PA 3902 Laguna - Coleman Elizabeth J Trust

Hi Coleman Elizabeth J Trust,

I have prepared this report of relevant properties to keep you informed about the current real estate market around you along with an estimated equity value of your home you can use for estate planning purposes or as a current market value should you be considering selling your home in the next quarter.

By reviewing this report, you will be able to see how the value of your home has changed.

I will call you to answer any of your questions pertaining to this report and discuss where the market is heading.

Cheers,

Jackie Schoelerman jackie@schoelerman.com 650-855-9700 | CalRE # 01092400

O UR P RICING S TRATEGY S CHOELERMAN . COM

3902 Laguna Ave, Palo Alto, CA 94306-3118, Santa Clara County APN: 137-18-085 CLIP: 4511150688

Beds 3

Full Baths 2 Lot Sq Ft 6,825

Half Baths N/A

Sale Price N/A

Sale Date N/A

Bldg Sq Ft 1,150

Yr Built 1965

Type SFR

OWNER INFORMATION Owner Name Tax Billing Address Tax Billing City & State

Mulvihill Michael B (Te)

3118

Tax Billing Zip+4 Owner Occupied Owner Name 2

3902 Laguna Ave

Yes

Palo Alto, CA

Coleman Charles T (Te)

94306

Tax Billing Zip

LOCATION INFORMATION School District Community College District Elementary School District

Palo Alto Foothill

C046 REB1

Property Carrier Route

Zoning

Map Page/Grid

232

Location Influence

Market Area

5117.05

Census Tract Tract Number

Parcel Comments

No

Within 250 Feet of Multiple Flood Z one

TAX INFORMATION APN

137-18-085

06059

Tax Area

Alt APN

Tax Appraisal Area

Homeowner

Exemption(s) % Improved

Block ID

58%

Lot Number

Legal Description

ASSESSMENT & TAX Assessment Year Assessed Value - Total Assessed Value - Land Assessed Value - Improved

2024

2023

2022

$90,765 $38,471 $52,294

$88,986 $37,717 $51,269

$87,242 $36,978 $50,264

Market Value - Total Market Value - Land

Market Value - Improved YOY Assessed Change ($) YOY Assessed Change (%)

$1,779

$1,744

2%

2%

Exempt Building Value Exempt Land Value Exempt Total Value

Tax Year

Total Tax

Change ($)

Change (%)

$2,016 $1,967 $2,003

2022 2023 2024

-$49 $35

-2.45%

1.8%

Special Assessment Scco Vector Contro Mosquito Asmt #2 Sfbra Measure Aa Scvwd Flood Contr

Tax Amount

$5.08 $9.54

$12.00 $26.52 $78.28 $887.18

Safe Clean Water

Measure O 2020

$1,018.60

Total Of Special Assessments

CHARACTERISTICS Land Use - CoreLogic Land Use - County

SFR

Condo Amenities

Resid Single Family

Heated

Heat Type

65

Lot Frontage

Cooling Type

105

Porch

Lot Depth

Porch

Property Details Courtesy of Jackie Schoelerman, MLS Listings

Generated on: 06/11/25

Page 1/3

The data within this report is compiled by CoreLogic from public and private sources. The data is deemed reliable, but is not guaranteed. The accuracy of the data contained herein can be independently verified by the recipient of this report with the applicable county or municipality.

0.1567 6,825

None

Lot Acres Lot Area Lot Shape

Patio Type

Carport

Parking Type

Garage Capacity No. Parking Spaces

L-Shape

Style

1965 1965 1,150 1,150

Year Built

Garage Sq Ft

Effective Year Built

Roof Type

Gross Area

Roof Material Roof Frame Foundation Roof Shape Construction

Building Sq Ft

Above Gnd Sq Ft Ground Floor Area

1,150

Wood

2nd Floor Area

1

Stories

Exterior

Basement Sq Feet Basement Type

Floor Cover

Pool

5 3 2

Total Rooms Bedrooms Total Baths

Other Impvs Equipment Total Units

MLS Total Baths

Water Sewer

2

Full Baths Half Baths Fireplaces

Average Average

Condition

1

Quality

LAST MARKET SALE & SALES HISTORY Recording Date

08/06/1991

Deed (Reg)

Deed Type

Mulvihill Michael B (Te) Coleman Charles T (Te)

Settle Date Sale Price

Owner Name Owner Name 2

Owner Record

Price Per Square Feet Document Number

Seller

11008649

Recording Date

03/20/2025

01/28/2021

08/06/1991

03/1971 $31,000

Sale Price

Y

Y

Nominal

Coleman Elizabeth J Trust

Coleman Elizabeth J Trust

Coleman Elizabeth J

Coleman Elizabeth J

Buyer Name

Buyer Name 2 Seller Name

Mulvihill Michael B

Coleman Elizabeth J Trust

Owner Record

25780000 Affidavit

24806621

11008649 Deed (Reg)

Document Number

Grant Deed

Deed (Reg)

Document Type

MORTGAGE HISTORY Mortgage Date

03/20/2025 $4,350,000

04/18/2024

04/18/2024 $1,724,737

01/28/2021 $1,148,400

01/28/2021

$1

$1

Mortgage Amount

High Tech Lndg Inc

Federal Hsng Commiss ioner

High Tech Lndg Inc

Reverse Mtg Fndg LLC Commissioner/Hsng & Urban Dev

Mortgage Lender

Conventional

Fha Refi

Fha Refi

Fha Refi

Fha

Mortgage Code

Nominal

Nominal

Mortgage Type

Property Details Courtesy of Jackie Schoelerman, MLS Listings

Generated on: 06/11/25

Page 2/3

The data within this report is compiled by CoreLogic from public and private sources. The data is deemed reliable, but is not guaranteed. The accuracy of the data contained herein can be independently verified by the recipient of this report with the applicable county or municipality.

PROPERTY MAP

*Lot Dimensions are Estimated

Property Details Courtesy of Jackie Schoelerman, MLS Listings

Generated on: 06/11/25

Page 3/3

The data within this report is compiled by CoreLogic from public and private sources. The data is deemed reliable, but is not guaranteed. The accuracy of the data contained herein can be independently verified by the recipient of this report with the applicable county or municipality.

CMA Map Layout This page displays the Map for the CMA Subject and your comparables.

3902 Laguna Avenue

1 3902 Laguna 2 707 Matadero AVE 3 4061 Verdosa DR 4 567 Kendall AVE 5 779 La Para AVE

Summary of Comparable Listings This page summarizes the comparable listings contained in this market analysis.

Active listings

Address

Bd

Ba (F) Ba (P)

Sqft

Lot

Age

Date

DOM

L/S Price

S/Sq

3902 Laguna 3902 Laguna

6,825 (sf) 6,825 (sf) 6,345 (sf) 6,585 (sf)

3 2

1,150 1,150 1,986 1,568

60 60 15 38

03/27/2025 06/04/2025

$3,180,000 $3,395,000 $3,287,500

3 3 3

2 3

0 0

$2,765 $1,709 $2,237

707 Matadero Avenue

13 13

3 0

Sold listings

Address

Bd

Ba (F) Ba (P)

Sqft

Lot

Age

Date

DOM

Sale $

S$/SqFt

3902 Laguna

6,825 (sf) 6,318 (sf) 5,544 (sf) 5,227 (sf) 5,696 (sf)

3 2

1,150 1,160 1,345 1,536 1,347

60 78 78

4061 Verdosa Drive 567 Kendall Avenue 779 La Para Avenue

06/09/2025 05/06/2025 04/11/2025

$3,100,000 $2,920,000 $2,355,000 $2,791,667

3 2 4 3

1 2 2

0 0 0

$2,672 $2,171 $1,533 $2,126

3

12 34 16

100

2 0

85

$3,100,000 Median: $2,990,000 Average:

Cross Property Summary Report

Summary Statistics

High

Low

Average $3,287,500 $2,791,667

Median

$3,395,000 $3,100,000

$3,180,000 $2,355,000

$3,287,500 $2,920,000

List Price: Sold Price:

Residential Active

MLS # Address

Bd Ba (F)

Ba (P)

Age

List Price SqFt L$/SqFt

Apx Lot 6,825 (sf) 6,345 (sf)

DOM Sale Price S$/SqFt

ML81999913 ML82009743

3902 Laguna 707 Matadero

3 3

2 3

0 0

60 15

$3,180,000 $3,395,000 $3,287,500

1,150 $2,765.22 1,986 $1,709.47

13 13

1,568 $2,237.34 6,585 (sf)

Average:

Sold MLS # Address

Bd Ba (F)

Ba (P)

Age

List Price SqFt L$/SqFt

Apx Lot 6,318 (sf) 5,544 (sf) 5,227 (sf) 5,696 (sf) 6,052 (sf)

DOM Sale Price S$/SqFt

ML82006824 ML82002176 ML81989538

4061 Verdosa 567 Kendall 779 La Para

3 2 4

1 2 2

0 0 0

78 78

$2,498,000 $2,788,000 $2,499,000 $2,595,000 $2,872,000

1,160 $2,153.45 1,345 $2,072.86 1,536 $1,626.95 1,347 $1,951.09 1,435 $2,065.59

3

$3,100,000 $2,920,000 $2,355,000 $2,791,667 $2,791,667

$2,672.41 $2,171.00 $1,533.20 $2,125.54 $2,125.54

12 34 16 16

100

Average:

Total Average:

Full Summary of Compared Listings This report summarizes the comparable listings contained in this market analysis.

Subject Property 3902 Laguna Avenue MLS# Status Prop Type

Details 3902 Laguna ML81999913 Active Residential $3,180,000 03/27/2025 Palo Alto Barron Park 3 2/0 1,150 6,825 (sf)

Details 707 Matadero Avenue ML82009743 Active

Residential $3,395,000 06/04/2025

Residential

List Price List Date Sold Price Sold Date City

Palo Alto Barron Park 3 3/0 1,986 6,345 (sf)

Palo Alto

Barron Park

Area Beds

3

2/0

Baths (F/P)

1150

Apx Sqft Apx Lot

6,825 (sf) Elem District Palo Alto Unified HS District Palo Alto Unified Age 60 Garage 1 car garage

Palo Alto Unified Palo Alto Unified 60 Carport

Palo Alto Unified Palo Alto Unified 15 Garage - None, Parking Area, Uncovered Parking Living Room, Other

Living Room

1

Fireplace

Ceiling Fan

Central AC No 13

Cooling Pool DOM Remarks:

A bucolic creekside setting and impressive curb appeal introduce this lovely Barron Park home. Built in 2010 and recently updated with all-new paint inside and out, the home offers 3 bedrooms, an office, and 3 full baths across two levels, plus a detached studio with full bath. The main level revolves around a central kitchen and features natural stone floors, crown moldings, and recessed lights throughout. Exotic granite and onyx finishes and high-end appliances including a Thermador gas cooktop with pot filler and wine cooler define the space. The

Full Summary of Compared Listings This report summarizes the comparable listings contained in this market analysis.

Subject Property 3902 Laguna Avenue MLS# Status Prop Type

Details 4061 Verdosa Drive ML82006824 Sold

Details 567 Kendall Avenue ML82002176 Sold

Residential $2,498,000 05/14/2025 $3,100,000 6/9/2025 Palo Alto Barron Park 3 1/0 1,160 6,318 (sf)

Residential $2,788,000 04/11/2025 $2,920,000 5/6/2025 Palo Alto Barron Park 2 2/0 1,345 5,544 (sf)

Residential

List Price List Date Sold Price Sold Date City

Palo Alto

Barron Park

Area Beds

3

2/0

Baths (F/P)

1150

Apx Sqft Apx Lot

6,825 (sf) Elem District Palo Alto Unified HS District Palo Alto Unified Age 60 Garage 1 car garage

Palo Alto Unified Palo Alto Unified 78 Attached Garage, Drive Through, On Street

Palo Alto Unified Palo Alto Unified 78 Attached Garage

Living Room

Wood Burning

1

Fireplace

None No 3

None

Cooling Pool DOM Remarks:

12

Nestled on a quaint, U-shaped street in Palo Alto's sought-after Barron Park neighborhood, this charming 3-bed, 1-bath home blends classic warmth with modern comfort. A circular driveway and welcoming front porch lead into light-filled living and dining areas with a cozy wood-burning fireplace, ideal for relaxing or entertaining. The updated kitchen features granite countertops, stainless-steel appliances, stylish finishes, and ample cabinet space. Three well-sized bedrooms and a bright, cheerful bath create a functional layout.

Discover the delightful Barron Park cottage, stylishly updated and move-in ready, featuring an expansive living room with a cozy fireplace, a modern kitchen, and beautifully renovated bathrooms. The home boasts stunning remodeled floors, a spacious 2-car garage, and an inviting outdoor space perfect for entertaining, complete with mature trees for shade and privacy, plus a charming wisteria-covered arbor. Located just a 5-minute walk from public transportation and within access of highly-rated Palo Alto schools, this turn-key

Full Summary of Compared Listings This report summarizes the comparable listings contained in this market analysis.

Subject Property 3902 Laguna Avenue MLS# Status Prop Type

Details 779 La Para Avenue ML81989538 Sold

Residential $2,499,000 02/13/2025 $2,355,000 4/11/2025 Palo Alto Barron Park 4 2/0 1,536 5,227 (sf)

Residential

List Price List Date Sold Price Sold Date City

Palo Alto

Barron Park

Area Beds

3

2/0

Baths (F/P)

1150

Apx Sqft Apx Lot

6,825 (sf) Elem District Palo Alto Unified HS District Palo Alto Unified Age 60 Garage 1 car garage

Palo Alto Unified Palo Alto Unified 100 Garage - None

Living Room

1

Fireplace

Other

Cooling Pool DOM Remarks:

34

Welcome to an exceptional home in the highly coveted and prestigious Barron Park neighborhood of Palo Alto. This charming property offers 3 spacious bedrooms, an 4th bathroom is used as an office and 2 full bathrooms. The serene, park-like front yard with a private gate creates a peaceful, safe space for children to play and is perfect for entertaining family and friends. This property is considered as a single-family home. Conveniently located close to major expressways, highways, shopping centers, and the award-winning schools of Palo Alto.

List Price and Sale Price This graph illustrates the list price, along with sale price in Sold listings.

List Price Sale Price

Price Graph

3500K

3000K

2500K

2000K

1500K

Price

1000K

500K

0K

3902 Laguna

4061 Verdosa Drive

567 Kendall Avenue

779 La Para Avenue

707 Matadero Avenue

$2,872,000 $2,788,000

$2,791,667 $2,920,000 Median Sold Price: Average Sold Price:

Average List Price: Median List Price:

Number of Days On Market This graph illustrates the number of days on market for the listings in this analysis.

Days On Market

35

30

25

20

15

Days On Market

10

5

0

567 Kendall Avenue

779 La Para Avenue

3902 Laguna

4061 Verdosa Drive

707 Matadero Avenue

Prepared for: Coleman Elizabeth J Trust Prepared by: Jackie Schoelerman Representing: Coldwell Banker Realty

Property Address 3902 Laguna Ave Palo Alto, CA

Prepared on: 6/20/2025

Seller's Preliminary Estimated Statement

Item

Debit

Credit

Sales Price

$2,894,951.00

Homeowner's Policy of Title Insurance (Total: $4,811.00 as of 3/17/2025)

$4,811.00

Escrow Fee (Total: $2,600.00 as of 3/17/2025)

$2,600.00

Outside Notary Fee* (Est. Total: $360.00)

$180.00

Recording Fees* (Est. Total: $114.00)

$0.00

Recording Service Fee (Total: $25.00)

$0.00

County Transfer Tax (Total: $3,184.50)

$3,184.50

City Transfer Tax (Total: $9,553.50)

$4,776.75

Due to Seller (est.) $2,879,398.75 *These are ESTIMATED fees. Actual fees may vary in each state, county and office. Please contact your Old Republic Title Company escrow officer for more precise figures. Amounts shown as "totals" above may differ from the actual amounts debited on this Netsheet due to customary buyer/seller splits in the subject property County or due to any of the applicable amounts above that you may have altered from the defaulted customary buyer/seller splits. Please contact your escrow officer for additional information. The figures reflected in this Preliminary Estimated Statement are PRELIMINARY ESTIMATED FEES based upon information you have entered. Actual fees may vary for each transaction depending upon loan type and terms, any applicable discount rates, local governmental charges and any additional services required for your transaction. A more accurate statement will be made in the "Estimated Closing Statement" furnished by our escrow officer after we have received the loan documents. The exact total of all fees and costs will be reflected in the final closing statement.

These calculations are for 1-4 Family Residential properties.

O UR P ROCESS / S ELLING Y OUR H OME S CHOELERMAN . COM

#1 in California

Phase One: Discovery

Defining A Win

- Outlining your objectives

- What is your motivation?

- What is your ideal moving date?

- Where are you moving?

- What is most important to you?

Knowing The Market

- Market Dynamics: Macro v. Micro

- Market Forces: Supply v. Demand

- The Numbers: Where is the market going?

- Analysis of actives, pendings, solds

The Strategic Plan

- Outline features and benefits

- Determining your key differentiators

- Establish target market and buyer profile

- Our buyer attraction strategy

Jackie Schoelerman | 650-855-9700 | www.schoelerman.com

#1 in California

Phase Two: Pre-Launch

Listing Details

- Complete documentation & agreements

Discuss property improvements

-

Our staging strategy

-

Photography and media

-

Working backwards from launch

-

Preparing for Launch

Property launch materials

-

Traditional advertising

-

Our digital plan

-

Social media strategy

-

The Kingston Lane advantage

-

Open house strategy

-

- Direct mail and community approach

Jackie Schoelerman | 650-855-9700 | www.schoelerman.com

#1 in California

Phase Three: Launch

Introducing The Property

- Launching the marketing plan

- Identifying your potential buyer

- Showing the property

- Monitor interest and feedback

- Weekly reports, updates, & strategy

- Adapting to changes in the market place

The Negotiation Process

- Collect written offers

- Deep offer analysis

- Strategically respond to offers

- Negotiate to optimize price and terms

- Our multiple offer process

- Back up strategies

Jackie Schoelerman | 650-855-9700 | www.schoelerman.com

#1 in California

Phase Four: Closing

The Closing Process

Execute the contracts

-

Complete disclosures

-

The contingency periods

-

Fulfill duties & responsibilities

-

Closing

Transitioning from the property

-

Final documentation

-

The final 10 days

-

Closing and celebration

-

Working Together Again

Following up & keeping in touch

-

- Second homes & investment properties

Providing resources

-

Feedback, testimonials, & referrals

-

Our raving fan process

-

Jackie Schoelerman | 650-855-9700 | www.schoelerman.com

W HO Y OU W ORK WITH M ATTERS S CHOELERMAN . COM

#1 in California

Schoelerman Profiles Representing Sellers, Buyers, and Investors throughout Silicon Valley

Jackie Schoelerman - Real Estate Broker I am a top producing Real Estate Broker . I hold both a degree in Architecture and a degree in Business Finance. With my uncanny knowledge of the local market, my winning negotiating skills, and my high level of ethical standards, I am well recognized as a leader in my field. My personal goal is to exceed the expectations of every one of my clients. Outside of work, I take great pleasure in hiking, traveling, and spending time with Richard and my family. I make a concerted effort to give back to my community, both by active participation in local events, and by volunteering and giving my time to charitable organizations and endeavors. Richard Schoelerman - Real Estate Broker I my a seasoned Real Estate Broker , Architect , and General Contractor . I hold a Master Degree in Architecture. This expertise in architecture, construction, and real estate allow me to bring an inspiring level of proven know-how to help guide my clients towards the visualization and true potential of their dream home. During my free time, I enjoy weekly hikes to the area open space reserves and parks with Jackie. I regularly gives back to the community by actively participating in the Palo Alto University Rotary Club of which I am a Past President and a Past Assistant Governor in Rotary District 5170. I also like to model HO trains and scenery.

Jackie Schoelerman | 650-855-9700 | www.schoelerman.com

#1 in California

Global Connections – Power in Numbers

The Coldwell Banker brand is a true global force, with the power to showcase exceptional properties and reach affluent buyers around the world and in dozens of languages.

Jackie Schoelerman | 650-855-9700 | www.schoelerman.com

#1 in California

Every Home has a Story – Let us tell Yours.

 We have helped hundreds of families just like yours maximize their real estate position.  We Sell 1 Home Every 15 Days  We sell Our Clients listings an average of 11% OVER asking price and  Go into contract in an average of 10 days

Jackie Schoelerman | 650-855-9700 | www.schoelerman.com

#1 in California

Jackie Schoelerman | 650-855-9700 | www.schoelerman.com

Seller Stories Click the image to watch video

Pattie Barco

Lina and Robert Arseneault

Sharon and Kelly Kehler

Christina Van Zandt

Leigh Soutter

Jeff Sasaki

Jackie Schoelerman | 650-855-9700 | www.schoelerman.com

#1 in California

Rating and Reviews Real Reviews and Social Proof of our Success – ( 75 ) 5 Star Reviews

Highly likely to recommend | 5.0 Sold a Single Family home in Palo Alto, CA

Highly likely to recommend | 5.0 Bought a Single Family home in Palo Alto, CA

Jackie Schoelerman | 650-855-9700 | www.schoelerman.com

#1 in California

Rating and Reviews Real Reviews and Social Proof of our Success – ( 75 ) 5 Star Reviews

Highly likely to recommend | 5.0 Bought a Single Family home in Palo Alto, CA

Highly likely to recommend | 5.0 Sold a Single Family home in Palo Alto, CA

Highly likely to recommend | 5.0 Sold a Single Family home in Palo Alto, CA

Jackie Schoelerman | 650-855-9700 | www.schoelerman.com

B LUEPRINT FOR S UCCESS S CHOELERMAN . COM

#1 in California

Strategy and Launch Planning Our Pre-Launch process actively markets your right from the beginning.

Jackie Schoelerman | 650-855-9700 | www.schoelerman.com

#1 in California

Jackie Schoelerman | 650-855-9700 | www.schoelerman.com

Pre-Launch Digital Marketing

Our digital marketing includes using our custom countdown clock to advertise on FaceBook, Instagram, LinkedIn, and Google to capture buyers interested in your home

Jackie Schoelerman | 650-855-9700 | www.schoelerman.com

#1 in California

Custom Property Webpage

Jackie Schoelerman | 650-855-9700 | www.schoelerman.com

#1 in California

Targeted Facebook Marketing

Jackie Schoelerman | 650-855-9700 | www.schoelerman.com

#1 in California

Jackie,

Your results are in! See below for your report.

- The Social Media Team @ Kingston Lane

41948 Impressions

Impressions are the total number of views your ad achieved.

127 Leads

Leads are the total number of submissions your ad form received.

8.96 Cost Per Lead

Cost per lead is the amount spent for each lead.

Jackie Schoelerman | 650-855-9700 | www.schoelerman.com

#1 in California

Personally Contacting

Active Marketing is personally contacting 25, 50, 100 qualified Buyers and the Agents who control the Buyers per day to get the word out about your home.

Jackie Schoelerman | 650-855-9700 | www.schoelerman.com

#1 in California

Broker to Broker Networking

Jackie Schoelerman | 650-855-9700 | www.schoelerman.com

#1 in California

Expansive Online Syndication

Finding a discerning buyer for a one-of-a-kind property takes ingenuity – and an expert command of today’s online arena. The Coldwell Banker Global Luxury program has mastered the art of digital marketing, ensuring your property is seen by the widest possible audience of qualified buyers; in fact, your home can be showcased on up to 900 websites worldwide.

Coldwellbanker.com automatically syndicated listing to hundreds of Web partners, including the most visited real estate websites like Fang, Rightmove and 99acres.

Jackie Schoelerman | 650-855-9700 | www.schoelerman.com

#1 in California

Jackie Schoelerman | 650-855-9700 | www.schoelerman.com

Actively Marketing Your Home

Active Marketing is personally contacting 25, 50, 100 qualified Buyers and the Agents who control the Buyers per day. Active Marketing is door knocking the neighborhood so the neighbors can spread the word to their friends, family and coworkers about the opportunity to live in your neighborhood.

Jackie Schoelerman | 650-855-9700 | www.schoelerman.com

#1 in California

Professional Photography

We have a professional photographer on our team that specializes in bringing out the great features of your home through photo and video. What are the key characteristics of your home that we should be featuring?

Jackie Schoelerman | 650-855-9700 | www.schoelerman.com

#1 in California

Home Staging

The better the home shows, the more value a buyer sees, so we have a professional stager that will come in, assess the appeal of your home to buyers and will make any recommendation to increase interest. In fact, staged homes sell 79% faster and sell for 17% more than a non-staged home.

Jackie Schoelerman | 650-855-9700 | www.schoelerman.com

#1 in California

Real Estate Timing Analysis What is the realistic timing to get your home SOLD.

Days

Total Days

1

1

Sign Listing Agreement

Home Preparation / Inspections / Photography / Staging / Marketing Material Prepartation: (14 to 30 days)

21

22

15

37

Average Days on Market - Offer Accepted: (14 to 45 days)

30

67

Escrow Time / Closing Date: (7 to 45 days)

67

Deed Recording Date / Keys to new Owner

Jackie Schoelerman | 650-855-9700 | www.schoelerman.com

#1 in California

Marketing Calendar – Sample Form

Example

Activity Calendar

Mon, Jan 04

Tue, Jan 05

Wed, Jan 06

Thu, Jan 07

Fri, Jan 08

Sat, Jan 09

Sun, Jan 10

Listing Agreement

PRE - LAUNCH Prep Home

Painting

Carpet

combo lockbox

Pre-Launch Marketing

vendor estimates

Mon, Jan 11

Tue, Jan 12

Wed, Jan 13

Thu, Jan 14

Fri, Jan 15

Sat, Jan 16

Sun, Jan 17

House Cleaning

Photography

inspections

Pre Launch Marketing

Mon, Jan 18

Tue, Jan 19

Wed, Jan 20

Thu, Jan 21

Fri, Jan 22

Sat, Jan 23

Sun, Jan 24

yard sign

LAUNCH On Market

BROKER TOUR Virtual

OPEN HOUSE Virtual

OPEN HOUSE Virtual

supra lockbox

Pre Launch Marketing

Launch Marketing

Mon, Jan 25

Tue, Jan 26

Wed, Jan 27

Thu, Jan 28

Fri, Jan 29

Sat, Jan 30

Sun, Jan 31

Launch Period

Launch Period

OPEN HOUSE Virtual

OPEN HOUSE Virtual

Holiday

Launch Period

Launch Marketing

Mon, Feb 01

Tue, Feb 02

Wed, Feb 03

Thu, Feb 04

Fri, Feb 05

Sat, Feb 06

Sun, Feb 07

Ratified Contract

Close of Escrow

Escrow Period Escrow Period Escrow Period

OFFERS (if any)

ESCROW PERIOD

Jackie Schoelerman | 650-855-9700 | www.schoelerman.com

#1 in California

Sample Form

Weekly Activity Report

Jan 21, 21

property address

Showing Remarks or Comments

1 area for weekly feedback from buyers and realtors

Weekly Activity Report

YTD

MLS Start Date

Jan 09, 21

Current Days on the Market

12

Homes currently on the market for sale

47 30

Homes under contract

Homes sold

7

Average days market

29

Disclosures viewed online Disclosures downloaded Number of offers submitted

332

63 16

Number of virtual open houses held Number of virtual broker tours held

4 1

Families at virtual open house

30 30

Realtors at virtual open house and broker tour

Advertising Activity Online Views

6,313

Property Postcards sent

536

Nextdoor post to the neighborhood

36,258

Virtual open house ad views

890

Newsletter email sent featuring home

6,232

Jackie Schoelerman | 650-855-9700 | www.schoelerman.com

#1 in California

Strategic Partners Inspection / Vendor Estimates – Sample Form

Property Address Work Description Inspection Estimates Property Inspection

Vendors

Quote

Inspector Name and Address

Termite Inspection

Inspector Name and Address

Roof Inspection

Inspector Name and Address

Chimney Inspection

Inspector Name and Address

Environmental Report

Inspector Name and Address

Vendor Estimates House Cleaning

Vendor Name and Address

windows carpet blinds

Staging / Design

Vendor Name and Address

design, first month rental

Landscaping

Vendor Name and Address

cleanup

Handyman

Vendor Name and Address

smoke and carbine detectors material smoke and carbine detectors labor

Total

0

Jackie Schoelerman | 650-855-9700 | www.schoelerman.com

#1 in California

Jackie Schoelerman | 650-855-9700 | www.schoelerman.com

#1 in California

The Art of Making it Look Effortless

Our job is to get your home SOLD while taking the stress off your shoulders and walking you through the complicated selling process.

This is what most people think of the real estate process.

X

X

START

END

But, in most cases, this is Reality.

X

X

START

END

It takes years of experience to navigate the twists and turns of the real estate process. We have for decades specialized in selling homes and getting those tough deals to the closing table. Let us put those years of experience to work for YOU!

“Because, Who You Work with Matters” Let’s Get Started

Jackie Schoelerman | 650-855-9700 | www.schoelerman.com

#1 in California

Let’s Get Started

Jackie Schoelerman | 650-855-9700 | www.schoelerman.com