MP 735 Live Oak - Michael Parkansky
Hi Michael,
I have prepared this report of relevant properties to keep you informed about the current real estate market around you along with an estimated equity value of your home you can use for estate planning purposes or as a current market value should you be considering selling your home in the next quarter.
By reviewing this report, you will be able to see how the value of your home has changed.
I will call you to answer any of your questions pertaining to this report and discuss where the market is heading.
Cheers,
Jackie Schoelerman jackie@schoelerman.com 650-855-9700 | CalRE # 01092400
O UR P RICING S TRATEGY S CHOELERMAN . COM
735 Live Oak Ave, Menlo Park, CA 94025, San Mateo County APN: 071-321-040 CLIP: 8314891403
Beds N/A
Full Baths N/A Lot Sq Ft 5,650
Half Baths N/A
Sale Price N/A Type DUPLEX
Sale Date N/A
Bldg Sq Ft N/A
Yr Built N/A
OWNER INFORMATION Owner Name Tax Billing Address Tax Billing City & State
Parkansky Michael I 1435 Charmian Ct
2539
Tax Billing Zip+4 Owner Occupied Owner Name 2
No
Benicia, CA
Parkansky Zoya
94510
Tax Billing Zip
LOCATION INFORMATION School District Community College District Elementary School District
Sequoia Un
C088
Property Carrier Route
San Mateo Junior Menlo Park City Basi
R30000
Zoning
Map Page/Grid
304
Location Influence
Market Area
6126.00
Census Tract Tract Number
Parcel Comments
No
Within 250 Feet of Multiple Flood Z one
TAX INFORMATION APN
071-321-040
008001
Tax Area
Alt APN
Tax Appraisal Area
Exemption(s) % Improved
Block ID
66%
13
Lot Number
NW 113.125 FT OF LOT 13 BLAKE TRACT
Legal Description
ASSESSMENT & TAX Assessment Year Assessed Value - Total Assessed Value - Land Assessed Value - Improved
2023
2022
2021
$901,842 $306,620 $595,222
$884,159 $300,608 $583,551
$866,823 $294,714 $572,109
Market Value - Total Market Value - Land
Market Value - Improved YOY Assessed Change ($) YOY Assessed Change (%)
$17,683
$17,336
2%
2%
Exempt Building Value Exempt Land Value Exempt Total Value
Tax Year
Total Tax $13,383 $13,800 $14,175
Change ($)
Change (%)
2021 2022 2023
$418 $375
3.12% 2.72%
Special Assessment
Tax Amount
CHARACTERISTICS Land Use - CoreLogic Land Use - County
Duplex
Condo Amenities
2 Living Units
Heat Type
50
Lot Frontage
Cooling Type
113
Lot Depth Lot Acres Lot Area Lot Shape
Porch
0.1297 5,650
Patio Type
Parking Type
Garage Capacity No. Parking Spaces
Style
Year Built
Garage Sq Ft
Effective Year Built
Roof Type
Gross Area
Roof Material
Property Details Courtesy of Jackie Schoelerman, MLS Listings
Generated on: 04/29/24
Page 1/3
The data within this report is compiled by CoreLogic from public and private sources. The data is deemed reliable, but is not guaranteed. The accuracy of the data contained herein can be independently verified by the recipient of this report with the applicable county or municipality.
Building Sq Ft
Roof Frame Foundation Roof Shape Construction
Above Gnd Sq Ft Ground Floor Area
2nd Floor Area
Stories
Exterior
Basement Sq Feet Basement Type
Floor Cover
Pool
Total Rooms Bedrooms Total Baths
Other Impvs Equipment Total Units
MLS Total Baths
Water Sewer
Full Baths Half Baths Fireplaces
Condition
Quality
LAST MARKET SALE & SALES HISTORY Recording Date
05/02/1989
Deed (Reg)
Deed Type
Parkansky Michael I
Settle Date Sale Price
Owner Name Owner Name 2
Parkansky Zoya
735 Live Oak
Price Per Square Feet Document Number
Seller
55729
Recording Date
12/08/2004
06/06/2003
04/19/2000
06/09/1998
05/02/1989
Sale Price Nominal
Y
Y
Y
Parkansky 1999 Trust
Parkansky Michael I & Zoya
Parkansky 1999 Trust Pt
Parkansky Michael & Z oya
Medearis Robert
Buyer Name
Parkansky Zoya
Parkansky Zoya
Buyer Name 2
Parkansky Michael I & Zoya
Parkansky 1999 Trust
Parkansky Michael & Z oya
Medearis Robert & Sch eufele Frank
735 Live Oak
Seller Name
241409
155130
44781
86645
55729
Document Number
Quit Claim Deed
Grant Deed
Grant Deed
Grant Deed
Deed (Reg)
Document Type
Recording Date
04/28/1989
04/28/1989
04/28/1989
$250,000
$250,000
Sale Price
Nominal Buyer Name Buyer Name 2
Parkansky Michail & Zoya
Equity Preservation Inc
Parkansky Michail & Zoya
Parkansky Zoya
Parkansky Zoya Scheufele Frank J
Equity Preservation
Medearis Robert W
Seller Name
54718
54717
54716
Document Number
Deed Of Distribution
Grant Deed
Grant Deed
Document Type
MORTGAGE HISTORY Mortgage Date
01/04/2011
06/06/2003
09/22/1998
06/09/1998
04/28/1989
$533,850
$428,500
$442,000
$442,000
$350,000
Mortgage Amount
Citimortgage
Transnational Fin'l Net work
Western Sunrise
Western Fin'l Bk
World S&L
Mortgage Lender
Conventional
Conventional
Conventional
Conventional
Conventional
Mortgage Code
Refi
Nominal
Refi
Resale
Resale
Mortgage Type
Mortgage Date
04/28/1989
$350,000
Mortgage Amount
World S&L
Mortgage Lender
Conventional
Mortgage Code
Resale
Mortgage Type
Property Details Courtesy of Jackie Schoelerman, MLS Listings
Generated on: 04/29/24
Page 2/3
The data within this report is compiled by CoreLogic from public and private sources. The data is deemed reliable, but is not guaranteed. The accuracy of the data contained herein can be independently verified by the recipient of this report with the applicable county or municipality.
PROPERTY MAP
*Lot Dimensions are Estimated
Property Details Courtesy of Jackie Schoelerman, MLS Listings
Generated on: 04/29/24
Page 3/3
The data within this report is compiled by CoreLogic from public and private sources. The data is deemed reliable, but is not guaranteed. The accuracy of the data contained herein can be independently verified by the recipient of this report with the applicable county or municipality.
CMA Map Layout This page displays the Map for the CMA Subject and your comparables.
735 Live Oak Avenue
1 751 Roble AVE 2 612 Cambridge AVE 3 632 University DR 4 624 University DR 5 880 Cambridge AVE
Summary of Comparable Listings This page summarizes the comparable listings contained in this market analysis.
Active listings
Address
Bd
Ba (F) Ba (P)
Sqft
Lot
Age
Date
DOM
L/S Price
S/Sq
735 Live Oak Avenue 751 Roble Avenue 612 Cambridge Avenue
5,650 (sf) 7,590 (sf) 7,865 (sf) 7,728 (sf)
4 3
3,050 4,372 2,624 3,498
38 68
01/12/2024 05/02/2024
$3,300,000 $2,200,000 $2,750,000
0 0 0
$755 $838 $797
114
107
3
88
59
Pending listings
Address
Bd
Ba (F) Ba (P)
Sqft
Lot
Age
Date
DOM
L/S Price
S/Sq
735 Live Oak Avenue 632 University Drive 624 University Drive
5,650 (sf) 8,850 (sf) 8,850 (sf) 8,850 (sf)
4 3
3,050 2,700 2,700 2,700
38 76 76 76
$2,588,000 $2,588,000 $2,588,000
0 0 0
$959 $959 $959
31 31 31
Sold listings
Address
Bd
Ba (F) Ba (P)
Sqft
Lot
Age
Date
DOM
Sale $
S$/SqFt
735 Live Oak Avenue 880 Cambridge Avenue
5,650 (sf) 5,544 (sf) 5,544 (sf)
4 3
3,050 1,806 1,806
38 86 86
02/08/2024
$2,275,000 $2,275,000
0 0
$1,260 $1,260
31 31
$2,588,000 Median: $2,590,200 Average:
Cross Property Summary Report
Summary Statistics
High
Low
Average $2,750,000 $2,275,000
Median
$3,300,000 $2,275,000
$2,200,000 $2,275,000
$2,750,000 $2,275,000
List Price: Sold Price:
Residential Income (1-4 units) Active MLS # Address
Bd Ba (F)
Ba (P)
Age
List Price SqFt L$/SqFt
Apx Lot 7,590 (sf) 7,865 (sf)
DOM Sale Price S$/SqFt
ML81951257 ML81964051
751 Roble
0 0
68
$3,300,000 $2,200,000 $2,750,000
4,372 $754.80 2,624 $838.41
114
612 Cambridge
107
3
3,498 $796.61 7,728 (sf)
59
Average:
Pending MLS # Address
Bd Ba (F)
Ba (P)
Age
List Price SqFt L$/SqFt
Apx Lot 8,850 (sf) 8,850 (sf)
DOM Sale Price S$/SqFt
ML81954184 ML81954182
632 University 624 University
0 0
76 76
$2,588,000 $2,588,000 $2,588,000
2,700 $958.52 2,700 $958.52
31 31 31
2,700 $958.52 8,850 (sf)
Average:
Sold MLS # Address
Bd Ba (F)
Ba (P)
Age
List Price SqFt L$/SqFt
Apx Lot 5,544 (sf) 5,544 (sf) 7,740 (sf)
DOM Sale Price S$/SqFt
ML81947292
880 Cambridge
0
86
$2,398,000 $2,398,000 $2,614,800
1,806 $1,327.80 1,806 $1,327.80 2,840 $967.61
31 31 42
$2,275,000 $2,275,000 $2,275,000
$1,259.69 $1,259.69 $1,259.69
Average:
Total Average:
Full Summary of Compared Listings This report summarizes the comparable listings contained in this market analysis.
Subject Property 735 Live Oak Avenue MLS# Status Prop Type
Details 751 Roble Avenue ML81951257 Active Residential Income (1-4 units)
Details 612 Cambridge Avenue ML81964051 Active Residential Income (1-4 units)
Residential Income (1-4 units)
$3,300,000 01/12/2024
$2,200,000 05/02/2024
List Price List Date Sold Price Sold Date City
Menlo Park Allied Arts / Downtown
Menlo Park Sharon Heights / Stanford Hills
Menlo Park
Allied Arts / Downtown
Area Beds
4
3/0
Baths (F/P)
4,372 7,590 (sf) Menlo Park City Elementary Sequoia Union High 68 Carport
2,624 7,865 (sf) Menlo Park City Elementary Sequoia Union High 107 Other
3050
Apx Sqft Apx Lot
5,650 (sf) Elem District Menlo Park City Elementary HS District Sequoia Union High Age 38 Garage Carport
Fireplace
None No 114
Other No 3
Cooling Pool DOM Remarks:
Beautiful, spacious 4-plex in ideal central Menlo Park location. Near Santa Cruz Avenue with grocery stores, coffee houses, restaurants, retail, transportation, and much more. Building over-looks the front and street. Light and bright with many windows. Beautiful hardwood flooring. Double pane windows. Natural ventilation and light. Each unit is unique. Each is approximately 1000 sq ft +- Two ground floor apartments each with a private porch. One ground floor unit is 2 bed/ 2 bath. All the other units are two bed/ one bath. Some
201 El Camino Real and 612 Cambridge Ave is an exceptional investment opportunity comprising a 3-parcel assemblage located in the thriving city of Menlo Park. The subject properties encompass a total of 23,160 square feet lot size, equivalent to 0.53 acres. 201 El Camino Real features a spacious 5,880 square feet retail/office building with a large parking lot on its own separate lot. The retail building was originally constructed in 1937 and features a lot size of approximately 7,390 square feet. The
Remodeled multifamily property in the heart of Allied Arts / downtown area of Menlo Park. 4 carport parking spaces. Property consist of: Unit A 2 bedrooms, 1 bath, plus kitchen and in-unit laundry. Unit B 2 Bedrooms, 1 bath plus kitchen, and in-unit laundry. Studio has kitchen and bath, uses laundry in unit B.
Full Summary of Compared Listings This report summarizes the comparable listings contained in this market analysis.
Subject Property 735 Live Oak Avenue MLS# Status Prop Type
Details 632 University Drive ML81954184 Pending Residential Income (1-4 units)
Details 624 University Drive ML81954182 Pending Residential Income (1-4 units)
Residential Income (1-4 units)
$2,588,000 02/13/2024
$2,588,000 02/13/2024
List Price List Date Sold Price Sold Date City
9/20/2024 Menlo Park Allied Arts / Downtown
9/20/2024 Menlo Park Allied Arts / Downtown
Menlo Park
Allied Arts / Downtown
Area Beds
4
3/0
Baths (F/P)
2,700 8,850 (sf) Menlo Park City Elementary Sequoia Union High 76 Assigned, Carport, Off-Site Parking, Off-Street Parking
2,700 8,850 (sf) Menlo Park City Elementary Sequoia Union High 76 Carport, Off-Site Parking, Off-Street Parking
3050
Apx Sqft Apx Lot
5,650 (sf) Elem District Menlo Park City Elementary HS District Sequoia Union High Age 38 Garage Carport
Fireplace
Window/Wall Unit No 31
Window/Wall Unit No 31
Cooling Pool DOM Remarks:
632 University Dr. is being sold along side the adjacent property, 624 University Dr. PROPERTIES SOLD TOGETHER OR SEPARATELY. Combined total of 8 units on an almost 18,000 sf lot. 632 University Dr. is located in one of the most desirable areas of Menlo Park, west of El Camino, and three blocks from Downtown Menlo Park with abundant shopping, dining, and entertainment options. The property is within walking distance to Caltrain and approx. one mile from Stanford University, Stanford Hospital, and Stanford Shopping
624 University Dr. is being sold along side the adjacent property, 632 University Dr. PROPERTIES SOLD TOGETHER OR SEPARATELY. Combined total of 8 units on an almost 18,000 sf lot. 624 University Dr. is located in one of the most desirable areas of Menlo Park, west of El Camino, and three blocks from Downtown Menlo Park with abundant shopping, dining, and entertainment options. The property is within walking distance to Caltrain and approx. one mile from Stanford University,
Remodeled multifamily property in the heart of Allied Arts / downtown area of Menlo Park. 4 carport parking spaces. Property consist of: Unit A 2 bedrooms, 1 bath, plus kitchen and in-unit laundry. Unit B 2 Bedrooms, 1 bath plus kitchen, and in-unit laundry. Studio has kitchen and bath, uses laundry in unit B.
Full Summary of Compared Listings This report summarizes the comparable listings contained in this market analysis.
Subject Property 735 Live Oak Avenue MLS# Status Prop Type
Details 880 Cambridge Avenue ML81947292 Sold Residential Income (1-4 units)
Residential Income (1-4 units)
$2,398,000 11/07/2023 $2,275,000 2/8/2024 Menlo Park Allied Arts / Downtown
List Price List Date Sold Price Sold Date City
Menlo Park
Allied Arts / Downtown
Area Beds
4
3/0
Baths (F/P)
1,806 5,544 (sf) Menlo Park City Elementary Sequoia Union High 86 Attached Garage
3050
Apx Sqft Apx Lot
5,650 (sf) Elem District Menlo Park City Elementary HS District Sequoia Union High Age 38 Garage Carport
Fireplace
None No 31
Cooling Pool DOM Remarks:
Be just blocks to shops, restaurants, and cafes on Santa Cruz Avenue from this great duplex in the heart of Allied Arts. Options abound use as an investment property with two rentals, live in one and rent the other one, use both for a multi-generational family, or consider an option for potential redevelopment. Each unit has one bedroom and one bath, and they are mirror images of one another. One unit has undergone a complete remodel with in-unit laundry plus refinished hardwood flooring, kitchen, and bath. Additionally, each unit has its own
Remodeled multifamily property in the heart of Allied Arts / downtown area of Menlo Park. 4 carport parking spaces. Property consist of: Unit A 2 bedrooms, 1 bath, plus kitchen and in-unit laundry. Unit B 2 Bedrooms, 1 bath plus kitchen, and in-unit laundry. Studio has kitchen and bath, uses laundry in unit B.
List Price and Sale Price This graph illustrates the list price, along with sale price in Sold listings.
List Price Sale Price
Price Graph
3500K
3000K
2500K
2000K
1500K
Price
1000K
500K
0K
751 Roble Avenue
632 University Drive
624 University Drive
612 Cambridge Avenue
880 Cambridge Avenue
$2,614,800 $2,588,000
$2,275,000 $2,275,000 Median Sold Price: Average Sold Price:
Average List Price: Median List Price:
Number of Days On Market This graph illustrates the number of days on market for the listings in this analysis.
Days On Market
120
100
80
60
40 Days On Market
20
0
632 University Drive
624 University Drive
612 Cambridge Avenue
880 Cambridge Avenue
751 Roble Avenue
O UR P ROCESS / S ELLING Y OUR H OME S CHOELERMAN . COM
#1 in California
Phase One: Discovery
Defining AWin
- Outlining your objectives
- What is your motivation?
- What is your ideal moving date?
- Where are you moving?
- What is most important to you?
Knowing The Market
- Market Dynamics: Macro v. Micro
- Market Forces: Supply v. Demand
- The Numbers: Where is the market going?
- Analysis of actives, pendings, solds
The Strategic Plan
- Outline features and benefits
- Determining your key differentiators
- Establish target market and buyer profile
- Our buyer attraction strategy
Jackie Schoelerman | 650-855-9700 | www.schoelerman.com
#1 in California
Phase Two: Pre-Launch
Listing Details
- Complete documentation & agreements
Discuss property improvements
-
Our staging strategy
-
Photography and media
-
Working backwards from launch
-
Preparing for Launch
Property launch materials
-
Traditional advertising
-
Our digital plan
-
Social media strategy
-
The Kingston Lane advantage
-
Open house strategy
-
- Direct mail and community approach
Jackie Schoelerman | 650-855-9700 | www.schoelerman.com
#1 in California
Phase Three: Launch
Introducing The Property
- Launching the marketing plan
- Identifying your potential buyer
- Showing the property
- Monitor interest and feedback
- Weekly reports, updates, & strategy
- Adapting to changes in the market place
The Negotiation Process
- Collect written offers
- Deep offer analysis
- Strategically respond to offers
- Negotiate to optimize price and terms
- Our multiple offer process
- Back up strategies
Jackie Schoelerman | 650-855-9700 | www.schoelerman.com
#1 in California
Phase Four: Closing
The Closing Process
Execute the contracts
-
Complete disclosures
-
The contingency periods
-
Fulfill duties & responsibilities
-
Closing
Transitioning from the property
-
Final documentation
-
The final 10 days
-
Closing and celebration
-
Working Together Again
Following up & keeping in touch
-
- Second homes & investment properties
Providing resources
-
Feedback, testimonials, & referrals
-
Our raving fan process
-
Jackie Schoelerman | 650-855-9700 | www.schoelerman.com
W HO Y OU W ORK WITH M ATTERS S CHOELERMAN . COM
#1 in California
Schoelerman Profiles Representing Sellers, Buyers, and Investors throughout Silicon Valley
Jackie Schoelerman - Real Estate Broker I am a top producing Real Estate Broker . I hold both a degree in Architecture and a degree in Business Finance. With my uncanny knowledge of the local market, my winning negotiating skills, and my high level of ethical standards, I am well recognized as a leader in my field. My personal goal is to exceed the expectations of every one of my clients. Outside of work, I take great pleasure in hiking, traveling, and spending time with Richard and my family. I make a concerted effort to give back to my community, both by active participation in local events, and by volunteering and giving my time to charitable organizations and endeavors. Richard Schoelerman - Real Estate Broker I my a seasoned Real Estate Broker , Architect , and General Contractor . I hold a Master Degree in Architecture. This expertise in architecture, construction, and real estate allow me to bring an inspiring level of proven know-how to help guide my clients towards the visualization and true potential of their dream home. During my free time, I enjoy weekly hikes to the area open space reserves and parks with Jackie. I regularly gives back to the community by actively participating in the Palo Alto University Rotary Club of which I am a Past President and a Past Assistant Governor in Rotary District 5170. I also like to model HO trains and scenery.
Jackie Schoelerman | 650-855-9700 | www.schoelerman.com
#1 in California
Global Connections – Power in Numbers
The Coldwell Banker brand is a true global force, with the power to showcase exceptional properties and reach affluent buyers around the world and in dozens of languages.
Jackie Schoelerman | 650-855-9700 | www.schoelerman.com
#1 in California
Every Home has a Story – Let us tell Yours.
We have helped hundreds of families just like yours maximize their real estate position. We Sell 1 Home Every 15 Days We sell Our Clients listings an average of 11% OVER asking price and Go into contract in an average of 10 days
Jackie Schoelerman | 650-855-9700 | www.schoelerman.com
#1 in California
Jackie Schoelerman | 650-855-9700 | www.schoelerman.com
Seller Stories Cl i ck the image to watch video
Pattie Barco
Lina and Robert Arseneault
Sharon and Kelly Kehler
Christina Van Zandt
Leigh Soutter
Jeff Sasaki
Jackie Schoelerman | 650-855-9700 | www.schoelerman.com
#1 in California
Rating and Reviews Real Reviews and Social Proof of our Success – ( 75 ) 5 Star Reviews
Highly likely to recommend | 5.0 Sold a Single Family home in Palo Alto, CA
Highly likely to recommend | 5.0 Bought a Single Family home in Palo Alto, CA
Jackie Schoelerman | 650-855-9700 | www.schoelerman.com
#1 in California
Rating and Reviews Real Reviews and Social Proof of our Success – ( 75 ) 5 Star Reviews
Highly likely to recommend | 5.0 Bought a Single Family home in Palo Alto, CA
Highly likely to recommend | 5.0 Sold a Single Family home in Palo Alto, CA
Highly likely to recommend | 5.0 Sold a Single Family home in Palo Alto, CA
Jackie Schoelerman | 650-855-9700 | www.schoelerman.com
B LUEPRINT FOR S UCCESS S CHOELERMAN . COM
#1 in California
Strategy and Launch Planning Our Pre-Launch process actively markets your right from the beginning.
Jackie Schoelerman | 650-855-9700 | www.schoelerman.com
#1 in California
Jackie Schoelerman | 650-855-9700 | www.schoelerman.com
Pre-Launch Digital Marketing
Our digital marketing includes using our custom countdown clock to advertise on FaceBook, Instagram, LinkedIn, and Google to capture buyers interested in your home
Jackie Schoelerman | 650-855-9700 | www.schoelerman.com
#1 in California
Custom Property Webpage
Jackie Schoelerman | 650-855-9700 | www.schoelerman.com
#1 in California
Targeted Facebook Marketing
Jackie Schoelerman | 650-855-9700 | www.schoelerman.com
#1 in California
Jackie,
Your results are in! See below for your report.
- The Social Media Team @ Kingston Lane
41948 Impressions
Impressions are the total number of views your ad achieved.
127 Leads
Leads are the total number of submissions your ad form received.
8.96 Cost Per Lead
Cost per lead is the amount spent for each lead.
Jackie Schoelerman | 650-855-9700 | www.schoelerman.com
#1 in California
Personally Contacting
Active Marketing is personally contacting 25, 50, 100 qualified Buyers and the Agents who control the Buyers per day to get the word out about your home.
Jackie Schoelerman | 650-855-9700 | www.schoelerman.com
#1 in California
Broker to Broker Networking
Jackie Schoelerman | 650-855-9700 | www.schoelerman.com
#1 in California
Expansive Online Syndication
Finding a discerning buyer for a one-of-a-kind property takes ingenuity – and an expert command of today’s online arena. The Coldwell Banker Global Luxury program has mastered the art of digital marketing, ensuring your property is seen by the widest possible audience of qualified buyers; in fact, your home can be showcased on up to 900 websites worldwide.
Coldwellbanker.com automatically syndicated listing to hundreds of Web partners, including the most visited real estate websites like Fang, Rightmove and 99acres.
Jackie Schoelerman | 650-855-9700 | www.schoelerman.com
#1 in California
Jackie Schoelerman | 650-855-9700 | www.schoelerman.com
Actively Marketing Your Home
Active Marketing is personally contacting 25, 50, 100 qualified Buyers and the Agents who control the Buyers per day. Active Marketing is door knocking the neighborhood so the neighbors can spread the word to their friends, family and coworkers about the opportunity to live in your neighborhood.
Jackie Schoelerman | 650-855-9700 | www.schoelerman.com
#1 in California
Professional Photography
We have a professional photographer on our team that specializes in bringing out the great features of your home through photo and video. What are the key characteristics of your home that we should be featuring?
Jackie Schoelerman | 650-855-9700 | www.schoelerman.com
#1 in California
Home Staging
The better the home shows, the more value a buyer sees, so we have a professional stager that will come in, assess the appeal of your home to buyers and will make any recommendation to increase interest. In fact, staged homes sell 79% faster and sell for 17% more than a non-staged home.
Jackie Schoelerman | 650-855-9700 | www.schoelerman.com
#1 in California
Real Estate Timing Analysis What is the realistic timing to get your home SOLD.
Days
Total Days
1
1
Sign Listing Agreement
Home Preparation / Inspections / Photography / Staging / Marketing Material Prepartation: (14 to 30 days)
21
22
15
37
Average Days on Market - Offer Accepted: (14 to 45 days)
30
67
Escrow Time / Closing Date: (7 to 45 days)
67
Deed Recording Date / Keys to new Owner
Jackie Schoelerman | 650-855-9700 | www.schoelerman.com
#1 in California
Marketing Calendar – Sample Form
Example
Activity Calendar
Mon, Jan 04
Tue, Jan 05
Wed, Jan 06
Thu, Jan 07
Fri, Jan 08
Sat, Jan 09
Sun, Jan 10
Listing Agreement
PRE - LAUNCH Prep Home
Painting
Carpet
combo lockbox
Pre-Launch Marketing
vendor estimates
Mon, Jan 11
Tue, Jan 12
Wed, Jan 13
Thu, Jan 14
Fri, Jan 15
Sat, Jan 16
Sun, Jan 17
House Cleaning
Photography
inspections
Pre Launch Marketing
Mon, Jan 18
Tue, Jan 19
Wed, Jan 20
Thu, Jan 21
Fri, Jan 22
Sat, Jan 23
Sun, Jan 24
yard sign
LAUNCH On Market
BROKER TOUR Virtual
OPEN HOUSE Virtual
OPEN HOUSE Virtual
supra lockbox
Pre Launch Marketing
Launch Marketing
Mon, Jan 25
Tue, Jan 26
Wed, Jan 27
Thu, Jan 28
Fri, Jan 29
Sat, Jan 30
Sun, Jan 31
Launch Period
Launch Period
OPEN HOUSE Virtual
OPEN HOUSE Virtual
Holiday
Launch Period
Launch Marketing
Mon, Feb 01
Tue, Feb 02
Wed, Feb 03
Thu, Feb 04
Fri, Feb 05
Sat, Feb 06
Sun, Feb 07
Ratified Contract
Close of Escrow
Escrow Period Escrow Period Escrow Period
OFFERS (if any)
ESCROW PERIOD
Jackie Schoelerman | 650-855-9700 | www.schoelerman.com
#1 in California
Sample Form
Weekly Activity Report
Jan 21, 21
property address
Showing Remarks or Comments
1 area for weekly feedback from buyers and realtors
Weekly Activity Report
YTD
MLS Start Date
Jan 09, 21
Current Days on the Market
12
Homes currently on the market for sale
47 30
Homes under contract
Homes sold
7
Average days market
29
Disclosures viewed online Disclosures downloaded Number of offers submitted
332
63 16
Number of virtual open houses held Number of virtual broker tours held
4 1
Families at virtual open house
30 30
Realtors at virtual open house and broker tour
Advertising Activity Online Views
6,313
Property Postcards sent
536
Nextdoor post to the neighborhood
36,258
Virtual open house ad views
890
Newsletter email sent featuring home
6,232
Jackie Schoelerman | 650-855-9700 | www.schoelerman.com
#1 in California
Strategic Partners Inspection / Vendor Estimates – Sample Form
Property Address Work Description Inspection Estimates Property Inspection
Vendors
Quote
Inspector Name and Address
Termite Inspection
Inspector Name and Address
Roof Inspection
Inspector Name and Address
Chimney Inspection
Inspector Name and Address
Environmental Report
Inspector Name and Address
Vendor Estimates House Cleaning
Vendor Name and Address
windows carpet blinds
Staging / Design
Vendor Name and Address
design, first month rental
Landscaping
Vendor Name and Address
cleanup
Handyman
Vendor Name and Address
smoke and carbine detectors material smoke and carbine detectors labor
Total
0
Jackie Schoelerman | 650-855-9700 | www.schoelerman.com
#1 in California
Jackie Schoelerman | 650-855-9700 | www.schoelerman.com
#1 in California
The Art of Making it Look Effortless
Our job is to get your home SOLD while taking the stress off your shoulders and walking you through the complicated selling process.
This is what most people think of the real estate process.
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X
START
END
But, in most cases, this is Reality.
X
X
START
END
It takes years of experience to navigate the twists and turns of the real estate process. We have for decades specialized in selling homes and getting those tough deals to the closing table. Let us put those years of experience to work for YOU!
“Because, Who You Work with Matters” Let’s Get Started
Jackie Schoelerman | 650-855-9700 | www.schoelerman.com
#1 in California
Let’s Get Started
Jackie Schoelerman | 650-855-9700 | www.schoelerman.com
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