PA 4111 Park Blvd - John Hofer
Hi John,
I have prepared this report of relevant properties to keep you informed about the current real estate market around you along with an estimated equity value of your home you can use for estate planning purposes or as a current market value should you be considering selling your home in the next quarter.
By reviewing this report, you will be able to see how the value of your home has changed.
I will call you to answer any of your questions pertaining to this report and discuss where the market is heading.
Cheers,
Jackie Schoelerman jackie@schoelerman.com 650-855-9700 | CalRE # 01092400
O UR P RICING S TRATEGY S CHOELERMAN . COM
4111 Park Blvd, Palo Alto, CA 94306-4140, Santa Clara County APN: 132-44-036 CLIP: 2349353963
Beds 5
Full Baths 2 Lot Sq Ft 8,276
Half Baths 1
Sale Price $274,000
Sale Date 04/1987
Bldg Sq Ft 1,854
Yr Built 1959
Type SFR
OWNER INFORMATION Owner Name Tax Billing Address Tax Billing City & State
Hofer John K (Te) 4111 Park Blvd
4140
Tax Billing Zip+4 Owner Occupied Owner Name 2
Yes
Palo Alto, CA
Hofer Renee S (Te)
94306
Tax Billing Zip
LOCATION INFORMATION School District Community College District Elementary School District
Palo Alto Foothill
C065 R1650
Property Carrier Route
Zoning
Map Page/Grid
233
Location Influence
Market Area
5107.00
Census Tract Tract Number
Parcel Comments
No
Within 250 Feet of Multiple Flood Z one
TAX INFORMATION APN
132-44-036
06001
Tax Area
Alt APN
Tax Appraisal Area
Homeowner
Exemption(s) % Improved
Block ID
53%
6
Lot Number
LOT 6
Legal Description
ASSESSMENT & TAX Assessment Year Assessed Value - Total Assessed Value - Land Assessed Value - Improved
2023
2022
2021
$514,154 $243,942 $270,212
$504,073 $239,159 $264,914
$494,190 $234,470 $259,720
Market Value - Total Market Value - Land
Market Value - Improved YOY Assessed Change ($) YOY Assessed Change (%)
$10,081
$9,883
2%
2%
Exempt Building Value Exempt Land Value Exempt Total Value
Tax Year
Total Tax
Change ($)
Change (%)
$5,921 $6,043 $6,116
2021 2022 2023
$122
2.05% 1.21%
$73
Special Assessment Scco Vector Contro Mosquito Asmt #2 Sfbra Measure Aa Scvwd Flood Contr
Tax Amount
$5.08 $9.28
$12.00 $26.56 $76.44 $129.36
Safe Clean Water
Total Of Special Assessments
CHARACTERISTICS Land Use - CoreLogic Land Use - County
SFR
Condo Amenities
Resid Single Family
Heated
Heat Type
59
Lot Frontage
Cooling Type
144 0.19
Porch
Lot Depth Lot Acres
Porch
Covered Patio
Patio Type
Property Details Courtesy of Jackie Schoelerman, MLS Listings
Generated on: 02/12/24
Page 1/3
The data within this report is compiled by CoreLogic from public and private sources. The data is deemed reliable, but is not guaranteed. The accuracy of the data contained herein can be independently verified by the recipient of this report with the applicable county or municipality.
8,276
Type Unknown
Lot Area
Parking Type
Lot Shape
Garage Capacity No. Parking Spaces
L-Shape
Style
1959 1959 1,854 1,854
483
Year Built
Garage Sq Ft
Effective Year Built
Roof Type
Gross Area
Roof Material Roof Frame Foundation Roof Shape Construction
Building Sq Ft
Above Gnd Sq Ft Ground Floor Area
1,854
Wood
2nd Floor Area
1
Stories
Exterior
Basement Sq Feet Basement Type
Floor Cover
Pool
7 5 3 2 1 1
Total Rooms Bedrooms Total Baths
Other Impvs Equipment Total Units
MLS Total Baths
Water Sewer
Full Baths Half Baths Fireplaces
Average
Condition
Good
Quality
LAST MARKET SALE & SALES HISTORY Recording Date
05/06/1987 04/1987 $274,000 $147.79 K0137-1885
Grant Deed
Deed Type
Hofer John K (Te) Hofer Renee S (Te) Fortney Mary K
Settle Date Sale Price
Owner Name Owner Name 2
Price Per Square Feet Document Number
Seller
Recording Date
05/30/2006
08/13/1993
05/06/1987
$274,000
Sale Price
Y
Nominal
Hofer John & Renee Trust
Hofer John K & Renee L K
Hofer John K & Renee L S
Buyer Name
Hofer Renee L K Owner Record
Hofer Renee L S Fortney Mary K
Buyer Name 2
Hofer John K & Renee L S
Seller Name
18953792
12048197 Deed (Reg)
K0137-1885 Grant Deed
Document Number
Trustee's Deed(Transfer)
Document Type
MORTGAGE HISTORY Mortgage Date
01/20/2011
05/09/2005
03/14/2003 $125,700 Gmac Mtg
08/16/2002
08/13/1993
$250,000
$100,000
$100,000
$140,000
Mortgage Amount
Morgan Stanley Cr Cor p
Wells Fargo Bk Na
Wells Fargo Bk
First Interstate Bk/Ca
Mortgage Lender
Conventional
Conventional
Conventional
Conventional
Conventional
Mortgage Code
Refi
Refi
Refi
Refi
Resale
Mortgage Type
Mortgage Date
08/26/1991
05/06/1987
$140,000
$174,000
Mortgage Amount
Shearson Lehman Hutton Mtg
Mortgage Lender
Conventional
Private Party Lender
Mortgage Code
Refi
Resale
Mortgage Type
Property Details Courtesy of Jackie Schoelerman, MLS Listings
Generated on: 02/12/24
Page 2/3
The data within this report is compiled by CoreLogic from public and private sources. The data is deemed reliable, but is not guaranteed. The accuracy of the data contained herein can be independently verified by the recipient of this report with the applicable county or municipality.
PROPERTY MAP
*Lot Dimensions are Estimated
Property Details Courtesy of Jackie Schoelerman, MLS Listings
Generated on: 02/12/24
Page 3/3
The data within this report is compiled by CoreLogic from public and private sources. The data is deemed reliable, but is not guaranteed. The accuracy of the data contained herein can be independently verified by the recipient of this report with the applicable county or municipality.
CMA Map Layout This page displays the Map for the CMA Subject and your comparables.
4111 Park Boulevard
1 421 Carolina LN 2 3697 South CT
3 281 Creekside DR 4 4175 Wilkie WAY 5 3703 Redwood CIR 6 368 E Charleston RD
Summary of Comparable Listings This page summarizes the comparable listings contained in this market analysis.
Sold listings
Address 4111 Park
Bd
Ba (F) Ba (P)
Sqft
Lot
Age
Date
DOM
Sale $
S$/SqFt
8,276 (sf) 8,917 (sf) 8,276 (sf) 7,426 (sf) 7,377 (sf) 7,261 (sf) 6,999 (sf) 7,709 (sf)
5 2
1 0 0 0 0 0 0
1,854 1,277 1,364 2,290 1,874 1,627 1,265 1,616
65 73 72 69 73 71 70 71
421 Carolina Lane 3697 South Court 281 Creekside Drive
09/02/2023 02/08/2024 11/07/2023 09/21/2023 10/17/2023 09/26/2023
$2,430,000 $2,980,000 $4,250,000 $2,450,000 $2,850,000 $2,520,000 $2,913,333
3 3 4 3 4 3 3
1 2 3 2 2 2
$1,903 $2,185 $1,856 $1,307 $1,752 $1,992 $1,832
16
7
23
4175 Wilkie Way
0 7
3703 Redwood Circle 368 E Charleston Road
12 11
2 0
$2,685,000 Median: $2,913,333 Average:
Cross Property Summary Report
Summary Statistics
High
Low
Average
Median
List Price: Sold Price:
$4,250,000
$2,430,000
$2,913,333
$2,685,000
Residential Sold
MLS # Address
Bd Ba (F)
Ba (P)
Age
List Price SqFt L$/SqFt
Apx Lot 8,917 (sf) 8,276 (sf) 7,426 (sf) 7,377 (sf) 7,261 (sf) 6,999 (sf) 7,709 (sf) 7,709 (sf)
DOM Sale Price S$/SqFt
ML81937352 ML81951467 ML81941882 ML81942791 ML81941038 ML81937794
421 Carolina 3697 South 281 Creekside
3 3 4 3 4 3
1 2 3 2 2 2
0 0 0 0 0 0
73 72 69 73 71 70
$2,200,000 $2,698,000 $4,450,000 $2,450,000 $2,698,000 $2,599,900 $2,849,317 $2,849,317
1,277 $1,722.79 1,364 $1,978.01 2,290 $1,943.23 1,874 $1,307.36 1,627 $1,658.27 1,265 $2,055.26 1,616 $1,777.49 1,616 $1,777.49
16
$2,430,000 $2,980,000 $4,250,000 $2,450,000 $2,850,000 $2,520,000 $2,913,333 $2,913,333
$1,902.90 $2,184.75 $1,855.90 $1,307.36 $1,751.69 $1,992.09 $1,832.45 $1,832.45
7
23
4175 Wilkie
0 7
3703 Redwood 368 E Charleston
12 11 11
Average:
Total Average:
Full Summary of Compared Listings This report summarizes the comparable listings contained in this market analysis.
Subject Property 4111 Park Boulevard MLS# Status Prop Type
Details 421 Carolina Lane ML81937352 Sold
Details 3697 South Court ML81951467 Sold
Residential $2,200,000 08/08/2023 $2,430,000
Residential $2,698,000 01/15/2024 $2,980,000
Residential
List Price List Date Sold Price Sold Date City
9/2/2023 Palo Alto South Palo Alto 3 1/0 1,277 8,917 (sf) Palo Alto Unified Palo Alto Unified 73 Attached Garage
2/8/2024 Palo Alto South Palo Alto 3 2/0 1,364 8,276 (sf)
Palo Alto
South Palo Alto
Area Beds
5
2/1
Baths (F/P)
1854
Apx Sqft Apx Lot
8,276 (sf) Elem District Palo Alto Unified HS District Palo Alto Unified Age 65 Garage 2 car garage
Palo Alto Unified Palo Alto Unified 72 Attached Garage, Off-Street Parking
Wood Burning
Gas Burning, Living Room
1
Fireplace
Ceiling Fan
Multi-Zone No 7
Cooling Pool DOM Remarks:
16
Bright and open 3-bedroom,1-bathroom Eichler home on a large lot of 8900 sf in the Charleston Meadow neighborhood. Almost 1300 sf of living space with sought after Eichler details such as solid redwood ceilings, Iconic floor-to-ceiling windows providing tremendous natural light and brick fireplace with a wide-open floorplan. Enjoy the street endcap lot, oversized front side and backyard with mature landscape and soothing shade yielding trees. This home has a one car garage and extra space inside for a workshop or Detached Senior
Enjoy living in this stylish midcentury Eichler home in the highly desired Fairmeadow neighborhood of Palo Alto / Move in ready with 3 bedrooms and 2 baths / Mini-split heating and air conditioning systems / Double pane windows / New laminate flooring in living areas and new carpet in bedrooms / Upgraded kitchen and bathrooms / Spacious living room with gas fireplace and walls of windows overlooking landscaped grounds with private courtyard / Enjoy low-maintenance landscaping with wrap-around grounds ideal for
Full Summary of Compared Listings This report summarizes the comparable listings contained in this market analysis.
Subject Property 4111 Park Boulevard MLS# Status Prop Type
Details 281 Creekside Drive ML81941882 Sold
Details 4175 Wilkie Way ML81942791 Sold Residential $2,450,000 09/21/2023 $2,450,000 9/21/2023 Palo Alto South Palo Alto 3 2/0 1,874 7,377 (sf)
Residential $4,450,000 09/14/2023 $4,250,000 11/7/2023 Palo Alto South Palo Alto 4 3/0 2,290 7,426 (sf)
Residential
List Price List Date Sold Price Sold Date City
Palo Alto
South Palo Alto
Area Beds
5
2/1
Baths (F/P)
1854
Apx Sqft Apx Lot
8,276 (sf) Elem District Palo Alto Unified HS District Palo Alto Unified Age 65 Garage 2 car garage
Palo Alto Unified Palo Alto Unified 69 Attached Garage, Electric Car Hookup, Gate/Door Opener Dual See Thru, Gas Burning, Living Room
Palo Alto Unified Palo Alto Unified 73 Attached Garage, Off-Street Parking, On Street Wood Burning
1
Fireplace
Central AC No 23
None
Cooling Pool DOM Remarks:
0
Come, see and enjoy this stunning, mid-century modern masterpiece. Reimagined and expanded by Greenmeadow resident and architect Patrick Everett. Rebuilt from the ground up with incredible quality and attention to detail throughout. Open floor plan featuring a stunning gourmet kitchen with a double-island, quartz countertops and top of the line appliances, large "great room" with 10 foot ceilings, spacious open dining room with a wall of windows leading to the backyard, a separate yet integrated media
Full Summary of Compared Listings This report summarizes the comparable listings contained in this market analysis.
Subject Property 4111 Park Boulevard MLS# Status Prop Type
Details 3703 Redwood Circle ML81941038 Sold
Details 368 E Charleston Road ML81937794 Sold
Residential $2,698,000 09/07/2023 $2,850,000 10/17/2023 Palo Alto South Palo Alto 4 2/0 1,627 7,261 (sf)
Residential $2,599,900 08/09/2023 $2,520,000 9/26/2023 Palo Alto South Palo Alto 3 2/0 1,265 6,999 (sf)
Residential
List Price List Date Sold Price Sold Date City
Palo Alto
South Palo Alto
Area Beds
5
2/1
Baths (F/P)
1854
Apx Sqft Apx Lot
8,276 (sf) Elem District Palo Alto Unified HS District Palo Alto Unified Age 65 Garage 2 car garage
Palo Alto Unified Palo Alto Unified 71 Carport, Covered Parking
Palo Alto Unified Palo Alto Unified 70 Attached Garage, Off-Street Parking, On Street Living Room, Wood Burning
Living Room
1
Fireplace
None
Central AC No 12
Cooling Pool DOM Remarks:
7
Beautiful & timeless mid-century Eichler in the Fairmeadow (Circles) neighborhood of Palo Alto, this single-level floor plan has simple clean lines and located on a desirable corner lot. It's move-in-ready 4-bedrooms, 2-bathrooms light and airy home with updated bathrooms, windows, hardwood floors and spacious laundry room. The living room features a fireplace, exposed beam high ceiling that opens to a separate dining room/family room with ample storage and tile floors. The carport is made into a peaceful courtyard with a garage door for parking
Welcome to this Greenmeadow Palo Alto home ! mid century charm with a modern touch. 4 bedrooms, 3 baths, two suites. one suite has separate entrance. open concept living/dining/kitchen floor plan. Kitchen boosts granite counter top, central island for breakfast or quick lunch. newly repainted cabinets, newer refrigerator. hardwood/laminate flooring throughout the entire home. two remodeled bath rooms with modern vanity and tile floor, permitted sunroom about ~165 sf, not counted into the living area. private court yard with patio
List Price and Sale Price This graph illustrates the list price, along with sale price in Sold listings.
List Price Sale Price
Price Graph
4500K
4000K
3500K
3000K
2500K
2000K
Price
1500K
1000K
500K
0K
4175 Wilkie Way
3697 South Court
421 Carolina Lane
281 Creekside Drive
3703 Redwood Circle
368 Charleston Road E
$2,849,317 $2,648,950
$2,913,333 $2,685,000 Median Sold Price: Average Sold Price:
Average List Price: Median List Price:
Number of Days On Market This graph illustrates the number of days on market for the listings in this analysis.
Days On Market
24
20
16
12
8
Days On Market
4
0
281 Creekside Drive
3703 Redwood Circle
368 Charleston Road E
4175 Wilkie Way
3697 South Court
421 Carolina Lane
Prepared for: John Hofer Prepared by: Jackie Schoelerman Representing: Coldwell Banker Realty
Property Address 4111 Park Blvd Palo Alto, CA
Prepared on: 2/15/2024
Seller's Preliminary Estimated Statement
Item
Debit
Credit
Sales Price
$3,098,965.00
Homeowner's Policy of Title Insurance (Total: $4,708.00 as of 10/23/2023)
$4,708.00
Escrow Fee** (as of 10/23/2023) Outside Notary Fee* (Est. Total: $360.00)
$180.00
Recording Fees* (Est. Total: $114.00)
$0.00
Recording Service Fee (Total: $25.00)
$0.00
County Transfer Tax (Total: $3,408.90)
$3,408.90
City Transfer Tax (Total: $10,226.70)
$5,113.35
Due to Seller (est.)
$3,085,554.75
Note: **Please contact an Old Republic Title Company Sales Representative for an escrow rate quote.
*These are ESTIMATED fees. Actual fees may vary in each state, county and office. Please contact your Old Republic Title Company escrow officer for more precise figures. Amounts shown as "totals" above may differ from the actual amounts debited on this Netsheet due to customary buyer/seller splits in the subject property County or due to any of the applicable amounts above that you may have altered from the defaulted customary buyer/seller splits. Please contact your escrow officer for additional information. The figures reflected in this Preliminary Estimated Statement are PRELIMINARY ESTIMATED FEES based upon information you have entered. Actual fees may vary for each transaction depending upon loan type and terms, any applicable discount rates, local governmental charges and any additional services required for your transaction. A more accurate statement will be made in the "Estimated Closing Statement" furnished by our escrow officer after we have received the loan documents. The exact total of all fees and costs will be reflected in the final closing statement.
O UR P ROCESS / S ELLING Y OUR H OME S CHOELERMAN . COM
#1 in California
Phase One: Discovery
Defining A Win
- Outlining your objectives
- What is your motivation?
- What is your ideal moving date?
- Where are you moving?
- What is most important to you?
Knowing The Market
- Market Dynamics: Macro v. Micro
- Market Forces: Supply v. Demand
- The Numbers: Where is the market going?
- Analysis of actives, pendings, solds
The Strategic Plan
- Outline features and benefits
- Determining your key differentiators
- Establish target market and buyer profile
- Our buyer attraction strategy
Jackie Schoelerman | 650-855-9700 | www.schoelerman.com
#1 in California
Phase Two: Pre-Launch
Listing Details
- Complete documentation & agreements
Discuss property improvements
-
Our staging strategy
-
Photography and media
-
Working backwards from launch
-
Preparing for Launch
Property launch materials
-
Traditional advertising
-
Our digital plan
-
Social media strategy
-
The Kingston Lane advantage
-
Open house strategy
-
- Direct mail and community approach
Jackie Schoelerman | 650-855-9700 | www.schoelerman.com
#1 in California
Phase Three: Launch
Introducing The Property
- Launching the marketing plan
- Identifying your potential buyer
- Showing the property
- Monitor interest and feedback
- Weekly reports, updates, & strategy
- Adapting to changes in the market place
The Negotiation Process
- Collect written offers
- Deep offer analysis
- Strategically respond to offers
- Negotiate to optimize price and terms
- Our multiple offer process
- Back up strategies
Jackie Schoelerman | 650-855-9700 | www.schoelerman.com
#1 in California
Phase Four: Closing
The Closing Process
Execute the contracts
-
Complete disclosures
-
The contingency periods
-
Fulfill duties & responsibilities
-
Closing
Transitioning from the property
-
Final documentation
-
The final 10 days
-
Closing and celebration
-
Working Together Again
Following up & keeping in touch
-
- Second homes & investment properties
Providing resources
-
Feedback, testimonials, & referrals
-
Our raving fan process
-
Jackie Schoelerman | 650-855-9700 | www.schoelerman.com
W HO Y OU W ORK WITH M ATTERS S CHOELERMAN . COM
#1 in California
Schoelerman Profiles Representing Sellers, Buyers, and Investors throughout Silicon Valley
Jackie Schoelerman - Real Estate Broker I am a top producing Real Estate Broker . I hold both a degree in Architecture and a degree in Business Finance. With my uncanny knowledge of the local market, my winning negotiating skills, and my high level of ethical standards, I am well recognized as a leader in my field. My personal goal is to exceed the expectations of every one of my clients. Outside of work, I take great pleasure in hiking, traveling, and spending time with Richard and my family. I make a concerted effort to give back to my community, both by active participation in local events, and by volunteering and giving my time to charitable organizations and endeavors. Richard Schoelerman - Real Estate Broker I my a seasoned Real Estate Broker , Architect , and General Contractor . I hold a Master Degree in Architecture. This expertise in architecture, construction, and real estate allow me to bring an inspiring level of proven know-how to help guide my clients towards the visualization and true potential of their dream home. During my free time, I enjoy weekly hikes to the area open space reserves and parks with Jackie. I regularly gives back to the community by actively participating in the Palo Alto University Rotary Club of which I am a Past President and a Past Assistant Governor in Rotary District 5170. I also like to model HO trains and scenery.
Jackie Schoelerman | 650-855-9700 | www.schoelerman.com
#1 in California
Global Connections – Power in Numbers
The Coldwell Banker brand is a true global force, with the power to showcase exceptional properties and reach affluent buyers around the world and in dozens of languages.
Jackie Schoelerman | 650-855-9700 | www.schoelerman.com
#1 in California
Every Home has a Story – Let us tell Yours.
We have helped hundreds of families just like yours maximize their real estate position. We Sell 1 Home Every 15 Days We sell Our Clients listings an average of 11% OVER asking price and Go into contract in an average of 10 days
Jackie Schoelerman | 650-855-9700 | www.schoelerman.com
#1 in California
Jackie Schoelerman | 650-855-9700 | www.schoelerman.com
Seller Stories Click the image to watch video
Pattie Barco
Lina and Robert Arseneault
Sharon and Kelly Kehler
Christina Van Zandt
Leigh Soutter
Jeff Sasaki
Jackie Schoelerman | 650-855-9700 | www.schoelerman.com
#1 in California
Rating and Reviews Real Reviews and Social Proof of our Success – ( 75 ) 5 Star Reviews
Highly likely to recommend | 5.0 Sold a Single Family home in Palo Alto, CA
Highly likely to recommend | 5.0 Bought a Single Family home in Palo Alto, CA
Jackie Schoelerman | 650-855-9700 | www.schoelerman.com
#1 in California
Rating and Reviews Real Reviews and Social Proof of our Success – ( 75 ) 5 Star Reviews
Highly likely to recommend | 5.0 Bought a Single Family home in Palo Alto, CA
Highly likely to recommend | 5.0 Sold a Single Family home in Palo Alto, CA
Highly likely to recommend | 5.0 Sold a Single Family home in Palo Alto, CA
Jackie Schoelerman | 650-855-9700 | www.schoelerman.com
B LUEPRINT FOR S UCCESS S CHOELERMAN . COM
#1 in California
Strategy and Launch Planning Our Pre-Launch process actively markets your right from the beginning.
Jackie Schoelerman | 650-855-9700 | www.schoelerman.com
#1 in California
Jackie Schoelerman | 650-855-9700 | www.schoelerman.com
Pre-Launch Digital Marketing
Our digital marketing includes using our custom countdown clock to advertise on FaceBook, Instagram, LinkedIn, and Google to capture buyers interested in your home
Jackie Schoelerman | 650-855-9700 | www.schoelerman.com
#1 in California
Custom Property Webpage
Jackie Schoelerman | 650-855-9700 | www.schoelerman.com
#1 in California
Targeted Facebook Marketing
Jackie Schoelerman | 650-855-9700 | www.schoelerman.com
#1 in California
Jackie,
Your results are in! See below for your report.
- The Social Media Team @ Kingston Lane
41948 Impressions
Impressions are the total number of views your ad achieved.
127 Leads
Leads are the total number of submissions your ad form received.
8.96 Cost Per Lead
Cost per lead is the amount spent for each lead.
Jackie Schoelerman | 650-855-9700 | www.schoelerman.com
#1 in California
Personally Contacting
Active Marketing is personally contacting 25, 50, 100 qualified Buyers and the Agents who control the Buyers per day to get the word out about your home.
Jackie Schoelerman | 650-855-9700 | www.schoelerman.com
#1 in California
Broker to Broker Networking
Jackie Schoelerman | 650-855-9700 | www.schoelerman.com
#1 in California
Expansive Online Syndication
Finding a discerning buyer for a one-of-a-kind property takes ingenuity – and an expert command of today’s online arena. The Coldwell Banker Global Luxury program has mastered the art of digital marketing, ensuring your property is seen by the widest possible audience of qualified buyers; in fact, your home can be showcased on up to 900 websites worldwide.
Coldwellbanker.com automatically syndicated listing to hundreds of Web partners, including the most visited real estate websites like Fang, Rightmove and 99acres.
Jackie Schoelerman | 650-855-9700 | www.schoelerman.com
#1 in California
Jackie Schoelerman | 650-855-9700 | www.schoelerman.com
Actively Marketing Your Home
Active Marketing is personally contacting 25, 50, 100 qualified Buyers and the Agents who control the Buyers per day. Active Marketing is door knocking the neighborhood so the neighbors can spread the word to their friends, family and coworkers about the opportunity to live in your neighborhood.
Jackie Schoelerman | 650-855-9700 | www.schoelerman.com
#1 in California
Professional Photography
We have a professional photographer on our team that specializes in bringing out the great features of your home through photo and video. What are the key characteristics of your home that we should be featuring?
Jackie Schoelerman | 650-855-9700 | www.schoelerman.com
#1 in California
Home Staging
The better the home shows, the more value a buyer sees, so we have a professional stager that will come in, assess the appeal of your home to buyers and will make any recommendation to increase interest. In fact, staged homes sell 79% faster and sell for 17% more than a non-staged home.
Jackie Schoelerman | 650-855-9700 | www.schoelerman.com
#1 in California
Real Estate Timing Analysis What is the realistic timing to get your home SOLD.
Days
Total Days
1
1
Sign Listing Agreement
Home Preparation / Inspections / Photography / Staging / Marketing Material Prepartation: (14 to 30 days)
21
22
15
37
Average Days on Market - Offer Accepted: (14 to 45 days)
30
67
Escrow Time / Closing Date: (7 to 45 days)
67
Deed Recording Date / Keys to new Owner
Jackie Schoelerman | 650-855-9700 | www.schoelerman.com
#1 in California
Marketing Calendar – Sample Form
Example
Activity Calendar
Mon, Jan 04
Tue, Jan 05
Wed, Jan 06
Thu, Jan 07
Fri, Jan 08
Sat, Jan 09
Sun, Jan 10
Listing Agreement
PRE - LAUNCH Prep Home
Painting
Carpet
combo lockbox
Pre-Launch Marketing
vendor estimates
Mon, Jan 11
Tue, Jan 12
Wed, Jan 13
Thu, Jan 14
Fri, Jan 15
Sat, Jan 16
Sun, Jan 17
House Cleaning
Photography
inspections
Pre Launch Marketing
Mon, Jan 18
Tue, Jan 19
Wed, Jan 20
Thu, Jan 21
Fri, Jan 22
Sat, Jan 23
Sun, Jan 24
yard sign
LAUNCH On Market
BROKER TOUR Virtual
OPEN HOUSE Virtual
OPEN HOUSE Virtual
supra lockbox
Pre Launch Marketing
Launch Marketing
Mon, Jan 25
Tue, Jan 26
Wed, Jan 27
Thu, Jan 28
Fri, Jan 29
Sat, Jan 30
Sun, Jan 31
Launch Period
Launch Period
OPEN HOUSE Virtual
OPEN HOUSE Virtual
Holiday
Launch Period
Launch Marketing
Mon, Feb 01
Tue, Feb 02
Wed, Feb 03
Thu, Feb 04
Fri, Feb 05
Sat, Feb 06
Sun, Feb 07
Ratified Contract
Close of Escrow
Escrow Period Escrow Period Escrow Period
OFFERS (if any)
ESCROW PERIOD
Jackie Schoelerman | 650-855-9700 | www.schoelerman.com
#1 in California
Sample Form
Weekly Activity Report
Jan 21, 21
property address
Showing Remarks or Comments
1 area for weekly feedback from buyers and realtors
Weekly Activity Report
YTD
MLS Start Date
Jan 09, 21
Current Days on the Market
12
Homes currently on the market for sale
47 30
Homes under contract
Homes sold
7
Average days market
29
Disclosures viewed online Disclosures downloaded Number of offers submitted
332
63 16
Number of virtual open houses held Number of virtual broker tours held
4 1
Families at virtual open house
30 30
Realtors at virtual open house and broker tour
Advertising Activity Online Views
6,313
Property Postcards sent
536
Nextdoor post to the neighborhood
36,258
Virtual open house ad views
890
Newsletter email sent featuring home
6,232
Jackie Schoelerman | 650-855-9700 | www.schoelerman.com
#1 in California
Strategic Partners Inspection / Vendor Estimates – Sample Form
Property Address Work Description Inspection Estimates Property Inspection
Vendors
Quote
Inspector Name and Address
Termite Inspection
Inspector Name and Address
Roof Inspection
Inspector Name and Address
Chimney Inspection
Inspector Name and Address
Environmental Report
Inspector Name and Address
Vendor Estimates House Cleaning
Vendor Name and Address
windows carpet blinds
Staging / Design
Vendor Name and Address
design, first month rental
Landscaping
Vendor Name and Address
cleanup
Handyman
Vendor Name and Address
smoke and carbine detectors material smoke and carbine detectors labor
Total
0
Jackie Schoelerman | 650-855-9700 | www.schoelerman.com
#1 in California
Jackie Schoelerman | 650-855-9700 | www.schoelerman.com
#1 in California
The Art of Making it Look Effortless
Our job is to get your home SOLD while taking the stress off your shoulders and walking you through the complicated selling process.
This is what most people think of the real estate process.
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X
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END
But, in most cases, this is Reality.
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X
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END
It takes years of experience to navigate the twists and turns of the real estate process. We have for decades specialized in selling homes and getting those tough deals to the closing table. Let us put those years of experience to work for YOU!
“Because, Who You Work with Matters” Let’s Get Started
Jackie Schoelerman | 650-855-9700 | www.schoelerman.com
#1 in California
Let’s Get Started
Jackie Schoelerman | 650-855-9700 | www.schoelerman.com
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