PA 2663 Ross Rd - Leyla Abazari

Hi Leyla,

I have prepared this report of relevant properties to keep you informed about the current real estate market around you along with an estimated equity value of your home you can use for estate planning purposes or as a current market value should you be considering selling your home in the next quarter.

By reviewing this report, you will be able to see how the value of your home has changed.

I will call you to answer any of your questions pertaining to this report and discuss where the market is heading.

Cheers,

Jackie Schoelerman jackie@schoelerman.com 650-855-9700 | CalRE # 01092400

O UR P RICING S TRATEGY S CHOELERMAN . COM

2663 Ross Rd, Palo Alto, CA 94303-3640, Santa Clara County APN: 127-33-034 CLIP: 2409951500

MLS Beds 3 MLS Sq Ft 1,438

MLS Full Baths 2

Half Baths N/A

MLS Sale Price $3,000

MLS Sale Date 06/07/2001

Lot Sq Ft 6,534

Yr Built 1946

Type SFR

OWNER INFORMATION Owner Name Tax Billing Address Tax Billing City & State

Mogharabi Paymon

3640

Tax Billing Zip+4 Owner Occupied Owner Name 2

2663 Ross Rd Palo Alto, CA

Yes

94303

Tax Billing Zip

LOCATION INFORMATION School District Community College District Elementary School District

Palo Alto Foothill

C021

Property Carrier Route

R1

Zoning

Map Page/Grid

233

Location Influence

Market Area

5110.00

Census Tract Tract Number

Parcel Comments

268

No

Within 250 Feet of Multiple Flood Z one

TAX INFORMATION APN

127-33-034

06001

Tax Area

Alt APN

Tax Appraisal Area

Homeowner

226

Exemption(s) % Improved

Block ID

31%

13

Lot Number

TRACT 268 MIDDLEFIELD PARK B OOK 10 PAGE 14 PAGE 15 BLOCK 226 LOT 13

Legal Description

ASSESSMENT & TAX Assessment Year Assessed Value - Total Assessed Value - Land Assessed Value - Improved

2023

2022

2021

$782,706 $537,159 $245,547

$767,360 $526,627 $240,733

$752,314 $516,301 $236,013

Market Value - Total Market Value - Land

Market Value - Improved YOY Assessed Change ($) YOY Assessed Change (%)

$15,346

$15,046

2%

2%

Exempt Building Value Exempt Land Value Exempt Total Value

Tax Year

Total Tax $9,830 $10,030 $10,156

Change ($)

Change (%)

2021 2022 2023

$200 $126

2.03% 1.25%

Special Assessment Scco Vector Contro Mosquito Asmt #2 Sfbra Measure Aa Scvwd Flood Contr

Tax Amount

$5.08 $9.28

$12.00 $26.56 $76.44 $869.78 $999.14

Safe Clean Water

Measure O 2020

Total Of Special Assessments

CHARACTERISTICS Land Use - CoreLogic Land Use - County

SFR

Condo Amenities

Resid Single Family

None None

Heat Type

59

Lot Frontage

Cooling Type

Property Details Courtesy of Jackie Schoelerman, MLS Listings

Generated on: 02/19/24

Page 1/3

The data within this report is compiled by CoreLogic from public and private sources. The data is deemed reliable, but is not guaranteed. The accuracy of the data contained herein can be independently verified by the recipient of this report with the applicable county or municipality.

113 0.15

Porch

Lot Depth Lot Acres Lot Area Lot Shape

Porch

Covered Patio Type Unknown

Patio Type

6,534

Parking Type

MLS: 1 MLS: 1

Garage Capacity No. Parking Spaces

U-Shape

Style

1946 1970 1,438 1,438

260

Year Built

Garage Sq Ft

Effective Year Built

Roof Type

Tile

Gross Area

Roof Material Roof Frame Foundation Roof Shape Construction

Building Sq Ft

Raised

Above Gnd Sq Ft Ground Floor Area

1,240

Wood Stucco

2nd Floor Area

1

Stories

Exterior

Basement Sq Feet Basement Type

Floor Cover

Pool

8 3 2 2 2

Laundry Room, Patio Disposal, Range Hood

Total Rooms Bedrooms Total Baths

Other Impvs Equipment Total Units

Public

MLS Total Baths

Water Sewer

Public Service

Full Baths Half Baths Fireplaces

Good

Condition

1

Average

Quality

LAST MARKET SALE & SALES HISTORY Recording Date

09/22/1997

Grant Deed

Deed Type

MLS: 06/07/2001

Mogharabi Paymon

Settle Date Sale Price

Owner Name Owner Name 2

$510,000 $354.66 13865324

Greenberg Lawrence T & Melanie C

Price Per Square Feet

Seller

Document Number

Recording Date

09/22/1997

06/30/1995

03/16/1990

08/20/1985

$510,000

$425,000

$228,000

Sale Price

Nominal Buyer Name

Mogharabi Paymon

Greenberg Lawrence T & Me lanie Cohen

Kori Maris & Betty F

Frankle Robert S & Diane Ho lt

Greenberg Melanie Cohen Kori Betty F

Frankle Diane Holt

Buyer Name 2

Greenberg Lawrence T & Me lanie C

Kori Moris

Frankle Robert S And Diane H

Marion Investment Group

Seller Name

13865324

12933281

10456497

J0432-1694 Grant Deed

Document Number

Grant Deed

Grant Deed

Grant Deed

Document Type

MORTGAGE HISTORY Mortgage Date

04/15/2022

03/23/2018

04/08/2009

04/08/2002

06/01/2001

$500,000

$250,000

$44,988

$202,130

$100,000

Mortgage Amount

First Republic Bk

US Bk National Assn Wells Fargo Bk Na

Wells Fargo Hm Mtg In c

Deep Green Bk

Mortgage Lender

Conventional

Conventional

Conventional

Conventional

Conventional

Mortgage Code

Refi

Refi

Refi

Refi

Refi

Mortgage Type

Mortgage Date

09/22/1997

06/30/1995

07/28/1992

$210,000

$270,000

$335,650

Mortgage Amount

Provident Svgs Bk

Nationsbanc Mtg Corp

Cypress Fin'l Corp

Mortgage Lender

Conventional

Conventional

Conventional

Mortgage Code

Resale

Resale

Refi

Mortgage Type

Property Details Courtesy of Jackie Schoelerman, MLS Listings

Generated on: 02/19/24

Page 2/3

The data within this report is compiled by CoreLogic from public and private sources. The data is deemed reliable, but is not guaranteed. The accuracy of the data contained herein can be independently verified by the recipient of this report with the applicable county or municipality.

PROPERTY MAP

*Lot Dimensions are Estimated

Property Details Courtesy of Jackie Schoelerman, MLS Listings

Generated on: 02/19/24

Page 3/3

The data within this report is compiled by CoreLogic from public and private sources. The data is deemed reliable, but is not guaranteed. The accuracy of the data contained herein can be independently verified by the recipient of this report with the applicable county or municipality.

CMA Map Layout This page displays the Map for the CMA Subject and your comparables.

2663 Ross Road

1 898 Bruce DR 2 2704 Louis RD

3 930 Van Auken CIR 4 859 Sycamore DR 5 3011 Ross RD 6 891 Colorado AVE

Summary of Comparable Listings This page summarizes the comparable listings contained in this market analysis.

Sold listings

Address 2663 Ross

Bd

Ba (F) Ba (P)

Sqft

Lot

Age

Date

DOM

Sale $

S$/SqFt

6,667 (sf) 8,186 (sf) 7,410 (sf) 6,904 (sf) 6,002 (sf) 5,719 (sf) 5,499 (sf) 6,620 (sf)

3 2

1,490 2,690 1,305 1,428 2,247 1,400 1,195 1,711

78

898 Bruce Drive 2704 Louis Road

10/23/2023 08/31/2023 11/06/2023 09/25/2023 10/16/2023 09/01/2023

$4,850,000 $3,000,000 $2,900,000 $3,920,000 $2,750,000 $2,650,000 $3,345,000

5 3 3 4 3 3 4

3 2 2 3 2 1

0 0 0 0 0 0

$1,803 $2,299 $2,031 $1,745 $1,964 $2,218 $2,010

6

14

77 72

6 7

930 Van Auken Circle 859 Sycamore Drive

7

12 29

3011 Ross Road

65 76 51

891 Colorado Avenue

0

2 0

11

$2,950,000 Median: $3,345,000 Average:

Cross Property Summary Report

Summary Statistics

High

Low

Average

Median

List Price: Sold Price:

$4,850,000

$2,650,000

$3,345,000

$2,950,000

Residential Sold

MLS # Address

Bd Ba (F)

Ba (P)

Age

List Price SqFt L$/SqFt

Apx Lot 8,186 (sf) 7,410 (sf) 6,904 (sf) 6,002 (sf) 5,719 (sf) 5,499 (sf) 6,620 (sf) 6,620 (sf)

DOM Sale Price S$/SqFt

ML81943401 ML81936175 ML81943398 ML81933696 ML81939909 ML81940558

898 Bruce 2704 Louis

5 3 3 4 3 3

3 2 2 3 2 1

0 0 0 0 0 0

6

$4,750,000 $2,598,000 $2,895,000 $4,188,000 $2,698,000 $2,650,000 $3,296,500 $3,296,500

2,690 $1,765.80 1,305 $1,990.80 1,428 $2,027.31 2,247 $1,863.82 1,400 $1,927.14 1,195 $2,217.57 1,711 $1,965.41 1,711 $1,965.41

14

$4,850,000 $3,000,000 $2,900,000 $3,920,000 $2,750,000 $2,650,000 $3,345,000 $3,345,000

$1,802.97 $2,298.85 $2,030.81 $1,744.55 $1,964.29 $2,217.57 $2,009.84 $2,009.84

77 72

6 7

930 Van Auken 859 Sycamore

7

12 29

3011 Ross

65 76

891 Colorado

0

11 11

Average:

Total Average:

Full Summary of Compared Listings This report summarizes the comparable listings contained in this market analysis.

Subject Property 2663 Ross Road MLS# Status Prop Type

Details 898 Bruce Drive ML81943401 Sold Residential $4,750,000 09/28/2023 $4,850,000 10/23/2023 Palo Alto South Palo Alto 5 3/0 2,690 8,186 (sf)

Details 2704 Louis Road ML81936175 Sold Residential $2,598,000 07/26/2023 $3,000,000 8/31/2023 Palo Alto South Palo Alto 3 2/0 1,305 7,410 (sf) Palo Alto Unified Palo Alto Unified 77 Carport

Residential

List Price List Date Sold Price Sold Date City

Palo Alto

South Palo Alto

Area Beds

3

2/0

Baths (F/P)

1490

Apx Sqft Apx Lot

6,667 (sf) Elem District Palo Alto Unified HS District Palo Alto Unified Age 78 Garage 1 car garage

Palo Alto Unified Palo Alto Unified 6 Attached Garage, Electric Car Hookup

Living Room

1

Fireplace

Central AC No 14

None No 6

Cooling Pool DOM Remarks:

Built in 2017, this stunning home offers an unparalleled living experience that combines modern luxury with timeless elegance. The open-concept layout seamlessly connects the living, dining, kitchen, and family room areas, offering a perfect space for easy living and entertaining. The functional floor plan offers a ground floor bedroom and bath and 4 bedrooms and 2 baths upstairs. The gourmet kitchen is beautifully appointed with sleek countertops, stainless steel appliances, and an oversized island. Lush and mature landscaping create a private and

Move in and enjoy this single-story home on a large Midtown Palo Alto lot. Private and deep 7,410 SF lot offering opportunities for expansion. Neighbors include $4-6 million dollar value homes. Chef's kitchen with beautiful countertops. Open living and dining spaces. Gleaming floors. Spacious bedrooms. Desirable single-story layout. Peaceful and deep backyard with lawn, patio and shed. Enjoy daily walks to Henry W. Seale Park, Greer Park, Hoover Park and Midtown shops. Fantastic proximity to Stanford, Alphabet and Meta. Easy access

Full Summary of Compared Listings This report summarizes the comparable listings contained in this market analysis.

Subject Property 2663 Ross Road MLS# Status Prop Type

Details 930 Van Auken Circle ML81943398 Sold

Details 859 Sycamore Drive ML81933696 Sold

Residential $2,895,000 09/28/2023 $2,900,000 11/6/2023 Palo Alto South Palo Alto 3 2/0 1,428 6,904 (sf) Palo Alto Unified Palo Alto Unified 72 Attached Garage

Residential $4,188,000 09/06/2023 $3,920,000 9/25/2023 Palo Alto South Palo Alto 4 3/0 2,247 6,002 (sf)

Residential

List Price List Date Sold Price Sold Date City

Palo Alto

South Palo Alto

Area Beds

3

2/0

Baths (F/P)

1490

Apx Sqft Apx Lot

6,667 (sf) Elem District Palo Alto Unified HS District Palo Alto Unified Age 78 Garage 1 car garage

Palo Alto Unified Palo Alto Unified 7 Attached Garage, Off-Street Parking

Living Room

1

Fireplace

None No 7

None No 12

Cooling Pool DOM Remarks:

Wonderfully updated and expanded mid-century modern gem with absolutely stunning grounds and bounds of outdoor living space. Warm and inviting home with a beautifully remodeled kitchen featuring stainless steel appliances, Dekton countertops, and abundant of storage. Additional features include vaulted ceilings, towering walls of windows and a spacious serene, primary suite. Stunning landscaping boasting vibrant colorful vegetation, loads of privacy and seamless indoor/outdoor integration.

A MUST SEE! Top quality 2016 built home with stunning Spanish design on a quiet cul-de-sac. This single gem is nestled in the most desirable neighborhood with many other newer homes close to the heart of Midtown. Beautiful gleaming dark hardwood floors, oversized windows, vaulted ceilings, extra-large chef's kitchen with commercial type appliances like Viking® 6 burners range and VentAHood® hood, custom built cabinets, open floor plan with sliding glass door opens to private backyard. A ground floor bedroom perfect for elders/ in laws.

Full Summary of Compared Listings This report summarizes the comparable listings contained in this market analysis.

Subject Property 2663 Ross Road MLS# Status Prop Type

Details 3011 Ross Road ML81939909 Sold Residential $2,698,000 08/25/2023 $2,750,000 10/16/2023 Palo Alto South Palo Alto 3 2/0 1,400 5,719 (sf)

Details 891 Colorado Avenue ML81940558 Sold

Residential $2,650,000 09/01/2023 $2,650,000

Residential

List Price List Date Sold Price Sold Date City

9/1/2023 Palo Alto South Palo Alto 3 1/0 1,195 5,499 (sf) Palo Alto Unified Palo Alto Unified 76 Attached Garage

Palo Alto

South Palo Alto

Area Beds

3

2/0

Baths (F/P)

1490

Apx Sqft Apx Lot

6,667 (sf) Elem District Palo Alto Unified HS District Palo Alto Unified Age 78 Garage 1 car garage

Palo Alto Unified Palo Alto Unified 65 Attached Garage, Off-Street Parking, On Street Wood Burning

Wood Burning

1

Fireplace

Central AC

None

Cooling Pool DOM Remarks:

29

0

Mid-century modern gem in the heart of Mid-Town Palo Alto boasts a storied past , having once been the residence of Andy Grove. Infused with historical significance and architectural finesse, it has remained within the same family for decades. This single-story home is a harmonious blend of vintage charm and contemporary comfort. Built in 1958, its architectural design is a testament to the era's aesthetic. Three generously sized bedrooms and two baths, this home has been thoughtfully designed to maximize space and comfort. Open floor

List Price and Sale Price This graph illustrates the list price, along with sale price in Sold listings.

List Price Sale Price

Price Graph

5000K

4000K

3000K

2000K

Price

1000K

0K

898 Bruce Drive

3011 Ross Road

2704 Louis Road

859 Sycamore Drive

930 Van Auken Circle

891 Colorado Avenue

$3,296,500 $2,796,500

$3,345,000 $2,950,000 Median Sold Price: Average Sold Price:

Average List Price: Median List Price:

Number of Days On Market This graph illustrates the number of days on market for the listings in this analysis.

Days On Market

32

28

24

20

16

12

Days On Market

8

4

0

859 Sycamore Drive

891 Colorado Avenue

930 Van Auken Circle

898 Bruce Drive

3011 Ross Road

2704 Louis Road

Prepared for: Leyla Abazari Prepared by: Jackie Schoelerman Representing: Coldwell Banker Realty

Property Address 2663 Ross Rd Palo Alto, CA

Prepared on: 2/20/2024

Seller's Preliminary Estimated Statement

Item

Debit

Credit

Sales Price

$3,181,824.00

Homeowner's Policy of Title Insurance (Total: $4,768.00 as of 10/23/2023)

$4,768.00

Escrow Fee** (as of 10/23/2023) Outside Notary Fee* (Est. Total: $360.00)

$180.00

Recording Fees* (Est. Total: $114.00)

$0.00

Recording Service Fee (Total: $25.00)

$0.00

County Transfer Tax (Total: $3,500.20)

$3,500.20

City Transfer Tax (Total: $10,500.60)

$5,250.30

Due to Seller (est.)

$3,168,125.50

Note: **Please contact an Old Republic Title Company Sales Representative for an escrow rate quote.

*These are ESTIMATED fees. Actual fees may vary in each state, county and office. Please contact your Old Republic Title Company escrow officer for more precise figures. Amounts shown as "totals" above may differ from the actual amounts debited on this Netsheet due to customary buyer/seller splits in the subject property County or due to any of the applicable amounts above that you may have altered from the defaulted customary buyer/seller splits. Please contact your escrow officer for additional information. The figures reflected in this Preliminary Estimated Statement are PRELIMINARY ESTIMATED FEES based upon information you have entered. Actual fees may vary for each transaction depending upon loan type and terms, any applicable discount rates, local governmental charges and any additional services required for your transaction. A more accurate statement will be made in the "Estimated Closing Statement" furnished by our escrow officer after we have received the loan documents. The exact total of all fees and costs will be reflected in the final closing statement.

O UR P ROCESS / S ELLING Y OUR H OME S CHOELERMAN . COM

#1 in California

Phase One: Discovery

Defining AWin

- Outlining your objectives

- What is your motivation?

- What is your ideal moving date?

- Where are you moving?

- What is most important to you?

Knowing The Market

- Market Dynamics: Macro v. Micro

- Market Forces: Supply v. Demand

- The Numbers: Where is the market going?

- Analysis of actives, pendings, solds

The Strategic Plan

- Outline features and benefits

- Determining your key differentiators

- Establish target market and buyer profile

- Our buyer attraction strategy

Jackie Schoelerman | 650-855-9700 | www.schoelerman.com

#1 in California

Phase Two: Pre-Launch

Listing Details

- Complete documentation & agreements

Discuss property improvements

-

Our staging strategy

-

Photography and media

-

Working backwards from launch

-

Preparing for Launch

Property launch materials

-

Traditional advertising

-

Our digital plan

-

Social media strategy

-

The Kingston Lane advantage

-

Open house strategy

-

- Direct mail and community approach

Jackie Schoelerman | 650-855-9700 | www.schoelerman.com

#1 in California

Phase Three: Launch

Introducing The Property

- Launching the marketing plan

- Identifying your potential buyer

- Showing the property

- Monitor interest and feedback

- Weekly reports, updates, & strategy

- Adapting to changes in the market place

The Negotiation Process

- Collect written offers

- Deep offer analysis

- Strategically respond to offers

- Negotiate to optimize price and terms

- Our multiple offer process

- Back up strategies

Jackie Schoelerman | 650-855-9700 | www.schoelerman.com

#1 in California

Phase Four: Closing

The Closing Process

Execute the contracts

-

Complete disclosures

-

The contingency periods

-

Fulfill duties & responsibilities

-

Closing

Transitioning from the property

-

Final documentation

-

The final 10 days

-

Closing and celebration

-

Working Together Again

Following up & keeping in touch

-

- Second homes & investment properties

Providing resources

-

Feedback, testimonials, & referrals

-

Our raving fan process

-

Jackie Schoelerman | 650-855-9700 | www.schoelerman.com

W HO Y OU W ORK WITH M ATTERS S CHOELERMAN . COM

#1 in California

Schoelerman Profiles Representing Sellers, Buyers, and Investors throughout Silicon Valley

Jackie Schoelerman - Real Estate Broker I am a top producing Real Estate Broker . I hold both a degree in Architecture and a degree in Business Finance. With my uncanny knowledge of the local market, my winning negotiating skills, and my high level of ethical standards, I am well recognized as a leader in my field. My personal goal is to exceed the expectations of every one of my clients. Outside of work, I take great pleasure in hiking, traveling, and spending time with Richard and my family. I make a concerted effort to give back to my community, both by active participation in local events, and by volunteering and giving my time to charitable organizations and endeavors. Richard Schoelerman - Real Estate Broker I my a seasoned Real Estate Broker , Architect , and General Contractor . I hold a Master Degree in Architecture. This expertise in architecture, construction, and real estate allow me to bring an inspiring level of proven know-how to help guide my clients towards the visualization and true potential of their dream home. During my free time, I enjoy weekly hikes to the area open space reserves and parks with Jackie. I regularly gives back to the community by actively participating in the Palo Alto University Rotary Club of which I am a Past President and a Past Assistant Governor in Rotary District 5170. I also like to model HO trains and scenery.

Jackie Schoelerman | 650-855-9700 | www.schoelerman.com

#1 in California

Global Connections – Power in Numbers

The Coldwell Banker brand is a true global force, with the power to showcase exceptional properties and reach affluent buyers around the world and in dozens of languages.

Jackie Schoelerman | 650-855-9700 | www.schoelerman.com

#1 in California

Every Home has a Story – Let us tell Yours.

 We have helped hundreds of families just like yours maximize their real estate position.  We Sell 1 Home Every 15 Days  We sell Our Clients listings an average of 11% OVER asking price and  Go into contract in an average of 10 days

Jackie Schoelerman | 650-855-9700 | www.schoelerman.com

#1 in California

Jackie Schoelerman | 650-855-9700 | www.schoelerman.com

Seller Stories Cl i ck the image to watch video

Pattie Barco

Lina and Robert Arseneault

Sharon and Kelly Kehler

Christina Van Zandt

Leigh Soutter

Jeff Sasaki

Jackie Schoelerman | 650-855-9700 | www.schoelerman.com

#1 in California

Rating and Reviews Real Reviews and Social Proof of our Success – ( 75 ) 5 Star Reviews

Highly likely to recommend | 5.0 Sold a Single Family home in Palo Alto, CA

Highly likely to recommend | 5.0 Bought a Single Family home in Palo Alto, CA

Jackie Schoelerman | 650-855-9700 | www.schoelerman.com

#1 in California

Rating and Reviews Real Reviews and Social Proof of our Success – ( 75 ) 5 Star Reviews

Highly likely to recommend | 5.0 Bought a Single Family home in Palo Alto, CA

Highly likely to recommend | 5.0 Sold a Single Family home in Palo Alto, CA

Highly likely to recommend | 5.0 Sold a Single Family home in Palo Alto, CA

Jackie Schoelerman | 650-855-9700 | www.schoelerman.com

B LUEPRINT FOR S UCCESS S CHOELERMAN . COM

#1 in California

Strategy and Launch Planning Our Pre-Launch process actively markets your right from the beginning.

Jackie Schoelerman | 650-855-9700 | www.schoelerman.com

#1 in California

Jackie Schoelerman | 650-855-9700 | www.schoelerman.com

Pre-Launch Digital Marketing

Our digital marketing includes using our custom countdown clock to advertise on FaceBook, Instagram, LinkedIn, and Google to capture buyers interested in your home

Jackie Schoelerman | 650-855-9700 | www.schoelerman.com

#1 in California

Custom Property Webpage

Jackie Schoelerman | 650-855-9700 | www.schoelerman.com

#1 in California

Targeted Facebook Marketing

Jackie Schoelerman | 650-855-9700 | www.schoelerman.com

#1 in California

Jackie,

Your results are in! See below for your report.

- The Social Media Team @ Kingston Lane

41948 Impressions

Impressions are the total number of views your ad achieved.

127 Leads

Leads are the total number of submissions your ad form received.

8.96 Cost Per Lead

Cost per lead is the amount spent for each lead.

Jackie Schoelerman | 650-855-9700 | www.schoelerman.com

#1 in California

Personally Contacting

Active Marketing is personally contacting 25, 50, 100 qualified Buyers and the Agents who control the Buyers per day to get the word out about your home.

Jackie Schoelerman | 650-855-9700 | www.schoelerman.com

#1 in California

Broker to Broker Networking

Jackie Schoelerman | 650-855-9700 | www.schoelerman.com

#1 in California

Expansive Online Syndication

Finding a discerning buyer for a one-of-a-kind property takes ingenuity – and an expert command of today’s online arena. The Coldwell Banker Global Luxury program has mastered the art of digital marketing, ensuring your property is seen by the widest possible audience of qualified buyers; in fact, your home can be showcased on up to 900 websites worldwide.

Coldwellbanker.com automatically syndicated listing to hundreds of Web partners, including the most visited real estate websites like Fang, Rightmove and 99acres.

Jackie Schoelerman | 650-855-9700 | www.schoelerman.com

#1 in California

Jackie Schoelerman | 650-855-9700 | www.schoelerman.com

Actively Marketing Your Home

Active Marketing is personally contacting 25, 50, 100 qualified Buyers and the Agents who control the Buyers per day. Active Marketing is door knocking the neighborhood so the neighbors can spread the word to their friends, family and coworkers about the opportunity to live in your neighborhood.

Jackie Schoelerman | 650-855-9700 | www.schoelerman.com

#1 in California

Professional Photography

We have a professional photographer on our team that specializes in bringing out the great features of your home through photo and video. What are the key characteristics of your home that we should be featuring?

Jackie Schoelerman | 650-855-9700 | www.schoelerman.com

#1 in California

Home Staging

The better the home shows, the more value a buyer sees, so we have a professional stager that will come in, assess the appeal of your home to buyers and will make any recommendation to increase interest. In fact, staged homes sell 79% faster and sell for 17% more than a non-staged home.

Jackie Schoelerman | 650-855-9700 | www.schoelerman.com

#1 in California

Real Estate Timing Analysis What is the realistic timing to get your home SOLD.

Days

Total Days

1

1

Sign Listing Agreement

Home Preparation / Inspections / Photography / Staging / Marketing Material Prepartation: (14 to 30 days)

21

22

15

37

Average Days on Market - Offer Accepted: (14 to 45 days)

30

67

Escrow Time / Closing Date: (7 to 45 days)

67

Deed Recording Date / Keys to new Owner

Jackie Schoelerman | 650-855-9700 | www.schoelerman.com

#1 in California

Marketing Calendar – Sample Form

Example

Activity Calendar

Mon, Jan 04

Tue, Jan 05

Wed, Jan 06

Thu, Jan 07

Fri, Jan 08

Sat, Jan 09

Sun, Jan 10

Listing Agreement

PRE - LAUNCH Prep Home

Painting

Carpet

combo lockbox

Pre-Launch Marketing

vendor estimates

Mon, Jan 11

Tue, Jan 12

Wed, Jan 13

Thu, Jan 14

Fri, Jan 15

Sat, Jan 16

Sun, Jan 17

House Cleaning

Photography

inspections

Pre Launch Marketing

Mon, Jan 18

Tue, Jan 19

Wed, Jan 20

Thu, Jan 21

Fri, Jan 22

Sat, Jan 23

Sun, Jan 24

yard sign

LAUNCH On Market

BROKER TOUR Virtual

OPEN HOUSE Virtual

OPEN HOUSE Virtual

supra lockbox

Pre Launch Marketing

Launch Marketing

Mon, Jan 25

Tue, Jan 26

Wed, Jan 27

Thu, Jan 28

Fri, Jan 29

Sat, Jan 30

Sun, Jan 31

Launch Period

Launch Period

OPEN HOUSE Virtual

OPEN HOUSE Virtual

Holiday

Launch Period

Launch Marketing

Mon, Feb 01

Tue, Feb 02

Wed, Feb 03

Thu, Feb 04

Fri, Feb 05

Sat, Feb 06

Sun, Feb 07

Ratified Contract

Close of Escrow

Escrow Period Escrow Period Escrow Period

OFFERS (if any)

ESCROW PERIOD

Jackie Schoelerman | 650-855-9700 | www.schoelerman.com

#1 in California

Sample Form

Weekly Activity Report

Jan 21, 21

property address

Showing Remarks or Comments

1 area for weekly feedback from buyers and realtors

Weekly Activity Report

YTD

MLS Start Date

Jan 09, 21

Current Days on the Market

12

Homes currently on the market for sale

47 30

Homes under contract

Homes sold

7

Average days market

29

Disclosures viewed online Disclosures downloaded Number of offers submitted

332

63 16

Number of virtual open houses held Number of virtual broker tours held

4 1

Families at virtual open house

30 30

Realtors at virtual open house and broker tour

Advertising Activity Online Views

6,313

Property Postcards sent

536

Nextdoor post to the neighborhood

36,258

Virtual open house ad views

890

Newsletter email sent featuring home

6,232

Jackie Schoelerman | 650-855-9700 | www.schoelerman.com

#1 in California

Strategic Partners Inspection / Vendor Estimates – Sample Form

Property Address Work Description Inspection Estimates Property Inspection

Vendors

Quote

Inspector Name and Address

Termite Inspection

Inspector Name and Address

Roof Inspection

Inspector Name and Address

Chimney Inspection

Inspector Name and Address

Environmental Report

Inspector Name and Address

Vendor Estimates House Cleaning

Vendor Name and Address

windows carpet blinds

Staging / Design

Vendor Name and Address

design, first month rental

Landscaping

Vendor Name and Address

cleanup

Handyman

Vendor Name and Address

smoke and carbine detectors material smoke and carbine detectors labor

Total

0

Jackie Schoelerman | 650-855-9700 | www.schoelerman.com

#1 in California

Jackie Schoelerman | 650-855-9700 | www.schoelerman.com

#1 in California

The Art of Making it Look Effortless

Our job is to get your home SOLD while taking the stress off your shoulders and walking you through the complicated selling process.

This is what most people think of the real estate process.

X

X

START

END

But, in most cases, this is Reality.

X

X

START

END

It takes years of experience to navigate the twists and turns of the real estate process. We have for decades specialized in selling homes and getting those tough deals to the closing table. Let us put those years of experience to work for YOU!

“Because, Who You Work with Matters” Let’s Get Started

Jackie Schoelerman | 650-855-9700 | www.schoelerman.com

#1 in California

Let’s Get Started

Jackie Schoelerman | 650-855-9700 | www.schoelerman.com