MP 4031 Fair Oaks Ave - Deborah Clansky

Hi Deborah,

I have prepared this report of relevant properties to keep you informed about the current real estate market around you along with an estimated equity value of your home you can use for estate planning purposes or as a current market value should you be considering selling your home in the next quarter.

By reviewing this report, you will be able to see how the value of your home has changed.

I will call you to answer any of your questions pertaining to this report and discuss where the market is heading.

Cheers,

Jackie Schoelerman jackie@schoelerman.com 650-855-9700 | CalRE # 01092400

O UR P RICING S TRATEGY S CHOELERMAN . COM

4031 Fair Oaks Ave, Menlo Park, CA 94025-1925, San Mateo County APN: 060-131-280 CLIP: 8788802168

MLS Beds 5 MLS Sq Ft 933

MLS Full Baths 3

Half Baths N/A

Sale Price $381,000

Sale Date N/A

Lot Sq Ft 5,700

Yr Built 1925

Type SFR

OWNER INFORMATION Owner Name Tax Billing Address Tax Billing City & State

Spiegl Marilyn J Po Box 1213 Menlo Park, CA

1213

Tax Billing Zip+4 Owner Occupied Owner Name 2

Clansky Deborah L

94026

Tax Billing Zip

LOCATION INFORMATION School District Community College District Elementary School District

Sequoia Un

C015

Property Carrier Route

San Mateo Junior

R10006

Zoning

Redwood City

Map Page/Grid

Corner 6106.02

311

Location Influence

Market Area

Census Tract Tract Number

Parcel Comments

No

Within 250 Feet of Multiple Flood Z one

TAX INFORMATION APN

060-131-280

073023

Tax Area

Alt APN

Tax Appraisal Area

42 23

Exemption(s) % Improved

Block ID

62%

Lot Number

SWLY 100 FT OF LOTS 23 & 24 BL K 42 NORTH FAIR OAKS NO 3 RS M 6/7

Legal Description

ASSESSMENT & TAX Assessment Year Assessed Value - Total Assessed Value - Land Assessed Value - Improved

2023

2022

2021

$773,362 $296,589 $476,773

$758,202 $290,775 $467,427

$743,337 $285,074 $458,263

Market Value - Total Market Value - Land

Market Value - Improved YOY Assessed Change ($) YOY Assessed Change (%)

$15,160

$14,865

2%

2%

Exempt Building Value Exempt Land Value Exempt Total Value

Tax Year

Total Tax $9,624 $9,734 $10,189

Change ($)

Change (%)

2021 2022 2023

$110 $455

1.14% 4.67%

Special Assessment

Tax Amount

CHARACTERISTICS Land Use - CoreLogic Land Use - County

SFR

Condo Amenities

1 Family Residence

Central Central

Heat Type

57

Lot Frontage

Cooling Type

100

Lot Depth Lot Acres Lot Area Lot Shape

Porch

0.1309 5,700

Open Deck

Patio Type

Basement Garage

Parking Type

2

Garage Capacity No. Parking Spaces

Conventional

Style

1925

450

Year Built

Garage Sq Ft

Effective Year Built

Roof Type

Property Details Courtesy of Jackie Schoelerman, MLS Listings

Generated on: 03/19/24

Page 1/2

The data within this report is compiled by CoreLogic from public and private sources. The data is deemed reliable, but is not guaranteed. The accuracy of the data contained herein can be independently verified by the recipient of this report with the applicable county or municipality.

Tax: 2,870 MLS: 933 Tax: 2,420 MLS: 933

Composition Shingle

Gross Area

Roof Material Roof Frame Foundation Roof Shape Construction

Building Sq Ft

2,420

Slab

Above Gnd Sq Ft Ground Floor Area

900

2nd Floor Area

2

Asbestos Shingle

Stories

Exterior

450

Basement Sq Feet Basement Type

Floor Cover

Tax: Unfinished MLS: Concrete Pe rimeter

Pool

8

Laundry Room, Open Deck

Total Rooms Bedrooms Total Baths

Other Impvs Equipment Total Units

Tax: 4 MLS: 5

Range Oven

3 3 3

Public

MLS Total Baths

Water Sewer

Public Service

Full Baths Half Baths Fireplaces

Average

Condition

Fair

Quality

LAST MARKET SALE & SALES HISTORY Recording Date

10/30/1997

Grant Deed

Deed Type

Spiegl Marilyn J Clansky Deborah L Casanueva Emilio

Settle Date Sale Price

Owner Name Owner Name 2

$381,000 $157.44

Price Per Square Feet Document Number

Seller

140402

Recording Date

08/29/2013

10/30/1997

02/10/1995

07/09/1987

03/13/1987

$381,000

$204,000

Sale Price

Y

Y

Y

Nominal

Clansky Deborah L

Spiegl Marilyn J Truste e Spiegl Family Trust

Casanueva Emilio

Edwards Robert & Sue Edwards Robert C & Sue A

Buyer Name

Edwards Sue

Edwards Sue A Edwards Robert C

Buyer Name 2

King Sherry K

Casanueva Emilio

Edwards Robert C & S ue A

Edwards Robert

Seller Name

127244

140402

14398

107038

37039

Document Number

Gift Deed

Grant Deed

Grant Deed

Grant Deed

Grant Deed

Document Type

MORTGAGE HISTORY Mortgage Date

06/11/1996

02/10/1995

12/31/1992

04/12/1988

03/13/1987

$95,000

$163,200

$143,000

$91,000

$30,000

Mortgage Amount

San Mateo Cu Conventional

Coast Fed'l Bk Conventional

Home Svgs/America

Mortgage Lender

Conventional

Private Party Lender

Private Party Lender

Mortgage Code

Refi

Resale

Refi

Refi

Nominal

Mortgage Type

PROPERTY MAP

*Lot Dimensions are Estimated

Property Details Courtesy of Jackie Schoelerman, MLS Listings

Generated on: 03/19/24

Page 2/2

The data within this report is compiled by CoreLogic from public and private sources. The data is deemed reliable, but is not guaranteed. The accuracy of the data contained herein can be independently verified by the recipient of this report with the applicable county or municipality.

CMA Map Layout This page displays the Map for the CMA Subject and your comparables.

4031 Fair Oaks Avenue

1 771 18th AVE 2 548 7th AVE 3 504 9th AVE 4 789 17th AVE 5 495 9th AVE 6 868 15th AVE 7 666 14th AVE

Summary of Comparable Listings This page summarizes the comparable listings contained in this market analysis.

Active listings

Address

Bd

Ba (F) Ba (P)

Sqft

Lot

Age

Date

DOM

L/S Price

S/Sq

4031 Fair Oaks 771 18Th Avenue 789 17Th Avenue 868 15Th Avenue

5,700 (sf) 6,430 (sf) 5,500 (sf) 5,250 (sf) 5,727 (sf)

4 3

2,420 3,071 1,170 1,010 1,750

99

03/13/2024 03/17/2024 03/16/2024

$3,455,000 $1,988,888 $1,666,999 $2,370,296

4 3 2 3

3 1 2

1 0 0

$1,125 $1,700 $1,650 $1,492

0

7

65 74 46

16 12

2 0

Sold listings

Address

Bd

Ba (F) Ba (P)

Sqft

Lot

Age

Date

DOM

Sale $

S$/SqFt

4031 Fair Oaks 548 7Th Avenue 504 9Th Avenue 495 9Th Avenue 666 14Th Avenue

5,700 (sf) 6,000 (sf) 5,586 (sf) 5,350 (sf) 5,000 (sf) 5,484 (sf)

4 3

2,420 1,460 1,246 1,490 1,022 1,305

99 86 83

02/08/2024 02/28/2024 02/06/2024 03/08/2024

$1,760,000 $1,900,000 $1,700,000 $1,550,000 $1,727,500

3 3 2 2 3

1 2 2 1

1 0 0 0

$1,205 $1,525 $1,141 $1,517 $1,347

6 9 8 9 8

100

76 86

2 0

$1,760,000 Median: $2,002,984 Average:

Cross Property Summary Report

Summary Statistics

High

Low

Average $2,370,296 $1,727,500

Median

$3,455,000 $1,900,000

$1,666,999 $1,550,000

$1,988,888 $1,730,000

List Price: Sold Price:

Residential Active

MLS # Address

Bd Ba (F)

Ba (P)

Age

List Price SqFt L$/SqFt

Apx Lot 6,430 (sf) 5,500 (sf) 5,250 (sf)

DOM Sale Price S$/SqFt

ML81957402 ML81957932 ML81957876

771 18Th 789 17Th 868 15Th

4 3 2

3 1 2

1 0 0

0

$3,455,000 $1,988,888 $1,666,999 $2,370,296

3,071 $1,125.04 1,170 $1,699.90 1,010 $1,650.49

7

65 74

16 12

1,750 $1,491.81 5,727 (sf)

Average:

Sold MLS # Address

Bd Ba (F)

Ba (P)

Age

List Price SqFt L$/SqFt

Apx Lot 6,000 (sf) 5,586 (sf) 5,350 (sf) 5,000 (sf) 5,484 (sf) 5,588 (sf)

DOM Sale Price S$/SqFt

ML81951014 ML81952725 ML81950785 ML81952727

548 7Th 504 9Th 495 9Th 666 14Th

3 3 2 2

1 2 2 1

1 0 0 0

86 83

$1,695,000 $1,750,000 $1,399,950 $1,298,000 $1,535,738 $1,893,405

1,460 $1,160.96 1,246 $1,404.49 1,490 $939.56 1,022 $1,270.06 1,305 $1,193.77 1,496 $1,321.50

6 9 8 9 8 9

$1,760,000 $1,900,000 $1,700,000 $1,550,000 $1,727,500 $1,727,500

$1,205.48 $1,524.88 $1,140.94 $1,516.63 $1,346.98 $1,346.98

100

76

Average:

Total Average:

Full Summary of Compared Listings This report summarizes the comparable listings contained in this market analysis.

Subject Property 4031 Fair Oaks Avenue MLS# Status Prop Type

Details 771 18Th Avenue ML81957402 Active

Details 548 7Th Avenue ML81951014 Sold

Residential $3,455,000 03/13/2024

Residential $1,695,000 01/19/2024 $1,760,000 2/8/2024 Menlo Park County Area / Fair Oaks Ave 3 1/1 1,460 6,000 (sf) Redwood City Elementary Sequoia Union High 86 Detached Garage, On Street, Uncovered Parking

Residential

List Price List Date Sold Price Sold Date City

Menlo Park County Area / Fair Oaks Ave 4 3/1 3,071 6,430 (sf) Redwood City Elementary Sequoia Union High 0 Attached Garage

Menlo Park

County Area / Fair Oaks Ave

Area Beds

4

3/0

Baths (F/P)

2420

Apx Sqft Apx Lot

5,700 (sf) Elem District Redwood City Elementary HS District Sequoia Union High Age 99 Garage 2 car garage

Living Room

Fireplace

Multi-Zone No 7

Ceiling Fan No 6

A/C

Cooling Pool DOM Remarks:

Unique opportunity to unlock the advantages of buying an in-progress home built by Thomas James Homes. When purchasing this home, you will benefit from preferred pricing, design personalization, and more. Estimated home completion is Fall 2024. Situated on a quiet street in North Fair Oaks, this 4-bedroom, 3.5-bathroom residence is designed to delight. This Traditional-style home makes hosting a breeze with an ADU, expansive dining and great room spaces, plus a gourmet kitchen with walk-in pantry, and stainless-steel appliances. The second

Welcome to this charming home in Menlo Parks' Fair Oaks neighborhood. The inviting covered porch draws you into this lovely updated home. The open floor plan facilitates an easy flow between the kitchen, dining area and living room. The kitchen features a gas stove, granite countertops, stainless steel appliances and a breakfast bar. Three roomy bedrooms and one and a half bathrooms contribute to the home's comfortable living. The delightful back deck with a retractable awning is perfect for outdoor entertaining and grilling. In addition,

Full Summary of Compared Listings This report summarizes the comparable listings contained in this market analysis.

Subject Property 4031 Fair Oaks Avenue MLS# Status Prop Type

Details 504 9Th Avenue ML81952725 Sold

Details 789 17Th Avenue ML81957932 Active

Residential $1,750,000 01/29/2024 $1,900,000 2/28/2024 Menlo Park County Area / Fair Oaks Ave 3 2/0 1,246 5,586 (sf) Redwood City Elementary Sequoia Union High 83 Uncovered Parking

Residential $1,988,888 03/17/2024

Residential

List Price List Date Sold Price Sold Date City

Menlo Park County Area / Fair Oaks Ave 3 1/0 1,170 5,500 (sf) Redwood City Elementary Sequoia Union High 65 Attached Garage, Off-Street Parking

Menlo Park

County Area / Fair Oaks Ave

Area Beds

4

3/0

Baths (F/P)

2420

Apx Sqft Apx Lot

5,700 (sf) Elem District Redwood City Elementary HS District Sequoia Union High Age 99 Garage 2 car garage

Wood Burning

Fireplace

Whole House/Attic Fan No 9

None No

A/C

Cooling Pool DOM Remarks:

This warm and welcoming home in the North Fair Oaks neighborhood is one you cannot miss! A hidden gem on the peninsula, an authentic neighborhood intentionally designed for children, walking dogs, and riding bikes. The open floor plan gives the home an airy feel, allows lots of natural light to shine, and fills the house with warmth and good energy. The living room is spacious yet feels cozy and warm, a wonderful place to gather and enjoy time together. The kitchen has granite countertops and a butcher block island with

This charming 3B1B home is nestled on one of North Fair Oaks's most desirable streets, surrounded by a neighborhood full of new construction, adding to its appeal. Upon arrival, a lovely front garden & paved driveway welcome you to this artfully designed home. Step inside to a formal entry w/ granite walls, opens up to a bright & spacious living room. It features a stone fireplace, hardwood floors & large picture windows that flood the home w/ natural light. Open dining room & kitchen offer quartz counters, SST appliances, recessed

Full Summary of Compared Listings This report summarizes the comparable listings contained in this market analysis.

Subject Property 4031 Fair Oaks Avenue MLS# Status Prop Type

Details 495 9Th Avenue ML81950785 Sold

Details 868 15Th Avenue ML81957876 Active

Residential $1,399,950 01/08/2024 $1,700,000 2/6/2024 Menlo Park County Area / Fair Oaks Ave 2 2/0 1,490 5,350 (sf) Redwood City Elementary Sequoia Union High 100 Detached Garage

Residential $1,666,999 03/16/2024

Residential

List Price List Date Sold Price Sold Date City

Menlo Park County Area / Fair Oaks Ave 2 2/0 1,010 5,250 (sf) Redwood City Elementary Sequoia Union High 74 Off-Street Parking, Oversize Parking / RV, Uncovered Parking Family Room, Gas Burning

Menlo Park

County Area / Fair Oaks Ave

Area Beds

4

3/0

Baths (F/P)

2420

Apx Sqft Apx Lot

5,700 (sf) Elem District Redwood City Elementary HS District Sequoia Union High Age 99 Garage 2 car garage

Insert, Living Room

Fireplace

None No 8

None Pool - In Ground, Pool - Solar Cover, Spa - Electric, 16

A/C

Cooling Pool DOM Remarks:

NICELY NESTLED ALONG A TREE-LINED STREET, THIS 2 BEDROOM, 2 BATHROOM HOME HAS FLEXIBILITY AND POTENTIAL GALORE. HIGHLIGHTS INCLUDE A SPACIOUS LIVING ROOM FEATURING A LARGE BAY WINDOW AND AN INVITING FIREPLACE, AS WELL AS AN OVERSIZED EAT-IN-KITCHEN THAT HAS BEEN UPDATED AND FUNCTIONS AS THE HEART OF THE HOME. A GENEROUSLY SIZED DINING ROOM CAN EASILY BE CONVERTED TO A THIRD BEDROOM AND THE HOME OFFICE CAN ALSO BE USED AS A FOURTH BEDROOM IF

Truly beautiful, quite & peaceful, south looking backyard single family pool house with all day healthy sunshine. Cozy home is fully renovated in 2021 summer with new kitchen cabinets, new countertop, new appliances, new patio, new deck, new driveway, new roof, neutral inside/outside paint, recess lights .. Oak hardwood floors in all rooms. Custom built 8x6 fully insulated pool cabin for storage or guests as needed.

In-ground pool (9 feet), hot tub, jacuzzi, surrounded by low maintenance beautiful

Full Summary of Compared Listings This report summarizes the comparable listings contained in this market analysis.

Subject Property 4031 Fair Oaks Avenue MLS# Status Prop Type

Details 666 14Th Avenue ML81952727 Sold

Residential $1,298,000 01/29/2024 $1,550,000 3/8/2024 Menlo Park County Area / Fair Oaks Ave 2 1/0 1,022 5,000 (sf) Redwood City Elementary Sequoia Union High 76 Attached Garage, On Street

Residential

List Price List Date Sold Price Sold Date City

Menlo Park

County Area / Fair Oaks Ave

Area Beds

4

3/0

Baths (F/P)

2420

Apx Sqft Apx Lot

5,700 (sf) Elem District Redwood City Elementary HS District Sequoia Union High Age 99 Garage 2 car garage

Fireplace

None No 9

A/C

Cooling Pool DOM Remarks:

This delightful well maintained home features an open living room and dining room, a previously updated kitchen that leads to a sun room, two spacious bedrooms, and a large updated hall bathroom. Recent improvements include: refinished hardwood floors throughout, new baseboards, new luxury vinyl tile in the kitchen and bathroom, new paint- inside and outside. 2 magnificent redwood trees grace the front and you will find an abundance of fruit trees in the side and back yards- 5 kinds of citrus as well as plum, loquat, and fig. The sun room brings

List Price and Sale Price This graph illustrates the list price, along with sale price in Sold listings.

List Price Sale Price

Price Graph

3500K

3000K

2500K

2000K

1500K

Price

1000K

500K

0K

548 7Th Avenue

504 9Th Avenue

495 9Th Avenue

771 18Th Avenue

789 17Th Avenue

868 15Th Avenue

666 14Th Avenue

$1,893,405 $1,695,000

$1,727,500 $1,730,000 Median Sold Price: Average Sold Price:

Average List Price: Median List Price:

Number of Days On Market This graph illustrates the number of days on market for the listings in this analysis.

Days On Market

16

14

12

10

8

6

Days On Market

4

2

0

548 7Th Avenue

504 9Th Avenue

495 9Th Avenue

771 18Th Avenue

789 17Th Avenue

868 15Th Avenue

666 14Th Avenue

Prepared for: Deborah Clansky Prepared by: Jackie Schoelerman Representing: Coldwell Banker Realty

Property Address 4031 Fair Oaks Ave Menlo Park, CA

Prepared on: 3/21/2024

Seller's Preliminary Estimated Statement

Item

Debit

Credit

Sales Price

$2,148,495.00

Homeowner's Policy of Title Insurance (Total: $4,081.00 as of 10/23/2023)

$0.00

Escrow Fee** (Total: $2,400.00 as of 10/23/2023)

$0.00

Outside Notary Fee* (Est. Total: $200.00)

$100.00

Recording Fees* (Est. Total: $110.00)

$0.00

Recording Service Fee (Total: $25.00)

$0.00

County Transfer Tax (Total: $2,363.35)

$2,363.35

Due to Seller (est.) $2,146,031.65 *These are ESTIMATED fees. Actual fees may vary in each state, county and office. Please contact your Old Republic Title Company escrow officer for more precise figures. Amounts shown as "totals" above may differ from the actual amounts debited on this Netsheet due to customary buyer/seller splits in the subject property County or due to any of the applicable amounts above that you may have altered from the defaulted customary buyer/seller splits. Please contact your escrow officer for additional information. The figures reflected in this Preliminary Estimated Statement are PRELIMINARY ESTIMATED FEES based upon information you have entered. Actual fees may vary for each transaction depending upon loan type and terms, any applicable discount rates, local governmental charges and any additional services required for your transaction. A more accurate statement will be made in the "Estimated Closing Statement" furnished by our escrow officer after we have received the loan documents. The exact total of all fees and costs will be reflected in the final closing statement.

O UR P ROCESS / S ELLING Y OUR H OME S CHOELERMAN . COM

#1 in California

Phase One: Discovery

Defining AWin

- Outlining your objectives

- What is your motivation?

- What is your ideal moving date?

- Where are you moving?

- What is most important to you?

Knowing The Market

- Market Dynamics: Macro v. Micro

- Market Forces: Supply v. Demand

- The Numbers: Where is the market going?

- Analysis of actives, pendings, solds

The Strategic Plan

- Outline features and benefits

- Determining your key differentiators

- Establish target market and buyer profile

- Our buyer attraction strategy

Jackie Schoelerman | 650-855-9700 | www.schoelerman.com

#1 in California

Phase Two: Pre-Launch

Listing Details

- Complete documentation & agreements

Discuss property improvements

-

Our staging strategy

-

Photography and media

-

Working backwards from launch

-

Preparing for Launch

Property launch materials

-

Traditional advertising

-

Our digital plan

-

Social media strategy

-

The Kingston Lane advantage

-

Open house strategy

-

- Direct mail and community approach

Jackie Schoelerman | 650-855-9700 | www.schoelerman.com

#1 in California

Phase Three: Launch

Introducing The Property

- Launching the marketing plan

- Identifying your potential buyer

- Showing the property

- Monitor interest and feedback

- Weekly reports, updates, & strategy

- Adapting to changes in the market place

The Negotiation Process

- Collect written offers

- Deep offer analysis

- Strategically respond to offers

- Negotiate to optimize price and terms

- Our multiple offer process

- Back up strategies

Jackie Schoelerman | 650-855-9700 | www.schoelerman.com

#1 in California

Phase Four: Closing

The Closing Process

Execute the contracts

-

Complete disclosures

-

The contingency periods

-

Fulfill duties & responsibilities

-

Closing

Transitioning from the property

-

Final documentation

-

The final 10 days

-

Closing and celebration

-

Working Together Again

Following up & keeping in touch

-

- Second homes & investment properties

Providing resources

-

Feedback, testimonials, & referrals

-

Our raving fan process

-

Jackie Schoelerman | 650-855-9700 | www.schoelerman.com

W HO Y OU W ORK WITH M ATTERS S CHOELERMAN . COM

#1 in California

Schoelerman Profiles Representing Sellers, Buyers, and Investors throughout Silicon Valley

Jackie Schoelerman - Real Estate Broker I am a top producing Real Estate Broker . I hold both a degree in Architecture and a degree in Business Finance. With my uncanny knowledge of the local market, my winning negotiating skills, and my high level of ethical standards, I am well recognized as a leader in my field. My personal goal is to exceed the expectations of every one of my clients. Outside of work, I take great pleasure in hiking, traveling, and spending time with Richard and my family. I make a concerted effort to give back to my community, both by active participation in local events, and by volunteering and giving my time to charitable organizations and endeavors. Richard Schoelerman - Real Estate Broker I my a seasoned Real Estate Broker , Architect , and General Contractor . I hold a Master Degree in Architecture. This expertise in architecture, construction, and real estate allow me to bring an inspiring level of proven know-how to help guide my clients towards the visualization and true potential of their dream home. During my free time, I enjoy weekly hikes to the area open space reserves and parks with Jackie. I regularly gives back to the community by actively participating in the Palo Alto University Rotary Club of which I am a Past President and a Past Assistant Governor in Rotary District 5170. I also like to model HO trains and scenery.

Jackie Schoelerman | 650-855-9700 | www.schoelerman.com

#1 in California

Global Connections – Power in Numbers

The Coldwell Banker brand is a true global force, with the power to showcase exceptional properties and reach affluent buyers around the world and in dozens of languages.

Jackie Schoelerman | 650-855-9700 | www.schoelerman.com

#1 in California

Every Home has a Story – Let us tell Yours.

 We have helped hundreds of families just like yours maximize their real estate position.  We Sell 1 Home Every 15 Days  We sell Our Clients listings an average of 11% OVER asking price and  Go into contract in an average of 10 days

Jackie Schoelerman | 650-855-9700 | www.schoelerman.com

#1 in California

Jackie Schoelerman | 650-855-9700 | www.schoelerman.com

Seller Stories Cl i ck the image to watch video

Pattie Barco

Lina and Robert Arseneault

Sharon and Kelly Kehler

Christina Van Zandt

Leigh Soutter

Jeff Sasaki

Jackie Schoelerman | 650-855-9700 | www.schoelerman.com

#1 in California

Rating and Reviews Real Reviews and Social Proof of our Success – ( 75 ) 5 Star Reviews

Highly likely to recommend | 5.0 Sold a Single Family home in Palo Alto, CA

Highly likely to recommend | 5.0 Bought a Single Family home in Palo Alto, CA

Jackie Schoelerman | 650-855-9700 | www.schoelerman.com

#1 in California

Rating and Reviews Real Reviews and Social Proof of our Success – ( 75 ) 5 Star Reviews

Highly likely to recommend | 5.0 Bought a Single Family home in Palo Alto, CA

Highly likely to recommend | 5.0 Sold a Single Family home in Palo Alto, CA

Highly likely to recommend | 5.0 Sold a Single Family home in Palo Alto, CA

Jackie Schoelerman | 650-855-9700 | www.schoelerman.com

B LUEPRINT FOR S UCCESS S CHOELERMAN . COM

#1 in California

Strategy and Launch Planning Our Pre-Launch process actively markets your right from the beginning.

Jackie Schoelerman | 650-855-9700 | www.schoelerman.com

#1 in California

Jackie Schoelerman | 650-855-9700 | www.schoelerman.com

Pre-Launch Digital Marketing

Our digital marketing includes using our custom countdown clock to advertise on FaceBook, Instagram, LinkedIn, and Google to capture buyers interested in your home

Jackie Schoelerman | 650-855-9700 | www.schoelerman.com

#1 in California

Custom Property Webpage

Jackie Schoelerman | 650-855-9700 | www.schoelerman.com

#1 in California

Targeted Facebook Marketing

Jackie Schoelerman | 650-855-9700 | www.schoelerman.com

#1 in California

Jackie,

Your results are in! See below for your report.

- The Social Media Team @ Kingston Lane

41948 Impressions

Impressions are the total number of views your ad achieved.

127 Leads

Leads are the total number of submissions your ad form received.

8.96 Cost Per Lead

Cost per lead is the amount spent for each lead.

Jackie Schoelerman | 650-855-9700 | www.schoelerman.com

#1 in California

Personally Contacting

Active Marketing is personally contacting 25, 50, 100 qualified Buyers and the Agents who control the Buyers per day to get the word out about your home.

Jackie Schoelerman | 650-855-9700 | www.schoelerman.com

#1 in California

Broker to Broker Networking

Jackie Schoelerman | 650-855-9700 | www.schoelerman.com

#1 in California

Expansive Online Syndication

Finding a discerning buyer for a one-of-a-kind property takes ingenuity – and an expert command of today’s online arena. The Coldwell Banker Global Luxury program has mastered the art of digital marketing, ensuring your property is seen by the widest possible audience of qualified buyers; in fact, your home can be showcased on up to 900 websites worldwide.

Coldwellbanker.com automatically syndicated listing to hundreds of Web partners, including the most visited real estate websites like Fang, Rightmove and 99acres.

Jackie Schoelerman | 650-855-9700 | www.schoelerman.com

#1 in California

Jackie Schoelerman | 650-855-9700 | www.schoelerman.com

Actively Marketing Your Home

Active Marketing is personally contacting 25, 50, 100 qualified Buyers and the Agents who control the Buyers per day. Active Marketing is door knocking the neighborhood so the neighbors can spread the word to their friends, family and coworkers about the opportunity to live in your neighborhood.

Jackie Schoelerman | 650-855-9700 | www.schoelerman.com

#1 in California

Professional Photography

We have a professional photographer on our team that specializes in bringing out the great features of your home through photo and video. What are the key characteristics of your home that we should be featuring?

Jackie Schoelerman | 650-855-9700 | www.schoelerman.com

#1 in California

Home Staging

The better the home shows, the more value a buyer sees, so we have a professional stager that will come in, assess the appeal of your home to buyers and will make any recommendation to increase interest. In fact, staged homes sell 79% faster and sell for 17% more than a non-staged home.

Jackie Schoelerman | 650-855-9700 | www.schoelerman.com

#1 in California

Real Estate Timing Analysis What is the realistic timing to get your home SOLD.

Days

Total Days

1

1

Sign Listing Agreement

Home Preparation / Inspections / Photography / Staging / Marketing Material Prepartation: (14 to 30 days)

21

22

15

37

Average Days on Market - Offer Accepted: (14 to 45 days)

30

67

Escrow Time / Closing Date: (7 to 45 days)

67

Deed Recording Date / Keys to new Owner

Jackie Schoelerman | 650-855-9700 | www.schoelerman.com

#1 in California

Marketing Calendar – Sample Form

Example

Activity Calendar

Mon, Jan 04

Tue, Jan 05

Wed, Jan 06

Thu, Jan 07

Fri, Jan 08

Sat, Jan 09

Sun, Jan 10

Listing Agreement

PRE - LAUNCH Prep Home

Painting

Carpet

combo lockbox

Pre-Launch Marketing

vendor estimates

Mon, Jan 11

Tue, Jan 12

Wed, Jan 13

Thu, Jan 14

Fri, Jan 15

Sat, Jan 16

Sun, Jan 17

House Cleaning

Photography

inspections

Pre Launch Marketing

Mon, Jan 18

Tue, Jan 19

Wed, Jan 20

Thu, Jan 21

Fri, Jan 22

Sat, Jan 23

Sun, Jan 24

yard sign

LAUNCH On Market

BROKER TOUR Virtual

OPEN HOUSE Virtual

OPEN HOUSE Virtual

supra lockbox

Pre Launch Marketing

Launch Marketing

Mon, Jan 25

Tue, Jan 26

Wed, Jan 27

Thu, Jan 28

Fri, Jan 29

Sat, Jan 30

Sun, Jan 31

Launch Period

Launch Period

OPEN HOUSE Virtual

OPEN HOUSE Virtual

Holiday

Launch Period

Launch Marketing

Mon, Feb 01

Tue, Feb 02

Wed, Feb 03

Thu, Feb 04

Fri, Feb 05

Sat, Feb 06

Sun, Feb 07

Ratified Contract

Close of Escrow

Escrow Period Escrow Period Escrow Period

OFFERS (if any)

ESCROW PERIOD

Jackie Schoelerman | 650-855-9700 | www.schoelerman.com

#1 in California

Sample Form

Weekly Activity Report

Jan 21, 21

property address

Showing Remarks or Comments

1 area for weekly feedback from buyers and realtors

Weekly Activity Report

YTD

MLS Start Date

Jan 09, 21

Current Days on the Market

12

Homes currently on the market for sale

47 30

Homes under contract

Homes sold

7

Average days market

29

Disclosures viewed online Disclosures downloaded Number of offers submitted

332

63 16

Number of virtual open houses held Number of virtual broker tours held

4 1

Families at virtual open house

30 30

Realtors at virtual open house and broker tour

Advertising Activity Online Views

6,313

Property Postcards sent

536

Nextdoor post to the neighborhood

36,258

Virtual open house ad views

890

Newsletter email sent featuring home

6,232

Jackie Schoelerman | 650-855-9700 | www.schoelerman.com

#1 in California

Strategic Partners Inspection / Vendor Estimates – Sample Form

Property Address Work Description Inspection Estimates Property Inspection

Vendors

Quote

Inspector Name and Address

Termite Inspection

Inspector Name and Address

Roof Inspection

Inspector Name and Address

Chimney Inspection

Inspector Name and Address

Environmental Report

Inspector Name and Address

Vendor Estimates House Cleaning

Vendor Name and Address

windows carpet blinds

Staging / Design

Vendor Name and Address

design, first month rental

Landscaping

Vendor Name and Address

cleanup

Handyman

Vendor Name and Address

smoke and carbine detectors material smoke and carbine detectors labor

Total

0

Jackie Schoelerman | 650-855-9700 | www.schoelerman.com

#1 in California

Jackie Schoelerman | 650-855-9700 | www.schoelerman.com

#1 in California

The Art of Making it Look Effortless

Our job is to get your home SOLD while taking the stress off your shoulders and walking you through the complicated selling process.

This is what most people think of the real estate process.

X

X

START

END

But, in most cases, this is Reality.

X

X

START

END

It takes years of experience to navigate the twists and turns of the real estate process. We have for decades specialized in selling homes and getting those tough deals to the closing table. Let us put those years of experience to work for YOU!

“Because, Who You Work with Matters” Let’s Get Started

Jackie Schoelerman | 650-855-9700 | www.schoelerman.com

#1 in California

Let’s Get Started

Jackie Schoelerman | 650-855-9700 | www.schoelerman.com