building Value Exempt Land Value Exempt Total Value
Tax Year
Total Tax $15,267 $16,488 $17,249
Change ($)
Change (%)
2021 2022 2023
$1,221
8%
$761
4.62%
Special Assessment
Tax Amount
CHARACTERISTICS Land Use - CoreLogic Land Use - County
SFR
Condo Amenities
1 Family Residence
Central Central
Heat Type
53
Lot Frontage
Cooling Type
137
Lot Depth Lot Acres Lot Area Lot Shape
Porch
0.1667 7,261
Type Unknown Basement Garage
Patio Type
Parking Type
2
Garage Capacity No. Parking Spaces
MLS: 2
Style
1952
630
Year Built
Garage Sq Ft
Effective Year Built
Roof Type
Property Details Courtesy of Jackie Schoelerman, MLS Listings
Generated on: 02/21/24
Page 1/3
The data within this report is compiled by CoreLogic from public and private sources. The data is deemed reliable, but is not guaranteed. The accuracy of the data contained herein can be independently verified by the recipient of this report with the applicable county or municipality.
2,530
Tar & Gravel
Gross Area
Roof Material Roof Frame Foundation Roof Shape Construction
Tax: 1,900 MLS: 2,100
Building Sq Ft
1,900 1,030
Above Gnd Sq Ft Ground Floor Area
2nd Floor Area
Tax: 1 MLS: 3
Stucco
Stories
Exterior
630
Hardwood
Basement Sq Feet Basement Type
Floor Cover
Tax: Unfinished MLS: Concrete Pe rimeter And Slab
Spa
Pool
9 4
Covered Patio
Total Rooms
Other Impvs Equipment
Range Oven, Dishwasher, Disposa l
Bedrooms
Tax: 2 MLS: 3
Total Baths
Total Units
3
Public
MLS Total Baths
Water Sewer
Tax: 2 MLS: 3
Public Service
Full Baths Half Baths Fireplaces
Good
Condition
1
Average
Quality
LAST MARKET SALE & SALES HISTORY Recording Date
08/31/2006
Grant Deed
Deed Type
Tax: 08/07/2006 MLS: 08/31/2006
Kaasgaard K & Dinesen T Trust
Settle Date Sale Price
Owner Name Owner Name 2
$1,125,000
$592.11 131158
Hartnett Thomas M Jr & Edith E
Price Per Square Feet Document Number
Seller
Recording Date
03/21/2023
08/31/2006 $1,125,000
03/19/2002
04/22/1992
07/10/1987
$350,000
$230,000
Sale Price
Y
Y
Nominal
Kaasgaard K & Dinese n T Trust
Kaasgaard Klaus
Hartnett Thomas M Jr & Edith E
Hartnett Thomas M Jr
Meier Edward & Alice
Buyer Name
Dinesen Tinna
Hartnett Edith E
Gibson Rex C & Delore Meier Alice
Buyer Name 2
Kaasgaard Klaus
Hartnett Thomas M Jr & Edith E
Hartnett Thomas M Jr
Meier Edward & Alice F Mcintyre Thomas C
Seller Name
12598
131158
52402
60061
107990
Document Number
Trustee's Deed(Transfe r)
Grant Deed
Gift Deed
Grant Deed
Grant Deed
Document Type
Recording Date
08/06/1984
$170,000
Sale Price
Nominal Buyer Name Buyer Name 2 Seller Name
Mc Intyre Thomas Eu
Grenier Ronald
86483
Document Number
Deed (Reg)
Document Type
MORTGAGE HISTORY Mortgage Date
11/01/2012
01/07/2011
01/23/2007
08/31/2006
07/10/2006
$600,000
$729,750
$900,000
$900,000
$250,000
Mortgage Amount
Residential Fin Corp Wells Fargo Bk Na
Www.wholesalelending online.com
Residential Mtg Cap Bank Of America
Mortgage Lender
Conventional
Conventional
Conventional
Conventional
Conventional
Mortgage Code
Refi
Refi
Refi
Resale
Refi
Mortgage Type
Mortgage Date
11/05/1998
02/10/1993
04/22/1992
$227,150
$50,000
$240,000
Mortgage Amount
Norwest Mtg Inc
California Fed'l Bk
Mortgage Lender
Conventional
Private Party Lender
Conventional
Mortgage Code
Refi
Refi
Resale
Mortgage Type
Property Details Courtesy of Jackie Schoelerman, MLS Listings
Generated on: 02/21/24
Page 2/3
The data within this report is compiled by CoreLogic from public and private sources. The data is deemed reliable, but is not guaranteed. The accuracy of the data contained herein can be independently verified by the recipient of this report with the applicable county or municipality.
PROPERTY MAP
*Lot Dimensions are Estimated
Property Details Courtesy of Jackie Schoelerman, MLS Listings
Generated on: 02/21/24
Page 3/3
The data within this report is compiled by CoreLogic from public and private sources. The data is deemed reliable, but is not guaranteed. The accuracy of the data contained herein can be independently verified by the recipient of this report with the applicable county or municipality.
CMA Map Layout This page displays the Map for the CMA Subject and your comparables.
1711 Maddux Drive 1 1873 Alameda De Las Pulgas 2 2602 Washington AVE 3 1760 Kansas ST 4 1737 Alameda De Las Pulgas 5 2434 Palm AVE
Summary of Comparable Listings This page summarizes the comparable listings contained in this market analysis.
Active listings
Address
Bd
Ba (F) Ba (P)
Sqft
Lot
Age
Date
DOM
L/S Price
S/Sq
1711 Maddux
7,261 (sf) 6,050 (sf)
4 3
2,100 2,250
72 72
1737 Alameda De Las Pulgas
01/24/2024
$1,999,900
5
3
0
$889
35
$1,999,900
5
3 0
2,250
$889
72
35
6,050 (sf)
Pending listings
Address
Bd
Ba (F) Ba (P)
Sqft
Lot
Age
Date
DOM
L/S Price
S/Sq
1711 Maddux
7,261 (sf) 7,656 (sf)
4 3
2,100 1,650 2,372 2,011
72 72
1873 Alameda De Las Pulgas 2434 Palm Avenue
$2,468,000
4
2
0
$1,496
9
5,933 (sf) 6,795 (sf)
$3,250,000 $2,859,000
4 4
3
1
$1,370 $1,433
0
3 1
36
9
Sold listings
Address
Bd
Ba (F) Ba (P)
Sqft
Lot
Age
Date
DOM
Sale $
S$/SqFt
1711 Maddux
7,261 (sf) 7,055 (sf) 6,400 (sf) 6,728 (sf)
4 3
2,100 3,300 1,840 2,570
72 70 71 71
2602 Washington Avenue
11/21/2023 02/23/2024
$2,475,000 $2,500,000 $2,487,500
4 4 4
3 3
1 0
$750
90 14 52
1760 Kansas Street
$1,359 $1,054
3 1
$2,475,000 Median: $2,538,580 Average:
Cross Property Summary Report
Summary Statistics
High
Low
Average $1,999,900 $2,487,500
Median
$1,999,900 $2,500,000
$1,999,900 $2,475,000
$1,999,900 $2,487,500
List Price: Sold Price:
Residential Active
MLS # Address
Bd Ba (F)
Ba (P)
Age
List Price SqFt L$/SqFt
Apx Lot 6,050 (sf)
DOM Sale Price S$/SqFt
ML81952269
1737 Alameda De Las Pulgas
5
3
0
72
$1,999,900 $1,999,900
2,250 $888.84
35 35
2,250 $888.84 6,050 (sf)
Average:
Pending MLS # Address
Bd Ba (F)
Ba (P)
Age
List Price SqFt L$/SqFt
Apx Lot 7,656 (sf) 5,933 (sf)
DOM Sale Price S$/SqFt
ML81953981 ML81952096
1873 Alameda De Las Pulgas
4 4
2 3
0 1
72
$2,468,000 $3,250,000 $2,859,000
1,650 $1,495.76 2,372 $1,370.15
9
2434 Palm
0
2,011 $1,432.95 6,795 (sf)
9
Average:
Sold MLS # Address
Bd Ba (F)
Ba (P)
Age
List Price SqFt L$/SqFt
Apx Lot 7,055 (sf) 6,400 (sf) 6,728 (sf) 6,619 (sf)
DOM Sale Price S$/SqFt
ML81929302 ML81952291
2602 Washington
4 4
3 3
1 0
70 71
$2,495,000 $2,498,000 $2,496,500 $2,542,180
3,300 $756.06 1,840 $1,357.61 2,570 $1,056.83 2,282 $1,173.68
90 14 52 37
$2,475,000 $2,500,000 $2,487,500 $2,487,500
$750.00
1760 Kansas
$1,358.70 $1,054.35 $1,054.35
Average:
Total Average:
Full Summary of Compared Listings This report summarizes the comparable listings contained in this market analysis.
Subject Property 1711 Maddux Drive MLS# Status Prop Type
Details 1873 Alameda De Las Pulgas ML81953981 Pending
Details 2602 Washington Avenue ML81929302 Sold
Residential $2,468,000 02/12/2024
Residential $2,495,000 08/03/2023 $2,475,000 11/21/2023 Redwood City Central Park Etc. 4 3/1 3,300 7,055 (sf) Redwood City Elementary Sequoia Union High 70 Attached Garage, Guest / Visitor Parking
Residential
List Price List Date Sold Price Sold Date City
3/13/2024 Redwood City Central Park Etc. 4 2/0 1,650 7,656 (sf) Redwood City Elementary Sequoia Union High 72 Attached Garage, Off-Street Parking, On Central AC, Whole House/Attic Fan No 9 Welcome to 1873 Alameda De Las Pulgas, a breathtaking home that redefines luxury living and showcases an unparalleled commitment to quality and elegance. Upon entering, you are greeted by an open floor plan that seamlessly blends contemporary design with high-end finishes. The heart of this home is the chef's kitchen, outfitted with top-tier appliances, Carrara Vagli Italian Marble countertops, and custom cabinetry - a dream for those who cherish culinary excellence. The master suite is a testament to opulence, featuring plush textures and an Street Other
Redwood City Central Park Etc.
Area Beds
4
3/0
Baths (F/P)
2100
Apx Sqft Apx Lot
7,261 (sf) Elem District Redwood City Elementary HS District Sequoia Union High Age 72 Garage 2 car garage
Gas Starter, Living Room
1
Fireplace
Central AC No 90
A/C
Cooling Pool DOM Remarks:
Welcome to this freshly painted, 4 Bed, 3.5 Bath, home located on large sunny corner lot, tree-lined street in the Woodside Plaza neighborhood near Maddux Park, local schools, within easy commuting distance of HWY 280. Open and inviting floor plan with a fireplace, great room for entertainment connected to the kitchen, floor to ceiling windows, crown molding, natural light throughout, sliding doors to fenced, sun drenched backyard great for pets & place to relax. Updated kitchen with granite countertops, artistic glass backsplash,
Full Summary of Compared Listings This report summarizes the comparable listings contained in this market analysis.
Subject Property 1711 Maddux Drive MLS# Status Prop Type
Details 1760 Kansas Street ML81952291 Sold
Details 1737 Alameda De Las Pulgas ML81952269 Active
Residential $2,498,000 01/24/2024 $2,500,000 2/23/2024 Redwood City Central Park Etc. 4 3/0 1,840 6,400 (sf) Redwood City Elementary Sequoia Union High 71 Attached Garage
Residential $1,999,900 01/24/2024
Residential
List Price List Date Sold Price Sold Date City
Redwood City Central Park Etc. 5 3/0 2,250 6,050 (sf) Redwood City Elementary Sequoia Union High 72 Uncovered Parking
Redwood City Central Park Etc.
Area Beds
4
3/0
Baths (F/P)
2100
Apx Sqft Apx Lot
7,261 (sf) Elem District Redwood City Elementary HS District Sequoia Union High Age 72 Garage 2 car garage
Other
Family Room
1
Fireplace
None No 14
Multi-Zone No 35
A/C
Cooling Pool DOM Remarks:
Outstanding remodeled home on one of the best streets in sought after Woodside Plaza ! Nestled on a desirable CUL-DE-SAC, this classic 4 BD/ 3BA California ranch home has been transformed into a stunning contemporary, offering the perfect blend of sophisticated style & modern comfort, with thoughtful amenities and beautiful finishes throughout. Large Living and Dining Rooms combine to make one big great space for entertaining. The gorgeous NEW KITCHEN opens to a cozy Family Room with access to the sunny backyard. 4 remodeled bedrooms
Welcome to this elegantly updated home in the Woodside Plaza neighborhood, conveniently near downtown amenities and major tech campuses. This home features a renovated main kitchen with high-end finishes, a cozy living room with a fireplace, formal dining room, and a spacious family room with cathedral ceilings. Enjoy the convenience of a converted JDU, a master bathroom with modern fixtures, and bedrooms with deck access. Comprehensive upgrades include new appliances, a two-zone HVAC system, a
Full Summary of Compared Listings This report summarizes the comparable listings contained in this market analysis.
Subject Property 1711 Maddux Drive MLS# Status Prop Type
Details 2434 Palm Avenue ML81952096 Pending
Residential $3,250,000 01/24/2024
Residential
List Price List Date Sold Price Sold Date City
3/5/2024 Redwood City Central Park Etc. 4 3/1 2,372 5,933 (sf) Redwood City Elementary Sequoia Union High 0 Attached Garage
Redwood City Central Park Etc.
Area Beds
4
3/0
Baths (F/P)
2100
Apx Sqft Apx Lot
7,261 (sf) Elem District Redwood City Elementary HS District Sequoia Union High Age 72 Garage 2 car garage
Other
1
Fireplace
Multi-Zone No
A/C
Cooling Pool DOM Remarks:
New construction built by Thomas James Homes in Redwood City's Woodside Plaza neighborhood. Head inside through the covered porch to a secondary bedroom with en suite bathroom, perfect for hosting overnight guests. Continue through the home to the great room with fireplace, and spacious dining room with doors to the patio for al fresco dining. Adjacent is the gourmet kitchen that comes complete with stainless steel appliances, island with bar seating, and walk-in pantry. Ascend the stairs to 2 secondary bedrooms, a full bath, and
List Price and Sale Price This graph illustrates the list price, along with sale price in Sold listings.
List Price Sale Price
Price Graph
3500K
3000K
2500K
2000K
1500K
Price
1000K
500K
0K
Pulgas
Pulgas
2434 Palm Avenue
1760 Kansas Street
1873 Alameda De Las
1737 Alameda De Las
2602 Washington Avenue
$2,542,180 $2,495,000
$2,487,500 $2,487,500 Median Sold Price: Average Sold Price:
Average List Price: Median List Price:
Number of Days On Market This graph illustrates the number of days on market for the listings in this analysis.
Days On Market
100
80
60
40
Days On Market
20
0
1760 Kansas Street
2602 Washington Avenue
1873 Alameda De Las Pulgas
1737 Alameda De Las Pulgas
2434 Palm Avenue
Prepared for: Klaus Kaasgaard Prepared by: Jackie Schoelerman Representing: Coldwell Banker Realty
Property Address 1711 Maddux Dr Redwood City, CA
Prepared on: 3/1/2024
Seller's Preliminary Estimated Statement
Item
Debit
Credit
Sales Price
$2,448,981.00
Homeowner's Policy of Title Insurance (Total: $4,279.00 as of 10/23/2023)
$0.00
Escrow Fee** (Total: $2,500.00 as of 10/23/2023)
$0.00
Outside Notary Fee* (Est. Total: $200.00)
$100.00
Recording Fees* (Est. Total: $110.00)
$0.00
Recording Service Fee (Total: $25.00)
$0.00
County Transfer Tax (Total: $2,693.90)
$2,693.90
Due to Seller (est.) $2,446,187.10 *These are ESTIMATED fees. Actual fees may vary in each state, county and office. Please contact your Old Republic Title Company escrow officer for more precise figures. Amounts shown as "totals" above may differ from the actual amounts debited on this Netsheet due to customary buyer/seller splits in the subject property County or due to any of the applicable amounts above that you may have altered from the defaulted customary buyer/seller splits. Please contact your escrow officer for additional information. The figures reflected in this Preliminary Estimated Statement are PRELIMINARY ESTIMATED FEES based upon information you have entered. Actual fees may vary for each transaction depending upon loan type and terms, any applicable discount rates, local governmental charges and any additional services required for your transaction. A more accurate statement will be made in the "Estimated Closing Statement" furnished by our escrow officer after we have received the loan documents. The exact total of all fees and costs will be reflected in the final closing statement.
O UR P ROCESS / S ELLING Y OUR H OME S CHOELERMAN . COM
#1 in California
Phase One: Discovery
Defining AWin
- Outlining your objectives
- What is your motivation?
- What is your ideal moving date?
- Where are you moving?
- What is most important to you?
Knowing The Market
- Market Dynamics: Macro v. Micro
- Market Forces: Supply v. Demand
- The Numbers: Where is the market going?
- Analysis of actives, pendings, solds
The Strategic Plan
- Outline features and benefits
- Determining your key differentiators
- Establish target market and buyer profile
- Our buyer attraction strategy
Jackie Schoelerman | 650-855-9700 | www.schoelerman.com
#1 in California
Phase Two: Pre-Launch
Listing Details
- Complete documentation & agreements
Discuss property improvements
-
Our staging strategy
-
Photography and media
-
Working backwards from launch
-
Preparing for Launch
Property launch materials
-
Traditional advertising
-
Our digital plan
-
Social media strategy
-
The Kingston Lane advantage
-
Open house strategy
-
- Direct mail and community approach
Jackie Schoelerman | 650-855-9700 | www.schoelerman.com
#1 in California
Phase Three: Launch
Introducing The Property
- Launching the marketing plan
- Identifying your potential buyer
- Showing the property
- Monitor interest and feedback
- Weekly reports, updates, & strategy
- Adapting to changes in the market place
The Negotiation Process
- Collect written offers
- Deep offer analysis
- Strategically respond to offers
- Negotiate to optimize price and terms
- Our multiple offer process
- Back up strategies
Jackie Schoelerman | 650-855-9700 | www.schoelerman.com
#1 in California
Phase Four: Closing
The Closing Process
Execute the contracts
-
Complete disclosures
-
The contingency periods
-
Fulfill duties & responsibilities
-
Closing
Transitioning from the property
-
Final documentation
-
The final 10 days
-
Closing and celebration
-
Working Together Again
Following up & keeping in touch
-
- Second homes & investment properties
Providing resources
-
Feedback, testimonials, & referrals
-
Our raving fan process
-
Jackie Schoelerman | 650-855-9700 | www.schoelerman.com
W HO Y OU W ORK WITH M ATTERS S CHOELERMAN . COM
#1 in California
Schoelerman Profiles Representing Sellers, Buyers, and Investors throughout Silicon Valley
Jackie Schoelerman - Real Estate Broker I am a top producing Real Estate Broker . I hold both a degree in Architecture and a degree in Business Finance. With my uncanny knowledge of the local market, my winning negotiating skills, and my high level of ethical standards, I am well recognized as a leader in my field. My personal goal is to exceed the expectations of every one of my clients. Outside of work, I take great pleasure in hiking, traveling, and spending time with Richard and my family. I make a concerted effort to give back to my community, both by active participation in local events, and by volunteering and giving my time to charitable organizations and endeavors. Richard Schoelerman - Real Estate Broker I my a seasoned Real Estate Broker , Architect , and General Contractor . I hold a Master Degree in Architecture. This expertise in architecture, construction, and real estate allow me to bring an inspiring level of proven know-how to help guide my clients towards the visualization and true potential of their dream home. During my free time, I enjoy weekly hikes to the area open space reserves and parks with Jackie. I regularly gives back to the community by actively participating in the Palo Alto University Rotary Club of which I am a Past President and a Past Assistant Governor in Rotary District 5170. I also like to model HO trains and scenery.
Jackie Schoelerman | 650-855-9700 | www.schoelerman.com
#1 in California
Global Connections – Power in Numbers
The Coldwell Banker brand is a true global force, with the power to showcase exceptional properties and reach affluent buyers around the world and in dozens of languages.
Jackie Schoelerman | 650-855-9700 | www.schoelerman.com
#1 in California
Every Home has a Story – Let us tell Yours.
We have helped hundreds of families just like yours maximize their real estate position. We Sell 1 Home Every 15 Days We sell Our Clients listings an average of 11% OVER asking price and Go into contract in an average of 10 days
Jackie Schoelerman | 650-855-9700 | www.schoelerman.com
#1 in California
Jackie Schoelerman | 650-855-9700 | www.schoelerman.com
Seller Stories Cl i ck the image to watch video
Pattie Barco
Lina and Robert Arseneault
Sharon and Kelly Kehler
Christina Van Zandt
Leigh Soutter
Jeff Sasaki
Jackie Schoelerman | 650-855-9700 | www.schoelerman.com
#1 in California
Rating and Reviews Real Reviews and Social Proof of our Success – ( 75 ) 5 Star Reviews
Highly likely to recommend | 5.0 Sold a Single Family home in Palo Alto, CA
Highly likely to recommend | 5.0 Bought a Single Family home in Palo Alto, CA
Jackie Schoelerman | 650-855-9700 | www.schoelerman.com
#1 in California
Rating and Reviews Real Reviews and Social Proof of our Success – ( 75 ) 5 Star Reviews
Highly likely to recommend | 5.0 Bought a Single Family home in Palo Alto, CA
Highly likely to recommend | 5.0 Sold a Single Family home in Palo Alto, CA
Highly likely to recommend | 5.0 Sold a Single Family home in Palo Alto, CA
Jackie Schoelerman | 650-855-9700 | www.schoelerman.com
B LUEPRINT FOR S UCCESS S CHOELERMAN . COM
#1 in California
Strategy and Launch Planning Our Pre-Launch process actively markets your right from the beginning.
Jackie Schoelerman | 650-855-9700 | www.schoelerman.com
#1 in California
Jackie Schoelerman | 650-855-9700 | www.schoelerman.com
Pre-Launch Digital Marketing
Our digital marketing includes using our custom countdown clock to advertise on FaceBook, Instagram, LinkedIn, and Google to capture buyers interested in your home
Jackie Schoelerman | 650-855-9700 | www.schoelerman.com
#1 in California
Custom Property Webpage
Jackie Schoelerman | 650-855-9700 | www.schoelerman.com
#1 in California
Targeted Facebook Marketing
Jackie Schoelerman | 650-855-9700 | www.schoelerman.com
#1 in California
Jackie,
Your results are in! See below for your report.
- The Social Media Team @ Kingston Lane
41948 Impressions
Impressions are the total number of views your ad achieved.
127 Leads
Leads are the total number of submissions your ad form received.
8.96 Cost Per Lead
Cost per lead is the amount spent for each lead.
Jackie Schoelerman | 650-855-9700 | www.schoelerman.com
#1 in California
Personally Contacting
Active Marketing is personally contacting 25, 50, 100 qualified Buyers and the Agents who control the Buyers per day to get the word out about your home.
Jackie Schoelerman | 650-855-9700 | www.schoelerman.com
#1 in California
Broker to Broker Networking
Jackie Schoelerman | 650-855-9700 | www.schoelerman.com
#1 in California
Expansive Online Syndication
Finding a discerning buyer for a one-of-a-kind property takes ingenuity – and an expert command of today’s online arena. The Coldwell Banker Global Luxury program has mastered the art of digital marketing, ensuring your property is seen by the widest possible audience of qualified buyers; in fact, your home can be showcased on up to 900 websites worldwide.
Coldwellbanker.com automatically syndicated listing to hundreds of Web partners, including the most visited real estate websites like Fang, Rightmove and 99acres.
Jackie Schoelerman | 650-855-9700 | www.schoelerman.com
#1 in California
Jackie Schoelerman | 650-855-9700 | www.schoelerman.com
Actively Marketing Your Home
Active Marketing is personally contacting 25, 50, 100 qualified Buyers and the Agents who control the Buyers per day. Active Marketing is door knocking the neighborhood so the neighbors can spread the word to their friends, family and coworkers about the opportunity to live in your neighborhood.
Jackie Schoelerman | 650-855-9700 | www.schoelerman.com
#1 in California
Professional Photography
We have a professional photographer on our team that specializes in bringing out the great features of your home through photo and video. What are the key characteristics of your home that we should be featuring?
Jackie Schoelerman | 650-855-9700 | www.schoelerman.com
#1 in California
Home Staging
The better the home shows, the more value a buyer sees, so we have a professional stager that will come in, assess the appeal of your home to buyers and will make any recommendation to increase interest. In fact, staged homes sell 79% faster and sell for 17% more than a non-staged home.
Jackie Schoelerman | 650-855-9700 | www.schoelerman.com
#1 in California
Real Estate Timing Analysis What is the realistic timing to get your home SOLD.
Days
Total Days
1
1
Sign Listing Agreement
Home Preparation / Inspections / Photography / Staging / Marketing Material Prepartation: (14 to 30 days)
21
22
15
37
Average Days on Market - Offer Accepted: (14 to 45 days)
30
67
Escrow Time / Closing Date: (7 to 45 days)
67
Deed Recording Date / Keys to new Owner
Jackie Schoelerman | 650-855-9700 | www.schoelerman.com
#1 in California
Marketing Calendar – Sample Form
Example
Activity Calendar
Mon, Jan 04
Tue, Jan 05
Wed, Jan 06
Thu, Jan 07
Fri, Jan 08
Sat, Jan 09
Sun, Jan 10
Listing Agreement
PRE - LAUNCH Prep Home
Painting
Carpet
combo lockbox
Pre-Launch Marketing
vendor estimates
Mon, Jan 11
Tue, Jan 12
Wed, Jan 13
Thu, Jan 14
Fri, Jan 15
Sat, Jan 16
Sun, Jan 17
House Cleaning
Photography
inspections
Pre Launch Marketing
Mon, Jan 18
Tue, Jan 19
Wed, Jan 20
Thu, Jan 21
Fri, Jan 22
Sat, Jan 23
Sun, Jan 24
yard sign
LAUNCH On Market
BROKER TOUR Virtual
OPEN HOUSE Virtual
OPEN HOUSE Virtual
supra lockbox
Pre Launch Marketing
Launch Marketing
Mon, Jan 25
Tue, Jan 26
Wed, Jan 27
Thu, Jan 28
Fri, Jan 29
Sat, Jan 30
Sun, Jan 31
Launch Period
Launch Period
OPEN HOUSE Virtual
OPEN HOUSE Virtual
Holiday
Launch Period
Launch Marketing
Mon, Feb 01
Tue, Feb 02
Wed, Feb 03
Thu, Feb 04
Fri, Feb 05
Sat, Feb 06
Sun, Feb 07
Ratified Contract
Close of Escrow
Escrow Period Escrow Period Escrow Period
OFFERS (if any)
ESCROW PERIOD
Jackie Schoelerman | 650-855-9700 | www.schoelerman.com
#1 in California
Sample Form
Weekly Activity Report
Jan 21, 21
property address
Showing Remarks or Comments
1 area for weekly feedback from buyers and realtors
Weekly Activity Report
YTD
MLS Start Date
Jan 09, 21
Current Days on the Market
12
Homes currently on the market for sale
47 30
Homes under contract
Homes sold
7
Average days market
29
Disclosures viewed online Disclosures downloaded Number of offers submitted
332
63 16
Number of virtual open houses held Number of virtual broker tours held
4 1
Families at virtual open house
30 30
Realtors at virtual open house and broker tour
Advertising Activity Online Views
6,313
Property Postcards sent
536
Nextdoor post to the neighborhood
36,258
Virtual open house ad views
890
Newsletter email sent featuring home
6,232
Jackie Schoelerman | 650-855-9700 | www.schoelerman.com
#1 in California
Strategic Partners Inspection / Vendor Estimates – Sample Form
Property Address Work Description Inspection Estimates Property Inspection
Vendors
Quote
Inspector Name and Address
Termite Inspection
Inspector Name and Address
Roof Inspection
Inspector Name and Address
Chimney Inspection
Inspector Name and Address
Environmental Report
Inspector Name and Address
Vendor Estimates House Cleaning
Vendor Name and Address
windows carpet blinds
Staging / Design
Vendor Name and Address
design, first month rental
Landscaping
Vendor Name and Address
cleanup
Handyman
Vendor Name and Address
smoke and carbine detectors material smoke and carbine detectors labor
Total
0
Jackie Schoelerman | 650-855-9700 | www.schoelerman.com
#1 in California
Jackie Schoelerman | 650-855-9700 | www.schoelerman.com
#1 in California
The Art of Making it Look Effortless
Our job is to get your home SOLD while taking the stress off your shoulders and walking you through the complicated selling process.
This is what most people think of the real estate process.
X
X
START
END
But, in most cases, this is Reality.
X
X
START
END
It takes years of experience to navigate the twists and turns of the real estate process. We have for decades specialized in selling homes and getting those tough deals to the closing table. Let us put those years of experience to work for YOU!
“Because, Who You Work with Matters” Let’s Get Started
Jackie Schoelerman | 650-855-9700 | www.schoelerman.com
#1 in California
Let’s Get Started
Jackie Schoelerman | 650-855-9700 | www.schoelerman.com
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