MP 3114 Alameda De Las Pulgas - Angelo Heropoulos

Hi Angelo,

I have prepared this report of relevant properties to keep you informed about the current real estate market around you along with an estimated equity value of your home you can use for estate planning purposes or as a current market value should you be considering selling your home in the next quarter.

By reviewing this report, you will be able to see how the value of your home has changed.

I will call you to answer any of your questions pertaining to this report and discuss where the market is heading.

Cheers,

Jackie Schoelerman jackie@schoelerman.com 650-855-9700 | CalRE # 01092400

O UR P RICING S TRATEGY S CHOELERMAN . COM

3114 Alameda De Las Pulgas, Menlo Park, CA 94025-6524, San Mateo County APN: 074-024-030 CLIP: 2415765714

Beds 3

Full Baths 1 Lot Sq Ft 5,328

Half Baths N/A

Sale Price $21,000

Sale Date N/A

Bldg Sq Ft 1,250

Yr Built 1957

Type SFR

OWNER INFORMATION Owner Name Tax Billing Address Tax Billing City & State

Heropoulos Christina

6537

Tax Billing Zip+4 Owner Occupied Owner Name 2

157 Hillside Ave Menlo Park, CA

No

Heropoulos George

94025

Tax Billing Zip

LOCATION INFORMATION School District Community College District Elementary School District

Sequoia Un

C027

Property Carrier Route

San Mateo Junior

R10006

Zoning

Las Lomitas

Map Page/Grid

302

Location Influence

Market Area

6129.00

Census Tract Tract Number

Parcel Comments

No

Within 250 Feet of Multiple Flood Z one

TAX INFORMATION APN

074-024-030

061007

Tax Area

Alt APN

Tax Appraisal Area

5

Exemption(s) % Improved

Block ID

71%

13

Lot Number

LOT 13 BLOCK 5 MENLO HEIGHT S RSM 2/32

Legal Description

ASSESSMENT & TAX Assessment Year Assessed Value - Total Assessed Value - Land Assessed Value - Improved

2023

2022

2021

$120,048 $34,397 $85,651

$117,695 $33,723 $83,972

$115,388 $33,062 $82,326

Market Value - Total Market Value - Land

Market Value - Improved YOY Assessed Change ($) YOY Assessed Change (%)

$2,353

$2,307

2%

2%

Exempt Building Value Exempt Land Value Exempt Total Value

Tax Year

Total Tax

Change ($)

Change (%)

$2,880 $2,925 $2,988

2021 2022 2023

$45 $63

1.58% 2.15%

Special Assessment

Tax Amount

CHARACTERISTICS Land Use - CoreLogic Land Use - County

SFR

Condo Amenities

1 Family Residence

Central Central

Heat Type

48

Lot Frontage

Cooling Type

111

Lot Depth Lot Acres Lot Area Lot Shape

Porch

0.1223 5,328

Patio Type

Attached Garage

Parking Type

2

Garage Capacity No. Parking Spaces

Style

1957

480

Year Built

Garage Sq Ft

Effective Year Built

Roof Type

1,730

Gross Area

Roof Material

Property Details Courtesy of Jackie Schoelerman, MLS Listings

Generated on: 03/08/24

Page 1/2

The data within this report is compiled by CoreLogic from public and private sources. The data is deemed reliable, but is not guaranteed. The accuracy of the data contained herein can be independently verified by the recipient of this report with the applicable county or municipality.

1,250 1,250 1,250

Building Sq Ft

Roof Frame Foundation Roof Shape Construction

Above Gnd Sq Ft Ground Floor Area

2nd Floor Area

Stories

Exterior

Basement Sq Feet Basement Type

Floor Cover

Pool

6 3 1

Total Rooms Bedrooms Total Baths

Other Impvs Equipment Total Units

MLS Total Baths

Water Sewer

1

Full Baths Half Baths Fireplaces

Condition

Quality

LAST MARKET SALE & SALES HISTORY Recording Date

12/19/1975

Deed (Reg)

Deed Type

Heropoulos Christina Heropoulos George

Settle Date Sale Price

Owner Name Owner Name 2

$21,000 $16.80 AJ22764

Price Per Square Feet Document Number

Seller

Recording Date

03/17/2022

03/17/2022

04/02/1998

12/19/1975

$21,000

Sale Price

Y

Y

Y

Nominal

Heropoulos G & C Fam Byp Trust

Heropoulos G & C Trust

Heropoulos George & C Tru st

Buyer Name

Buyer Name 2 Seller Name

Heropoulos Christina Trust

Heropoulos George E

Heropoulos George E & Chri stina

23388

23387

46396 Deed

AJ22764

Document Number

Trustee's Deed(Transfer)

Affidavit

Deed (Reg)

Document Type

MORTGAGE HISTORY Mortgage Date

Mortgage Amount Mortgage Lender Mortgage Code Mortgage Type

PROPERTY MAP

*Lot Dimensions are Estimated

Property Details Courtesy of Jackie Schoelerman, MLS Listings

Generated on: 03/08/24

Page 2/2

The data within this report is compiled by CoreLogic from public and private sources. The data is deemed reliable, but is not guaranteed. The accuracy of the data contained herein can be independently verified by the recipient of this report with the applicable county or municipality.

CMA Map Layout This page displays the Map for the CMA Subject and your comparables.

3114 Alameda De Las Pulgas 1 1328 Orange AVE 2 3115 Alameda De Las Pulgas

3 2060 Gordon AVE 4 2036 Sterling AVE 5 2140 Monterey AVE 6 2151 Oakley AVE

Summary of Comparable Listings This page summarizes the comparable listings contained in this market analysis.

Active listings

Address

Bd

Ba (F) Ba (P)

Sqft

Lot

Age

Date

DOM

L/S Price

S/Sq

3114 Alameda

5,328 (sf) 6,048 (sf)

3 2

1,250 3,060

67 36

3115 Alameda De Las Pulgas

02/05/2024

$3,998,000

5

3

0

$1,307

38

$3,998,000

5

3 0

3,060

$1,307

36

38

6,048 (sf)

Pending listings

Address

Bd

Ba (F) Ba (P)

Sqft

Lot

Age

Date

DOM

L/S Price

S/Sq

3114 Alameda

5,328 (sf) 6,300 (sf) 6,000 (sf) 6,150 (sf)

3 2

1,250 1,550 2,780 2,165

67 77 75 76

1328 Orange Avenue 2036 Sterling Avenue

$2,995,000 $3,488,000 $3,241,500

3 4 4

2 3

0 0

$1,932 $1,255 $1,593

12 27 20

3 0

Sold listings

Address

Bd

Ba (F) Ba (P)

Sqft

Lot

Age

Date

DOM

Sale $

S$/SqFt

3114 Alameda

5,328 (sf) 6,000 (sf) 6,000 (sf) 6,000 (sf) 6,000 (sf)

3 2

1,250 2,770 2,630 2,079 2,493

67 30 23 94 49

2060 Gordon Avenue 2140 Monterey Avenue 2151 Oakley Avenue

02/22/2024 09/18/2023 12/05/2023

$3,000,000 $3,860,000 $3,200,000 $3,353,333

3 4 5 4

3 3 4

0 0 0

$1,083 $1,468 $1,539 $1,363

8

15

4 9

3 0

$3,344,000 Median: $3,423,500 Average:

Cross Property Summary Report

Summary Statistics

High

Low

Average $3,998,000 $3,353,333

Median

$3,998,000 $3,860,000

$3,998,000 $3,000,000

$3,998,000 $3,200,000

List Price: Sold Price:

Residential Active

MLS # Address

Bd Ba (F)

Ba (P)

Age

List Price SqFt L$/SqFt

Apx Lot 6,048 (sf)

DOM Sale Price S$/SqFt

ML81953405

3115 Alameda De Las Pulgas

5

3

0

36

$3,998,000 $3,998,000

3,060 $1,306.54

38 38

3,060 $1,306.54 6,048 (sf)

Average:

Pending MLS # Address

Bd Ba (F)

Ba (P)

Age

List Price SqFt L$/SqFt

Apx Lot 6,300 (sf) 6,000 (sf)

DOM Sale Price S$/SqFt

ML81955170 ML81952072

1328 Orange 2036 Sterling

3 4

2 3

0 0

77 75

$2,995,000 $3,488,000 $3,241,500

1,550 $1,932.26 2,780 $1,254.68

12 27 20

2,165 $1,593.47 6,150 (sf)

Average:

Sold MLS # Address

Bd Ba (F)

Ba (P)

Age

List Price SqFt L$/SqFt

Apx Lot 6,000 (sf) 6,000 (sf) 6,000 (sf) 6,000 (sf) 6,058 (sf)

DOM Sale Price S$/SqFt

ML81951837 ML81939848 ML81945575

2060 Gordon 2140 Monterey 2151 Oakley

3 4 5

3 3 4

0 0 0

30 23 94

$2,998,000 $4,098,000 $2,998,000 $3,364,667 $3,429,167

2,770 $1,082.31 2,630 $1,558.17 2,079 $1,442.04 2,493 $1,360.84 2,478 $1,429.33

8

$3,000,000 $3,860,000 $3,200,000 $3,353,333 $3,353,333

$1,083.03 $1,467.68 $1,539.20 $1,363.30 $1,363.30

15

4 9

Average:

17

Total Average:

Full Summary of Compared Listings This report summarizes the comparable listings contained in this market analysis.

Subject Property 3114 Alameda De Las Pulgas MLS# Status Prop Type Residential

Details 1328 Orange Avenue ML81955170 Pending

Details 3115 Alameda De Las Pulgas ML81953405 Active

Residential $2,995,000 02/22/2024

Residential $3,998,000 02/05/2024

List Price List Date Sold Price Sold Date City

4/4/2024 Menlo Park County / Alameda Area 3 2/0 1,550 6,300 (sf) Menlo Park City Elementary Sequoia Union High 77 Carport, Off-Street Parking

Menlo Park County / Alameda Area 5 3/0 3,060 6,048 (sf) Las Lomitas Elementary Sequoia Union High 36 Attached Garage

Menlo Park

County / Alameda Area

Area Beds

3

2/0

Baths (F/P)

1250

Apx Sqft Apx Lot

5,328 (sf) Elem District Menlo Park City Elementary HS District Sequoia Union High Age 67 Garage 1 car garage

Family Room, Living Room, Primary Bedroom

Fireplace

Central AC Pool - In Ground 12

Central AC No 38

A/C

Cooling Pool DOM Remarks:

Welcome to your opportunity to own a delightful home in Menlo Park's University Heights. Framed by a classic white picket fence, this residence invites both residents and guests with open arms. Inside, an airy open-concept layout bathes the main living spaces--living room, dining area, kitchen, and family room--in abundant natural light. The primary bedroom, boasting lofty ceilings and an en-suite bathroom, offers a tranquil retreat on the opposite end of the home from the two additional bedrooms. Enjoy indoor/outdoor living with low maintenance

Beautiful 5 Bedroom 3 Bathroom Home in Award Winning Las Lomitas School District . Formal Entry. Elegant Living Room with Fireplace. Dining Area. Chef's Eat-in Kitchen with Center Island, Breakfast Bar, and Viking Appliances Opens to Family Room with Fireplace. 5 Spacious Bedrooms. 3 Bathrooms. Main Level Bedroom Suite. Primary Suite Retreat Features Two Walk-in Closets, Separate Shower, Oversized Tub, Fireplace, and Private Balcony. Main Level Laundry Room. Interior Features Includes High Ceilings, Central A/C, and 3 Fireplaces.

Full Summary of Compared Listings This report summarizes the comparable listings contained in this market analysis.

Subject Property 3114 Alameda De Las Pulgas MLS# Status Prop Type Residential

Details 2060 Gordon Avenue ML81951837 Sold

Details 2036 Sterling Avenue ML81952072 Pending

Residential $2,998,000 01/18/2024 $3,000,000 2/22/2024 Menlo Park County / Alameda Area 3 3/0 2,770 6,000 (sf) Las Lomitas Elementary Sequoia Union High 30 Attached Garage, Covered Parking, Gate/Door Opener Other

Residential $3,488,000 01/22/2024

List Price List Date Sold Price Sold Date City

3/19/2024 Menlo Park County / Alameda Area 4 3/0 2,780 6,000 (sf) Las Lomitas Elementary Sequoia Union High 75 Attached Garage, Gate/Door Opener

Menlo Park

County / Alameda Area

Area Beds

3

2/0

Baths (F/P)

1250

Apx Sqft Apx Lot

5,328 (sf) Elem District Menlo Park City Elementary HS District Sequoia Union High Age 67 Garage 1 car garage

Family Room, Gas Starter, Living Room

Fireplace

Central AC No 8

Ceiling Fan, Central AC No 27

A/C

Cooling Pool DOM Remarks:

photos, 3-D Matterport & internet marketing have been removed per new owner's request. Urban lifestyle in a fun vibe setting | friendly neighborhood with daily conveniences at your finger tips | Originally custom built as a 4-bedroom, 3-bathroom in 1994 | further reimagined and tastefully remodeled | current configuration is 3 bedrooms, 3 bathrooms and a loft study (can easily convert back to 4bd/3ba + loft study) | new Berber carpet | some newly painted interior surfaces & lighting fixtures | central A/C, central vacuum system &

Immerse yourself in style and sophistication the moment you step into this stunning West Menlo home. Modern Cape Cod-style architecture creates outstanding curb appeal, and inside, nearly 2,800 sf of living space includes stunning hardwood floors, 2 fireplaces, expansive gathering areas, and the chef's kitchen with appliances from Thermador and Bosch. The 4-bedroom layout features two upstairs wings, one of which hosts the primary suite complete with a spa-like bathroom, while the other accommodates a bedroom currently tailored

Full Summary of Compared Listings This report summarizes the comparable listings contained in this market analysis.

Subject Property 3114 Alameda De Las Pulgas MLS# Status Prop Type Residential

Details 2140 Monterey Avenue ML81939848 Sold Residential $4,098,000 08/25/2023 $3,860,000 9/18/2023 Menlo Park County / Alameda Area 4 3/0 2,630 6,000 (sf) Las Lomitas Elementary Sequoia Union High 23 Attached Garage

Details 2151 Oakley Avenue ML81945575 Sold

Residential $2,998,000 10/19/2023 $3,200,000 12/5/2023 Menlo Park County / Alameda Area 5 4/0 2,079 6,000 (sf) Las Lomitas Elementary Sequoia Union High 94 Attached Garage, Off-Street Parking, On Street

List Price List Date Sold Price Sold Date City

Menlo Park

County / Alameda Area

Area Beds

3

2/0

Baths (F/P)

1250

Apx Sqft Apx Lot

5,328 (sf) Elem District Menlo Park City Elementary HS District Sequoia Union High Age 67 Garage 1 car garage

Family Room, Living Room

Fireplace

Central AC No 15

Ceiling Fan, Central AC No 4

A/C

Cooling Pool DOM Remarks:

Beautiful 4 Bedroom 3 Bathroom Home in Award Winning Las Lomitas School District . Formal Entry. Elegant Living Room with Fireplace. Formal Dining Room. Chef's Kitchen with Center Island with Sink Opens to Spacious Family Room with Fireplace. Main Level Bedroom. 4 Bedrooms. 3 Bathrooms. Upstairs Laundry Room. Primary Suite Retreat Features Walk-in Closet, Oversized Tub, Double Sinks, and Stall Shower. Lovely Landscaped Yard. Award Winning Las Lomitas School District.

This beautiful West Menlo home exudes a fun and sophisticated ambiance, and is perfect for indoor/outdoor living. The 4 bed/3 bath main home has a flexible floor plan and features lovely refinished hardwood floors, stainless steel appliances and natural stone details. The charming 1 bed/1 bath detached cottage (with its own full kitchen, outdoor space and laundry) can be used as a rental, guest quarters or home office. The backyard is a dream for both entertaining or quiet relaxation, with a gorgeous outdoor fireplace/TV niche, recently installed (2023)

List Price and Sale Price This graph illustrates the list price, along with sale price in Sold listings.

List Price Sale Price

Price Graph

4500K

4000K

3500K

3000K

2500K

2000K

Price

1500K

1000K

500K

0K

Pulgas

2151 Oakley Avenue

1328 Orange Avenue

2060 Gordon Avenue

2036 Sterling Avenue

3115 Alameda De Las

2140 Monterey Avenue

$3,429,167 $3,243,000

$3,353,333 $3,200,000 Median Sold Price: Average Sold Price:

Average List Price: Median List Price:

Number of Days On Market This graph illustrates the number of days on market for the listings in this analysis.

Days On Market

40

35

30

25

20

15

Days On Market

10

5

0

2151 Oakley Avenue

1328 Orange Avenue

2060 Gordon Avenue

2036 Sterling Avenue

2140 Monterey Avenue

3115 Alameda De Las Pulgas

Prepared for: Angelo Heropoulos Prepared by: Jackie Schoelerman Representing: Coldwell Banker Realty

Property Address 3114 Alameda De Las Pulgas Menlo Park, CA

Prepared on: 3/14/2024

Seller's Preliminary Estimated Statement

Item

Debit

Credit

Sales Price

$2,577,899.00

Homeowner's Policy of Title Insurance (Total: $4,365.00 as of 10/23/2023)

$0.00

Escrow Fee** (Total: $2,500.00 as of 10/23/2023)

$0.00

Outside Notary Fee* (Est. Total: $200.00)

$100.00

Recording Fees* (Est. Total: $110.00)

$0.00

Recording Service Fee (Total: $25.00)

$0.00

County Transfer Tax (Total: $2,835.80)

$2,835.80

Due to Seller (est.) $2,574,963.20 *These are ESTIMATED fees. Actual fees may vary in each state, county and office. Please contact your Old Republic Title Company escrow officer for more precise figures. Amounts shown as "totals" above may differ from the actual amounts debited on this Netsheet due to customary buyer/seller splits in the subject property County or due to any of the applicable amounts above that you may have altered from the defaulted customary buyer/seller splits. Please contact your escrow officer for additional information. The figures reflected in this Preliminary Estimated Statement are PRELIMINARY ESTIMATED FEES based upon information you have entered. Actual fees may vary for each transaction depending upon loan type and terms, any applicable discount rates, local governmental charges and any additional services required for your transaction. A more accurate statement will be made in the "Estimated Closing Statement" furnished by our escrow officer after we have received the loan documents. The exact total of all fees and costs will be reflected in the final closing statement.

O UR P ROCESS / S ELLING Y OUR H OME S CHOELERMAN . COM

#1 in California

Phase One: Discovery

Defining AWin

- Outlining your objectives

- What is your motivation?

- What is your ideal moving date?

- Where are you moving?

- What is most important to you?

Knowing The Market

- Market Dynamics: Macro v. Micro

- Market Forces: Supply v. Demand

- The Numbers: Where is the market going?

- Analysis of actives, pendings, solds

The Strategic Plan

- Outline features and benefits

- Determining your key differentiators

- Establish target market and buyer profile

- Our buyer attraction strategy

Jackie Schoelerman | 650-855-9700 | www.schoelerman.com

#1 in California

Phase Two: Pre-Launch

Listing Details

- Complete documentation & agreements

Discuss property improvements

-

Our staging strategy

-

Photography and media

-

Working backwards from launch

-

Preparing for Launch

Property launch materials

-

Traditional advertising

-

Our digital plan

-

Social media strategy

-

The Kingston Lane advantage

-

Open house strategy

-

- Direct mail and community approach

Jackie Schoelerman | 650-855-9700 | www.schoelerman.com

#1 in California

Phase Three: Launch

Introducing The Property

- Launching the marketing plan

- Identifying your potential buyer

- Showing the property

- Monitor interest and feedback

- Weekly reports, updates, & strategy

- Adapting to changes in the market place

The Negotiation Process

- Collect written offers

- Deep offer analysis

- Strategically respond to offers

- Negotiate to optimize price and terms

- Our multiple offer process

- Back up strategies

Jackie Schoelerman | 650-855-9700 | www.schoelerman.com

#1 in California

Phase Four: Closing

The Closing Process

Execute the contracts

-

Complete disclosures

-

The contingency periods

-

Fulfill duties & responsibilities

-

Closing

Transitioning from the property

-

Final documentation

-

The final 10 days

-

Closing and celebration

-

Working Together Again

Following up & keeping in touch

-

- Second homes & investment properties

Providing resources

-

Feedback, testimonials, & referrals

-

Our raving fan process

-

Jackie Schoelerman | 650-855-9700 | www.schoelerman.com

W HO Y OU W ORK WITH M ATTERS S CHOELERMAN . COM

#1 in California

Schoelerman Profiles Representing Sellers, Buyers, and Investors throughout Silicon Valley

Jackie Schoelerman - Real Estate Broker I am a top producing Real Estate Broker . I hold both a degree in Architecture and a degree in Business Finance. With my uncanny knowledge of the local market, my winning negotiating skills, and my high level of ethical standards, I am well recognized as a leader in my field. My personal goal is to exceed the expectations of every one of my clients. Outside of work, I take great pleasure in hiking, traveling, and spending time with Richard and my family. I make a concerted effort to give back to my community, both by active participation in local events, and by volunteering and giving my time to charitable organizations and endeavors. Richard Schoelerman - Real Estate Broker I my a seasoned Real Estate Broker , Architect , and General Contractor . I hold a Master Degree in Architecture. This expertise in architecture, construction, and real estate allow me to bring an inspiring level of proven know-how to help guide my clients towards the visualization and true potential of their dream home. During my free time, I enjoy weekly hikes to the area open space reserves and parks with Jackie. I regularly gives back to the community by actively participating in the Palo Alto University Rotary Club of which I am a Past President and a Past Assistant Governor in Rotary District 5170. I also like to model HO trains and scenery.

Jackie Schoelerman | 650-855-9700 | www.schoelerman.com

#1 in California

Global Connections – Power in Numbers

The Coldwell Banker brand is a true global force, with the power to showcase exceptional properties and reach affluent buyers around the world and in dozens of languages.

Jackie Schoelerman | 650-855-9700 | www.schoelerman.com

#1 in California

Every Home has a Story – Let us tell Yours.

 We have helped hundreds of families just like yours maximize their real estate position.  We Sell 1 Home Every 15 Days  We sell Our Clients listings an average of 11% OVER asking price and  Go into contract in an average of 10 days

Jackie Schoelerman | 650-855-9700 | www.schoelerman.com

#1 in California

Jackie Schoelerman | 650-855-9700 | www.schoelerman.com

Seller Stories Cl i ck the image to watch video

Pattie Barco

Lina and Robert Arseneault

Sharon and Kelly Kehler

Christina Van Zandt

Leigh Soutter

Jeff Sasaki

Jackie Schoelerman | 650-855-9700 | www.schoelerman.com

#1 in California

Rating and Reviews Real Reviews and Social Proof of our Success – ( 75 ) 5 Star Reviews

Highly likely to recommend | 5.0 Sold a Single Family home in Palo Alto, CA

Highly likely to recommend | 5.0 Bought a Single Family home in Palo Alto, CA

Jackie Schoelerman | 650-855-9700 | www.schoelerman.com

#1 in California

Rating and Reviews Real Reviews and Social Proof of our Success – ( 75 ) 5 Star Reviews

Highly likely to recommend | 5.0 Bought a Single Family home in Palo Alto, CA

Highly likely to recommend | 5.0 Sold a Single Family home in Palo Alto, CA

Highly likely to recommend | 5.0 Sold a Single Family home in Palo Alto, CA

Jackie Schoelerman | 650-855-9700 | www.schoelerman.com

B LUEPRINT FOR S UCCESS S CHOELERMAN . COM

#1 in California

Strategy and Launch Planning Our Pre-Launch process actively markets your right from the beginning.

Jackie Schoelerman | 650-855-9700 | www.schoelerman.com

#1 in California

Jackie Schoelerman | 650-855-9700 | www.schoelerman.com

Pre-Launch Digital Marketing

Our digital marketing includes using our custom countdown clock to advertise on FaceBook, Instagram, LinkedIn, and Google to capture buyers interested in your home

Jackie Schoelerman | 650-855-9700 | www.schoelerman.com

#1 in California

Custom Property Webpage

Jackie Schoelerman | 650-855-9700 | www.schoelerman.com

#1 in California

Targeted Facebook Marketing

Jackie Schoelerman | 650-855-9700 | www.schoelerman.com

#1 in California

Jackie,

Your results are in! See below for your report.

- The Social Media Team @ Kingston Lane

41948 Impressions

Impressions are the total number of views your ad achieved.

127 Leads

Leads are the total number of submissions your ad form received.

8.96 Cost Per Lead

Cost per lead is the amount spent for each lead.

Jackie Schoelerman | 650-855-9700 | www.schoelerman.com

#1 in California

Personally Contacting

Active Marketing is personally contacting 25, 50, 100 qualified Buyers and the Agents who control the Buyers per day to get the word out about your home.

Jackie Schoelerman | 650-855-9700 | www.schoelerman.com

#1 in California

Broker to Broker Networking

Jackie Schoelerman | 650-855-9700 | www.schoelerman.com

#1 in California

Expansive Online Syndication

Finding a discerning buyer for a one-of-a-kind property takes ingenuity – and an expert command of today’s online arena. The Coldwell Banker Global Luxury program has mastered the art of digital marketing, ensuring your property is seen by the widest possible audience of qualified buyers; in fact, your home can be showcased on up to 900 websites worldwide.

Coldwellbanker.com automatically syndicated listing to hundreds of Web partners, including the most visited real estate websites like Fang, Rightmove and 99acres.

Jackie Schoelerman | 650-855-9700 | www.schoelerman.com

#1 in California

Jackie Schoelerman | 650-855-9700 | www.schoelerman.com

Actively Marketing Your Home

Active Marketing is personally contacting 25, 50, 100 qualified Buyers and the Agents who control the Buyers per day. Active Marketing is door knocking the neighborhood so the neighbors can spread the word to their friends, family and coworkers about the opportunity to live in your neighborhood.

Jackie Schoelerman | 650-855-9700 | www.schoelerman.com

#1 in California

Professional Photography

We have a professional photographer on our team that specializes in bringing out the great features of your home through photo and video. What are the key characteristics of your home that we should be featuring?

Jackie Schoelerman | 650-855-9700 | www.schoelerman.com

#1 in California

Home Staging

The better the home shows, the more value a buyer sees, so we have a professional stager that will come in, assess the appeal of your home to buyers and will make any recommendation to increase interest. In fact, staged homes sell 79% faster and sell for 17% more than a non-staged home.

Jackie Schoelerman | 650-855-9700 | www.schoelerman.com

#1 in California

Real Estate Timing Analysis What is the realistic timing to get your home SOLD.

Days

Total Days

1

1

Sign Listing Agreement

Home Preparation / Inspections / Photography / Staging / Marketing Material Prepartation: (14 to 30 days)

21

22

15

37

Average Days on Market - Offer Accepted: (14 to 45 days)

30

67

Escrow Time / Closing Date: (7 to 45 days)

67

Deed Recording Date / Keys to new Owner

Jackie Schoelerman | 650-855-9700 | www.schoelerman.com

#1 in California

Marketing Calendar – Sample Form

Example

Activity Calendar

Mon, Jan 04

Tue, Jan 05

Wed, Jan 06

Thu, Jan 07

Fri, Jan 08

Sat, Jan 09

Sun, Jan 10

Listing Agreement

PRE - LAUNCH Prep Home

Painting

Carpet

combo lockbox

Pre-Launch Marketing

vendor estimates

Mon, Jan 11

Tue, Jan 12

Wed, Jan 13

Thu, Jan 14

Fri, Jan 15

Sat, Jan 16

Sun, Jan 17

House Cleaning

Photography

inspections

Pre Launch Marketing

Mon, Jan 18

Tue, Jan 19

Wed, Jan 20

Thu, Jan 21

Fri, Jan 22

Sat, Jan 23

Sun, Jan 24

yard sign

LAUNCH On Market

BROKER TOUR Virtual

OPEN HOUSE Virtual

OPEN HOUSE Virtual

supra lockbox

Pre Launch Marketing

Launch Marketing

Mon, Jan 25

Tue, Jan 26

Wed, Jan 27

Thu, Jan 28

Fri, Jan 29

Sat, Jan 30

Sun, Jan 31

Launch Period

Launch Period

OPEN HOUSE Virtual

OPEN HOUSE Virtual

Holiday

Launch Period

Launch Marketing

Mon, Feb 01

Tue, Feb 02

Wed, Feb 03

Thu, Feb 04

Fri, Feb 05

Sat, Feb 06

Sun, Feb 07

Ratified Contract

Close of Escrow

Escrow Period Escrow Period Escrow Period

OFFERS (if any)

ESCROW PERIOD

Jackie Schoelerman | 650-855-9700 | www.schoelerman.com

#1 in California

Sample Form

Weekly Activity Report

Jan 21, 21

property address

Showing Remarks or Comments

1 area for weekly feedback from buyers and realtors

Weekly Activity Report

YTD

MLS Start Date

Jan 09, 21

Current Days on the Market

12

Homes currently on the market for sale

47 30

Homes under contract

Homes sold

7

Average days market

29

Disclosures viewed online Disclosures downloaded Number of offers submitted

332

63 16

Number of virtual open houses held Number of virtual broker tours held

4 1

Families at virtual open house

30 30

Realtors at virtual open house and broker tour

Advertising Activity Online Views

6,313

Property Postcards sent

536

Nextdoor post to the neighborhood

36,258

Virtual open house ad views

890

Newsletter email sent featuring home

6,232

Jackie Schoelerman | 650-855-9700 | www.schoelerman.com

#1 in California

Strategic Partners Inspection / Vendor Estimates – Sample Form

Property Address Work Description Inspection Estimates Property Inspection

Vendors

Quote

Inspector Name and Address

Termite Inspection

Inspector Name and Address

Roof Inspection

Inspector Name and Address

Chimney Inspection

Inspector Name and Address

Environmental Report

Inspector Name and Address

Vendor Estimates House Cleaning

Vendor Name and Address

windows carpet blinds

Staging / Design

Vendor Name and Address

design, first month rental

Landscaping

Vendor Name and Address

cleanup

Handyman

Vendor Name and Address

smoke and carbine detectors material smoke and carbine detectors labor

Total

0

Jackie Schoelerman | 650-855-9700 | www.schoelerman.com

#1 in California

Jackie Schoelerman | 650-855-9700 | www.schoelerman.com

#1 in California

The Art of Making it Look Effortless

Our job is to get your home SOLD while taking the stress off your shoulders and walking you through the complicated selling process.

This is what most people think of the real estate process.

X

X

START

END

But, in most cases, this is Reality.

X

X

START

END

It takes years of experience to navigate the twists and turns of the real estate process. We have for decades specialized in selling homes and getting those tough deals to the closing table. Let us put those years of experience to work for YOU!

“Because, Who You Work with Matters” Let’s Get Started

Jackie Schoelerman | 650-855-9700 | www.schoelerman.com

#1 in California

Let’s Get Started

Jackie Schoelerman | 650-855-9700 | www.schoelerman.com