PA 618 Wellsbury Way - Mohsen Rahnama

Hi Mohsen,

I have prepared this report of relevant properties to keep you informed about the current real estate market around you along with an estimated equity value of your home you can use for estate planning purposes or as a current market value should you be considering selling your home in the next quarter.

By reviewing this report, you will be able to see how the value of your home has changed.

I will call you to answer any of your questions pertaining to this report and discuss where the market is heading.

Cheers,

Jackie Schoelerman jackie@schoelerman.com 650-855-9700 | CalRE # 01092400

O UR P RICING S TRATEGY S CHOELERMAN . COM

618 Wellsbury Way, Palo Alto, CA 94306-3061, Santa Clara County APN: 132-56-021 CLIP: 5840104259

MLS Beds 3 MLS Sq Ft 2,567

MLS Full Baths 3

Half Baths N/A

Sale Price $400,000

Sale Date N/A

Lot Sq Ft 6,098

MLS Yr Built 2003

Type SFR

OWNER INFORMATION Owner Name Tax Billing Address Tax Billing City & State

Rahnama Mohsen H (Te) 12630 Corte Madera Ln

2614

Tax Billing Zip+4 Owner Occupied Owner Name 2

No

Los Altos Hills, CA

Rahnama Shohreh T (Te)

94022

Tax Billing Zip

LOCATION INFORMATION School District Community College District Elementary School District

Palo Alto Foothill

C057

Property Carrier Route

R1

Zoning

Map Page/Grid

234

Location Influence

Market Area

5109.00

Census Tract Tract Number

Parcel Comments

1302

No

Within 250 Feet of Multiple Flood Z one

TAX INFORMATION APN

132-56-021

06001

Tax Area

Alt APN

Tax Appraisal Area

Exemption(s) % Improved

Block ID

69%

3

Lot Number

TRACT 1302 BOOK 51 PAGE 32 P AGE 33 LOT 3

Legal Description

ASSESSMENT & TAX Assessment Year Assessed Value - Total Assessed Value - Land Assessed Value - Improved

2023

2022

2021

$1,016,460

$996,531 $306,941 $689,590

$976,992 $300,923 $676,069

$313,079 $703,381

Market Value - Total Market Value - Land

Market Value - Improved YOY Assessed Change ($) YOY Assessed Change (%)

$19,929

$19,539

2%

2%

Exempt Building Value Exempt Land Value Exempt Total Value

Tax Year

Total Tax $12,588 $12,841 $12,997

Change ($)

Change (%)

2021 2022 2023

$254 $156

2.01% 1.21%

Special Assessment Scco Vector Contro Mosquito Asmt #2 Sfbra Measure Aa Scvwd Flood Contr

Tax Amount

$5.08 $9.28

$12.00 $26.56 $76.44 $869.78 $999.14

Safe Clean Water

Measure O 2020

Total Of Special Assessments

CHARACTERISTICS Land Use - CoreLogic Land Use - County

SFR

Condo Amenities

Resid Single Family

Heated

Heat Type

Property Details Courtesy of Jackie Schoelerman, MLS Listings

Generated on: 02/21/24

Page 1/3

The data within this report is compiled by CoreLogic from public and private sources. The data is deemed reliable, but is not guaranteed. The accuracy of the data contained herein can be independently verified by the recipient of this report with the applicable county or municipality.

60

Lot Frontage

Cooling Type

104 0.14

Porch

Lot Depth Lot Acres Lot Area Lot Shape

Porch

Covered Patio Type Unknown

Patio Type

6,098

Parking Type

MLS: 2 MLS: 2

Garage Capacity No. Parking Spaces

H-Shape

Style

2003 2004

358

Year Built

Garage Sq Ft

Effective Year Built

Roof Type

Tax: 2,108 MLS: 2,567 Tax: 2,108 MLS: 2,567

Wood Shake

Gross Area

Roof Material Roof Frame Foundation Roof Shape Construction

Building Sq Ft

Raised

Above Gnd Sq Ft Ground Floor Area

2,108

Wood Stucco

2nd Floor Area

1

Stories

Exterior

Carpet/Vinyl

Basement Sq Feet Basement Type

Floor Cover

Pool

8

Laundry Room, Patio

Total Rooms

Other Impvs Equipment

Tax: 4 MLS: 3

Disposal, Dishwasher, Range Hoo d

Bedrooms

3

Total Baths

Total Units

Public

MLS Total Baths

Water Sewer

3

Public Service

Full Baths Half Baths Fireplaces

Good Good

Condition

1

Quality

LAST MARKET SALE & SALES HISTORY Recording Date

03/12/1997

Grant Deed

Deed Type

MLS: 06/29/2021

Rahnama Mohsen H (Te) Rahnama Shohreh T (Te) Greene James R Trustee

Settle Date Sale Price

Owner Name Owner Name 2

$400,000 $189.75 13636129

Price Per Square Feet Document Number

Seller

Recording Date

11/01/2013

12/18/1997

03/12/1997

07/23/1996

07/23/1996

$400,000

Sale Price

Y

Y

Y

Nominal

Rahnama Family Trust

Rahnama Mohsen & Shohreh Rahnama Shohreh

Rahnama Mohsen & Shohreh

Greene Trust

Greene Trust

Buyer Name

Stipe Caroline

Buyer Name 2

Rahnama Mohsen H & Shohreh T

Greene James R Trust ee

Greene Trust

Greene Trust

Seller Name

22434001

13980859

13636129

13381406

13381405

Document Number

Grant Deed

Grant Deed

Grant Deed

Deed

Deed

Document Type

Recording Date

05/09/1996

Sale Price Nominal

Y

Greene James R Trustee

Rahnama Mohsen Rahnama Shohreh

Buyer Name

Greene Family Trust

Buyer Name 2

Greene James R & Emily A Trustee

Seller Name

13289516 Affidavit

13980859 Deed (Reg)

Document Number

Document Type

MORTGAGE HISTORY Mortgage Date

03/15/2013

07/28/2010

10/27/2005

05/22/2003

05/22/2003

$600,000

$625,000

$200,000

$111,500

$640,000

Mortgage Amount

Jp Morgan Chase Bk Princeton Cap

Chase Manhattan Bk/U sa

Chase Manhattan Bk/U sa

Chase Manhattan Mtg

Mortgage Lender

Conventional

Conventional

Conventional

Conventional

Conventional

Mortgage Code

Refi

Refi

Refi

Refi

Refi

Mortgage Type

Mortgage Date

03/13/2002

02/14/2002

07/10/2001

$112,500

$536,200

$70,000

Mortgage Amount

First Horizon Hm Ln Corp

First Horizon Hm Ln Corp

Ditech.com Conventional

Mortgage Lender

Conventional

Conventional

Mortgage Code

Refi

Refi

Refi

Mortgage Type

Property Details Courtesy of Jackie Schoelerman, MLS Listings

Generated on: 02/21/24

Page 2/3

The data within this report is compiled by CoreLogic from public and private sources. The data is deemed reliable, but is not guaranteed. The accuracy of the data contained herein can be independently verified by the recipient of this report with the applicable county or municipality.

PROPERTY MAP

*Lot Dimensions are Estimated

Property Details Courtesy of Jackie Schoelerman, MLS Listings

Generated on: 02/21/24

Page 3/3

The data within this report is compiled by CoreLogic from public and private sources. The data is deemed reliable, but is not guaranteed. The accuracy of the data contained herein can be independently verified by the recipient of this report with the applicable county or municipality.

CMA Map Layout This page displays the Map for the CMA Subject and your comparables.

618 Wellsbury Way 1 2828 South CT 2 3100 Avalon CT 3 757 Moreno AVE 4 3246 Bryant ST 5 3123 South CT 6 2837 Waverley ST

Summary of Comparable Listings This page summarizes the comparable listings contained in this market analysis.

Active listings

Address

Bd

Ba (F) Ba (P)

Sqft

Lot

Age

Date

DOM

L/S Price

S/Sq

618 Wellsbury

6,098 (sf) 7,405 (sf) 6,600 (sf) 6,250 (sf) 6,124 (sf) 5,577 (sf) 6,391 (sf)

4 3

2,567 1,081 3,779 2,364 3,130 2,688 2,608

21 73

3100 Avalon Court 757 Moreno Avenue 3246 Bryant Street 3123 South Court 2837 Waverley Street

02/23/2024 02/22/2024 02/21/2024 02/08/2024 02/15/2024

$2,700,000 $4,999,000 $3,788,000 $5,680,000 $4,500,000 $4,333,400

3 4 4 6 5 4

1 4 3 5 4

0 0 1 1 1

$2,498 $1,323 $1,602 $1,815 $1,674 $1,782

8

6 7

75

1

20 13 12

19 35

3 1

Sold listings

Address

Bd

Ba (F) Ba (P)

Sqft

Lot

Age

Date

DOM

Sale $

S$/SqFt

618 Wellsbury

6,098 (sf) 7,599 (sf) 7,599 (sf)

4 3

2,567 1,371 1,371

21 75 75

2828 South Court

12/08/2023

$3,500,000 $3,500,000

3 3

1

0

$2,553 $2,553

7 7

1 0

$4,144,000 Median: $4,194,500 Average:

Cross Property Summary Report

Summary Statistics

High

Low

Average $4,333,400 $3,500,000

Median

$5,680,000 $3,500,000

$2,700,000 $3,500,000

$4,500,000 $3,500,000

List Price: Sold Price:

Residential Active

MLS # Address

Bd Ba (F)

Ba (P)

Age

List Price SqFt L$/SqFt

Apx Lot 7,405 (sf) 6,600 (sf) 6,250 (sf) 6,124 (sf) 5,577 (sf)

DOM Sale Price S$/SqFt

ML81955298 ML81955195 ML81954898 ML81952985 ML81954403

3100 Avalon 757 Moreno 3246 Bryant 3123 South 2837 Waverley

3 4 4 6 5

1 4 3 5 4

0 0 1 1 1

73

$2,700,000 $4,999,000 $3,788,000 $5,680,000 $4,500,000 $4,333,400

1,081 $2,497.69 3,779 $1,322.84 2,364 $1,602.37 3,130 $1,814.70 2,688 $1,674.11

8

6 7

75

1

20 13 12

19

2,608 $1,782.34 6,391 (sf)

Average:

Sold MLS # Address

Bd Ba (F)

Ba (P)

Age

List Price SqFt L$/SqFt

Apx Lot 7,599 (sf) 7,599 (sf) 6,593 (sf)

DOM Sale Price S$/SqFt

ML81946880

2828 South

3

1

0

75

$3,250,000 $3,250,000 $4,152,833

1,371 $2,370.53 1,371 $2,370.53 2,402 $1,880.37

7 7

$3,500,000 $3,500,000 $3,500,000

$2,552.88 $2,552.88 $2,552.88

Average:

11

Total Average:

Full Summary of Compared Listings This report summarizes the comparable listings contained in this market analysis.

Subject Property 618 Wellsbury Way MLS# Status Prop Type

Details 2828 South Court ML81946880 Sold

Details 3100 Avalon Court ML81955298 Active

Residential $3,250,000 11/02/2023 $3,500,000 12/8/2023 Palo Alto Midtown 3 1/0 1,371 7,599 (sf)

Residential $2,700,000 02/23/2024

Residential

List Price List Date Sold Price Sold Date City

Palo Alto Midtown 3 1/0 1,081 7,405 (sf)

Palo Alto Midtown

Area Beds

4

3/0

Baths (F/P)

2567

Apx Sqft Apx Lot

6,098 (sf) Elem District Palo Alto Unified HS District Palo Alto Unified Age 21 Garage 2 car garage

Palo Alto Unified Palo Alto Unified 75 Attached Garage

Palo Alto Unified Palo Alto Unified 73 Attached Garage, Off-Street Parking, On Street Living Room, Wood Burning

Living Room, Wood Burning

1

Fireplace

None No 7

None No

A/C

Cooling Pool DOM Remarks:

Truly a wonderful opportunity in the heart of Midtown! Charming bungalow nestled on a quiet street with no through traffic. Large living room/dining room combination with hardwood floors and a spacious eat in kitchen with a breakfast nook. Expansive lot featuring a serene backyard with mature landscaping.

Amazing value in the heart of Palo Alto! Located at the end of a quiet cul-de-sac, this cozy rancher features 3 bedrooms and 1 bathroom, 1081+/- sqft of living space on a 7405+/- sqft lot, an open-concept living and dining room, and real hardwood floors. This home is well laid out for entertaining with generous common areas which flow seamlessly to the spacious private back and side yards. Plenty of open space make this home ideal for playing, entertaining, and

relaxing. This home also features an attached 2-car garage with laundry

Full Summary of Compared Listings This report summarizes the comparable listings contained in this market analysis.

Subject Property 618 Wellsbury Way MLS# Status Prop Type

Details 757 Moreno Avenue ML81955195 Active

Details 3246 Bryant Street ML81954898 Active

Residential $4,999,000 02/22/2024

Residential $3,788,000 02/21/2024

Residential

List Price List Date Sold Price Sold Date City

Palo Alto Midtown 4 4/0 3,779 6,600 (sf)

Palo Alto Midtown 4 3/1 2,364 6,250 (sf)

Palo Alto Midtown

Area Beds

4

3/0

Baths (F/P)

2567

Apx Sqft Apx Lot

6,098 (sf) Elem District Palo Alto Unified HS District Palo Alto Unified Age 21 Garage 2 car garage

Palo Alto Unified Palo Alto Unified 8 Attached Garage

Palo Alto Unified Palo Alto Unified 75 Attached Garage, Gate/Door Opener, On Street, Tandem Parking Living Room, Wood Burning Ceiling Fan, Whole House/Attic Fan No 7 This 4-bedroom Midtown home proudly bears the distinction of being GreenPoint rated. Every detail within the renovated home has been designed to foster comfort and efficiency. From sustainably harvested Bamboo floors to reclaimed wood accents, drought-tolerant front landscaping, a resilient steel roof, substantial insulation, and a myriad of other features, each element contributes to the thoughtful design. This home exudes the ambiance of a cozy mountainside retreat, with more than 2,300 sf highlighted by stunning cherry and

Gas Burning

1

Fireplace

Central AC No 6

A/C

Cooling Pool DOM Remarks:

Chic,newer and warm-contemporary style single family house. One block to Midtown shopping and dining. Palo Alto schools. Great room with high ceilings. Natural light abounds. Flexible floor plan. Space for 5th bedroom or whatever your life style desires . Ground floor bedroom with patio. Green features such as solar ready and EV charger. And more for you to discover !!

Full Summary of Compared Listings This report summarizes the comparable listings contained in this market analysis.

Subject Property 618 Wellsbury Way MLS# Status Prop Type

Details 3123 South Court ML81952985 Active

Details 2837 Waverley Street ML81954403 Active

Residential $5,680,000 02/08/2024

Residential $4,500,000 02/15/2024

Residential

List Price List Date Sold Price Sold Date City

Palo Alto Midtown 6 5/1 3,130 6,124 (sf)

Palo Alto Midtown 5 4/1 2,688 5,577 (sf)

Palo Alto Midtown

Area Beds

4

3/0

Baths (F/P)

2567

Apx Sqft Apx Lot

6,098 (sf) Elem District Palo Alto Unified HS District Palo Alto Unified Age 21 Garage 2 car garage

Palo Alto Unified Palo Alto Unified 1 Attached Garage

Palo Alto Unified Palo Alto Unified 19 Attached Garage, Electric Car Hookup, Off-Street Parking Wood Burning

Living Room

1

Fireplace

Central AC

Central AC, Multi-Zone No 13

A/C

Cooling Pool DOM Remarks:

20

Welcome to this stunning BRAND NEW CONSTRUCTION that epitomizes elegance, boasting luxurious finishes and meticulous attention to detail. A grand total of 3,130 sq ft of living space, and an additional 215 sq ft of garage, this property offers a generous 3,345 sq ft in total build. Situated on a serene and picturesque tree-lined street with harmony/positive lot and excellent feng shui, this stylish modern home is with open floor plan and soaring ceilings. Restoration Hardwareî lighting & cabinet pulls, Marvinî windows, VELUXî

Absolutely stunning custom built Craftsman in the heart of Midtown! Incredible design, quality and attention throughout. Large "chefs" kitchen seamlessly integrated with the great room, primary suite with spa inspired bathroom and large walk-in closet, cathedral ceilings, dual zone heating and air conditioning, and gleaming hardwood floors! Serene grounds featuring drought tolerant and low maintenance landscaping with areas for entertainment, dining and relaxation. Phenomenally located near schools, parks, shopping, transportation,

List Price and Sale Price This graph illustrates the list price, along with sale price in Sold listings.

List Price Sale Price

Price Graph

6000K

5000K

4000K

3000K

Price

2000K

1000K

0K

2828 South Court

3123 South Court

3246 Bryant Street

3100 Avalon Court

757 Moreno Avenue

2837 Waverley Street

$4,152,833 $4,144,000

$3,500,000 $3,500,000 Median Sold Price: Average Sold Price:

Average List Price: Median List Price:

Number of Days On Market This graph illustrates the number of days on market for the listings in this analysis.

Days On Market

20

16

12

8

Days On Market

4

0

757 Moreno Avenue

2837 Waverley Street

2828 South Court

3123 South Court

3100 Avalon Court

3246 Bryant Street

Prepared for: Mohsen Rahnama Prepared by: Jackie Schoelerman Representing: Coldwell Banker Realty

Property Address 618 Wellsbury Way Palo Alto, CA

Prepared on: 3/1/2024

Seller's Preliminary Estimated Statement

Item

Debit

Credit

Sales Price

$4,212,995.00

Homeowner's Policy of Title Insurance (Total: $5,448.00 as of 10/23/2023)

$5,448.00

Escrow Fee** (as of 10/23/2023) Outside Notary Fee* (Est. Total: $360.00)

$180.00

Recording Fees* (Est. Total: $114.00)

$0.00

Recording Service Fee (Total: $25.00)

$0.00

County Transfer Tax (Total: $4,634.30)

$4,634.30

City Transfer Tax (Total: $13,902.90)

$6,951.45

Due to Seller (est.)

$4,195,781.25

Note: **Please contact an Old Republic Title Company Sales Representative for an escrow rate quote.

*These are ESTIMATED fees. Actual fees may vary in each state, county and office. Please contact your Old Republic Title Company escrow officer for more precise figures. Amounts shown as "totals" above may differ from the actual amounts debited on this Netsheet due to customary buyer/seller splits in the subject property County or due to any of the applicable amounts above that you may have altered from the defaulted customary buyer/seller splits. Please contact your escrow officer for additional information. The figures reflected in this Preliminary Estimated Statement are PRELIMINARY ESTIMATED FEES based upon information you have entered. Actual fees may vary for each transaction depending upon loan type and terms, any applicable discount rates, local governmental charges and any additional services required for your transaction. A more accurate statement will be made in the "Estimated Closing Statement" furnished by our escrow officer after we have received the loan documents. The exact total of all fees and costs will be reflected in the final closing statement.

O UR P ROCESS / S ELLING Y OUR H OME S CHOELERMAN . COM

#1 in California

Phase One: Discovery

Defining AWin

- Outlining your objectives

- What is your motivation?

- What is your ideal moving date?

- Where are you moving?

- What is most important to you?

Knowing The Market

- Market Dynamics: Macro v. Micro

- Market Forces: Supply v. Demand

- The Numbers: Where is the market going?

- Analysis of actives, pendings, solds

The Strategic Plan

- Outline features and benefits

- Determining your key differentiators

- Establish target market and buyer profile

- Our buyer attraction strategy

Jackie Schoelerman | 650-855-9700 | www.schoelerman.com

#1 in California

Phase Two: Pre-Launch

Listing Details

- Complete documentation & agreements

Discuss property improvements

-

Our staging strategy

-

Photography and media

-

Working backwards from launch

-

Preparing for Launch

Property launch materials

-

Traditional advertising

-

Our digital plan

-

Social media strategy

-

The Kingston Lane advantage

-

Open house strategy

-

- Direct mail and community approach

Jackie Schoelerman | 650-855-9700 | www.schoelerman.com

#1 in California

Phase Three: Launch

Introducing The Property

- Launching the marketing plan

- Identifying your potential buyer

- Showing the property

- Monitor interest and feedback

- Weekly reports, updates, & strategy

- Adapting to changes in the market place

The Negotiation Process

- Collect written offers

- Deep offer analysis

- Strategically respond to offers

- Negotiate to optimize price and terms

- Our multiple offer process

- Back up strategies

Jackie Schoelerman | 650-855-9700 | www.schoelerman.com

#1 in California

Phase Four: Closing

The Closing Process

Execute the contracts

-

Complete disclosures

-

The contingency periods

-

Fulfill duties & responsibilities

-

Closing

Transitioning from the property

-

Final documentation

-

The final 10 days

-

Closing and celebration

-

Working Together Again

Following up & keeping in touch

-

- Second homes & investment properties

Providing resources

-

Feedback, testimonials, & referrals

-

Our raving fan process

-

Jackie Schoelerman | 650-855-9700 | www.schoelerman.com

W HO Y OU W ORK WITH M ATTERS S CHOELERMAN . COM

#1 in California

Schoelerman Profiles Representing Sellers, Buyers, and Investors throughout Silicon Valley

Jackie Schoelerman - Real Estate Broker I am a top producing Real Estate Broker . I hold both a degree in Architecture and a degree in Business Finance. With my uncanny knowledge of the local market, my winning negotiating skills, and my high level of ethical standards, I am well recognized as a leader in my field. My personal goal is to exceed the expectations of every one of my clients. Outside of work, I take great pleasure in hiking, traveling, and spending time with Richard and my family. I make a concerted effort to give back to my community, both by active participation in local events, and by volunteering and giving my time to charitable organizations and endeavors. Richard Schoelerman - Real Estate Broker I my a seasoned Real Estate Broker , Architect , and General Contractor . I hold a Master Degree in Architecture. This expertise in architecture, construction, and real estate allow me to bring an inspiring level of proven know-how to help guide my clients towards the visualization and true potential of their dream home. During my free time, I enjoy weekly hikes to the area open space reserves and parks with Jackie. I regularly gives back to the community by actively participating in the Palo Alto University Rotary Club of which I am a Past President and a Past Assistant Governor in Rotary District 5170. I also like to model HO trains and scenery.

Jackie Schoelerman | 650-855-9700 | www.schoelerman.com

#1 in California

Global Connections – Power in Numbers

The Coldwell Banker brand is a true global force, with the power to showcase exceptional properties and reach affluent buyers around the world and in dozens of languages.

Jackie Schoelerman | 650-855-9700 | www.schoelerman.com

#1 in California

Every Home has a Story – Let us tell Yours.

 We have helped hundreds of families just like yours maximize their real estate position.  We Sell 1 Home Every 15 Days  We sell Our Clients listings an average of 11% OVER asking price and  Go into contract in an average of 10 days

Jackie Schoelerman | 650-855-9700 | www.schoelerman.com

#1 in California

Jackie Schoelerman | 650-855-9700 | www.schoelerman.com

Seller Stories Cl i ck the image to watch video

Pattie Barco

Lina and Robert Arseneault

Sharon and Kelly Kehler

Christina Van Zandt

Leigh Soutter

Jeff Sasaki

Jackie Schoelerman | 650-855-9700 | www.schoelerman.com

#1 in California

Rating and Reviews Real Reviews and Social Proof of our Success – ( 75 ) 5 Star Reviews

Highly likely to recommend | 5.0 Sold a Single Family home in Palo Alto, CA

Highly likely to recommend | 5.0 Bought a Single Family home in Palo Alto, CA

Jackie Schoelerman | 650-855-9700 | www.schoelerman.com

#1 in California

Rating and Reviews Real Reviews and Social Proof of our Success – ( 75 ) 5 Star Reviews

Highly likely to recommend | 5.0 Bought a Single Family home in Palo Alto, CA

Highly likely to recommend | 5.0 Sold a Single Family home in Palo Alto, CA

Highly likely to recommend | 5.0 Sold a Single Family home in Palo Alto, CA

Jackie Schoelerman | 650-855-9700 | www.schoelerman.com

B LUEPRINT FOR S UCCESS S CHOELERMAN . COM

#1 in California

Strategy and Launch Planning Our Pre-Launch process actively markets your right from the beginning.

Jackie Schoelerman | 650-855-9700 | www.schoelerman.com

#1 in California

Jackie Schoelerman | 650-855-9700 | www.schoelerman.com

Pre-Launch Digital Marketing

Our digital marketing includes using our custom countdown clock to advertise on FaceBook, Instagram, LinkedIn, and Google to capture buyers interested in your home

Jackie Schoelerman | 650-855-9700 | www.schoelerman.com

#1 in California

Custom Property Webpage

Jackie Schoelerman | 650-855-9700 | www.schoelerman.com

#1 in California

Targeted Facebook Marketing

Jackie Schoelerman | 650-855-9700 | www.schoelerman.com

#1 in California

Jackie,

Your results are in! See below for your report.

- The Social Media Team @ Kingston Lane

41948 Impressions

Impressions are the total number of views your ad achieved.

127 Leads

Leads are the total number of submissions your ad form received.

8.96 Cost Per Lead

Cost per lead is the amount spent for each lead.

Jackie Schoelerman | 650-855-9700 | www.schoelerman.com

#1 in California

Personally Contacting

Active Marketing is personally contacting 25, 50, 100 qualified Buyers and the Agents who control the Buyers per day to get the word out about your home.

Jackie Schoelerman | 650-855-9700 | www.schoelerman.com

#1 in California

Broker to Broker Networking

Jackie Schoelerman | 650-855-9700 | www.schoelerman.com

#1 in California

Expansive Online Syndication

Finding a discerning buyer for a one-of-a-kind property takes ingenuity – and an expert command of today’s online arena. The Coldwell Banker Global Luxury program has mastered the art of digital marketing, ensuring your property is seen by the widest possible audience of qualified buyers; in fact, your home can be showcased on up to 900 websites worldwide.

Coldwellbanker.com automatically syndicated listing to hundreds of Web partners, including the most visited real estate websites like Fang, Rightmove and 99acres.

Jackie Schoelerman | 650-855-9700 | www.schoelerman.com

#1 in California

Jackie Schoelerman | 650-855-9700 | www.schoelerman.com

Actively Marketing Your Home

Active Marketing is personally contacting 25, 50, 100 qualified Buyers and the Agents who control the Buyers per day. Active Marketing is door knocking the neighborhood so the neighbors can spread the word to their friends, family and coworkers about the opportunity to live in your neighborhood.

Jackie Schoelerman | 650-855-9700 | www.schoelerman.com

#1 in California

Professional Photography

We have a professional photographer on our team that specializes in bringing out the great features of your home through photo and video. What are the key characteristics of your home that we should be featuring?

Jackie Schoelerman | 650-855-9700 | www.schoelerman.com

#1 in California

Home Staging

The better the home shows, the more value a buyer sees, so we have a professional stager that will come in, assess the appeal of your home to buyers and will make any recommendation to increase interest. In fact, staged homes sell 79% faster and sell for 17% more than a non-staged home.

Jackie Schoelerman | 650-855-9700 | www.schoelerman.com

#1 in California

Real Estate Timing Analysis What is the realistic timing to get your home SOLD.

Days

Total Days

1

1

Sign Listing Agreement

Home Preparation / Inspections / Photography / Staging / Marketing Material Prepartation: (14 to 30 days)

21

22

15

37

Average Days on Market - Offer Accepted: (14 to 45 days)

30

67

Escrow Time / Closing Date: (7 to 45 days)

67

Deed Recording Date / Keys to new Owner

Jackie Schoelerman | 650-855-9700 | www.schoelerman.com

#1 in California

Marketing Calendar – Sample Form

Example

Activity Calendar

Mon, Jan 04

Tue, Jan 05

Wed, Jan 06

Thu, Jan 07

Fri, Jan 08

Sat, Jan 09

Sun, Jan 10

Listing Agreement

PRE - LAUNCH Prep Home

Painting

Carpet

combo lockbox

Pre-Launch Marketing

vendor estimates

Mon, Jan 11

Tue, Jan 12

Wed, Jan 13

Thu, Jan 14

Fri, Jan 15

Sat, Jan 16

Sun, Jan 17

House Cleaning

Photography

inspections

Pre Launch Marketing

Mon, Jan 18

Tue, Jan 19

Wed, Jan 20

Thu, Jan 21

Fri, Jan 22

Sat, Jan 23

Sun, Jan 24

yard sign

LAUNCH On Market

BROKER TOUR Virtual

OPEN HOUSE Virtual

OPEN HOUSE Virtual

supra lockbox

Pre Launch Marketing

Launch Marketing

Mon, Jan 25

Tue, Jan 26

Wed, Jan 27

Thu, Jan 28

Fri, Jan 29

Sat, Jan 30

Sun, Jan 31

Launch Period

Launch Period

OPEN HOUSE Virtual

OPEN HOUSE Virtual

Holiday

Launch Period

Launch Marketing

Mon, Feb 01

Tue, Feb 02

Wed, Feb 03

Thu, Feb 04

Fri, Feb 05

Sat, Feb 06

Sun, Feb 07

Ratified Contract

Close of Escrow

Escrow Period Escrow Period Escrow Period

OFFERS (if any)

ESCROW PERIOD

Jackie Schoelerman | 650-855-9700 | www.schoelerman.com

#1 in California

Sample Form

Weekly Activity Report

Jan 21, 21

property address

Showing Remarks or Comments

1 area for weekly feedback from buyers and realtors

Weekly Activity Report

YTD

MLS Start Date

Jan 09, 21

Current Days on the Market

12

Homes currently on the market for sale

47 30

Homes under contract

Homes sold

7

Average days market

29

Disclosures viewed online Disclosures downloaded Number of offers submitted

332

63 16

Number of virtual open houses held Number of virtual broker tours held

4 1

Families at virtual open house

30 30

Realtors at virtual open house and broker tour

Advertising Activity Online Views

6,313

Property Postcards sent

536

Nextdoor post to the neighborhood

36,258

Virtual open house ad views

890

Newsletter email sent featuring home

6,232

Jackie Schoelerman | 650-855-9700 | www.schoelerman.com

#1 in California

Strategic Partners Inspection / Vendor Estimates – Sample Form

Property Address Work Description Inspection Estimates Property Inspection

Vendors

Quote

Inspector Name and Address

Termite Inspection

Inspector Name and Address

Roof Inspection

Inspector Name and Address

Chimney Inspection

Inspector Name and Address

Environmental Report

Inspector Name and Address

Vendor Estimates House Cleaning

Vendor Name and Address

windows carpet blinds

Staging / Design

Vendor Name and Address

design, first month rental

Landscaping

Vendor Name and Address

cleanup

Handyman

Vendor Name and Address

smoke and carbine detectors material smoke and carbine detectors labor

Total

0

Jackie Schoelerman | 650-855-9700 | www.schoelerman.com

#1 in California

Jackie Schoelerman | 650-855-9700 | www.schoelerman.com

#1 in California

The Art of Making it Look Effortless

Our job is to get your home SOLD while taking the stress off your shoulders and walking you through the complicated selling process.

This is what most people think of the real estate process.

X

X

START

END

But, in most cases, this is Reality.

X

X

START

END

It takes years of experience to navigate the twists and turns of the real estate process. We have for decades specialized in selling homes and getting those tough deals to the closing table. Let us put those years of experience to work for YOU!

“Because, Who You Work with Matters” Let’s Get Started

Jackie Schoelerman | 650-855-9700 | www.schoelerman.com

#1 in California

Let’s Get Started

Jackie Schoelerman | 650-855-9700 | www.schoelerman.com

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