MP 419 Pope St - Kevin Button

Hi Kevin,

I have prepared this report of relevant properties to keep you informed about the current real estate market around you along with an estimated equity value of your home you can use for estate planning purposes or as a current market value should you be considering selling your home in the next quarter.

By reviewing this report, you will be able to see how the value of your home has changed.

I will call you to answer any of your questions pertaining to this report and discuss where the market is heading.

Cheers,

Jackie Schoelerman jackie@schoelerman.com 650-855-9700 | CalRE # 01092400

O UR P RICING S TRATEGY S CHOELERMAN . COM

419 Pope St, Menlo Park, CA 94025-2826, San Mateo County APN: 062-363-150 CLIP: 3830343359

MLS Beds 2 MLS Sq Ft 960

MLS Full Baths 1

Half Baths N/A

MLS Sale Price $1,585,000

MLS Sale Date 10/09/2020

Lot Sq Ft 6,360

MLS Yr Built 1940

Type SFR

OWNER INFORMATION Owner Name Tax Billing Address Tax Billing City & State

Mills Leslie K

2862

Tax Billing Zip+4 Owner Occupied Owner Name 2

1956 Menalto Ave #a

No

Menlo Park, CA

94025

Tax Billing Zip

LOCATION INFORMATION School District Community College District Elementary School District

Sequoia Un

C085

Property Carrier Route

San Mateo Junior Menlo Park City Rave

R10008

Zoning

Map Page/Grid

308

Location Influence

Market Area

6139.00

Census Tract Tract Number

Parcel Comments

Yes (X, Ae)

Within 250 Feet of Multiple Flood Z one

TAX INFORMATION APN

062-363-150

008107

Tax Area

Alt APN

Tax Appraisal Area

6 5

Exemption(s) % Improved

Block ID

6%

Lot Number

ELY 119.50 FT OF LOT 5 BLK 6 NO RTH PALO ALTO RSM 5/13

Legal Description

ASSESSMENT & TAX Assessment Year Assessed Value - Total Assessed Value - Land Assessed Value - Improved

2023

2022

2021

$1,649,034 $1,544,994

$1,616,700 $1,514,700

$1,585,000 $1,485,000

$104,040

$102,000

$100,000

Market Value - Total Market Value - Land

Market Value - Improved YOY Assessed Change ($) YOY Assessed Change (%)

$32,334

$31,700

2%

2%

Exempt Building Value Exempt Land Value Exempt Total Value

Tax Year

Total Tax $19,897 $20,397 $20,957

Change ($)

Change (%)

2021 2022 2023

$499 $560

2.51% 2.75%

Special Assessment

Tax Amount

CHARACTERISTICS Land Use - CoreLogic Land Use - County

SFR

Condo Amenities

1 Family Residence

None

Heat Type

53

Central

Lot Frontage

Cooling Type

120

Lot Depth Lot Acres Lot Area Lot Shape

Porch

0.146 6,360

Patio Type

Detached Garage

Parking Type

2

Garage Capacity No. Parking Spaces

MLS: 2

Style

1940

390

Year Built

Garage Sq Ft

Effective Year Built

Roof Type

960

Gross Area

Roof Material

Property Details Courtesy of Jackie Schoelerman, MLS Listings

Generated on: 01/09/24

Page 1/3

The data within this report is compiled by CoreLogic from public and private sources. The data is deemed reliable, but is not guaranteed. The accuracy of the data contained herein can be independently verified by the recipient of this report with the applicable county or municipality.

960 960 960

Building Sq Ft

Roof Frame Foundation Roof Shape Construction

Above Gnd Sq Ft Ground Floor Area

2nd Floor Area

1

Stories

Exterior

Basement Sq Feet Basement Type

Floor Cover

MLS: Crawl Space, Post And Beam

Pool

5 2 1

Total Rooms Bedrooms Total Baths

Other Impvs Equipment Total Units

MLS Total Baths

Water Sewer

1

Full Baths Half Baths Fireplaces

Condition

Quality

LAST MARKET SALE & SALES HISTORY Recording Date

10/09/2020

Grant Deed Mills Leslie K

Deed Type

Tax: 09/04/2020 MLS: 10/09/2020

Settle Date Sale Price

Owner Name Owner Name 2

$1,585,000 $1,651.04

Deleon Kenneth J

Price Per Square Feet Document Number

Seller

109359

Recording Date

04/25/2023

10/09/2020 $1,585,000

10/31/2014 $2,220,000

10/23/2007

02/09/1996

Sale Price

Y

Y

Y

Nominal

Mills & Button 2006 Trust

Mills & Button 2006 Trust

Deleon Kenneth J

Revell Family Trust

Revell Trust

Buyer Name

Buyer Name 2 Seller Name

Button Russell R

Deleon Kenneth J

Revell Family Trust

Revell Mary J

Revell Mary J

18498

109359

99965

153273

15735 Deed

Document Number

Affidavit

Grant Deed

Grant Deed

Correction Deed

Document Type

Recording Date

03/09/1983

Sale Price Nominal Buyer Name Buyer Name 2 Seller Name Document Number

22287

Deed (Reg)

Document Type

MORTGAGE HISTORY Mortgage Date

10/09/2020 $1,000,000

08/29/2018

02/26/2018 $1,040,000

10/31/2014 $1,554,000

$600,000

Mortgage Amount

Provident Cu Conventional

Private Individual Private Party Lender

First Republic Bk

First Republic Bk

Mortgage Lender

Conventional

Conventional

Mortgage Code

Resale

Refi

Refi

Resale

Mortgage Type

Property Details Courtesy of Jackie Schoelerman, MLS Listings

Generated on: 01/09/24

Page 2/3

The data within this report is compiled by CoreLogic from public and private sources. The data is deemed reliable, but is not guaranteed. The accuracy of the data contained herein can be independently verified by the recipient of this report with the applicable county or municipality.

PROPERTY MAP

*Lot Dimensions are Estimated

Property Details Courtesy of Jackie Schoelerman, MLS Listings

Generated on: 01/09/24

Page 3/3

The data within this report is compiled by CoreLogic from public and private sources. The data is deemed reliable, but is not guaranteed. The accuracy of the data contained herein can be independently verified by the recipient of this report with the applicable county or municipality.

CMA Map Layout This page displays the Map for the CMA Subject and your comparables.

419 Pope Street 1 2107 Menalto AVE 2 139 Oak CT 3 508 Laurel AVE 4 107 Durham ST 5 202 Mckendry DR

Summary of Comparable Listings This page summarizes the comparable listings contained in this market analysis.

Active listings

Address 419 Pope

Bd

Ba (F) Ba (P)

Sqft

Lot

Age

Date

DOM

L/S Price

S/Sq

6,360 (sf) 7,250 (sf) 7,250 (sf)

2 1

960

83 68 68

139 Oak Court

05/11/2023

$1,350,000 $1,350,000

2 2

1

0

1,050 1,050

$1,286 $1,286

290 290

1 0

Sold listings

Address 419 Pope

Bd

Ba (F) Ba (P)

Sqft

Lot

Age

Date

DOM

Sale $

S$/SqFt

6,360 (sf) 7,791 (sf) 7,000 (sf) 5,300 (sf) 5,250 (sf) 6,335 (sf)

2 1

960

83 76 14 70 14 44

2107 Menalto Avenue 508 Laurel Avenue 107 Durham Street 202 Mckendry Drive

11/15/2023 11/06/2023 10/31/2023 11/08/2023

$1,875,000 $3,580,000 $2,100,000 $3,320,000 $2,718,750

3 4 3 3 3

1 3 2 2

0 0 0 1

1,200 2,360 1,600 2,277 1,859

$1,563 $1,517 $1,313 $1,458 $1,463

10 23

8 8

2 0

12

$2,100,000 Median: $2,445,000 Average:

Cross Property Summary Report

Summary Statistics

High

Low

Average $1,350,000 $2,718,750

Median

$1,350,000 $3,580,000

$1,350,000 $1,875,000

$1,350,000 $2,710,000

List Price: Sold Price:

Residential Active

MLS # Address

Bd Ba (F)

Ba (P)

Age

List Price SqFt L$/SqFt

Apx Lot 7,250 (sf)

DOM Sale Price S$/SqFt

ML81927935

139 Oak

2

1

0

68

$1,350,000 $1,350,000

1,050 $1,285.71

290 290

1,050 $1,285.71 7,250 (sf)

Average:

Sold MLS # Address

Bd Ba (F)

Ba (P)

Age

List Price SqFt L$/SqFt

Apx Lot 7,791 (sf) 7,000 (sf) 5,300 (sf) 5,250 (sf) 6,335 (sf) 6,518 (sf)

DOM Sale Price S$/SqFt

ML81944226 ML81929853 ML81943563 ML81944430

2107 Menalto 508 Laurel 107 Durham 202 Mckendry

3 4 3 3

1 3 2 2

0 0 0 1

76 14 70 14

$1,800,000 $3,795,000 $1,998,000 $2,998,000 $2,647,750 $2,388,200

1,200 $1,500.00 2,360 $1,608.05 1,600 $1,248.75 2,277 $1,316.64 1,859 $1,418.36 1,697 $1,391.83

10 23

$1,875,000 $3,580,000 $2,100,000 $3,320,000 $2,718,750 $2,718,750

$1,562.50 $1,516.95 $1,312.50 $1,458.06 $1,462.50 $1,462.50

8 8

12 68

Average:

Total Average:

Full Summary of Compared Listings This report summarizes the comparable listings contained in this market analysis.

Subject Property 419 Pope Street MLS# Status Prop Type

Details 2107 Menalto Avenue ML81944226 Sold

Details 139 Oak Court ML81927935 Active

Residential $1,800,000 10/06/2023 $1,875,000 11/15/2023 Menlo Park Willows / O'Conner Area 3 1/0 1,200 7,791 (sf) Menlo Park City Elementary Sequoia Union High 76 Off-Street Parking, With Restrictions

Residential $1,350,000 05/11/2023

Residential

List Price List Date Sold Price Sold Date City

Menlo Park Willows / O'Conner Area 2 1/0 1,050 7,250 (sf) Menlo Park City Elementary Sequoia Union High 68 Detached Garage, Gate/Door Opener

Menlo Park

Willows / O'Conner Area

Area Beds

2

1/0 960

Baths (F/P)

Apx Sqft Apx Lot

6,360 (sf) Elem District Menlo Park City Elementary HS District Sequoia Union High Age 83 Garage 1 car garage

Living Room

Fireplace

None No 10

None No 290

A/C

Cooling Pool DOM Remarks:

1947 3 Bedroom, 1 Bathroom, 1200+/- Square Foot restored home situated in The Willows, Menlo Park on a 7791+/- Square Foot lot with plenty of room for an ADU - hardwood floors, double pane windows and doors in the rear bedrooms that spill out onto a large deck with all New wood - AMAZING BACKYARD with recently trimmed mature trees and ready for installing an ADU - this rewired home has NEW service and sub-panels, switches, plugs and hot wired smoke detectors - Freshly painted inside and outside - NEW lighting, front door, lock

In an attempt to provide a nice home in this Menlo Park neighborhood at an affordable price, the seller has decided to sell this quality Italian Style 2BR home to an individual home owner. There are two homes on this large lot that will be sold separately. There is a 3br 1ba home at the back of this property that will be offered for sale to another home owner. The large 2 car enclosed garage in the back will be shared by the home owners.

Full Summary of Compared Listings This report summarizes the comparable listings contained in this market analysis.

Subject Property 419 Pope Street MLS# Status Prop Type

Details 508 Laurel Avenue ML81929853 Sold

Details 107 Durham Street ML81943563 Sold

Residential $3,795,000 09/26/2023 $3,580,000 11/6/2023 Menlo Park Willows / O'Conner Area 4 3/0 2,360 7,000 (sf) Menlo Park City Elementary Sequoia Union High 14 Detached Garage

Residential $1,998,000 09/29/2023 $2,100,000 10/31/2023 Menlo Park Willows / O'Conner Area 3 2/0 1,600 5,300 (sf) Menlo Park City Elementary Sequoia Union High 70 Attached Garage, Parking Area

Residential

List Price List Date Sold Price Sold Date City

Menlo Park

Willows / O'Conner Area

Area Beds

2

1/0 960

Baths (F/P)

Apx Sqft Apx Lot

6,360 (sf) Elem District Menlo Park City Elementary HS District Sequoia Union High Age 83 Garage 1 car garage

Family Room

Living Room

Fireplace

Central AC No 23

Central AC No 8

A/C

Cooling Pool DOM Remarks:

Welcome to "The Willows," one of Menlo Park's most coveted neighborhoods. Built in 2009, this home blends contemporary elegance with timeless comfort. Boasting 4 beds/3 baths, including a downstairs suite, perfect for multi-generational families. As you step inside, the soaring high ceilings and gleaming hardwood floors greet you, creating an inviting ambiance. Separate living & family rooms provide ample space for both relaxation and entertainment. The kitchen, a hub of culinary creativity, features high-end SS appliances and abundant counter space.

Beautiful 3 bedroom and 2 bathroom 1953 RANCH STYLE HOME IN THE WILLOWS - 1600 square feet of living space on a 5300 square foot lot - The kitchen has granite counters, Italian Gas Range and exhaust hood, stainless appliances - no refrigerator - ample cabinets - coffee nook - Tiled Steam Shower Stall in back master suite - Pantry and laundry area off of the kitchen - Double pane windows - LED recessed lighting throughout - ample skylights, wood and tile floors, double closets in 2 bedrooms, enclosed and private front yard visible from

Full Summary of Compared Listings This report summarizes the comparable listings contained in this market analysis.

Subject Property 419 Pope Street MLS# Status Prop Type

Details 202 Mckendry Drive ML81944430 Sold

Residential $2,998,000 10/08/2023 $3,320,000 11/8/2023 Menlo Park Willows / O'Conner Area 3 2/1 2,277 5,250 (sf) Menlo Park City Elementary Sequoia Union High 14 Attached Garage, Gate/Door Opener

Residential

List Price List Date Sold Price Sold Date City

Menlo Park

Willows / O'Conner Area

Area Beds

2

1/0 960

Baths (F/P)

Apx Sqft Apx Lot

6,360 (sf) Elem District Menlo Park City Elementary HS District Sequoia Union High Age 83 Garage 1 car garage

Gas Burning, Gas Starter, Living Room

Fireplace

Central AC No 8

A/C

Cooling Pool DOM Remarks:

Custom Craftsman located on a beautiful tree-lined street in the Willows! Built in 2009, this home has 3bd, 2.5ba plus an office. The chef's kitchen features granite counters, Wolf 6-burner range, stainless steel appliances, wine refrigerator, lots of storage, and an oversized center island with bar seating. Dining area is adjacent to the kitchen & living room. Half bath on the main floor has radiant floors. Spacious master suite has vaulted ceilings, a window seat, and large walk-in closet. The master bath features a double sink vanity, skylight, tile

List Price and Sale Price This graph illustrates the list price, along with sale price in Sold listings.

List Price Sale Price

Price Graph

4000K

3500K

3000K

2500K

2000K

1500K

Price

1000K

500K

0K

139 Oak Court

107 Durham Street

508 Laurel Avenue

202 Mckendry Drive

2107 Menalto Avenue

$2,388,200 $1,998,000

$2,718,750 $2,710,000 Median Sold Price: Average Sold Price:

Average List Price: Median List Price:

Number of Days On Market This graph illustrates the number of days on market for the listings in this analysis.

Days On Market

320

280

240

200

160

120

Days On Market

80

40

0

202 Mckendry Drive

2107 Menalto Avenue

139 Oak Court

508 Laurel Avenue

107 Durham Street

Prepared for: Kevin Button Prepared by: Jackie Schoelerman Representing: Coldwell Banker Realty

Property Address 419 Pope St Menlo Park, CA

Prepared on: 1/22/2024

Seller's Preliminary Estimated Statement

Item

Debit

Credit

Sales Price

$1,756,933.00

Homeowner's Policy of Title Insurance (Total: $3,666.00 as of 10/23/2023)

$0.00

Escrow Fee** (Total: $2,300.00 as of 10/23/2023)

$0.00

Outside Notary Fee* (Est. Total: $200.00)

$100.00

Recording Fees* (Est. Total: $110.00)

$0.00

Recording Service Fee (Total: $25.00)

$0.00

County Transfer Tax (Total: $1,932.70)

$1,932.70

Due to Seller (est.) $1,754,900.30 *These are ESTIMATED fees. Actual fees may vary in each state, county and office. Please contact your Old Republic Title Company escrow officer for more precise figures. Amounts shown as "totals" above may differ from the actual amounts debited on this Netsheet due to customary buyer/seller splits in the subject property County or due to any of the applicable amounts above that you may have altered from the defaulted customary buyer/seller splits. Please contact your escrow officer for additional information. The figures reflected in this Preliminary Estimated Statement are PRELIMINARY ESTIMATED FEES based upon information you have entered. Actual fees may vary for each transaction depending upon loan type and terms, any applicable discount rates, local governmental charges and any additional services required for your transaction. A more accurate statement will be made in the "Estimated Closing Statement" furnished by our escrow officer after we have received the loan documents. The exact total of all fees and costs will be reflected in the final closing statement.

O UR P ROCESS / S ELLING Y OUR H OME S CHOELERMAN . COM

#1 in California

Phase One: Discovery

Defining A Win

- Outlining your objectives

- What is your motivation?

- What is your ideal moving date?

- Where are you moving?

- What is most important to you?

Knowing The Market

- Market Dynamics: Macro v. Micro

- Market Forces: Supply v. Demand

- The Numbers: Where is the market going?

- Analysis of actives, pendings, solds

The Strategic Plan

- Outline features and benefits

- Determining your key differentiators

- Establish target market and buyer profile

- Our buyer attraction strategy

Jackie Schoelerman | 650-855-9700 | www.schoelerman.com

#1 in California

Phase Two: Pre-Launch

Listing Details

- Complete documentation & agreements

Discuss property improvements

-

Our staging strategy

-

Photography and media

-

Working backwards from launch

-

Preparing for Launch

Property launch materials

-

Traditional advertising

-

Our digital plan

-

Social media strategy

-

The Kingston Lane advantage

-

Open house strategy

-

- Direct mail and community approach

Jackie Schoelerman | 650-855-9700 | www.schoelerman.com

#1 in California

Phase Three: Launch

Introducing The Property

- Launching the marketing plan

- Identifying your potential buyer

- Showing the property

- Monitor interest and feedback

- Weekly reports, updates, & strategy

- Adapting to changes in the market place

The Negotiation Process

- Collect written offers

- Deep offer analysis

- Strategically respond to offers

- Negotiate to optimize price and terms

- Our multiple offer process

- Back up strategies

Jackie Schoelerman | 650-855-9700 | www.schoelerman.com

#1 in California

Phase Four: Closing

The Closing Process

Execute the contracts

-

Complete disclosures

-

The contingency periods

-

Fulfill duties & responsibilities

-

Closing

Transitioning from the property

-

Final documentation

-

The final 10 days

-

Closing and celebration

-

Working Together Again

Following up & keeping in touch

-

- Second homes & investment properties

Providing resources

-

Feedback, testimonials, & referrals

-

Our raving fan process

-

Jackie Schoelerman | 650-855-9700 | www.schoelerman.com

W HO Y OU W ORK WITH M ATTERS S CHOELERMAN . COM

#1 in California

Schoelerman Profiles Representing Sellers, Buyers, and Investors throughout Silicon Valley

Jackie Schoelerman - Real Estate Broker I am a top producing Real Estate Broker . I hold both a degree in Architecture and a degree in Business Finance. With my uncanny knowledge of the local market, my winning negotiating skills, and my high level of ethical standards, I am well recognized as a leader in my field. My personal goal is to exceed the expectations of every one of my clients. Outside of work, I take great pleasure in hiking, traveling, and spending time with Richard and my family. I make a concerted effort to give back to my community, both by active participation in local events, and by volunteering and giving my time to charitable organizations and endeavors. Richard Schoelerman - Real Estate Broker I my a seasoned Real Estate Broker , Architect , and General Contractor . I hold a Master Degree in Architecture. This expertise in architecture, construction, and real estate allow me to bring an inspiring level of proven know-how to help guide my clients towards the visualization and true potential of their dream home. During my free time, I enjoy weekly hikes to the area open space reserves and parks with Jackie. I regularly gives back to the community by actively participating in the Palo Alto University Rotary Club of which I am a Past President and a Past Assistant Governor in Rotary District 5170. I also like to model HO trains and scenery.

Jackie Schoelerman | 650-855-9700 | www.schoelerman.com

#1 in California

Global Connections – Power in Numbers

The Coldwell Banker brand is a true global force, with the power to showcase exceptional properties and reach affluent buyers around the world and in dozens of languages.

Jackie Schoelerman | 650-855-9700 | www.schoelerman.com

#1 in California

Every Home has a Story – Let us tell Yours.

 We have helped hundreds of families just like yours maximize their real estate position.  We Sell 1 Home Every 15 Days  We sell Our Clients listings an average of 11% OVER asking price and  Go into contract in an average of 10 days

Jackie Schoelerman | 650-855-9700 | www.schoelerman.com

#1 in California

Jackie Schoelerman | 650-855-9700 | www.schoelerman.com

Seller Stories Click the image to watch video

Pattie Barco

Lina and Robert Arseneault

Sharon and Kelly Kehler

Christina Van Zandt

Leigh Soutter

Jeff Sasaki

Jackie Schoelerman | 650-855-9700 | www.schoelerman.com

#1 in California

Rating and Reviews Real Reviews and Social Proof of our Success – ( 75 ) 5 Star Reviews

Highly likely to recommend | 5.0 Sold a Single Family home in Palo Alto, CA

Highly likely to recommend | 5.0 Bought a Single Family home in Palo Alto, CA

Jackie Schoelerman | 650-855-9700 | www.schoelerman.com

#1 in California

Rating and Reviews Real Reviews and Social Proof of our Success – ( 75 ) 5 Star Reviews

Highly likely to recommend | 5.0 Bought a Single Family home in Palo Alto, CA

Highly likely to recommend | 5.0 Sold a Single Family home in Palo Alto, CA

Highly likely to recommend | 5.0 Sold a Single Family home in Palo Alto, CA

Jackie Schoelerman | 650-855-9700 | www.schoelerman.com

B LUEPRINT FOR S UCCESS S CHOELERMAN . COM

#1 in California

Strategy and Launch Planning Our Pre-Launch process actively markets your right from the beginning.

Jackie Schoelerman | 650-855-9700 | www.schoelerman.com

#1 in California

Jackie Schoelerman | 650-855-9700 | www.schoelerman.com

Pre-Launch Digital Marketing

Our digital marketing includes using our custom countdown clock to advertise on FaceBook, Instagram, LinkedIn, and Google to capture buyers interested in your home

Jackie Schoelerman | 650-855-9700 | www.schoelerman.com

#1 in California

Custom Property Webpage

Jackie Schoelerman | 650-855-9700 | www.schoelerman.com

#1 in California

Targeted Facebook Marketing

Jackie Schoelerman | 650-855-9700 | www.schoelerman.com

#1 in California

Jackie,

Your results are in! See below for your report.

- The Social Media Team @ Kingston Lane

41948 Impressions

Impressions are the total number of views your ad achieved.

127 Leads

Leads are the total number of submissions your ad form received.

8.96 Cost Per Lead

Cost per lead is the amount spent for each lead.

Jackie Schoelerman | 650-855-9700 | www.schoelerman.com

#1 in California

Personally Contacting

Active Marketing is personally contacting 25, 50, 100 qualified Buyers and the Agents who control the Buyers per day to get the word out about your home.

Jackie Schoelerman | 650-855-9700 | www.schoelerman.com

#1 in California

Broker to Broker Networking

Jackie Schoelerman | 650-855-9700 | www.schoelerman.com

#1 in California

Expansive Online Syndication

Finding a discerning buyer for a one-of-a-kind property takes ingenuity – and an expert command of today’s online arena. The Coldwell Banker Global Luxury program has mastered the art of digital marketing, ensuring your property is seen by the widest possible audience of qualified buyers; in fact, your home can be showcased on up to 900 websites worldwide.

Coldwellbanker.com automatically syndicated listing to hundreds of Web partners, including the most visited real estate websites like Fang, Rightmove and 99acres.

Jackie Schoelerman | 650-855-9700 | www.schoelerman.com

#1 in California

Jackie Schoelerman | 650-855-9700 | www.schoelerman.com

Actively Marketing Your Home

Active Marketing is personally contacting 25, 50, 100 qualified Buyers and the Agents who control the Buyers per day. Active Marketing is door knocking the neighborhood so the neighbors can spread the word to their friends, family and coworkers about the opportunity to live in your neighborhood.

Jackie Schoelerman | 650-855-9700 | www.schoelerman.com

#1 in California

Professional Photography

We have a professional photographer on our team that specializes in bringing out the great features of your home through photo and video. What are the key characteristics of your home that we should be featuring?

Jackie Schoelerman | 650-855-9700 | www.schoelerman.com

#1 in California

Home Staging

The better the home shows, the more value a buyer sees, so we have a professional stager that will come in, assess the appeal of your home to buyers and will make any recommendation to increase interest. In fact, staged homes sell 79% faster and sell for 17% more than a non-staged home.

Jackie Schoelerman | 650-855-9700 | www.schoelerman.com

#1 in California

Real Estate Timing Analysis What is the realistic timing to get your home SOLD.

Days

Total Days

1

1

Sign Listing Agreement

Home Preparation / Inspections / Photography / Staging / Marketing Material Prepartation: (14 to 30 days)

21

22

15

37

Average Days on Market - Offer Accepted: (14 to 45 days)

30

67

Escrow Time / Closing Date: (7 to 45 days)

67

Deed Recording Date / Keys to new Owner

Jackie Schoelerman | 650-855-9700 | www.schoelerman.com

#1 in California

Marketing Calendar – Sample Form

Example

Activity Calendar

Mon, Jan 04

Tue, Jan 05

Wed, Jan 06

Thu, Jan 07

Fri, Jan 08

Sat, Jan 09

Sun, Jan 10

Listing Agreement

PRE - LAUNCH Prep Home

Painting

Carpet

combo lockbox

Pre-Launch Marketing

vendor estimates

Mon, Jan 11

Tue, Jan 12

Wed, Jan 13

Thu, Jan 14

Fri, Jan 15

Sat, Jan 16

Sun, Jan 17

House Cleaning

Photography

inspections

Pre Launch Marketing

Mon, Jan 18

Tue, Jan 19

Wed, Jan 20

Thu, Jan 21

Fri, Jan 22

Sat, Jan 23

Sun, Jan 24

yard sign

LAUNCH On Market

BROKER TOUR Virtual

OPEN HOUSE Virtual

OPEN HOUSE Virtual

supra lockbox

Pre Launch Marketing

Launch Marketing

Mon, Jan 25

Tue, Jan 26

Wed, Jan 27

Thu, Jan 28

Fri, Jan 29

Sat, Jan 30

Sun, Jan 31

Launch Period

Launch Period

OPEN HOUSE Virtual

OPEN HOUSE Virtual

Holiday

Launch Period

Launch Marketing

Mon, Feb 01

Tue, Feb 02

Wed, Feb 03

Thu, Feb 04

Fri, Feb 05

Sat, Feb 06

Sun, Feb 07

Ratified Contract

Close of Escrow

Escrow Period Escrow Period Escrow Period

OFFERS (if any)

ESCROW PERIOD

Jackie Schoelerman | 650-855-9700 | www.schoelerman.com

#1 in California

Sample Form

Weekly Activity Report

Jan 21, 21

property address

Showing Remarks or Comments

1 area for weekly feedback from buyers and realtors

Weekly Activity Report

YTD

MLS Start Date

Jan 09, 21

Current Days on the Market

12

Homes currently on the market for sale

47 30

Homes under contract

Homes sold

7

Average days market

29

Disclosures viewed online Disclosures downloaded Number of offers submitted

332

63 16

Number of virtual open houses held Number of virtual broker tours held

4 1

Families at virtual open house

30 30

Realtors at virtual open house and broker tour

Advertising Activity Online Views

6,313

Property Postcards sent

536

Nextdoor post to the neighborhood

36,258

Virtual open house ad views

890

Newsletter email sent featuring home

6,232

Jackie Schoelerman | 650-855-9700 | www.schoelerman.com

#1 in California

Strategic Partners Inspection / Vendor Estimates – Sample Form

Property Address Work Description Inspection Estimates Property Inspection

Vendors

Quote

Inspector Name and Address

Termite Inspection

Inspector Name and Address

Roof Inspection

Inspector Name and Address

Chimney Inspection

Inspector Name and Address

Environmental Report

Inspector Name and Address

Vendor Estimates House Cleaning

Vendor Name and Address

windows carpet blinds

Staging / Design

Vendor Name and Address

design, first month rental

Landscaping

Vendor Name and Address

cleanup

Handyman

Vendor Name and Address

smoke and carbine detectors material smoke and carbine detectors labor

Total

0

Jackie Schoelerman | 650-855-9700 | www.schoelerman.com

#1 in California

Jackie Schoelerman | 650-855-9700 | www.schoelerman.com

#1 in California

The Art of Making it Look Effortless

Our job is to get your home SOLD while taking the stress off your shoulders and walking you through the complicated selling process.

This is what most people think of the real estate process.

X

X

START

END

But, in most cases, this is Reality.

X

X

START

END

It takes years of experience to navigate the twists and turns of the real estate process. We have for decades specialized in selling homes and getting those tough deals to the closing table. Let us put those years of experience to work for YOU!

“Because, Who You Work with Matters” Let’s Get Started

Jackie Schoelerman | 650-855-9700 | www.schoelerman.com

#1 in California

Let’s Get Started

Jackie Schoelerman | 650-855-9700 | www.schoelerman.com