PA 3476 Janice Way - Elkarablieh Bassem
Hi Elkarablieh,
I have prepared this report of relevant properties to keep you informed about the current real estate market around you along with an estimated equity value of your home you can use for estate planning purposes or as a current market value should you be considering selling your home in the next quarter.
By reviewing this report, you will be able to see how the value of your home has changed.
I will call you to answer any of your questions pertaining to this report and discuss where the market is heading.
Cheers,
Jackie Schoelerman jackie@schoelerman.com 650-855-9700 | CalRE # 01092400
O UR P RICING S TRATEGY S CHOELERMAN . COM
3476 Janice Way, Palo Alto, CA 94303-4212, Santa Clara County APN: 127-39-037 CLIP: 4518561716
MLS Beds 4 MLS Sq Ft 1,659
MLS Full Baths 2
Half Baths N/A
MLS Sale Price $2,820,000
MLS Sale Date 03/04/2019
Lot Sq Ft 6,970
MLS Yr Built 1957
Type SFR
OWNER INFORMATION Owner Name Tax Billing Address Tax Billing City & State
Elkarablieh Bassem 3476 Janice Way
4212
Tax Billing Zip+4 Owner Occupied Owner Name 2
Yes
Palo Alto, CA
Kehyayan Christine H
94303
Tax Billing Zip
LOCATION INFORMATION School District Community College District Elementary School District
Palo Alto Foothill
C030 R1B7
Property Carrier Route
Zoning
Map Page/Grid
233
Location Influence
Market Area
5108.01
Census Tract Tract Number
Parcel Comments
1556
No
Within 250 Feet of Multiple Flood Z one
TAX INFORMATION APN
127-39-037
06001
Tax Area
Alt APN
Tax Appraisal Area
1
Exemption(s) % Improved
Block ID
2%
52
Lot Number
TRACT 1556 ROYAL MANOR BOO K 63 PAGE 7 PAGE 8 BLOCK 1 LO T 52
Legal Description
ASSESSMENT & TAX Assessment Year Assessed Value - Total Assessed Value - Land Assessed Value - Improved
2023
2022
2021
$3,023,606 $2,948,554
$2,964,321 $2,890,740
$2,906,198 $2,834,059
$75,052
$73,581
$72,139
Market Value - Total Market Value - Land
Market Value - Improved YOY Assessed Change ($) YOY Assessed Change (%)
$59,285
$58,123
2%
2%
Exempt Building Value Exempt Land Value Exempt Total Value
Tax Year
Total Tax $35,553 $36,267 $36,689
Change ($)
Change (%)
2021 2022 2023
$714 $422
2.01% 1.16%
Special Assessment Scco Vector Contro Mosquito Asmt #2 Sfbra Measure Aa Scvwd Flood Contr
Tax Amount
$5.08 $9.28
$12.00 $26.56 $76.44 $869.78 $999.14
Safe Clean Water
Measure O 2020
Total Of Special Assessments
CHARACTERISTICS Land Use - CoreLogic Land Use - County
SFR
Condo Amenities
Resid Single Family
None None
Heat Type
70
Lot Frontage
Cooling Type
Property Details Courtesy of Jackie Schoelerman, MLS Listings
Generated on: 03/25/24
Page 1/3
The data within this report is compiled by CoreLogic from public and private sources. The data is deemed reliable, but is not guaranteed. The accuracy of the data contained herein can be independently verified by the recipient of this report with the applicable county or municipality.
100 0.16
Porch
Lot Depth Lot Acres Lot Area Lot Shape
Porch
Open Patio
Patio Type
6,970
Type Unknown
Parking Type
Garage Capacity No. Parking Spaces
U-Shape
Style
1957 1957 1,659 1,659
504
Year Built
Garage Sq Ft
Effective Year Built
Roof Type
Gross Area
Roof Material Roof Frame Foundation Roof Shape Construction
Building Sq Ft
Above Gnd Sq Ft Ground Floor Area
1,659
Wood
2nd Floor Area
1
Stories
Exterior
Basement Sq Feet Basement Type
Floor Cover
MLS: Concrete Slab
Pool
7 4 2
Total Rooms Bedrooms Total Baths
Other Impvs Equipment Total Units
MLS Total Baths
Water Sewer
2
Full Baths Half Baths Fireplaces
Average Average
Condition
1
Quality
LAST MARKET SALE & SALES HISTORY Recording Date
03/04/2019
Grant Deed
Deed Type
Tax: 02/25/2019 MLS: 03/04/2019
Elkarablieh Bassem Kehyayan Christine H Fimily Simon Trust
Settle Date Sale Price
Owner Name Owner Name 2
$2,820,000 $1,699.82 24127211
Price Per Square Feet Document Number
Seller
Recording Date
01/12/2022
08/08/2019
03/04/2019 $2,820,000
01/29/2019
07/06/2017
Sale Price
Y
Y
Y
Y
Nominal
Elkarablieh & Kehyaya n F Trust
Elkarablieh Bassem Elkariblieh Bassem Simon Family Trust
Simon Family Trust
Buyer Name
Kehyayan Christine H Kehyayan Christine H
Buyer Name 2
Elkarablieh Bassem Elkariblieh Bassem Fimily Simon Trust
Simon Sidney H
Simon Family Trust B
Seller Name
25217912
24249881
24127211
24105237 Affidavit
23691619
Document Number
Grant Deed
Grant Deed
Grant Deed
Correction Deed
Document Type
Recording Date
05/18/2017
01/10/2000
12/29/1999
Sale Price Nominal
Y
Y
Y
Simon Sidney H Trust
Simon Trust Pt
Simon Sidney H Trustee
Buyer Name
Simon Trust
Buyer Name 2
Simon Naomi A Trust B
Simon Trust
Simon Sidney H & Naomi A Trustee
Seller Name
23653210
15116689
15105013 Affidavit
Document Number
Trustee Deed
Grant Deed
Document Type
MORTGAGE HISTORY Mortgage Date
01/12/2022 $2,115,000
05/01/2020 $2,216,000 Citibank Na Conventional
03/04/2019 $2,256,000
Mortgage Amount
Wells Fargo Bk Na
Wells Fargo Bk Na
Mortgage Lender
Conventional
Conventional
Mortgage Code
Nominal
Refi
Resale
Mortgage Type
Property Details Courtesy of Jackie Schoelerman, MLS Listings
Generated on: 03/25/24
Page 2/3
The data within this report is compiled by CoreLogic from public and private sources. The data is deemed reliable, but is not guaranteed. The accuracy of the data contained herein can be independently verified by the recipient of this report with the applicable county or municipality.
PROPERTY MAP
*Lot Dimensions are Estimated
Property Details Courtesy of Jackie Schoelerman, MLS Listings
Generated on: 03/25/24
Page 3/3
The data within this report is compiled by CoreLogic from public and private sources. The data is deemed reliable, but is not guaranteed. The accuracy of the data contained herein can be independently verified by the recipient of this report with the applicable county or municipality.
CMA Map Layout This page displays the Map for the CMA Subject and your comparables.
3476 Janice Way 1 3186 David AVE 2 3401 Kenneth DR 3 3464 Janice WAY 4 3439 Cork Oak WAY 5 883 Rorke WAY 6 3279 Maddux DR 7 721 Christine DR
Summary of Comparable Listings This page summarizes the comparable listings contained in this market analysis.
Active listings
Address 3476 Janice
Bd
Ba (F) Ba (P)
Sqft
Lot
Age
Date
DOM
L/S Price
S/Sq
7,000 (sf) 8,400 (sf) 7,449 (sf) 7,187 (sf) 7,679 (sf)
4 2
1,659 1,674 3,425 2,025 2,375
62 66
3401 Kenneth Drive
03/13/2024 01/29/2024 03/25/2024
$3,200,000 $5,450,000 $3,600,000 $4,083,333
4 5 4 4
2 3 3
0 1 0
$1,912 $1,591 $1,778 $1,760
14
883 Rorke Way
1
111
3279 Maddux Drive
72 46
3 0
63
Sold listings
Address 3476 Janice
Bd
Ba (F) Ba (P)
Sqft
Lot
Age
Date
DOM
Sale $
S$/SqFt
7,000 (sf) 8,417 (sf) 8,276 (sf) 7,841 (sf) 6,970 (sf) 7,876 (sf)
4 2
1,659 1,335 1,347 2,038 2,744 1,866
62 69 67 64 61 65
3186 David Avenue 3464 Janice Way 3439 Cork Oak Way 721 Christine Drive
01/12/2024 03/01/2024 03/15/2024 03/12/2024
$3,150,000 $3,425,000 $3,600,000 $4,200,000 $3,593,750
3 3 4 4 4
2 2 2 3
0 0 0 0
$2,360 $2,543 $1,766 $1,531 $2,050
0 6 1 9 4
2 0
$3,600,000 Median: $3,803,571 Average:
Cross Property Summary Report
Summary Statistics
High
Low
Average $4,083,333 $3,593,750
Median
$5,450,000 $4,200,000
$3,200,000 $3,150,000
$3,600,000 $3,512,500
List Price: Sold Price:
Residential Active
MLS # Address
Bd Ba (F)
Ba (P)
Age
List Price SqFt L$/SqFt
Apx Lot 8,400 (sf) 7,449 (sf) 7,187 (sf)
DOM Sale Price S$/SqFt
ML81957460 ML81952753 ML81958928
3401 Kenneth
4 5 4
2 3 3
0 1 0
66
$3,200,000 $5,450,000 $3,600,000 $4,083,333
1,674 $1,911.59 3,425 $1,591.24 2,025 $1,777.78
14
883 Rorke
1
111
3279 Maddux
72
2,375 $1,760.20 7,679 (sf)
63
Average:
Sold MLS # Address
Bd Ba (F)
Ba (P)
Age
List Price SqFt L$/SqFt
Apx Lot 8,417 (sf) 8,276 (sf) 7,841 (sf) 6,970 (sf) 7,876 (sf) 7,791 (sf)
DOM Sale Price S$/SqFt
ML81950655 ML81952423 ML81955048 ML81953049
3186 David 3464 Janice
3 3 4 4
2 2 2 3
0 0 0 0
69 67 64 61
$2,995,000 $2,799,000 $3,350,000 $3,895,000 $3,259,750 $3,612,714
1,335 $2,243.45 1,347 $2,077.95 2,038 $1,643.77 2,744 $1,419.46 1,866 $1,846.16 2,084 $1,809.32
0 6 1 9 4
$3,150,000 $3,425,000 $3,600,000 $4,200,000 $3,593,750 $3,593,750
$2,359.55 $2,542.69 $1,766.44 $1,530.61 $2,049.82 $2,049.82
3439 Cork Oak 721 Christine
Average:
24
Total Average:
Full Summary of Compared Listings This report summarizes the comparable listings contained in this market analysis.
Subject Property 3476 Janice Way MLS# Status Prop Type
Details 3186 David Avenue ML81950655 Sold Residential $2,995,000 01/05/2024 $3,150,000 1/12/2024 Palo Alto South Palo Alto 3 2/0 1,335 8,417 (sf) Palo Alto Unified Palo Alto Unified 69 Attached Garage
Details 3401 Kenneth Drive ML81957460 Active
Residential $3,200,000 03/13/2024
Residential
List Price List Date Sold Price Sold Date City
Palo Alto South Palo Alto 4 2/0 1,674 8,400 (sf) Palo Alto Unified Palo Alto Unified 66 Attached Garage
Palo Alto
South Palo Alto
Area Beds
4
2/0
Baths (F/P)
1659
Apx Sqft Apx Lot
7,000 (sf) Elem District Palo Alto Unified HS District Palo Alto Unified Age 62 Garage 1 car garage
Living Room
Living Room, Wood Burning
1
Fireplace
None No 0
None No 14
Cooling Pool DOM Remarks:
Welcome to this updated, stylish Palo Alto home, a perfect blend of modern design and serene nature. The minimalist exterior, with its clean lines and texture interplay, is surrounded by mature trees, offering a tranquil retreat. Step inside to an open living area where sunlight highlights the hardwood floors and high ceilings give a sense of space. Neutral walls and glass features create a canvas for personal style, while the centrally located kitchen encourages culinary adventures. Outdoors, the private garden and pergola-covered patio promise
Remodeled and ready to move in! All new quartz kitchen with all new stainless appliances, new interior and exterior paint, 2 beautiful bathrooms, and all new flooring! Light bright and sunny with large windows everywhere, multiple skylights, and an excellent open floor plan! Extra-large 8400 lot with a HUGE backyard, entertainers patio, bbq area, fruit trees, and lots of grass to play on Prime location on a quiet street where kids ride their bikes and safely play all day; walk to two parks Top Palo Alto schools: walk to Palo Verde, bike to JLS and
Full Summary of Compared Listings This report summarizes the comparable listings contained in this market analysis.
Subject Property 3476 Janice Way MLS# Status Prop Type
Details 3464 Janice Way ML81952423 Sold
Details 3439 Cork Oak Way ML81955048 Sold
Residential $2,799,000 01/25/2024 $3,425,000
Residential $3,350,000 02/22/2024 $3,600,000 3/15/2024 Palo Alto South Palo Alto 4 2/0 2,038 7,841 (sf)
Residential
List Price List Date Sold Price Sold Date City
3/1/2024 Palo Alto South Palo Alto 3 2/0 1,347 8,276 (sf) Palo Alto Unified Palo Alto Unified 67 Attached Garage
Palo Alto
South Palo Alto
Area Beds
4
2/0
Baths (F/P)
1659
Apx Sqft Apx Lot
7,000 (sf) Elem District Palo Alto Unified HS District Palo Alto Unified Age 62 Garage 1 car garage
Palo Alto Unified Palo Alto Unified 64 Attached Garage, Gate/Door Opener
Wood Burning
Living Room
1
Fireplace
None No 6
None No 1
Cooling Pool DOM Remarks:
This meticulously maintained Eichler home seamlessly blends mid-century charm with modern comfort. The open floor plan, large windows, and sliding doors create a connection with nature. Originally a 3-bedroom, 2-bathroom layout, the addition of a study provides versatility, easily adaptable to a 4th bedroom. The single-story design features engineered hardwood floors with radiant heating. Extensive renovations include fresh paints, new windows, sliding doors, and updates to bathrooms and the kitchen with stainless
This lovely four bedroom, two bath, 2038* sqft home, sits on a large 7841* sf lot (buyer to verify sq ft.) Enter through the front door into a private, light-filled open-air atrium courtyard. Continue into the large living room with fireplace and an adjacent dining room with walls of glass bringing the outside in, allowing for natural light and indoor/outdoor living. Relax or entertain indoors or outdoors and enjoy the view of the sprawling, private backyard. A large, sunny side yard is a perfect spot for a flower or vegetable garden. The kitchen opens to the family room
Full Summary of Compared Listings This report summarizes the comparable listings contained in this market analysis.
Subject Property 3476 Janice Way MLS# Status Prop Type
Details 883 Rorke Way ML81952753 Active
Details 3279 Maddux Drive ML81958928 Active
Residential $5,450,000 01/29/2024
Residential $3,600,000 03/25/2024
Residential
List Price List Date Sold Price Sold Date City
Palo Alto South Palo Alto 5 3/1 3,425 7,449 (sf) Palo Alto Unified Palo Alto Unified 1 Attached Garage
Palo Alto South Palo Alto 4 3/0 2,025 7,187 (sf) Palo Alto Unified Palo Alto Unified 72 Attached Garage
Palo Alto
South Palo Alto
Area Beds
4
2/0
Baths (F/P)
1659
Apx Sqft Apx Lot
7,000 (sf) Elem District Palo Alto Unified HS District Palo Alto Unified Age 62 Garage 1 car garage
Family Room
Family Room, Gas Burning
1
Fireplace
Central AC
Central AC No
Cooling Pool DOM Remarks:
111
Capture a distinctive chance to access the perks of acquiring a home under construction by AL Homes. You can enjoy exclusive pricing, tailor-made design options, a guaranteed completion timeline, and additional advantages by entering into the contract in the early stage. 883 Rorke Way, a captivating 2-floor new built Single-Family Home embarking on its construction journey, is now available for presale. Access to top-tier educational institutions, 10-minute drive commuting to major tech giants such as Google, Microsoft, and HP. Nestled in a
Nestled away on a quiet tree lined street in the heart of Palo Alto, this Mediterranean inspired home features 4 spacious bedrooms, 3 renovated baths and plenty of entertainment space that takes full advantage of California's indoor/outdoor living. A courtyard main entrance welcomes you into this tastefully updated home. This open-concept design extends from the beautiful kitchen with stainless steel appliances into a great room with a fireplace, and an adjoining dedicated dining space. Immerse yourself in the beauty this
Full Summary of Compared Listings This report summarizes the comparable listings contained in this market analysis.
Subject Property 3476 Janice Way MLS# Status Prop Type
Details 721 Christine Drive ML81953049 Sold
Residential $3,895,000 01/31/2024 $4,200,000 3/12/2024 Palo Alto South Palo Alto 4 3/0 2,744 6,970 (sf)
Residential
List Price List Date Sold Price Sold Date City
Palo Alto
South Palo Alto
Area Beds
4
2/0
Baths (F/P)
1659
Apx Sqft Apx Lot
7,000 (sf) Elem District Palo Alto Unified HS District Palo Alto Unified Age 62 Garage 1 car garage
Palo Alto Unified Palo Alto Unified 61 Attached Garage, Gate/Door Opener, Off-Street Parking Family Room, Primary Bedroom, Wood Burning, Wood Stove None No 9 Thoughtfully designed, expanded and updated with impressive attendtion to detail. Awesome kitchen with 10' granite slab center island,gas & electric cooktop, electric grill, Artcraft cabinets, ventilating skylight and sliding walls of glass to separate dining room which also has ventilating skylight and doors to brick patio. Transitional design defines spaces while creating flow between kitchen, dining and living rooms. Exceptional built-in cabinets in many rooms. Main level bedrooms currently purposed as guest room,art studio, office. Living room,
1
Fireplace
Cooling Pool DOM Remarks:
List Price and Sale Price This graph illustrates the list price, along with sale price in Sold listings.
List Price Sale Price
Price Graph
6000K
5000K
4000K
3000K
Price
2000K
1000K
0K
883 Rorke Way
3464 Janice Way
721 Christine Drive
3279 Maddux Drive
3186 David Avenue
3401 Kenneth Drive
3439 Cork Oak Way
$3,612,714 $3,350,000
$3,593,750 $3,512,500 Median Sold Price: Average Sold Price:
Average List Price: Median List Price:
Number of Days On Market This graph illustrates the number of days on market for the listings in this analysis.
Days On Market
120
100
80
60
40 Days On Market
20
0
3186 David Avenue
3401 Kenneth Drive
3279 Maddux Drive
3439 Cork Oak Way
883 Rorke Way
3464 Janice Way
721 Christ ine Drive
Prepared for: Elkarablieh Bassem Prepared by: Jackie Schoelerman Representing: Coldwell Banker Realty
Property Address 3476 Janice Way Palo Alto, CA
Prepared on: 4/1/2024
Seller's Preliminary Estimated Statement
Item
Debit
Credit
Sales Price
$3,557,884.00
Homeowner's Policy of Title Insurance (Total: $5,012.00 as of 10/23/2023)
$5,012.00
Escrow Fee** (as of 10/23/2023) Outside Notary Fee* (Est. Total: $360.00)
$180.00
Recording Fees* (Est. Total: $114.00)
$0.00
Recording Service Fee (Total: $25.00)
$0.00
County Transfer Tax (Total: $3,913.80)
$3,913.80
City Transfer Tax (Total: $11,741.40)
$5,870.70
Due to Seller (est.)
$3,542,907.50
Note: **Please contact an Old Republic Title Company Sales Representative for an escrow rate quote.
*These are ESTIMATED fees. Actual fees may vary in each state, county and office. Please contact your Old Republic Title Company escrow officer for more precise figures. Amounts shown as "totals" above may differ from the actual amounts debited on this Netsheet due to customary buyer/seller splits in the subject property County or due to any of the applicable amounts above that you may have altered from the defaulted customary buyer/seller splits. Please contact your escrow officer for additional information. The figures reflected in this Preliminary Estimated Statement are PRELIMINARY ESTIMATED FEES based upon information you have entered. Actual fees may vary for each transaction depending upon loan type and terms, any applicable discount rates, local governmental charges and any additional services required for your transaction. A more accurate statement will be made in the "Estimated Closing Statement" furnished by our escrow officer after we have received the loan documents. The exact total of all fees and costs will be reflected in the final closing statement.
O UR P ROCESS / S ELLING Y OUR H OME S CHOELERMAN . COM
#1 in California
Phase One: Discovery
Defining AWin
- Outlining your objectives
- What is your motivation?
- What is your ideal moving date?
- Where are you moving?
- What is most important to you?
Knowing The Market
- Market Dynamics: Macro v. Micro
- Market Forces: Supply v. Demand
- The Numbers: Where is the market going?
- Analysis of actives, pendings, solds
The Strategic Plan
- Outline features and benefits
- Determining your key differentiators
- Establish target market and buyer profile
- Our buyer attraction strategy
Jackie Schoelerman | 650-855-9700 | www.schoelerman.com
#1 in California
Phase Two: Pre-Launch
Listing Details
- Complete documentation & agreements
Discuss property improvements
-
Our staging strategy
-
Photography and media
-
Working backwards from launch
-
Preparing for Launch
Property launch materials
-
Traditional advertising
-
Our digital plan
-
Social media strategy
-
The Kingston Lane advantage
-
Open house strategy
-
- Direct mail and community approach
Jackie Schoelerman | 650-855-9700 | www.schoelerman.com
#1 in California
Phase Three: Launch
Introducing The Property
- Launching the marketing plan
- Identifying your potential buyer
- Showing the property
- Monitor interest and feedback
- Weekly reports, updates, & strategy
- Adapting to changes in the market place
The Negotiation Process
- Collect written offers
- Deep offer analysis
- Strategically respond to offers
- Negotiate to optimize price and terms
- Our multiple offer process
- Back up strategies
Jackie Schoelerman | 650-855-9700 | www.schoelerman.com
#1 in California
Phase Four: Closing
The Closing Process
Execute the contracts
-
Complete disclosures
-
The contingency periods
-
Fulfill duties & responsibilities
-
Closing
Transitioning from the property
-
Final documentation
-
The final 10 days
-
Closing and celebration
-
Working Together Again
Following up & keeping in touch
-
- Second homes & investment properties
Providing resources
-
Feedback, testimonials, & referrals
-
Our raving fan process
-
Jackie Schoelerman | 650-855-9700 | www.schoelerman.com
W HO Y OU W ORK WITH M ATTERS S CHOELERMAN . COM
#1 in California
Schoelerman Profiles Representing Sellers, Buyers, and Investors throughout Silicon Valley
Jackie Schoelerman - Real Estate Broker I am a top producing Real Estate Broker . I hold both a degree in Architecture and a degree in Business Finance. With my uncanny knowledge of the local market, my winning negotiating skills, and my high level of ethical standards, I am well recognized as a leader in my field. My personal goal is to exceed the expectations of every one of my clients. Outside of work, I take great pleasure in hiking, traveling, and spending time with Richard and my family. I make a concerted effort to give back to my community, both by active participation in local events, and by volunteering and giving my time to charitable organizations and endeavors. Richard Schoelerman - Real Estate Broker I my a seasoned Real Estate Broker , Architect , and General Contractor . I hold a Master Degree in Architecture. This expertise in architecture, construction, and real estate allow me to bring an inspiring level of proven know-how to help guide my clients towards the visualization and true potential of their dream home. During my free time, I enjoy weekly hikes to the area open space reserves and parks with Jackie. I regularly gives back to the community by actively participating in the Palo Alto University Rotary Club of which I am a Past President and a Past Assistant Governor in Rotary District 5170. I also like to model HO trains and scenery.
Jackie Schoelerman | 650-855-9700 | www.schoelerman.com
#1 in California
Global Connections – Power in Numbers
The Coldwell Banker brand is a true global force, with the power to showcase exceptional properties and reach affluent buyers around the world and in dozens of languages.
Jackie Schoelerman | 650-855-9700 | www.schoelerman.com
#1 in California
Every Home has a Story – Let us tell Yours.
We have helped hundreds of families just like yours maximize their real estate position. We Sell 1 Home Every 15 Days We sell Our Clients listings an average of 11% OVER asking price and Go into contract in an average of 10 days
Jackie Schoelerman | 650-855-9700 | www.schoelerman.com
#1 in California
Jackie Schoelerman | 650-855-9700 | www.schoelerman.com
Seller Stories Cl i ck the image to watch video
Pattie Barco
Lina and Robert Arseneault
Sharon and Kelly Kehler
Christina Van Zandt
Leigh Soutter
Jeff Sasaki
Jackie Schoelerman | 650-855-9700 | www.schoelerman.com
#1 in California
Rating and Reviews Real Reviews and Social Proof of our Success – ( 75 ) 5 Star Reviews
Highly likely to recommend | 5.0 Sold a Single Family home in Palo Alto, CA
Highly likely to recommend | 5.0 Bought a Single Family home in Palo Alto, CA
Jackie Schoelerman | 650-855-9700 | www.schoelerman.com
#1 in California
Rating and Reviews Real Reviews and Social Proof of our Success – ( 75 ) 5 Star Reviews
Highly likely to recommend | 5.0 Bought a Single Family home in Palo Alto, CA
Highly likely to recommend | 5.0 Sold a Single Family home in Palo Alto, CA
Highly likely to recommend | 5.0 Sold a Single Family home in Palo Alto, CA
Jackie Schoelerman | 650-855-9700 | www.schoelerman.com
B LUEPRINT FOR S UCCESS S CHOELERMAN . COM
#1 in California
Strategy and Launch Planning Our Pre-Launch process actively markets your right from the beginning.
Jackie Schoelerman | 650-855-9700 | www.schoelerman.com
#1 in California
Jackie Schoelerman | 650-855-9700 | www.schoelerman.com
Pre-Launch Digital Marketing
Our digital marketing includes using our custom countdown clock to advertise on FaceBook, Instagram, LinkedIn, and Google to capture buyers interested in your home
Jackie Schoelerman | 650-855-9700 | www.schoelerman.com
#1 in California
Custom Property Webpage
Jackie Schoelerman | 650-855-9700 | www.schoelerman.com
#1 in California
Targeted Facebook Marketing
Jackie Schoelerman | 650-855-9700 | www.schoelerman.com
#1 in California
Jackie,
Your results are in! See below for your report.
- The Social Media Team @ Kingston Lane
41948 Impressions
Impressions are the total number of views your ad achieved.
127 Leads
Leads are the total number of submissions your ad form received.
8.96 Cost Per Lead
Cost per lead is the amount spent for each lead.
Jackie Schoelerman | 650-855-9700 | www.schoelerman.com
#1 in California
Personally Contacting
Active Marketing is personally contacting 25, 50, 100 qualified Buyers and the Agents who control the Buyers per day to get the word out about your home.
Jackie Schoelerman | 650-855-9700 | www.schoelerman.com
#1 in California
Broker to Broker Networking
Jackie Schoelerman | 650-855-9700 | www.schoelerman.com
#1 in California
Expansive Online Syndication
Finding a discerning buyer for a one-of-a-kind property takes ingenuity – and an expert command of today’s online arena. The Coldwell Banker Global Luxury program has mastered the art of digital marketing, ensuring your property is seen by the widest possible audience of qualified buyers; in fact, your home can be showcased on up to 900 websites worldwide.
Coldwellbanker.com automatically syndicated listing to hundreds of Web partners, including the most visited real estate websites like Fang, Rightmove and 99acres.
Jackie Schoelerman | 650-855-9700 | www.schoelerman.com
#1 in California
Jackie Schoelerman | 650-855-9700 | www.schoelerman.com
Actively Marketing Your Home
Active Marketing is personally contacting 25, 50, 100 qualified Buyers and the Agents who control the Buyers per day. Active Marketing is door knocking the neighborhood so the neighbors can spread the word to their friends, family and coworkers about the opportunity to live in your neighborhood.
Jackie Schoelerman | 650-855-9700 | www.schoelerman.com
#1 in California
Professional Photography
We have a professional photographer on our team that specializes in bringing out the great features of your home through photo and video. What are the key characteristics of your home that we should be featuring?
Jackie Schoelerman | 650-855-9700 | www.schoelerman.com
#1 in California
Home Staging
The better the home shows, the more value a buyer sees, so we have a professional stager that will come in, assess the appeal of your home to buyers and will make any recommendation to increase interest. In fact, staged homes sell 79% faster and sell for 17% more than a non-staged home.
Jackie Schoelerman | 650-855-9700 | www.schoelerman.com
#1 in California
Real Estate Timing Analysis What is the realistic timing to get your home SOLD.
Days
Total Days
1
1
Sign Listing Agreement
Home Preparation / Inspections / Photography / Staging / Marketing Material Prepartation: (14 to 30 days)
21
22
15
37
Average Days on Market - Offer Accepted: (14 to 45 days)
30
67
Escrow Time / Closing Date: (7 to 45 days)
67
Deed Recording Date / Keys to new Owner
Jackie Schoelerman | 650-855-9700 | www.schoelerman.com
#1 in California
Marketing Calendar – Sample Form
Example
Activity Calendar
Mon, Jan 04
Tue, Jan 05
Wed, Jan 06
Thu, Jan 07
Fri, Jan 08
Sat, Jan 09
Sun, Jan 10
Listing Agreement
PRE - LAUNCH Prep Home
Painting
Carpet
combo lockbox
Pre-Launch Marketing
vendor estimates
Mon, Jan 11
Tue, Jan 12
Wed, Jan 13
Thu, Jan 14
Fri, Jan 15
Sat, Jan 16
Sun, Jan 17
House Cleaning
Photography
inspections
Pre Launch Marketing
Mon, Jan 18
Tue, Jan 19
Wed, Jan 20
Thu, Jan 21
Fri, Jan 22
Sat, Jan 23
Sun, Jan 24
yard sign
LAUNCH On Market
BROKER TOUR Virtual
OPEN HOUSE Virtual
OPEN HOUSE Virtual
supra lockbox
Pre Launch Marketing
Launch Marketing
Mon, Jan 25
Tue, Jan 26
Wed, Jan 27
Thu, Jan 28
Fri, Jan 29
Sat, Jan 30
Sun, Jan 31
Launch Period
Launch Period
OPEN HOUSE Virtual
OPEN HOUSE Virtual
Holiday
Launch Period
Launch Marketing
Mon, Feb 01
Tue, Feb 02
Wed, Feb 03
Thu, Feb 04
Fri, Feb 05
Sat, Feb 06
Sun, Feb 07
Ratified Contract
Close of Escrow
Escrow Period Escrow Period Escrow Period
OFFERS (if any)
ESCROW PERIOD
Jackie Schoelerman | 650-855-9700 | www.schoelerman.com
#1 in California
Sample Form
Weekly Activity Report
Jan 21, 21
property address
Showing Remarks or Comments
1 area for weekly feedback from buyers and realtors
Weekly Activity Report
YTD
MLS Start Date
Jan 09, 21
Current Days on the Market
12
Homes currently on the market for sale
47 30
Homes under contract
Homes sold
7
Average days market
29
Disclosures viewed online Disclosures downloaded Number of offers submitted
332
63 16
Number of virtual open houses held Number of virtual broker tours held
4 1
Families at virtual open house
30 30
Realtors at virtual open house and broker tour
Advertising Activity Online Views
6,313
Property Postcards sent
536
Nextdoor post to the neighborhood
36,258
Virtual open house ad views
890
Newsletter email sent featuring home
6,232
Jackie Schoelerman | 650-855-9700 | www.schoelerman.com
#1 in California
Strategic Partners Inspection / Vendor Estimates – Sample Form
Property Address Work Description Inspection Estimates Property Inspection
Vendors
Quote
Inspector Name and Address
Termite Inspection
Inspector Name and Address
Roof Inspection
Inspector Name and Address
Chimney Inspection
Inspector Name and Address
Environmental Report
Inspector Name and Address
Vendor Estimates House Cleaning
Vendor Name and Address
windows carpet blinds
Staging / Design
Vendor Name and Address
design, first month rental
Landscaping
Vendor Name and Address
cleanup
Handyman
Vendor Name and Address
smoke and carbine detectors material smoke and carbine detectors labor
Total
0
Jackie Schoelerman | 650-855-9700 | www.schoelerman.com
#1 in California
Jackie Schoelerman | 650-855-9700 | www.schoelerman.com
#1 in California
The Art of Making it Look Effortless
Our job is to get your home SOLD while taking the stress off your shoulders and walking you through the complicated selling process.
This is what most people think of the real estate process.
X
X
START
END
But, in most cases, this is Reality.
X
X
START
END
It takes years of experience to navigate the twists and turns of the real estate process. We have for decades specialized in selling homes and getting those tough deals to the closing table. Let us put those years of experience to work for YOU!
“Because, Who You Work with Matters” Let’s Get Started
Jackie Schoelerman | 650-855-9700 | www.schoelerman.com
#1 in California
Let’s Get Started
Jackie Schoelerman | 650-855-9700 | www.schoelerman.com
Made with FlippingBook - Share PDF online