PA 245 Emerson - Geeta Karmarkar
Hi Geeta,
I have prepared this report of relevant properties to keep you informed about the current real estate market around you along with an estimated equity value of your home you can use for estate planning purposes or as a current market value should you be considering selling your home in the next quarter.
By reviewing this report, you will be able to see how the value of your home has changed.
I will call you to answer any of your questions pertaining to this report and discuss where the market is heading.
Cheers,
Jackie Schoelerman jackie@schoelerman.com 650-855-9700 | CalRE # 01092400
O UR P RICING S TRATEGY S CHOELERMAN . COM
245 Emerson St, Palo Alto, CA 94301-1026, Santa Clara County APN: 120-25-026 CLIP: 4193605333
MLS Beds 2 MLS Sq Ft 1,568
MLS Full Baths 1
Half Baths N/A
Sale Price $145,000
Sale Date N/A
Lot Sq Ft 5,227
MLS Yr Built 1906
Type SFR
OWNER INFORMATION Owner Name Tax Billing Address Tax Billing City & State
Zeiszler James M
1081
Tax Billing Zip+4 Owner Occupied Owner Name 2
Po Box 1081 Palo Alto, CA
Karmarkar Geeta S
94302
Tax Billing Zip
LOCATION INFORMATION School District Community College District Elementary School District
Palo Alto Foothill
C001 RM4
Property Carrier Route
Zoning
Map Page/Grid
242
Location Influence
Market Area
5113.02
Census Tract Tract Number
Parcel Comments
No
Within 250 Feet of Multiple Flood Z one
TAX INFORMATION APN
120-25-026
06001
Tax Area
Alt APN
Tax Appraisal Area
15
Exemption(s) % Improved
Block ID
17%
Lot Number
Legal Description
ASSESSMENT & TAX Assessment Year Assessed Value - Total Assessed Value - Land Assessed Value - Improved
2023
2022
2021
$288,717 $238,952 $49,765
$283,057 $234,267 $48,790
$277,508 $229,674 $47,834
Market Value - Total Market Value - Land
Market Value - Improved YOY Assessed Change ($) YOY Assessed Change (%)
$5,660
$5,549
2%
2%
Exempt Building Value Exempt Land Value Exempt Total Value
Tax Year
Total Tax
Change ($)
Change (%)
$4,261 $4,348 $4,407
2021 2022 2023
$87 $59
2.03% 1.37%
Special Assessment Scco Vector Contro Mosquito Asmt #2 Sfbra Measure Aa Scvwd Flood Contr
Tax Amount
$5.08 $9.28
$12.00 $26.56 $76.44 $869.78 $999.14
Safe Clean Water
Measure O 2020
Total Of Special Assessments
CHARACTERISTICS Land Use - CoreLogic Land Use - County
SFR
Condo Amenities
Resid Single Family
None None
Heat Type
50
Lot Frontage
Cooling Type
Property Details Courtesy of Jackie Schoelerman, MLS Listings
Generated on: 08/02/24
Page 1/3
The data within this report is compiled by CoreLogic from public and private sources. The data is deemed reliable, but is not guaranteed. The accuracy of the data contained herein can be independently verified by the recipient of this report with the applicable county or municipality.
112 0.12
Porch None None
Lot Depth Lot Acres Lot Area Lot Shape
Porch
Patio Type
5,227
Parking Type
Garage Capacity No. Parking Spaces
Rectangular Design
Style
1906 1930 1,568 1,568
Year Built
Garage Sq Ft
Effective Year Built
Roof Type
Gross Area
Roof Material Roof Frame Foundation Roof Shape Construction
Building Sq Ft
Above Gnd Sq Ft Ground Floor Area
1,568
Wood
2nd Floor Area
1
Stories
Exterior
Basement Sq Feet Basement Type
Floor Cover
Pool
6
Total Rooms Bedrooms Total Baths
Other Impvs Equipment Total Units
Tax: 3 MLS: 2
2
MLS Total Baths
Water Sewer
Tax: 2 MLS: 1
Full Baths Half Baths Fireplaces
Average Average
Condition
Quality
LAST MARKET SALE & SALES HISTORY Recording Date
06/10/1983
Deed (Reg)
Deed Type
MLS: 07/25/2024
Zeiszler James M Karmarkar Geeta S
Settle Date Sale Price
Owner Name Owner Name 2
$145,000
$92.47
Price Per Square Feet Document Number
Seller
7709932
Recording Date
02/06/2024
08/27/2019
08/27/2019
01/26/2012
12/17/1997
Sale Price Nominal
Y
Y
Y
Y
Y
Karmarkar Geeta S
Zeiszler-Karmarkar 201 9 Trust
Zeiszler James M
Zeiszler James M
Zeiszler Jams & Geeta S K
Buyer Name
Karmarkar Geeta S Zeiszler James M
Karmarkar Geeta S Zeiszler James M
Zeiszler Geeta S K
Buyer Name 2
Zeiszler James M
Zeiszler James M
Zeiszler James M & Ge eta S K
Seller Name
25595148 Affidavit
24264646
24264645
21511498
13979601
Document Number
Trustee's Deed(Transfe r)
Interspousal Deed Tran sfer
Grant Deed
Deed
Document Type
Recording Date
06/10/1983
$145,000
Sale Price
Nominal Buyer Name Buyer Name 2 Seller Name Document Number
7709932
Deed (Reg)
Document Type
MORTGAGE HISTORY Mortgage Date
12/31/2018
01/26/2012
01/09/2004
12/17/1997
01/23/1991
$238,000
$229,400
$306,186
$320,000 Citibank
$253,500
Mortgage Amount
Provident Fndg Assoc s Lp
Citibank Na
Citimortgage
Citibank Fsb
Mortgage Lender
Conventional
Conventional
Conventional
Conventional
Conventional
Mortgage Code
Refi
Nominal
Refi
Refi
Refi
Mortgage Type
Mortgage Date
06/10/1983
$125,000
Mortgage Amount Mortgage Lender Mortgage Code
Conventional
Resale
Mortgage Type
Property Details Courtesy of Jackie Schoelerman, MLS Listings
Generated on: 08/02/24
Page 2/3
The data within this report is compiled by CoreLogic from public and private sources. The data is deemed reliable, but is not guaranteed. The accuracy of the data contained herein can be independently verified by the recipient of this report with the applicable county or municipality.
PROPERTY MAP
*Lot Dimensions are Estimated
Property Details Courtesy of Jackie Schoelerman, MLS Listings
Generated on: 08/02/24
Page 3/3
The data within this report is compiled by CoreLogic from public and private sources. The data is deemed reliable, but is not guaranteed. The accuracy of the data contained herein can be independently verified by the recipient of this report with the applicable county or municipality.
CMA Map Layout This page displays the Map for the CMA Subject and your comparables.
245 Emerson Street 1 246 Palo Alto AVE 2 177 Tasso ST 3 421-423 Kipling ST 4 333 Waverley ST 5 660 Palo Alto AVE 6 724 Bryant ST
Summary of Comparable Listings This page summarizes the comparable listings contained in this market analysis.
Active listings
Address
Bd
Ba (F) Ba (P)
Sqft
Lot
Age 118 114 103 117 111 Age 118 120 120 Age 118 101 116 109
Date
DOM
L/S Price
S/Sq
245 Emerson
5,227 (sf) 5,227 (sf) 4,792 (sf) 4,314 (sf) 4,778 (sf)
2 1
1,568 2,735 2,400 2,665 2,600
333 Waverley Street 660 Palo Alto Avenue 724 Bryant Street
08/12/2024 08/23/2024 07/11/2024
$4,000,000 $3,475,000 $3,700,000 $3,725,000
6 3 4 4
3 2 4
0 0 0
$1,463 $1,448 $1,388 $1,433
23
55 39
3 0
Pending listings
Address
Bd
Ba (F) Ba (P)
Sqft
Lot
Date
DOM
L/S Price
S/Sq
245 Emerson
5,227 (sf) 5,227 (sf) 5,227 (sf)
2 1
1,568 2,441 2,441
421-423 Kipling Street
$3,000,000 $3,000,000
9 9
1
1
$1,229 $1,229
64 64
1 1
Sold listings
Address
Bd
Ba (F) Ba (P)
Sqft
Lot
Date
DOM
Sale $
S$/SqFt
245 Emerson
5,227 (sf) 6,970 (sf) 5,500 (sf) 6,235 (sf)
2 1
1,568 1,020 1,784 1,402
246 Palo Alto Avenue
07/16/2024 06/21/2024
$2,565,000 $3,500,000 $3,032,500
1 3 2
1 3
0 0
$2,515 $1,962 $2,238
13
177 Tasso Street
8
2 0
11
$3,487,500 Median: $3,373,333 Average:
Cross Property Summary Report
Summary Statistics
High
Low
Average $3,725,000 $3,032,500
Median
$4,000,000 $3,500,000
$3,475,000 $2,565,000
$3,700,000 $3,032,500
List Price: Sold Price:
Residential Active
MLS # Address
Bd Ba (F)
Ba (P)
Age
List Price SqFt L$/SqFt
Apx Lot 5,227 (sf) 4,792 (sf) 4,314 (sf)
DOM Sale Price S$/SqFt
ML81975582 ML81977924 ML81934940
333 Waverley 660 Palo Alto
6 3 4
3 2 4
0 0 0
114 103 117
$4,000,000 $3,475,000 $3,700,000 $3,725,000
2,735 $1,462.52 2,400 $1,447.92 2,665 $1,388.37
23
724 Bryant
55 39
2,600 $1,432.94 4,778 (sf)
Average:
Pending MLS # Address
Bd Ba (F)
Ba (P)
Age
List Price SqFt L$/SqFt
Apx Lot 5,227 (sf)
DOM Sale Price S$/SqFt
ML81966301
421-423 Kipling
9
1
1
120
$3,000,000 $3,000,000
2,441 $1,229.00
64 64
2,441 $1,229.00 5,227 (sf)
Average:
Sold MLS # Address
Bd Ba (F)
Ba (P)
Age
List Price SqFt L$/SqFt
Apx Lot 6,970 (sf) 5,500 (sf) 6,235 (sf) 5,338 (sf)
DOM Sale Price S$/SqFt
ML81969460 ML81968374
246 Palo Alto
1 3
1 3
0 0
101 116
$2,050,000 $3,388,000 $2,719,000 $3,268,833
1,020 $2,009.80 1,784 $1,899.10 1,402 $1,954.45 2,174 $1,572.79
13
$2,565,000 $3,500,000 $3,032,500 $3,032,500
$2,514.71 $1,961.88 $2,238.29 $2,238.29
177 Tasso
8
11 33
Average:
Total Average:
Full Summary of Compared Listings This report summarizes the comparable listings contained in this market analysis.
Subject Property 245 Emerson Street MLS# Status Prop Type
Details 246 Palo Alto Avenue ML81969460 Sold Residential $2,050,000 06/13/2024 $2,565,000 7/16/2024 Palo Alto Downtown Palo Alto 1 1/0 1,020 6,970 (sf)
Details 177 Tasso Street ML81968374 Sold Residential $3,388,000 06/05/2024 $3,500,000 6/21/2024 Palo Alto Downtown Palo Alto 3 3/0 1,784 5,500 (sf)
Residential
List Price List Date Sold Price Sold Date City
Palo Alto
Downtown Palo Alto
Area Beds
2
1/0
Baths (F/P)
1568
Apx Sqft Apx Lot
5,227 (sf) Elem District Palo Alto Unified HS District Palo Alto Unified Age 118 Garage
Palo Alto Unified Palo Alto Unified 101 Detached Garage
Palo Alto Unified Palo Alto Unified 116 Garage - None, On Street, Tandem Parking
Wood Burning
Gas Burning, Insert, Living Room
Fireplace
None No 13
None No 8
Cooling Pool DOM Remarks:
Charming 1923 Spanish bungalow nestled in the heart of downtown Palo Alto, bordering the San Francisquito Creek. The home boasts a spacious living room, a separate dining area, and a sunny, bright kitchen. The yard features two stunning heritage live oaks, one gracing the front yard and the other enhancing the backyard. Conveniently close to the shops and dining on University Avenue, with Stanford University just a short distance away.
In the heart of downtown Palo Alto resides this gorgeous modern Craftsman home that emanates warmth and hospitality from the moment you step inside. Nearly 1,800 total sf of contemporary space enjoys stylish appointments and numerous upgrades, from gleaming hardwood floors and high-end appliances, to a new roof, updated kitchen, remodeled bathroom, and much more. A fireplace centers the expansive living room, the dining room opens outdoors for al fresco entertaining, and a seamless connection to the backyard provides an ideal venue to
Full Summary of Compared Listings This report summarizes the comparable listings contained in this market analysis.
Subject Property 245 Emerson Street MLS# Status Prop Type
Details 421-423 Kipling Street ML81966301 Pending
Details 333 Waverley Street ML81975582 Active
Residential $3,000,000 05/20/2024
Residential $4,000,000 08/12/2024
Residential
List Price List Date Sold Price Sold Date City
9/6/2024 Palo Alto Downtown Palo Alto 9 1/1 2,441 5,227 (sf)
Palo Alto Downtown Palo Alto 6 3/0 2,735 5,227 (sf)
Palo Alto
Downtown Palo Alto
Area Beds
2
1/0
Baths (F/P)
1568
Apx Sqft Apx Lot
5,227 (sf) Elem District Palo Alto Unified HS District Palo Alto Unified Age 118 Garage
Palo Alto Unified Palo Alto Unified 120 Parking Area, Unassigned Spaces, Uncovered Parking Gas Burning
Palo Alto Unified Palo Alto Unified 114 Carport, On Street, Parking Area, Tandem Parking Wood Burning
Fireplace
None No 64
None
Cooling Pool DOM Remarks:
23
A rare and amazing opportunity to own a charming and quaint Victorian in Downtown Palo Alto a half block from University Avenue. Interior features include hardwood floors, original windows, period detailing, gas fireplace in the reception area, multiple offices (or bedrooms) and a large conference room (or living room). Other features of the property include a large front porch that overlooks a garden and a private parking lot. Explore the many options this property has to offer. The CD-C zoning allows for grandfathered office space,
Location is everything - this lovely Victorian styled home is ready to be reimagined and ushered into the modern age. The current use of this home features 6 bedrooms, 3 baths with limitless ways to bring today's aesthetic and design into the current floor plan are create new interior space. This is the perfect opportunity for a buyer that appreciates the old world charm that wants to bring a renewed spirit to "This Old House".
Full Summary of Compared Listings This report summarizes the comparable listings contained in this market analysis.
Subject Property 245 Emerson Street MLS# Status Prop Type
Details 660 Palo Alto Avenue ML81977924 Active
Details 724 Bryant Street ML81934940 Active
Residential $3,475,000 08/23/2024
Residential $3,700,000 07/11/2024
Residential
List Price List Date Sold Price Sold Date City
Palo Alto Downtown Palo Alto 3 2/0 2,400 4,792 (sf)
Palo Alto Downtown Palo Alto 4 4/0 2,665 4,314 (sf) Palo Alto Unified Palo Alto Unified 117 Garage - None, Other
Palo Alto
Downtown Palo Alto
Area Beds
2
1/0
Baths (F/P)
1568
Apx Sqft Apx Lot
5,227 (sf) Elem District Palo Alto Unified HS District Palo Alto Unified Age 118 Garage
Palo Alto Unified Palo Alto Unified 103 Attached Garage
Living Room
Other
Fireplace
None No
None No 55
Cooling Pool DOM Remarks:
Located just blocks to downtown Palo Alto this home offers an open floor plan with vaulted ceilings, multiple windows plus finished basement with separate outdoor entry for optionality. The impressive great room is the central gathering place with gas fireplace, hardwood floors and dining area. Adjacent kitchen includes granite counter tops, tumbled stone back splash with stainless steel appliances including LG refrigerator, Bosh dishwasher, gas Elan range and oven. The primary bedroom includes en suite bath with dual vanity, jetted
This is it! Welcome to a timeless Victorian-style jewel box home nestled within the heart of Palo Alto, where historic charm and modern convenience harmoniously blend. This exceptional three-bedroom three-story main home built in 1906 features an attic, basement, and artist
studio loft. It stands as a testament to architectural grandeur, offering a rare
opportunity to own a piece of Palo Alto's rich heritage. The detached cottage in the garden is a two-story one bedroom, one bath. This home carries a rich history that has been
List Price and Sale Price This graph illustrates the list price, along with sale price in Sold listings.
List Price Sale Price
Price Graph
4000K
3500K
3000K
2500K
2000K
1500K
Price
1000K
500K
0K
177 Tasso Street
724 Bryant Street
333 Waverley Street
246 Palo Alto Avenue
660 Palo Alto Avenue
421-423 Kipling Street
$3,268,833 $3,431,500
$3,032,500 $3,032,500 Median Sold Price: Average Sold Price:
Average List Price: Median List Price:
Number of Days On Market This graph illustrates the number of days on market for the listings in this analysis.
Days On Market
70
60
50
40
30
Days On Market
20
10
0
246 Palo Alto Avenue
333 Waverley Street
660 Palo Alto Avenue
421-423 Kipling Street
177 Tasso St reet
724 Bryant St reet
Prepared for: Geeta Karmarkar Prepared by: Jackie Schoelerman Representing: Coldwell Banker Realty
Property Address 245 Emerson St Palo Alto, CA
Prepared on: 9/18/2024
Seller's Preliminary Estimated Statement
Item
Debit
Credit
Sales Price
$3,025,713.00
Homeowner's Policy of Title Insurance (Total: $4,662.00 as of 10/23/2023)
$4,662.00
Escrow Fee** (as of 10/23/2023) Outside Notary Fee* (Est. Total: $360.00)
$180.00
Recording Fees* (Est. Total: $114.00)
$0.00
Recording Service Fee (Total: $25.00)
$0.00
County Transfer Tax (Total: $3,328.60)
$3,328.60
City Transfer Tax (Total: $9,985.80)
$4,992.90
Due to Seller (est.)
$3,012,549.50
Note: **Please contact an Old Republic Title Company Sales Representative for an escrow rate quote.
*These are ESTIMATED fees. Actual fees may vary in each state, county and office. Please contact your Old Republic Title Company escrow officer for more precise figures. Amounts shown as "totals" above may differ from the actual amounts debited on this Netsheet due to customary buyer/seller splits in the subject property County or due to any of the applicable amounts above that you may have altered from the defaulted customary buyer/seller splits. Please contact your escrow officer for additional information. The figures reflected in this Preliminary Estimated Statement are PRELIMINARY ESTIMATED FEES based upon information you have entered. Actual fees may vary for each transaction depending upon loan type and terms, any applicable discount rates, local governmental charges and any additional services required for your transaction. A more accurate statement will be made in the "Estimated Closing Statement" furnished by our escrow officer after we have received the loan documents. The exact total of all fees and costs will be reflected in the final closing statement.
O UR P ROCESS / S ELLING Y OUR H OME S CHOELERMAN . COM
#1 in California
Phase One: Discovery
Defining AWin
- Outlining your objectives
- What is your motivation?
- What is your ideal moving date?
- Where are you moving?
- What is most important to you?
Knowing The Market
- Market Dynamics: Macro v. Micro
- Market Forces: Supply v. Demand
- The Numbers: Where is the market going?
- Analysis of actives, pendings, solds
The Strategic Plan
- Outline features and benefits
- Determining your key differentiators
- Establish target market and buyer profile
- Our buyer attraction strategy
Jackie Schoelerman | 650-855-9700 | www.schoelerman.com
#1 in California
Phase Two: Pre-Launch
Listing Details
- Complete documentation & agreements
Discuss property improvements
-
Our staging strategy
-
Photography and media
-
Working backwards from launch
-
Preparing for Launch
Property launch materials
-
Traditional advertising
-
Our digital plan
-
Social media strategy
-
The Kingston Lane advantage
-
Open house strategy
-
- Direct mail and community approach
Jackie Schoelerman | 650-855-9700 | www.schoelerman.com
#1 in California
Phase Three: Launch
Introducing The Property
- Launching the marketing plan
- Identifying your potential buyer
- Showing the property
- Monitor interest and feedback
- Weekly reports, updates, & strategy
- Adapting to changes in the market place
The Negotiation Process
- Collect written offers
- Deep offer analysis
- Strategically respond to offers
- Negotiate to optimize price and terms
- Our multiple offer process
- Back up strategies
Jackie Schoelerman | 650-855-9700 | www.schoelerman.com
#1 in California
Phase Four: Closing
The Closing Process
Execute the contracts
-
Complete disclosures
-
The contingency periods
-
Fulfill duties & responsibilities
-
Closing
Transitioning from the property
-
Final documentation
-
The final 10 days
-
Closing and celebration
-
Working Together Again
Following up & keeping in touch
-
- Second homes & investment properties
Providing resources
-
Feedback, testimonials, & referrals
-
Our raving fan process
-
Jackie Schoelerman | 650-855-9700 | www.schoelerman.com
W HO Y OU W ORK WITH M ATTERS S CHOELERMAN . COM
#1 in California
Schoelerman Profiles Representing Sellers, Buyers, and Investors throughout Silicon Valley
Jackie Schoelerman - Real Estate Broker I am a top producing Real Estate Broker . I hold both a degree in Architecture and a degree in Business Finance. With my uncanny knowledge of the local market, my winning negotiating skills, and my high level of ethical standards, I am well recognized as a leader in my field. My personal goal is to exceed the expectations of every one of my clients. Outside of work, I take great pleasure in hiking, traveling, and spending time with Richard and my family. I make a concerted effort to give back to my community, both by active participation in local events, and by volunteering and giving my time to charitable organizations and endeavors. Richard Schoelerman - Real Estate Broker I my a seasoned Real Estate Broker , Architect , and General Contractor . I hold a Master Degree in Architecture. This expertise in architecture, construction, and real estate allow me to bring an inspiring level of proven know-how to help guide my clients towards the visualization and true potential of their dream home. During my free time, I enjoy weekly hikes to the area open space reserves and parks with Jackie. I regularly gives back to the community by actively participating in the Palo Alto University Rotary Club of which I am a Past President and a Past Assistant Governor in Rotary District 5170. I also like to model HO trains and scenery.
Jackie Schoelerman | 650-855-9700 | www.schoelerman.com
#1 in California
Global Connections – Power in Numbers
The Coldwell Banker brand is a true global force, with the power to showcase exceptional properties and reach affluent buyers around the world and in dozens of languages.
Jackie Schoelerman | 650-855-9700 | www.schoelerman.com
#1 in California
Every Home has a Story – Let us tell Yours.
We have helped hundreds of families just like yours maximize their real estate position. We Sell 1 Home Every 15 Days We sell Our Clients listings an average of 11% OVER asking price and Go into contract in an average of 10 days
Jackie Schoelerman | 650-855-9700 | www.schoelerman.com
#1 in California
Jackie Schoelerman | 650-855-9700 | www.schoelerman.com
Seller Stories Cl i ck the image to watch video
Pattie Barco
Lina and Robert Arseneault
Sharon and Kelly Kehler
Christina Van Zandt
Leigh Soutter
Jeff Sasaki
Jackie Schoelerman | 650-855-9700 | www.schoelerman.com
#1 in California
Rating and Reviews Real Reviews and Social Proof of our Success – ( 75 ) 5 Star Reviews
Highly likely to recommend | 5.0 Sold a Single Family home in Palo Alto, CA
Highly likely to recommend | 5.0 Bought a Single Family home in Palo Alto, CA
Jackie Schoelerman | 650-855-9700 | www.schoelerman.com
#1 in California
Rating and Reviews Real Reviews and Social Proof of our Success – ( 75 ) 5 Star Reviews
Highly likely to recommend | 5.0 Bought a Single Family home in Palo Alto, CA
Highly likely to recommend | 5.0 Sold a Single Family home in Palo Alto, CA
Highly likely to recommend | 5.0 Sold a Single Family home in Palo Alto, CA
Jackie Schoelerman | 650-855-9700 | www.schoelerman.com
B LUEPRINT FOR S UCCESS S CHOELERMAN . COM
#1 in California
Strategy and Launch Planning Our Pre-Launch process actively markets your right from the beginning.
Jackie Schoelerman | 650-855-9700 | www.schoelerman.com
#1 in California
Jackie Schoelerman | 650-855-9700 | www.schoelerman.com
Pre-Launch Digital Marketing
Our digital marketing includes using our custom countdown clock to advertise on FaceBook, Instagram, LinkedIn, and Google to capture buyers interested in your home
Jackie Schoelerman | 650-855-9700 | www.schoelerman.com
#1 in California
Custom Property Webpage
Jackie Schoelerman | 650-855-9700 | www.schoelerman.com
#1 in California
Targeted Facebook Marketing
Jackie Schoelerman | 650-855-9700 | www.schoelerman.com
#1 in California
Jackie,
Your results are in! See below for your report.
- The Social Media Team @ Kingston Lane
41948 Impressions
Impressions are the total number of views your ad achieved.
127 Leads
Leads are the total number of submissions your ad form received.
8.96 Cost Per Lead
Cost per lead is the amount spent for each lead.
Jackie Schoelerman | 650-855-9700 | www.schoelerman.com
#1 in California
Personally Contacting
Active Marketing is personally contacting 25, 50, 100 qualified Buyers and the Agents who control the Buyers per day to get the word out about your home.
Jackie Schoelerman | 650-855-9700 | www.schoelerman.com
#1 in California
Broker to Broker Networking
Jackie Schoelerman | 650-855-9700 | www.schoelerman.com
#1 in California
Expansive Online Syndication
Finding a discerning buyer for a one-of-a-kind property takes ingenuity – and an expert command of today’s online arena. The Coldwell Banker Global Luxury program has mastered the art of digital marketing, ensuring your property is seen by the widest possible audience of qualified buyers; in fact, your home can be showcased on up to 900 websites worldwide.
Coldwellbanker.com automatically syndicated listing to hundreds of Web partners, including the most visited real estate websites like Fang, Rightmove and 99acres.
Jackie Schoelerman | 650-855-9700 | www.schoelerman.com
#1 in California
Jackie Schoelerman | 650-855-9700 | www.schoelerman.com
Actively Marketing Your Home
Active Marketing is personally contacting 25, 50, 100 qualified Buyers and the Agents who control the Buyers per day. Active Marketing is door knocking the neighborhood so the neighbors can spread the word to their friends, family and coworkers about the opportunity to live in your neighborhood.
Jackie Schoelerman | 650-855-9700 | www.schoelerman.com
#1 in California
Professional Photography
We have a professional photographer on our team that specializes in bringing out the great features of your home through photo and video. What are the key characteristics of your home that we should be featuring?
Jackie Schoelerman | 650-855-9700 | www.schoelerman.com
#1 in California
Home Staging
The better the home shows, the more value a buyer sees, so we have a professional stager that will come in, assess the appeal of your home to buyers and will make any recommendation to increase interest. In fact, staged homes sell 79% faster and sell for 17% more than a non-staged home.
Jackie Schoelerman | 650-855-9700 | www.schoelerman.com
#1 in California
Real Estate Timing Analysis What is the realistic timing to get your home SOLD.
Days
Total Days
1
1
Sign Listing Agreement
Home Preparation / Inspections / Photography / Staging / Marketing Material Prepartation: (14 to 30 days)
21
22
15
37
Average Days on Market - Offer Accepted: (14 to 45 days)
30
67
Escrow Time / Closing Date: (7 to 45 days)
67
Deed Recording Date / Keys to new Owner
Jackie Schoelerman | 650-855-9700 | www.schoelerman.com
#1 in California
Marketing Calendar – Sample Form
Example
Activity Calendar
Mon, Jan 04
Tue, Jan 05
Wed, Jan 06
Thu, Jan 07
Fri, Jan 08
Sat, Jan 09
Sun, Jan 10
Listing Agreement
PRE - LAUNCH Prep Home
Painting
Carpet
combo lockbox
Pre-Launch Marketing
vendor estimates
Mon, Jan 11
Tue, Jan 12
Wed, Jan 13
Thu, Jan 14
Fri, Jan 15
Sat, Jan 16
Sun, Jan 17
House Cleaning
Photography
inspections
Pre Launch Marketing
Mon, Jan 18
Tue, Jan 19
Wed, Jan 20
Thu, Jan 21
Fri, Jan 22
Sat, Jan 23
Sun, Jan 24
yard sign
LAUNCH On Market
BROKER TOUR Virtual
OPEN HOUSE Virtual
OPEN HOUSE Virtual
supra lockbox
Pre Launch Marketing
Launch Marketing
Mon, Jan 25
Tue, Jan 26
Wed, Jan 27
Thu, Jan 28
Fri, Jan 29
Sat, Jan 30
Sun, Jan 31
Launch Period
Launch Period
OPEN HOUSE Virtual
OPEN HOUSE Virtual
Holiday
Launch Period
Launch Marketing
Mon, Feb 01
Tue, Feb 02
Wed, Feb 03
Thu, Feb 04
Fri, Feb 05
Sat, Feb 06
Sun, Feb 07
Ratified Contract
Close of Escrow
Escrow Period Escrow Period Escrow Period
OFFERS (if any)
ESCROW PERIOD
Jackie Schoelerman | 650-855-9700 | www.schoelerman.com
#1 in California
Sample Form
Weekly Activity Report
Jan 21, 21
property address
Showing Remarks or Comments
1 area for weekly feedback from buyers and realtors
Weekly Activity Report
YTD
MLS Start Date
Jan 09, 21
Current Days on the Market
12
Homes currently on the market for sale
47 30
Homes under contract
Homes sold
7
Average days market
29
Disclosures viewed online Disclosures downloaded Number of offers submitted
332
63 16
Number of virtual open houses held Number of virtual broker tours held
4 1
Families at virtual open house
30 30
Realtors at virtual open house and broker tour
Advertising Activity Online Views
6,313
Property Postcards sent
536
Nextdoor post to the neighborhood
36,258
Virtual open house ad views
890
Newsletter email sent featuring home
6,232
Jackie Schoelerman | 650-855-9700 | www.schoelerman.com
#1 in California
Strategic Partners Inspection / Vendor Estimates – Sample Form
Property Address Work Description Inspection Estimates Property Inspection
Vendors
Quote
Inspector Name and Address
Termite Inspection
Inspector Name and Address
Roof Inspection
Inspector Name and Address
Chimney Inspection
Inspector Name and Address
Environmental Report
Inspector Name and Address
Vendor Estimates House Cleaning
Vendor Name and Address
windows carpet blinds
Staging / Design
Vendor Name and Address
design, first month rental
Landscaping
Vendor Name and Address
cleanup
Handyman
Vendor Name and Address
smoke and carbine detectors material smoke and carbine detectors labor
Total
0
Jackie Schoelerman | 650-855-9700 | www.schoelerman.com
#1 in California
Jackie Schoelerman | 650-855-9700 | www.schoelerman.com
#1 in California
The Art of Making it Look Effortless
Our job is to get your home SOLD while taking the stress off your shoulders and walking you through the complicated selling process.
This is what most people think of the real estate process.
X
X
START
END
But, in most cases, this is Reality.
X
X
START
END
It takes years of experience to navigate the twists and turns of the real estate process. We have for decades specialized in selling homes and getting those tough deals to the closing table. Let us put those years of experience to work for YOU!
“Because, Who You Work with Matters” Let’s Get Started
Jackie Schoelerman | 650-855-9700 | www.schoelerman.com
#1 in California
Let’s Get Started
Jackie Schoelerman | 650-855-9700 | www.schoelerman.com
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