MV 2349 Carol Ave - Carol Diamond
Hi Carol,
I have prepared this report of relevant properties to keep you informed about the current real estate market around you along with an estimated equity value of your home you can use for estate planning purposes or as a current market value should you be considering selling your home in the next quarter.
By reviewing this report, you will be able to see how the value of your home has changed.
I will call you to answer any of your questions pertaining to this report and discuss where the market is heading.
Cheers,
Jackie Schoelerman jackie@schoelerman.com 650-855-9700 | CalRE # 01092400
O UR P RICING S TRATEGY S CHOELERMAN . COM
2349 Carol Ave, Mountain View, CA 94040-3812, Santa Clara County APN: 197-36-038 CLIP: 8999225706
MLS Beds 4 MLS Sq Ft 1,639
MLS Full Baths 2
MLS Half Baths 1
MLS Sale Price $1,298,000
MLS Sale Date 11/30/2007
Lot Sq Ft 8,276
Yr Built 1957
Type SFR
OWNER INFORMATION Owner Name Tax Billing Address Tax Billing City & State
Diamond Paul (Te)
3812
Tax Billing Zip+4 Owner Occupied Owner Name 2
Yes
Mountain View, CA
Diamond Carol H (Te)
94040
Tax Billing Zip
LOCATION INFORMATION School District Community College District Elementary School District
Mountain View Los Al
C063 R1-75
Property Carrier Route
Foothill
Zoning
Mountain View Elem S
Map Page/Grid
208
Location Influence
Market Area
5099.02
Census Tract Tract Number
Parcel Comments
1774
No
Within 250 Feet of Multiple Flood Z one
TAX INFORMATION APN
197-36-038
05000
Tax Area
Alt APN
Tax Appraisal Area
Homeowner
Exemption(s) % Improved
Block ID
35%
24
Lot Number
TRACT 1774 BOOK 71 PAGE 50 L OT 24
Legal Description
ASSESSMENT & TAX Assessment Year Assessed Value - Total Assessed Value - Land Assessed Value - Improved
2023
2022
2021
$1,639,291 $1,065,245
$1,607,149 $1,044,358
$1,575,637 $1,023,881
$574,046
$562,791
$551,756
Market Value - Total Market Value - Land
Market Value - Improved YOY Assessed Change ($) YOY Assessed Change (%)
$32,142
$31,512
2%
2%
Exempt Building Value Exempt Land Value Exempt Total Value
Tax Year
Total Tax $18,868 $19,342 $19,396
Change ($)
Change (%)
2021 2022 2023
$475
2.52% 0.28%
$53
Special Assessment Scco Vector Contro Mosquito Asmt #2 Sfbra Measure Aa Scvwd Flood Contr
Tax Amount
$5.08 $9.28
$12.00 $26.56 $76.44 $191.00 $320.36
Safe Clean Water
Mv-Whisman Meas B 2017
Total Of Special Assessments
CHARACTERISTICS Land Use - CoreLogic Land Use - County
SFR
Condo Amenities
Resid Single Family
Heated
Heat Type
92 91
Lot Frontage
Cooling Type
Porch
Lot Depth
Porch
Property Details Courtesy of Jackie Schoelerman, MLS Listings
Generated on: 02/07/24
Page 1/3
The data within this report is compiled by CoreLogic from public and private sources. The data is deemed reliable, but is not guaranteed. The accuracy of the data contained herein can be independently verified by the recipient of this report with the applicable county or municipality.
0.19
None
Lot Acres Lot Area Lot Shape
Patio Type
8,276
Type Unknown
Parking Type
MLS: 2 MLS: 2
Garage Capacity No. Parking Spaces
U-Shape
Style
1957 1957 1,639 1,639
441
Year Built
Garage Sq Ft
Effective Year Built
Roof Type
Gross Area
Roof Material Roof Frame Foundation Roof Shape Construction
Building Sq Ft
Above Gnd Sq Ft Ground Floor Area
1,639
Wood
2nd Floor Area
1
Stories
Exterior
Basement Sq Feet Basement Type
Floor Cover
MLS: Concrete Perimeter
Pool & Jacuzzi
Pool
6 4 3 2
Total Rooms Bedrooms Total Baths
Other Impvs Equipment Total Units
Tax: 2 MLS: 3
MLS Total Baths
Water Sewer
Full Baths Half Baths Fireplaces
MLS: 1
Average
Condition
1
Good
Quality
LAST MARKET SALE & SALES HISTORY Recording Date
07/02/2012
Grant Deed
Deed Type
Tax: 06/27/2012 MLS: 11/30/2007
Diamond Paul (Te) Diamond Carol H (Te) Smith Walker 2005 Trust
Settle Date Sale Price
Owner Name Owner Name 2
$1,385,000 $845.03 21730576
Price Per Square Feet Document Number
Seller
Recording Date
07/02/2012 $1,385,000
02/12/2008
11/30/2007 $1,298,000
08/13/2007 $1,200,000
08/13/2007
Sale Price
Y
Y
Nominal
Diamond Family Trust
Smith Linda W 2005 Tr ust
Smith Linda
Myers Jack M & Cindy K
Hoopes Raymond D
Buyer Name
Myers Cindy K
Buyer Name 2
Smith Walker 2005 Tru st
Smith Linda
Myers Jack M & Cindy K
Hoopes Living Trust
Hoopes Althea J
Seller Name
21730576
19740399
19667509
19547322
19547321 Affidavit
Document Number
Grant Deed
Grant Deed
Grant Deed
Grant Deed
Document Type
Recording Date Sale Price Nominal Buyer Name Buyer Name 2 Seller Name
10/08/1987
Hoopes Althea J
Hoopes Althea J
Owner Record
9460222
9460222
Document Number
Deed (Reg)
Deed (Reg)
Document Type
MORTGAGE HISTORY Mortgage Date
03/27/2017
12/16/2011
01/19/2011
04/14/2009
01/13/2009
$30,000
$400,000
$404,000
$100,000
$412,650
Mortgage Amount
Meriwest Cu
Bank Of The West
Private Mtg Advisors L LC
Bank Of The West
Bank Of America
Mortgage Lender
Conventional
Conventional
Conventional
Conventional
Conventional
Mortgage Code
Refi
Refi
Refi
Refi
Refi
Mortgage Type
Mortgage Date
02/12/2008
11/30/2007
08/13/2007
$417,000
$700,000
$960,000
Mortgage Amount
Bank Of America
Bank Of America
Santa Clara Vly Nat'l Bk
Mortgage Lender
Conventional
Conventional
Conventional
Mortgage Code
Nominal
Resale
Resale
Mortgage Type
Property Details Courtesy of Jackie Schoelerman, MLS Listings
Generated on: 02/07/24
Page 2/3
The data within this report is compiled by CoreLogic from public and private sources. The data is deemed reliable, but is not guaranteed. The accuracy of the data contained herein can be independently verified by the recipient of this report with the applicable county or municipality.
PROPERTY MAP
*Lot Dimensions are Estimated
Property Details Courtesy of Jackie Schoelerman, MLS Listings
Generated on: 02/07/24
Page 3/3
The data within this report is compiled by CoreLogic from public and private sources. The data is deemed reliable, but is not guaranteed. The accuracy of the data contained herein can be independently verified by the recipient of this report with the applicable county or municipality.
CMA Map Layout This page displays the Map for the CMA Subject and your comparables.
2349 Carol Avenue 1 1190 Bruckner CIR 2 3388 Kenzo CT 3 3379 Shady Spring LN 4 456 Chesley AVE 5 3431 Shady Spring LN
Summary of Comparable Listings This page summarizes the comparable listings contained in this market analysis.
Sold listings
Address 2349 Carol
Bd
Ba (F) Ba (P)
Sqft
Lot
Age
Date
DOM
Sale $
S$/SqFt
8,276 (sf) 9,387 (sf) 8,943 (sf) 8,100 (sf) 7,950 (sf) 7,809 (sf) 8,438 (sf)
4 2
1 0 1 0 1 1
1,639 1,964 2,716 3,277 2,566 2,167 2,538
67 60 43 31 58 55 49
1190 Bruckner Circle 3388 Kenzo Court 3379 Shady Spring Lane
10/18/2023 08/14/2023 11/08/2023 09/13/2023 09/15/2023
$3,460,000 $4,021,000 $4,438,000 $3,700,000 $3,600,000 $3,843,800
4 4 5 5 4 4
3 2 3 2 2
$1,762 $1,480 $1,354 $1,442 $1,661 $1,540
7 7 9 6 7 7
456 Chesley Avenue
3431 Shady Spring Lane
2 1
$3,700,000 Median: $3,843,800 Average:
Cross Property Summary Report
Summary Statistics
High
Low
Average
Median
List Price: Sold Price:
$4,438,000
$3,460,000
$3,843,800
$3,700,000
Residential Sold
MLS # Address
Bd Ba (F)
Ba (P)
Age
List Price SqFt L$/SqFt
Apx Lot 9,387 (sf) 8,943 (sf) 8,100 (sf) 7,950 (sf) 7,809 (sf) 8,438 (sf) 8,438 (sf)
DOM Sale Price S$/SqFt
ML81942536 ML81936224 ML81944562 ML81937101 ML81939663
1190 Bruckner
4 4 5 5 4
3 2 3 2 2
0 1 0 1 1
60 43 31 58 55
$2,998,000 $3,898,000 $4,198,000 $2,998,000 $2,975,000 $3,413,400 $3,413,400
1,964 $1,526.48 2,716 $1,435.20 3,277 $1,281.05 2,566 $1,168.36 2,167 $1,372.87 2,538 $1,356.79 2,538 $1,356.79
7 7 9 6 7 7 7
$3,460,000 $4,021,000 $4,438,000 $3,700,000 $3,600,000 $3,843,800 $3,843,800
$1,761.71 $1,480.49 $1,354.29 $1,441.93 $1,661.28 $1,539.94 $1,539.94
3388 Kenzo
3379 Shady Spring
456 Chesley
3431 Shady Spring
Average:
Total Average:
Full Summary of Compared Listings This report summarizes the comparable listings contained in this market analysis.
Subject Property 2349 Carol Avenue MLS# Status Prop Type
Details 1190 Bruckner Circle ML81942536 Sold
Details 3388 Kenzo Court ML81936224 Sold
Residential $2,998,000 09/20/2023 $3,460,000 10/18/2023 Mountain View Grant 4 3/0 1,964 9,387 (sf) Los Altos Elementary Mountain View-Los Altos Union High 60 Attached Garage, Enclosed, Gate/Door Opener, Off-Street Parking, On Street, With
Residential $3,898,000 07/26/2023 $4,021,000 8/14/2023 Mountain View Grant 4 2/1 2,716 8,943 (sf) Mountain View Whisman Mountain View-Los Altos Union High 43 Attached Garage Central AC Pool - In Ground, Spa - In Ground 7 Nestled in the heart of Mountain View, this remarkable property is located in the coveted Waverly Park neighborhood on a quiet cul-de-sac. The grand entry displays the elegant living and dining room with vaulted ceilings, large windows with plantation shutters, designer tile flooring, and gas fireplace. Demonstrate your culinary artistry in the gourmet kitchen, with stainless steel appliances, prep island, plus a second dining area with entertainment dry bar. The family room offers a see-through fireplace for casual daily living. Upstairs leads to the Gas Burning, Gas Starter
Residential
List Price List Date Sold Price Sold Date City
Mountain View
Grant
Area Beds
4
2/1
Baths (F/P)
1639
Apx Sqft Apx Lot
8,276 (sf) Elem District Los Altos Elementary HS District
Mountain View-Los Altos Union High
67
Age
2 car garage
Garage
1
Fireplace
Central AC No 7
Cooling Pool DOM Remarks:
Stunning, meticulously maintained Waverly Park home w/ Los Altos schools. This 4BR, 3BA, 1,964 sq ft remodeled home, on a 9,387 sq ft lot, has designer features throughout. Enter the large LR with built-in cabinets and sitting area, pristine hardwood floors and recessed lighting throughout, and coffered ceilings in LR, DR, & Kit. Expansive eat-in kitchen has gleaming counters, glass backsplash, custom wood cabinets, built-in oven/microwave, and a large island w/ 5 burner gas stove and counter seating. Exit the dining area to a private, professionally
Full Summary of Compared Listings This report summarizes the comparable listings contained in this market analysis.
Subject Property 2349 Carol Avenue MLS# Status Prop Type
Details 3379 Shady Spring Lane ML81944562 Sold
Details 456 Chesley Avenue ML81937101 Sold
Residential $4,198,000 10/10/2023 $4,438,000 11/8/2023 Mountain View Grant 5 3/0 3,277 8,100 (sf) Mountain View Whisman Mountain View-Los Altos Union High 31 Attached Garage
Residential $2,998,000 08/03/2023 $3,700,000 9/13/2023 Mountain View Grant 5 2/1 2,566 7,950 (sf) Mountain View Whisman Mountain View-Los Altos Union High 58 Attached Garage, Off-Street Parking
Residential
List Price List Date Sold Price Sold Date City
Mountain View
Grant
Area Beds
4
2/1
Baths (F/P)
1639
Apx Sqft Apx Lot
8,276 (sf) Elem District Los Altos Elementary HS District
Mountain View-Los Altos Union High
67
Age
2 car garage
Garage
Gas Log
Living Room, Wood Burning
1
Fireplace
Central AC Heated - Solar, Pool - Heated, Pool/Spa Combo 9
Central AC, Multi-Zone No 6
Cooling Pool DOM Remarks:
Located in one of the best streets in the highly desirable Waverly Park neighborhood, this stunning 5-bedroom, 3-bathroom, 3277 sqft of living space showcases the best of contemporary California living. Upon entry, you are greeted with 19' soaring ceilings and an abundance of natural light. Sanctuary-like master suite with walk in closet, soaking tub, double sinks with view of mountain. While a flexible-use room precedes the 3 kid bedrooms at the back of the home. A ground floor bedroom with bath is great for guests/office. Custom plantation
Picture-perfect from start to finish, this classic Waverly Park home features spacious main-level living and entertaining spaces, privately located upper-level bedrooms, and a manicured backyard with direct gated access to Cooper Park. The main level includes the front-facing living room with a fireplace, central dining room, granite-appointed eat-in kitchen, and comfortable family room. And upstairs, four bedrooms have cedar-lined closets and picture windows, and the primary suite offers two customized closets and a
Full Summary of Compared Listings This report summarizes the comparable listings contained in this market analysis.
Subject Property 2349 Carol Avenue MLS# Status Prop Type
Details 3431 Shady Spring Lane ML81939663 Sold
Residential $2,975,000 08/24/2023 $3,600,000 9/15/2023 Mountain View Grant 4 2/1 2,167 7,809 (sf) Los Altos Elementary Mountain View-Los Altos Union High 55 Attached Garage
Residential
List Price List Date Sold Price Sold Date City
Mountain View
Grant
Area Beds
4
2/1
Baths (F/P)
1639
Apx Sqft Apx Lot
8,276 (sf) Elem District Los Altos Elementary HS District
Mountain View-Los Altos Union High
67
Age
2 car garage
Garage
Gas Starter
1
Fireplace
Central AC No 7
Cooling Pool DOM Remarks:
Welcome to this spacious home in the sought after Waverly Park neighborhood. This expansive home features four bedrooms and two full bathrooms. The roomy primary suite has dual closets, bathroom with stall shower and sliding doors leading to the yard. The updated kitchen has top of the line stainless steel appliances and a casual dining area with built in cabinets and pantry. Spacious family room with gas starter fire place. The large living room and formal dining room are perfect for dinner parties. Separate laundry
List Price and Sale Price This graph illustrates the list price, along with sale price in Sold listings.
List Price Sale Price
Price Graph
4500K
4000K
3500K
3000K
2500K
2000K
Price
1500K
1000K
500K
0K
3388 Kenzo Court
456 Chesley Avenue
1190 Bruckner Circle
3379 Shady Spring Lane
3431 Shady Spring Lane
$3,413,400 $2,998,000
$3,843,800 $3,700,000 Median Sold Price: Average Sold Price:
Average List Price: Median List Price:
Number of Days On Market This graph illustrates the number of days on market for the listings in this analysis.
Days On Market
10
8
6
4
Days On Market
2
0
456 Chesley Avenue
1190 Bruckner Circle
3379 Shady Spring Lane
3431 Shady Spring Lane
3388 Kenzo Court
Prepared for: Carol Diamond Prepared by: Jackie Schoelerman Representing: Coldwell Banker Realty
Property Address 2349 Carol Ave Mountain View, CA
Prepared on: 2/7/2024
Seller's Preliminary Estimated Statement
Item
Debit
Credit
Sales Price
$3,147,032.00
Homeowner's Policy of Title Insurance (Total: $4,741.00 as of 10/23/2023)
$4,741.00
Escrow Fee** (as of 10/23/2023) Outside Notary Fee* (Est. Total: $360.00)
$180.00
Recording Fees* (Est. Total: $114.00)
$0.00
Recording Service Fee (Total: $25.00)
$0.00
County Transfer Tax (Total: $3,462.25)
$3,462.25
City Transfer Tax (Total: $10,388.40)
$5,194.20
Due to Seller (est.)
$3,133,454.55
Note: **Please contact an Old Republic Title Company Sales Representative for an escrow rate quote.
*These are ESTIMATED fees. Actual fees may vary in each state, county and office. Please contact your Old Republic Title Company escrow officer for more precise figures. Amounts shown as "totals" above may differ from the actual amounts debited on this Netsheet due to customary buyer/seller splits in the subject property County or due to any of the applicable amounts above that you may have altered from the defaulted customary buyer/seller splits. Please contact your escrow officer for additional information. The figures reflected in this Preliminary Estimated Statement are PRELIMINARY ESTIMATED FEES based upon information you have entered. Actual fees may vary for each transaction depending upon loan type and terms, any applicable discount rates, local governmental charges and any additional services required for your transaction. A more accurate statement will be made in the "Estimated Closing Statement" furnished by our escrow officer after we have received the loan documents. The exact total of all fees and costs will be reflected in the final closing statement.
O UR P ROCESS / S ELLING Y OUR H OME S CHOELERMAN . COM
#1 in California
Phase One: Discovery
Defining A Win
- Outlining your objectives
- What is your motivation?
- What is your ideal moving date?
- Where are you moving?
- What is most important to you?
Knowing The Market
- Market Dynamics: Macro v. Micro
- Market Forces: Supply v. Demand
- The Numbers: Where is the market going?
- Analysis of actives, pendings, solds
The Strategic Plan
- Outline features and benefits
- Determining your key differentiators
- Establish target market and buyer profile
- Our buyer attraction strategy
Jackie Schoelerman | 650-855-9700 | www.schoelerman.com
#1 in California
Phase Two: Pre-Launch
Listing Details
- Complete documentation & agreements
Discuss property improvements
-
Our staging strategy
-
Photography and media
-
Working backwards from launch
-
Preparing for Launch
Property launch materials
-
Traditional advertising
-
Our digital plan
-
Social media strategy
-
The Kingston Lane advantage
-
Open house strategy
-
- Direct mail and community approach
Jackie Schoelerman | 650-855-9700 | www.schoelerman.com
#1 in California
Phase Three: Launch
Introducing The Property
- Launching the marketing plan
- Identifying your potential buyer
- Showing the property
- Monitor interest and feedback
- Weekly reports, updates, & strategy
- Adapting to changes in the market place
The Negotiation Process
- Collect written offers
- Deep offer analysis
- Strategically respond to offers
- Negotiate to optimize price and terms
- Our multiple offer process
- Back up strategies
Jackie Schoelerman | 650-855-9700 | www.schoelerman.com
#1 in California
Phase Four: Closing
The Closing Process
Execute the contracts
-
Complete disclosures
-
The contingency periods
-
Fulfill duties & responsibilities
-
Closing
Transitioning from the property
-
Final documentation
-
The final 10 days
-
Closing and celebration
-
Working Together Again
Following up & keeping in touch
-
- Second homes & investment properties
Providing resources
-
Feedback, testimonials, & referrals
-
Our raving fan process
-
Jackie Schoelerman | 650-855-9700 | www.schoelerman.com
W HO Y OU W ORK WITH M ATTERS S CHOELERMAN . COM
#1 in California
Schoelerman Profiles Representing Sellers, Buyers, and Investors throughout Silicon Valley
Jackie Schoelerman - Real Estate Broker I am a top producing Real Estate Broker . I hold both a degree in Architecture and a degree in Business Finance. With my uncanny knowledge of the local market, my winning negotiating skills, and my high level of ethical standards, I am well recognized as a leader in my field. My personal goal is to exceed the expectations of every one of my clients. Outside of work, I take great pleasure in hiking, traveling, and spending time with Richard and my family. I make a concerted effort to give back to my community, both by active participation in local events, and by volunteering and giving my time to charitable organizations and endeavors. Richard Schoelerman - Real Estate Broker I my a seasoned Real Estate Broker , Architect , and General Contractor . I hold a Master Degree in Architecture. This expertise in architecture, construction, and real estate allow me to bring an inspiring level of proven know-how to help guide my clients towards the visualization and true potential of their dream home. During my free time, I enjoy weekly hikes to the area open space reserves and parks with Jackie. I regularly gives back to the community by actively participating in the Palo Alto University Rotary Club of which I am a Past President and a Past Assistant Governor in Rotary District 5170. I also like to model HO trains and scenery.
Jackie Schoelerman | 650-855-9700 | www.schoelerman.com
#1 in California
Global Connections – Power in Numbers
The Coldwell Banker brand is a true global force, with the power to showcase exceptional properties and reach affluent buyers around the world and in dozens of languages.
Jackie Schoelerman | 650-855-9700 | www.schoelerman.com
#1 in California
Every Home has a Story – Let us tell Yours.
We have helped hundreds of families just like yours maximize their real estate position. We Sell 1 Home Every 15 Days We sell Our Clients listings an average of 11% OVER asking price and Go into contract in an average of 10 days
Jackie Schoelerman | 650-855-9700 | www.schoelerman.com
#1 in California
Jackie Schoelerman | 650-855-9700 | www.schoelerman.com
Seller Stories Click the image to watch video
Pattie Barco
Lina and Robert Arseneault
Sharon and Kelly Kehler
Christina Van Zandt
Leigh Soutter
Jeff Sasaki
Jackie Schoelerman | 650-855-9700 | www.schoelerman.com
#1 in California
Rating and Reviews Real Reviews and Social Proof of our Success – ( 75 ) 5 Star Reviews
Highly likely to recommend | 5.0 Sold a Single Family home in Palo Alto, CA
Highly likely to recommend | 5.0 Bought a Single Family home in Palo Alto, CA
Jackie Schoelerman | 650-855-9700 | www.schoelerman.com
#1 in California
Rating and Reviews Real Reviews and Social Proof of our Success – ( 75 ) 5 Star Reviews
Highly likely to recommend | 5.0 Bought a Single Family home in Palo Alto, CA
Highly likely to recommend | 5.0 Sold a Single Family home in Palo Alto, CA
Highly likely to recommend | 5.0 Sold a Single Family home in Palo Alto, CA
Jackie Schoelerman | 650-855-9700 | www.schoelerman.com
B LUEPRINT FOR S UCCESS S CHOELERMAN . COM
#1 in California
Strategy and Launch Planning Our Pre-Launch process actively markets your right from the beginning.
Jackie Schoelerman | 650-855-9700 | www.schoelerman.com
#1 in California
Jackie Schoelerman | 650-855-9700 | www.schoelerman.com
Pre-Launch Digital Marketing
Our digital marketing includes using our custom countdown clock to advertise on FaceBook, Instagram, LinkedIn, and Google to capture buyers interested in your home
Jackie Schoelerman | 650-855-9700 | www.schoelerman.com
#1 in California
Custom Property Webpage
Jackie Schoelerman | 650-855-9700 | www.schoelerman.com
#1 in California
Targeted Facebook Marketing
Jackie Schoelerman | 650-855-9700 | www.schoelerman.com
#1 in California
Jackie,
Your results are in! See below for your report.
- The Social Media Team @ Kingston Lane
41948 Impressions
Impressions are the total number of views your ad achieved.
127 Leads
Leads are the total number of submissions your ad form received.
8.96 Cost Per Lead
Cost per lead is the amount spent for each lead.
Jackie Schoelerman | 650-855-9700 | www.schoelerman.com
#1 in California
Personally Contacting
Active Marketing is personally contacting 25, 50, 100 qualified Buyers and the Agents who control the Buyers per day to get the word out about your home.
Jackie Schoelerman | 650-855-9700 | www.schoelerman.com
#1 in California
Broker to Broker Networking
Jackie Schoelerman | 650-855-9700 | www.schoelerman.com
#1 in California
Expansive Online Syndication
Finding a discerning buyer for a one-of-a-kind property takes ingenuity – and an expert command of today’s online arena. The Coldwell Banker Global Luxury program has mastered the art of digital marketing, ensuring your property is seen by the widest possible audience of qualified buyers; in fact, your home can be showcased on up to 900 websites worldwide.
Coldwellbanker.com automatically syndicated listing to hundreds of Web partners, including the most visited real estate websites like Fang, Rightmove and 99acres.
Jackie Schoelerman | 650-855-9700 | www.schoelerman.com
#1 in California
Jackie Schoelerman | 650-855-9700 | www.schoelerman.com
Actively Marketing Your Home
Active Marketing is personally contacting 25, 50, 100 qualified Buyers and the Agents who control the Buyers per day. Active Marketing is door knocking the neighborhood so the neighbors can spread the word to their friends, family and coworkers about the opportunity to live in your neighborhood.
Jackie Schoelerman | 650-855-9700 | www.schoelerman.com
#1 in California
Professional Photography
We have a professional photographer on our team that specializes in bringing out the great features of your home through photo and video. What are the key characteristics of your home that we should be featuring?
Jackie Schoelerman | 650-855-9700 | www.schoelerman.com
#1 in California
Home Staging
The better the home shows, the more value a buyer sees, so we have a professional stager that will come in, assess the appeal of your home to buyers and will make any recommendation to increase interest. In fact, staged homes sell 79% faster and sell for 17% more than a non-staged home.
Jackie Schoelerman | 650-855-9700 | www.schoelerman.com
#1 in California
Real Estate Timing Analysis What is the realistic timing to get your home SOLD.
Days
Total Days
1
1
Sign Listing Agreement
Home Preparation / Inspections / Photography / Staging / Marketing Material Prepartation: (14 to 30 days)
21
22
15
37
Average Days on Market - Offer Accepted: (14 to 45 days)
30
67
Escrow Time / Closing Date: (7 to 45 days)
67
Deed Recording Date / Keys to new Owner
Jackie Schoelerman | 650-855-9700 | www.schoelerman.com
#1 in California
Marketing Calendar – Sample Form
Example
Activity Calendar
Mon, Jan 04
Tue, Jan 05
Wed, Jan 06
Thu, Jan 07
Fri, Jan 08
Sat, Jan 09
Sun, Jan 10
Listing Agreement
PRE - LAUNCH Prep Home
Painting
Carpet
combo lockbox
Pre-Launch Marketing
vendor estimates
Mon, Jan 11
Tue, Jan 12
Wed, Jan 13
Thu, Jan 14
Fri, Jan 15
Sat, Jan 16
Sun, Jan 17
House Cleaning
Photography
inspections
Pre Launch Marketing
Mon, Jan 18
Tue, Jan 19
Wed, Jan 20
Thu, Jan 21
Fri, Jan 22
Sat, Jan 23
Sun, Jan 24
yard sign
LAUNCH On Market
BROKER TOUR Virtual
OPEN HOUSE Virtual
OPEN HOUSE Virtual
supra lockbox
Pre Launch Marketing
Launch Marketing
Mon, Jan 25
Tue, Jan 26
Wed, Jan 27
Thu, Jan 28
Fri, Jan 29
Sat, Jan 30
Sun, Jan 31
Launch Period
Launch Period
OPEN HOUSE Virtual
OPEN HOUSE Virtual
Holiday
Launch Period
Launch Marketing
Mon, Feb 01
Tue, Feb 02
Wed, Feb 03
Thu, Feb 04
Fri, Feb 05
Sat, Feb 06
Sun, Feb 07
Ratified Contract
Close of Escrow
Escrow Period Escrow Period Escrow Period
OFFERS (if any)
ESCROW PERIOD
Jackie Schoelerman | 650-855-9700 | www.schoelerman.com
#1 in California
Sample Form
Weekly Activity Report
Jan 21, 21
property address
Showing Remarks or Comments
1 area for weekly feedback from buyers and realtors
Weekly Activity Report
YTD
MLS Start Date
Jan 09, 21
Current Days on the Market
12
Homes currently on the market for sale
47 30
Homes under contract
Homes sold
7
Average days market
29
Disclosures viewed online Disclosures downloaded Number of offers submitted
332
63 16
Number of virtual open houses held Number of virtual broker tours held
4 1
Families at virtual open house
30 30
Realtors at virtual open house and broker tour
Advertising Activity Online Views
6,313
Property Postcards sent
536
Nextdoor post to the neighborhood
36,258
Virtual open house ad views
890
Newsletter email sent featuring home
6,232
Jackie Schoelerman | 650-855-9700 | www.schoelerman.com
#1 in California
Strategic Partners Inspection / Vendor Estimates – Sample Form
Property Address Work Description Inspection Estimates Property Inspection
Vendors
Quote
Inspector Name and Address
Termite Inspection
Inspector Name and Address
Roof Inspection
Inspector Name and Address
Chimney Inspection
Inspector Name and Address
Environmental Report
Inspector Name and Address
Vendor Estimates House Cleaning
Vendor Name and Address
windows carpet blinds
Staging / Design
Vendor Name and Address
design, first month rental
Landscaping
Vendor Name and Address
cleanup
Handyman
Vendor Name and Address
smoke and carbine detectors material smoke and carbine detectors labor
Total
0
Jackie Schoelerman | 650-855-9700 | www.schoelerman.com
#1 in California
Jackie Schoelerman | 650-855-9700 | www.schoelerman.com
#1 in California
The Art of Making it Look Effortless
Our job is to get your home SOLD while taking the stress off your shoulders and walking you through the complicated selling process.
This is what most people think of the real estate process.
X
X
START
END
But, in most cases, this is Reality.
X
X
START
END
It takes years of experience to navigate the twists and turns of the real estate process. We have for decades specialized in selling homes and getting those tough deals to the closing table. Let us put those years of experience to work for YOU!
“Because, Who You Work with Matters” Let’s Get Started
Jackie Schoelerman | 650-855-9700 | www.schoelerman.com
#1 in California
Let’s Get Started
Jackie Schoelerman | 650-855-9700 | www.schoelerman.com
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