MP 725 Stanford Ave - Martha Sanchez
Hi Martha,
I have prepared this report of relevant properties to keep you informed about the current real estate market around you along with an estimated equity value of your home you can use for estate planning purposes or as a current market value should you be considering selling your home in the next quarter.
By reviewing this report, you will be able to see how the value of your home has changed.
I will call you to answer any of your questions pertaining to this report and discuss where the market is heading.
Cheers,
Jackie Schoelerman jackie@schoelerman.com 650-855-9700 | CalRE # 01092400
O UR P RICING S TRATEGY S CHOELERMAN . COM
725 Stanford Ave, Menlo Park, CA 94025-6241, San Mateo County APN: 074-092-050 CLIP: 4322405124
Beds 3
Full Baths 2 Lot Sq Ft 5,650
Half Baths 1
Sale Price $544,000
Sale Date N/A
Bldg Sq Ft 2,230
Yr Built 1987
Type SFR
OWNER INFORMATION Owner Name Tax Billing Address Tax Billing City & State
Msanchez Trust 725 Stanford Ave Menlo Park, CA
6241
Tax Billing Zip+4 Owner Occupied Owner Name 2
Yes
94025
Tax Billing Zip
LOCATION INFORMATION School District Community College District Elementary School District
Sequoia Un
C038
Property Carrier Route
San Mateo Junior
R10008
Zoning
Las Lomitas
Map Page/Grid
302
Location Influence
Market Area
6129.00
Census Tract Tract Number
Parcel Comments
No
Within 250 Feet of Multiple Flood Z one
TAX INFORMATION APN
074-092-050
008005
Tax Area
Alt APN
Tax Appraisal Area
1
Exemption(s) % Improved
Block ID
50%
33
Lot Number
LOT 33 BLOCK 1 UNIVERSITY PA RK
Legal Description
ASSESSMENT & TAX Assessment Year Assessed Value - Total Assessed Value - Land Assessed Value - Improved
2023
2022
2021
$887,890 $443,945 $443,945
$870,482 $435,241 $435,241
$853,414 $426,707 $426,707
Market Value - Total Market Value - Land
Market Value - Improved YOY Assessed Change ($) YOY Assessed Change (%)
$17,408
$17,068
2%
2%
Exempt Building Value Exempt Land Value Exempt Total Value
Tax Year
Total Tax $11,115 $11,287 $11,615
Change ($)
Change (%)
2021 2022 2023
$172 $328
1.55% 2.91%
Special Assessment
Tax Amount
CHARACTERISTICS Land Use - CoreLogic Land Use - County
SFR
Condo Amenities
1 Family Residence
Central Central
Heat Type
50
Lot Frontage
Cooling Type
113
Lot Depth Lot Acres Lot Area Lot Shape
Porch
0.1297 5,650
Type Unknown Attached Garage
Patio Type
Parking Type
2
Garage Capacity No. Parking Spaces
Ranch
Style
1987
500
Year Built
Garage Sq Ft
Effective Year Built
Roof Type
2,730
Wood Shake
Gross Area
Roof Material
Property Details Courtesy of Jackie Schoelerman, MLS Listings
Generated on: 03/19/24
Page 1/3
The data within this report is compiled by CoreLogic from public and private sources. The data is deemed reliable, but is not guaranteed. The accuracy of the data contained herein can be independently verified by the recipient of this report with the applicable county or municipality.
2,230 2,230 1,250
Building Sq Ft
Roof Frame Foundation Roof Shape Construction
Above Gnd Sq Ft Ground Floor Area
980
2nd Floor Area
2
Stucco
Stories
Exterior
Hardwood
Basement Sq Feet Basement Type
Floor Cover
Pool
7 3 3 2 1 2
Patio
Total Rooms Bedrooms Total Baths
Other Impvs Equipment Total Units
MLS Total Baths
Water Sewer
Type Unknown
Full Baths Half Baths Fireplaces
Good Good
Condition
Quality
LAST MARKET SALE & SALES HISTORY Recording Date
07/28/1993
Grant Deed
Deed Type
Msanchez Trust
Settle Date Sale Price
Owner Name Owner Name 2
$544,000 $243.95
Los Banos Cecilia S
Price Per Square Feet Document Number
Seller
125104
Recording Date
08/29/2023
08/29/2023
07/28/1993
02/02/1987
11/01/1985
$544,000
$400,000
$120,000
Sale Price
Y
Y
Nominal
Msanchez Trust
Sanchez Martha I
Sanchez Phillip J & Ma rtha I
Los Banos Cecilia
Leegwater Jacob E & J anice G Leegwater Janice G Cavender Mary Lou
Buyer Name
Sanchez Martha I
Buyer Name 2
Sanchez Martha I
Sanchez Phillip J
Los Banos Cecilia S Leegwater Jacob E
Seller Name
41843
41842
125104
15815
115580
Document Number
Quit Claim Deed
Affidavit
Grant Deed
Grant Deed
Grant Deed
Document Type
MORTGAGE HISTORY Mortgage Date
10/05/2015
10/26/2012
03/22/2011
12/01/2009
10/13/2006
$905,000
$782,500
$794,000
$800,000
$250,000
Mortgage Amount
Bank Of America Na
Bank Of America
Bank Of America
Bank Of America
Bank Of America
Mortgage Lender
Conventional
Conventional
Conventional
Conventional
Conventional
Mortgage Code
Refi
Refi
Refi
Refi
Refi
Mortgage Type
Mortgage Date
09/20/2006
07/29/2003
03/19/2002
$160,000
$610,500
$610,000
Mortgage Amount
Bank Of America
Bank Of America
Bank Of America
Mortgage Lender
Conventional
Conventional
Conventional
Mortgage Code
Refi
Refi
Refi
Mortgage Type
Property Details Courtesy of Jackie Schoelerman, MLS Listings
Generated on: 03/19/24
Page 2/3
The data within this report is compiled by CoreLogic from public and private sources. The data is deemed reliable, but is not guaranteed. The accuracy of the data contained herein can be independently verified by the recipient of this report with the applicable county or municipality.
PROPERTY MAP
*Lot Dimensions are Estimated
Property Details Courtesy of Jackie Schoelerman, MLS Listings
Generated on: 03/19/24
Page 3/3
The data within this report is compiled by CoreLogic from public and private sources. The data is deemed reliable, but is not guaranteed. The accuracy of the data contained herein can be independently verified by the recipient of this report with the applicable county or municipality.
CMA Map Layout This page displays the Map for the CMA Subject and your comparables.
725 Stanford Avenue
1 12 Cardinal CT 2 2060 Gordon AVE 3 2151 Oakley AVE 4 2010 Avy AVE 5 2169 Gordon AVE 6 2059 Palo Alto WAY 7 998 Lucky AVE
Summary of Comparable Listings This page summarizes the comparable listings contained in this market analysis.
Active listings
Address
Bd
Ba (F) Ba (P)
Sqft
Lot
Age
Date
DOM
L/S Price
S/Sq
725 Stanford
5,650 (sf) 7,837 (sf) 6,000 (sf) 5,225 (sf) 6,354 (sf)
3 2
1 1 1 1
2,230 2,819 2,689 2,455 2,654
37
12 Cardinal Court 2010 Avy Avenue 998 Lucky Avenue
02/24/2024 02/26/2024 03/11/2024
$3,625,000 $4,928,000 $4,595,000 $4,382,667
5 4 4 4
4 4 4
$1,286 $1,833 $1,872 $1,663
2 0 0 1
24 22
8
4 1
18
Sold listings
Address
Bd
Ba (F) Ba (P)
Sqft
Lot
Age
Date
DOM
Sale $
S$/SqFt
725 Stanford
5,650 (sf) 6,000 (sf) 6,000 (sf) 5,982 (sf) 5,650 (sf) 5,908 (sf)
3 2
1 0 0 1 1
2,230 2,770 2,079 2,930 2,513 2,573
37 30 94
2060 Gordon Avenue 2151 Oakley Avenue 2169 Gordon Avenue 2059 Palo Alto Way
02/22/2024 12/05/2023 11/28/2023 11/20/2023
$3,000,000 $3,200,000 $4,400,000 $3,500,000 $3,525,000
3 5 5 4 4
3 4 4 2
$1,083 $1,539 $1,502 $1,393 $1,379
8 4
5
31 58 25
16 36
3 1
$3,625,000 Median: $3,892,571 Average:
Cross Property Summary Report
Summary Statistics
High
Low
Average $4,382,667 $3,525,000
Median
$4,928,000 $4,400,000
$3,625,000 $3,000,000
$4,595,000 $3,350,000
List Price: Sold Price:
Residential Active
MLS # Address
Bd Ba (F)
Ba (P)
Age
List Price SqFt L$/SqFt
Apx Lot 7,837 (sf) 6,000 (sf) 5,225 (sf)
DOM Sale Price S$/SqFt
ML81955375 ML81955410 ML81957079
12 Cardinal 2010 Avy 998 Lucky
5 4 4
4 4 4
1 1 1
2 0 0
$3,625,000 $4,928,000 $4,595,000 $4,382,667
2,819 $1,285.92 2,689 $1,832.65 2,455 $1,871.69
24 22
8
2,654 $1,663.42 6,354 (sf)
18
Average:
Sold MLS # Address
Bd Ba (F)
Ba (P)
Age
List Price SqFt L$/SqFt
Apx Lot 6,000 (sf) 6,000 (sf) 5,982 (sf) 5,650 (sf) 5,908 (sf) 6,099 (sf)
DOM Sale Price S$/SqFt
ML81951837 ML81945575 ML81943036 ML81939271
2060 Gordon 2151 Oakley 2169 Gordon 2059 Palo Alto
3 5 5 4
3 4 4 2
0 0 1 1
30 94
$2,998,000 $2,998,000 $4,495,000 $3,598,000 $3,522,250 $3,891,000
2,770 $1,082.31 2,079 $1,442.04 2,930 $1,534.13 2,513 $1,431.75 2,573 $1,372.56 2,608 $1,497.21
8 4
$3,000,000 $3,200,000 $4,400,000 $3,500,000 $3,525,000 $3,525,000
$1,083.03 $1,539.20 $1,501.71 $1,392.76 $1,379.17 $1,379.17
5
31 58 25 22
16
Average:
Total Average:
Full Summary of Compared Listings This report summarizes the comparable listings contained in this market analysis.
Subject Property 725 Stanford Avenue MLS# Status Prop Type
Details 12 Cardinal Court ML81955375 Active
Details 2060 Gordon Avenue ML81951837 Sold
Residential $3,625,000 02/24/2024
Residential $2,998,000 01/18/2024 $3,000,000 2/22/2024 Menlo Park County / Alameda Area 3 3/0 2,770 6,000 (sf) Las Lomitas Elementary Sequoia Union High 30 Attached Garage, Covered Parking, Gate/Door Opener Other
Residential
List Price List Date Sold Price Sold Date City
Menlo Park County / Alameda Area 5 4/1 2,819 7,837 (sf) Las Lomitas Elementary Sequoia Union High 2 Attached Garage
Menlo Park
County / Alameda Area
Area Beds
3
2/1
Baths (F/P)
2230
Apx Sqft Apx Lot
5,650 (sf) Elem District Las Lomitas Elementary HS District Sequoia Union High Age 37 Garage 1 car garage
Gas Burning
2
Fireplace
Central AC No 24
Central AC No 8
A/C
Cooling Pool DOM Remarks:
Welcome to the University Heights neighborhood in West Menlo Park. Located in a private gated community with 2 other homes this newer construction has never been occupied. This 5 bedroom 4.5 bath home has 2,819 Square feet and sits on a good size lot with mature landscaping with a beautiful patio deck that stretches the length of the house. The home features a gourmet spacious kitchen with a huge waterfall quartz island with lots of drawers. Good size pantry and prior to close of escrow will be equipped with Wolf appliances and a
photos, 3-D Matterport & internet marketing have been removed per new owner's request. Urban lifestyle in a fun vibe setting | friendly neighborhood with daily conveniences at your finger tips | Originally custom built as a 4-bedroom, 3-bathroom in 1994 | further reimagined and tastefully remodeled | current configuration is 3 bedrooms, 3 bathrooms and a loft study (can easily convert back to 4bd/3ba + loft study) | new Berber carpet | some newly painted interior surfaces & lighting fixtures | central A/C, central vacuum system &
Full Summary of Compared Listings This report summarizes the comparable listings contained in this market analysis.
Subject Property 725 Stanford Avenue MLS# Status Prop Type
Details 2151 Oakley Avenue ML81945575 Sold
Details 2010 Avy Avenue ML81955410 Active
Residential $2,998,000 10/19/2023 $3,200,000 12/5/2023 Menlo Park County / Alameda Area 5 4/0 2,079 6,000 (sf) Las Lomitas Elementary Sequoia Union High 94 Attached Garage, Off-Street Parking, On Street
Residential $4,928,000 02/26/2024
Residential
List Price List Date Sold Price Sold Date City
Menlo Park County / Alameda Area 4 4/1 2,689 6,000 (sf) Las Lomitas Elementary Sequoia Union High 0 Attached Garage
Menlo Park
County / Alameda Area
Area Beds
3
2/1
Baths (F/P)
2230
Apx Sqft Apx Lot
5,650 (sf) Elem District Las Lomitas Elementary HS District Sequoia Union High Age 37 Garage 1 car garage
Family Room, Gas Burning, Living Room
2
Fireplace
Ceiling Fan, Central AC No 4
Central AC, Multi-Zone
A/C
Cooling Pool DOM Remarks:
22
This beautiful West Menlo home exudes a fun and sophisticated ambiance, and is perfect for indoor/outdoor living. The 4 bed/3 bath main home has a flexible floor plan and features lovely refinished hardwood floors, stainless steel appliances and natural stone details. The charming 1 bed/1 bath detached cottage (with its own full kitchen, outdoor space and laundry) can be used as a rental, guest quarters or home office. The backyard is a dream for both entertaining or quiet relaxation, with a gorgeous outdoor fireplace/TV niche, recently installed (2023)
SOPHISTICATED, NEW CUSTOM-BUILT MODERN FARMHOUSE MASTERPIECE! Captivating Interiors embrace the heartbeat of design genius, this newly built treasure exudes understated luxury, rarely seen.Drenched in natural light, the high ceilings, rich European oak plank floors and eclectic lighting provide a welcoming ambiance of perfection.Stunning Great Room embraces visions of family gatherings and entertaining with superb fireplace set in stone facade,flanked by LED-lit built-ins. Sprawling gourmet kitchen with breathtaking
Full Summary of Compared Listings This report summarizes the comparable listings contained in this market analysis.
Subject Property 725 Stanford Avenue MLS# Status Prop Type
Details 2169 Gordon Avenue ML81943036 Sold Residential $4,495,000 09/25/2023 $4,400,000 11/28/2023 Menlo Park County / Alameda Area 5 4/1 2,930 5,982 (sf) Las Lomitas Elementary Sequoia Union High 5 On Street, Parking Area
Details 2059 Palo Alto Way ML81939271 Sold
Residential $3,598,000 08/21/2023 $3,500,000 11/20/2023 Menlo Park County / Alameda Area 4 2/1 2,513 5,650 (sf) Las Lomitas Elementary Sequoia Union High 16 Attached Garage
Residential
List Price List Date Sold Price Sold Date City
Menlo Park
County / Alameda Area
Area Beds
3
2/1
Baths (F/P)
2230
Apx Sqft Apx Lot
5,650 (sf) Elem District Las Lomitas Elementary HS District Sequoia Union High Age 37 Garage 1 car garage
Gas Log, Living Room
Family Room, Living Room
2
Fireplace
Central AC No 31
Central AC No 58
A/C
Cooling Pool DOM Remarks:
This sophisticated modern farmhouse, built in 2018 & meticulously upgraded with premium finishes. A welcoming great room with a spacious living & formal dining area & la Cantina folding glass doors unite the interior with the rear deck.Converted 2-car garage adaptable for recreation, fitness, or a remote office.Primary suite features vaulted ceiling, motorized window blinds, expansive walk-through closet, & spa-like en-suite bath. Notable design upgrades include lighting fixtures by Restoration Hardware, new marble surround on the
Beautiful 2 story newer construction in prime location. Formal entry, separate dining room, elegant living room with built-ins and fireplace. Gourmet eat-in-kitchen opens to a spacious family room with a fireplace. Four spacious bedrooms 2 1/2 baths, exquisite primary suite with walk-in closet. Primary bath includes dual sinks, separate shower and stand alone tub. Upstairs laundry room with storage. Lovely mature landscaped backyard. 2 car garage.
Full Summary of Compared Listings This report summarizes the comparable listings contained in this market analysis.
Subject Property 725 Stanford Avenue MLS# Status Prop Type
Details 998 Lucky Avenue ML81957079 Active
Residential $4,595,000 03/11/2024
Residential
List Price List Date Sold Price Sold Date City
Menlo Park County / Alameda Area 4 4/1 2,455 5,225 (sf) Las Lomitas Elementary Sequoia Union High 0 Attached Garage
Menlo Park
County / Alameda Area
Area Beds
3
2/1
Baths (F/P)
2230
Apx Sqft Apx Lot
5,650 (sf) Elem District Las Lomitas Elementary HS District Sequoia Union High Age 37 Garage 1 car garage
2
Fireplace
Central AC No 8
A/C
Cooling Pool DOM Remarks:
Gorgeous 4 Bedroom 4.5 Bathroom New Construction Home with One Bedroom One Bathroom Junior ADU. Stunning Chef's Eat-in Kitchen with Center Island, Thermador Appliances, and Custom Quartz Countertops Opens to Spacious Family Room and Dining Room Area. Separate Living Room or Office Area. 4 Spacious Bedrooms. 4.5 Bathrooms. Primary Suite Retreat Features Double Sinks, Oversized Tub, Walk-in Closet, and Additional Closet. One Bedroom One Bathroom Attached ADU. Interior Features Include Upstairs Laundry Room and Wide
List Price and Sale Price This graph illustrates the list price, along with sale price in Sold listings.
List Price Sale Price
Price Graph
5000K
4000K
3000K
2000K
Price
1000K
0K
2010 Avy Avenue
12 Cardinal Court
998 Lucky Avenue
2059 Palo Alto Way
2151 Oakley Avenue
2060 Gordon Avenue
2169 Gordon Avenue
$3,891,000 $3,625,000
$3,525,000 $3,350,000 Median Sold Price: Average Sold Price:
Average List Price: Median List Price:
Number of Days On Market This graph illustrates the number of days on market for the listings in this analysis.
Days On Market
60
50
40
30
20 Days On Market
10
0
2151 Oakley Avenue
2060 Gordon Avenue
2169 Gordon Avenue
2059 Palo Alto Way
12 Cardinal Court
2010 Avy Avenue
998 Lucky Avenue
Prepared for: Martha Sanchez Prepared by: Jackie Schoelerman Representing: Coldwell Banker Realty
Property Address 725 Stanford Ave Menlo Park, CA
Prepared on: 3/19/2024
Seller's Preliminary Estimated Statement
Item
Debit
Credit
Sales Price
$3,223,117.00
Homeowner's Policy of Title Insurance (Total: $4,794.00 as of 10/23/2023)
$0.00
Escrow Fee** (as of 10/23/2023) Outside Notary Fee* (Est. Total: $200.00)
$100.00
Recording Fees* (Est. Total: $110.00)
$0.00
Recording Service Fee (Total: $25.00)
$0.00
County Transfer Tax (Total: $3,545.85)
$3,545.85
Due to Seller (est.)
$3,219,471.15
Note: **Please contact an Old Republic Title Company Sales Representative for an escrow rate quote.
*These are ESTIMATED fees. Actual fees may vary in each state, county and office. Please contact your Old Republic Title Company escrow officer for more precise figures. Amounts shown as "totals" above may differ from the actual amounts debited on this Netsheet due to customary buyer/seller splits in the subject property County or due to any of the applicable amounts above that you may have altered from the defaulted customary buyer/seller splits. Please contact your escrow officer for additional information. The figures reflected in this Preliminary Estimated Statement are PRELIMINARY ESTIMATED FEES based upon information you have entered. Actual fees may vary for each transaction depending upon loan type and terms, any applicable discount rates, local governmental charges and any additional services required for your transaction. A more accurate statement will be made in the "Estimated Closing Statement" furnished by our escrow officer after we have received the loan documents. The exact total of all fees and costs will be reflected in the final closing statement.
O UR P ROCESS / S ELLING Y OUR H OME S CHOELERMAN . COM
#1 in California
Phase One: Discovery
Defining AWin
- Outlining your objectives
- What is your motivation?
- What is your ideal moving date?
- Where are you moving?
- What is most important to you?
Knowing The Market
- Market Dynamics: Macro v. Micro
- Market Forces: Supply v. Demand
- The Numbers: Where is the market going?
- Analysis of actives, pendings, solds
The Strategic Plan
- Outline features and benefits
- Determining your key differentiators
- Establish target market and buyer profile
- Our buyer attraction strategy
Jackie Schoelerman | 650-855-9700 | www.schoelerman.com
#1 in California
Phase Two: Pre-Launch
Listing Details
- Complete documentation & agreements
Discuss property improvements
-
Our staging strategy
-
Photography and media
-
Working backwards from launch
-
Preparing for Launch
Property launch materials
-
Traditional advertising
-
Our digital plan
-
Social media strategy
-
The Kingston Lane advantage
-
Open house strategy
-
- Direct mail and community approach
Jackie Schoelerman | 650-855-9700 | www.schoelerman.com
#1 in California
Phase Three: Launch
Introducing The Property
- Launching the marketing plan
- Identifying your potential buyer
- Showing the property
- Monitor interest and feedback
- Weekly reports, updates, & strategy
- Adapting to changes in the market place
The Negotiation Process
- Collect written offers
- Deep offer analysis
- Strategically respond to offers
- Negotiate to optimize price and terms
- Our multiple offer process
- Back up strategies
Jackie Schoelerman | 650-855-9700 | www.schoelerman.com
#1 in California
Phase Four: Closing
The Closing Process
Execute the contracts
-
Complete disclosures
-
The contingency periods
-
Fulfill duties & responsibilities
-
Closing
Transitioning from the property
-
Final documentation
-
The final 10 days
-
Closing and celebration
-
Working Together Again
Following up & keeping in touch
-
- Second homes & investment properties
Providing resources
-
Feedback, testimonials, & referrals
-
Our raving fan process
-
Jackie Schoelerman | 650-855-9700 | www.schoelerman.com
W HO Y OU W ORK WITH M ATTERS S CHOELERMAN . COM
#1 in California
Schoelerman Profiles Representing Sellers, Buyers, and Investors throughout Silicon Valley
Jackie Schoelerman - Real Estate Broker I am a top producing Real Estate Broker . I hold both a degree in Architecture and a degree in Business Finance. With my uncanny knowledge of the local market, my winning negotiating skills, and my high level of ethical standards, I am well recognized as a leader in my field. My personal goal is to exceed the expectations of every one of my clients. Outside of work, I take great pleasure in hiking, traveling, and spending time with Richard and my family. I make a concerted effort to give back to my community, both by active participation in local events, and by volunteering and giving my time to charitable organizations and endeavors. Richard Schoelerman - Real Estate Broker I my a seasoned Real Estate Broker , Architect , and General Contractor . I hold a Master Degree in Architecture. This expertise in architecture, construction, and real estate allow me to bring an inspiring level of proven know-how to help guide my clients towards the visualization and true potential of their dream home. During my free time, I enjoy weekly hikes to the area open space reserves and parks with Jackie. I regularly gives back to the community by actively participating in the Palo Alto University Rotary Club of which I am a Past President and a Past Assistant Governor in Rotary District 5170. I also like to model HO trains and scenery.
Jackie Schoelerman | 650-855-9700 | www.schoelerman.com
#1 in California
Global Connections – Power in Numbers
The Coldwell Banker brand is a true global force, with the power to showcase exceptional properties and reach affluent buyers around the world and in dozens of languages.
Jackie Schoelerman | 650-855-9700 | www.schoelerman.com
#1 in California
Every Home has a Story – Let us tell Yours.
We have helped hundreds of families just like yours maximize their real estate position. We Sell 1 Home Every 15 Days We sell Our Clients listings an average of 11% OVER asking price and Go into contract in an average of 10 days
Jackie Schoelerman | 650-855-9700 | www.schoelerman.com
#1 in California
Jackie Schoelerman | 650-855-9700 | www.schoelerman.com
Seller Stories Cl i ck the image to watch video
Pattie Barco
Lina and Robert Arseneault
Sharon and Kelly Kehler
Christina Van Zandt
Leigh Soutter
Jeff Sasaki
Jackie Schoelerman | 650-855-9700 | www.schoelerman.com
#1 in California
Rating and Reviews Real Reviews and Social Proof of our Success – ( 75 ) 5 Star Reviews
Highly likely to recommend | 5.0 Sold a Single Family home in Palo Alto, CA
Highly likely to recommend | 5.0 Bought a Single Family home in Palo Alto, CA
Jackie Schoelerman | 650-855-9700 | www.schoelerman.com
#1 in California
Rating and Reviews Real Reviews and Social Proof of our Success – ( 75 ) 5 Star Reviews
Highly likely to recommend | 5.0 Bought a Single Family home in Palo Alto, CA
Highly likely to recommend | 5.0 Sold a Single Family home in Palo Alto, CA
Highly likely to recommend | 5.0 Sold a Single Family home in Palo Alto, CA
Jackie Schoelerman | 650-855-9700 | www.schoelerman.com
B LUEPRINT FOR S UCCESS S CHOELERMAN . COM
#1 in California
Strategy and Launch Planning Our Pre-Launch process actively markets your right from the beginning.
Jackie Schoelerman | 650-855-9700 | www.schoelerman.com
#1 in California
Jackie Schoelerman | 650-855-9700 | www.schoelerman.com
Pre-Launch Digital Marketing
Our digital marketing includes using our custom countdown clock to advertise on FaceBook, Instagram, LinkedIn, and Google to capture buyers interested in your home
Jackie Schoelerman | 650-855-9700 | www.schoelerman.com
#1 in California
Custom Property Webpage
Jackie Schoelerman | 650-855-9700 | www.schoelerman.com
#1 in California
Targeted Facebook Marketing
Jackie Schoelerman | 650-855-9700 | www.schoelerman.com
#1 in California
Jackie,
Your results are in! See below for your report.
- The Social Media Team @ Kingston Lane
41948 Impressions
Impressions are the total number of views your ad achieved.
127 Leads
Leads are the total number of submissions your ad form received.
8.96 Cost Per Lead
Cost per lead is the amount spent for each lead.
Jackie Schoelerman | 650-855-9700 | www.schoelerman.com
#1 in California
Personally Contacting
Active Marketing is personally contacting 25, 50, 100 qualified Buyers and the Agents who control the Buyers per day to get the word out about your home.
Jackie Schoelerman | 650-855-9700 | www.schoelerman.com
#1 in California
Broker to Broker Networking
Jackie Schoelerman | 650-855-9700 | www.schoelerman.com
#1 in California
Expansive Online Syndication
Finding a discerning buyer for a one-of-a-kind property takes ingenuity – and an expert command of today’s online arena. The Coldwell Banker Global Luxury program has mastered the art of digital marketing, ensuring your property is seen by the widest possible audience of qualified buyers; in fact, your home can be showcased on up to 900 websites worldwide.
Coldwellbanker.com automatically syndicated listing to hundreds of Web partners, including the most visited real estate websites like Fang, Rightmove and 99acres.
Jackie Schoelerman | 650-855-9700 | www.schoelerman.com
#1 in California
Jackie Schoelerman | 650-855-9700 | www.schoelerman.com
Actively Marketing Your Home
Active Marketing is personally contacting 25, 50, 100 qualified Buyers and the Agents who control the Buyers per day. Active Marketing is door knocking the neighborhood so the neighbors can spread the word to their friends, family and coworkers about the opportunity to live in your neighborhood.
Jackie Schoelerman | 650-855-9700 | www.schoelerman.com
#1 in California
Professional Photography
We have a professional photographer on our team that specializes in bringing out the great features of your home through photo and video. What are the key characteristics of your home that we should be featuring?
Jackie Schoelerman | 650-855-9700 | www.schoelerman.com
#1 in California
Home Staging
The better the home shows, the more value a buyer sees, so we have a professional stager that will come in, assess the appeal of your home to buyers and will make any recommendation to increase interest. In fact, staged homes sell 79% faster and sell for 17% more than a non-staged home.
Jackie Schoelerman | 650-855-9700 | www.schoelerman.com
#1 in California
Real Estate Timing Analysis What is the realistic timing to get your home SOLD.
Days
Total Days
1
1
Sign Listing Agreement
Home Preparation / Inspections / Photography / Staging / Marketing Material Prepartation: (14 to 30 days)
21
22
15
37
Average Days on Market - Offer Accepted: (14 to 45 days)
30
67
Escrow Time / Closing Date: (7 to 45 days)
67
Deed Recording Date / Keys to new Owner
Jackie Schoelerman | 650-855-9700 | www.schoelerman.com
#1 in California
Marketing Calendar – Sample Form
Example
Activity Calendar
Mon, Jan 04
Tue, Jan 05
Wed, Jan 06
Thu, Jan 07
Fri, Jan 08
Sat, Jan 09
Sun, Jan 10
Listing Agreement
PRE - LAUNCH Prep Home
Painting
Carpet
combo lockbox
Pre-Launch Marketing
vendor estimates
Mon, Jan 11
Tue, Jan 12
Wed, Jan 13
Thu, Jan 14
Fri, Jan 15
Sat, Jan 16
Sun, Jan 17
House Cleaning
Photography
inspections
Pre Launch Marketing
Mon, Jan 18
Tue, Jan 19
Wed, Jan 20
Thu, Jan 21
Fri, Jan 22
Sat, Jan 23
Sun, Jan 24
yard sign
LAUNCH On Market
BROKER TOUR Virtual
OPEN HOUSE Virtual
OPEN HOUSE Virtual
supra lockbox
Pre Launch Marketing
Launch Marketing
Mon, Jan 25
Tue, Jan 26
Wed, Jan 27
Thu, Jan 28
Fri, Jan 29
Sat, Jan 30
Sun, Jan 31
Launch Period
Launch Period
OPEN HOUSE Virtual
OPEN HOUSE Virtual
Holiday
Launch Period
Launch Marketing
Mon, Feb 01
Tue, Feb 02
Wed, Feb 03
Thu, Feb 04
Fri, Feb 05
Sat, Feb 06
Sun, Feb 07
Ratified Contract
Close of Escrow
Escrow Period Escrow Period Escrow Period
OFFERS (if any)
ESCROW PERIOD
Jackie Schoelerman | 650-855-9700 | www.schoelerman.com
#1 in California
Sample Form
Weekly Activity Report
Jan 21, 21
property address
Showing Remarks or Comments
1 area for weekly feedback from buyers and realtors
Weekly Activity Report
YTD
MLS Start Date
Jan 09, 21
Current Days on the Market
12
Homes currently on the market for sale
47 30
Homes under contract
Homes sold
7
Average days market
29
Disclosures viewed online Disclosures downloaded Number of offers submitted
332
63 16
Number of virtual open houses held Number of virtual broker tours held
4 1
Families at virtual open house
30 30
Realtors at virtual open house and broker tour
Advertising Activity Online Views
6,313
Property Postcards sent
536
Nextdoor post to the neighborhood
36,258
Virtual open house ad views
890
Newsletter email sent featuring home
6,232
Jackie Schoelerman | 650-855-9700 | www.schoelerman.com
#1 in California
Strategic Partners Inspection / Vendor Estimates – Sample Form
Property Address Work Description Inspection Estimates Property Inspection
Vendors
Quote
Inspector Name and Address
Termite Inspection
Inspector Name and Address
Roof Inspection
Inspector Name and Address
Chimney Inspection
Inspector Name and Address
Environmental Report
Inspector Name and Address
Vendor Estimates House Cleaning
Vendor Name and Address
windows carpet blinds
Staging / Design
Vendor Name and Address
design, first month rental
Landscaping
Vendor Name and Address
cleanup
Handyman
Vendor Name and Address
smoke and carbine detectors material smoke and carbine detectors labor
Total
0
Jackie Schoelerman | 650-855-9700 | www.schoelerman.com
#1 in California
Jackie Schoelerman | 650-855-9700 | www.schoelerman.com
#1 in California
The Art of Making it Look Effortless
Our job is to get your home SOLD while taking the stress off your shoulders and walking you through the complicated selling process.
This is what most people think of the real estate process.
X
X
START
END
But, in most cases, this is Reality.
X
X
START
END
It takes years of experience to navigate the twists and turns of the real estate process. We have for decades specialized in selling homes and getting those tough deals to the closing table. Let us put those years of experience to work for YOU!
“Because, Who You Work with Matters” Let’s Get Started
Jackie Schoelerman | 650-855-9700 | www.schoelerman.com
#1 in California
Let’s Get Started
Jackie Schoelerman | 650-855-9700 | www.schoelerman.com
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