MP 261 Marmona Ct - Doug Dietz
Hi Doug,
I have prepared this report of relevant properties to keep you informed about the current real estate market around you along with an estimated equity value of your home you can use for estate planning purposes or as a current market value should you be considering selling your home in the next quarter.
By reviewing this report, you will be able to see how the value of your home has changed.
I will call you to answer any of your questions pertaining to this report and discuss where the market is heading.
Cheers,
Jackie Schoelerman jackie@schoelerman.com 650-855-9700 | CalRE # 01092400
O UR P RICING S TRATEGY S CHOELERMAN . COM
261 Marmona Ct, Menlo Park, CA 94025-2959, San Mateo County APN: 062-312-350 CLIP: 8681922316
MLS Beds 3 MLS Sq Ft 1,140
MLS Full Baths 1
Half Baths 1
MLS Sale Price $700,000
MLS Sale Date 04/14/2009
Lot Sq Ft 5,600
MLS Yr Built 1947
Type SFR
OWNER INFORMATION Owner Name Tax Billing Address Tax Billing City & State
Dietz Douglas W & Douglas
2959
Tax Billing Zip+4 Owner Occupied Owner Name 2
261 Marmona Ct Menlo Park, CA
Yes
Dietz Leslie
94025
Tax Billing Zip
LOCATION INFORMATION School District Community College District Elementary School District
Sequoia Un
C020
Property Carrier Route
San Mateo Junior Menlo Park City Rave
R10008
Zoning
Map Page/Grid
308
Location Influence
Market Area
6139.00
Census Tract Tract Number
Parcel Comments
No
Within 250 Feet of Multiple Flood Z one
TAX INFORMATION APN
062-312-350
008107
Tax Area
Alt APN
Tax Appraisal Area
Homeowner
Exemption(s) % Improved
Block ID
39%
221
Lot Number
LOT 221 THE WILLOWS MAP NO 5 RSM 25/37 38
Legal Description
ASSESSMENT & TAX Assessment Year Assessed Value - Total Assessed Value - Land Assessed Value - Improved
2023
2022
2021
$1,118,854
$1,096,917
$1,075,411
$680,762 $438,092
$667,414 $429,503
$654,328 $421,083
Market Value - Total Market Value - Land
Market Value - Improved YOY Assessed Change ($) YOY Assessed Change (%)
$21,937
$21,506
2%
2%
Exempt Building Value Exempt Land Value Exempt Total Value
Tax Year
Total Tax $14,259 $14,682 $15,091
Change ($)
Change (%)
2021 2022 2023
$423 $409
2.97% 2.78%
Special Assessment
Tax Amount
CHARACTERISTICS Land Use - CoreLogic Land Use - County
SFR
Condo Amenities
1 Family Residence
None
Heat Type
Central
Lot Frontage
Cooling Type
Lot Depth Lot Acres Lot Area Lot Shape
Porch
0.1286 5,600
Patio Type
Attached Garage Tax: 2 MLS: 1
Parking Type
Garage Capacity No. Parking Spaces
MLS: 1
Style
1947
533
Year Built
Garage Sq Ft
Effective Year Built
Roof Type
2,575
Gross Area
Roof Material
Property Details Courtesy of Jackie Schoelerman, MLS Listings
Generated on: 02/22/24
Page 1/3
The data within this report is compiled by CoreLogic from public and private sources. The data is deemed reliable, but is not guaranteed. The accuracy of the data contained herein can be independently verified by the recipient of this report with the applicable county or municipality.
Tax: 2,042 MLS: 1,140
Building Sq Ft
Roof Frame Foundation Roof Shape Construction
2,042 1,140
Above Gnd Sq Ft Ground Floor Area
2nd Floor Area
1
Stories
Exterior
Basement Sq Feet Basement Type
Floor Cover
MLS: Concrete Perimeter
Pool
7
Total Rooms Bedrooms Total Baths
Other Impvs Equipment Total Units
Tax: 4 MLS: 3 Tax: 3 MLS: 1
1
MLS Total Baths
Water Sewer
Tax: 2 MLS: 1
Full Baths Half Baths Fireplaces
1
Condition
Quality
LAST MARKET SALE & SALES HISTORY Recording Date
04/14/2009
Grant Deed
Deed Type
Tax: 04/07/2009 MLS: 04/14/2009
Dietz Douglas W & Douglas
Settle Date Sale Price
Owner Name Owner Name 2
$700,000 $342.80
Dietz Leslie
Woodward Marcia L
Price Per Square Feet Document Number
Seller
43069
Recording Date
12/11/2018
04/14/2009
09/04/2008
09/04/2008
03/04/1998
$700,000
Sale Price
Y
Y
Y
Y
Nominal
Dietz Douglas & Leslie 2018 Trust
Dietz Douglas W Woodward Marcia L Woodward Marcia W Woodward Dorrell W Tr ust
Buyer Name
!ust
Buyer Name 2
Dietz Douglas W Woodward Marcia L Woodward D W Trust
Woodward Dorrell W Woodward Dorrell W
Seller Name
96486
43069
100891
100890 Affidavit
28342 Deed
Document Number
Grant Deed
Grant Deed
Quit Claim Deed
Document Type
Recording Date
04/12/1996
Sale Price Nominal
Y
Woodward Dorrell W Peterson Constance Woodward Thomas E
Buyer Name
Buyer Name 2
Seller Name
45001
Document Number
Deed Of Distribution
Document Type
MORTGAGE HISTORY Mortgage Date
04/14/2009
$640,000
Mortgage Amount Mortgage Lender Mortgage Code
Private Party Lender
Resale
Mortgage Type
Property Details Courtesy of Jackie Schoelerman, MLS Listings
Generated on: 02/22/24
Page 2/3
The data within this report is compiled by CoreLogic from public and private sources. The data is deemed reliable, but is not guaranteed. The accuracy of the data contained herein can be independently verified by the recipient of this report with the applicable county or municipality.
PROPERTY MAP
*Lot Dimensions are Estimated
Property Details Courtesy of Jackie Schoelerman, MLS Listings
Generated on: 02/22/24
Page 3/3
The data within this report is compiled by CoreLogic from public and private sources. The data is deemed reliable, but is not guaranteed. The accuracy of the data contained herein can be independently verified by the recipient of this report with the applicable county or municipality.
CMA Map Layout This page displays the Map for the CMA Subject and your comparables.
261 Marmona Court 1 139 Oak CT 2 104 Clover LN 3 1185 Woodland AVE 4 335 Concord DR 5 847 Woodland AVE 6 224 Willow RD
Summary of Comparable Listings This page summarizes the comparable listings contained in this market analysis.
Pending listings
Address
Bd
Ba (F) Ba (P)
Sqft
Lot
Age
Date
DOM
L/S Price
S/Sq
261 Marmona
5,600 (sf) 5,200 (sf) 5,005 (sf) 5,103 (sf)
4 2
1 2 0
2,052 4,138 1,390 2,764
77
847 Woodland Avenue
$4,788,000 $2,198,000 $3,493,000
6 3 5
5 2
$1,157 $1,581 $1,369
1
21
224 Willow Road
77 39
7
4 1
14
Sold listings
Address
Bd
Ba (F) Ba (P)
Sqft
Lot
Age
Date
DOM
Sale $
S$/SqFt
261 Marmona 139 Oak Court 104 Clover Lane
5,600 (sf) 7,250 (sf) 6,000 (sf) 5,750 (sf) 5,390 (sf) 6,098 (sf)
4 2
1 0 0 1 0
2,052 1,050 2,480 3,140 1,589 2,065
77 68 77 18 76 60
03/04/2024 03/22/2024 01/08/2024 03/14/2024
$2,325,000 $2,650,000 $3,600,000 $3,000,000 $2,893,750
2 5 4 3 4
1 3 3 2
$2,214 $1,069 $1,146 $1,888 $1,579
310
10
1185 Woodland Avenue
131
335 Concord Drive
16
2 0
117
$2,825,000 Median: $3,093,500 Average:
Cross Property Summary Report
Summary Statistics
High
Low
Average
Median
List Price: Sold Price:
$3,600,000
$2,325,000
$2,893,750
$2,825,000
Residential Pending
MLS # Address
Bd Ba (F)
Ba (P)
Age
List Price SqFt L$/SqFt
Apx Lot 5,200 (sf) 5,005 (sf)
DOM Sale Price S$/SqFt
ML81956614 ML81956107
847 Woodland
6 3
5 2
2 0
1
$4,788,000 $2,198,000 $3,493,000
4,138 $1,157.08 1,390 $1,581.29
21
224 Willow
77
7
2,764 $1,369.19 5,103 (sf)
14
Average:
Sold MLS # Address
Bd Ba (F)
Ba (P)
Age
List Price SqFt L$/SqFt
Apx Lot 7,250 (sf) 6,000 (sf) 5,750 (sf) 5,390 (sf) 6,098 (sf) 5,766 (sf)
DOM Sale Price S$/SqFt
ML81927935 ML81953991 ML81937850 ML81953544
139 Oak
2 5 4 3
1 3 3 2
0 0 1 0
68 77 18 76
$1,350,000 $2,188,000 $3,595,000 $2,730,000 $2,465,750 $2,808,167
1,050 $1,285.71 2,480 $882.26 3,140 $1,144.90 1,589 $1,718.06 2,065 $1,257.73 2,298 $1,294.89
310
$2,325,000 $2,650,000 $3,600,000 $3,000,000 $2,893,750 $2,893,750
$2,214.29 $1,068.55 $1,146.50 $1,887.98 $1,579.33 $1,579.33
104 Clover
10
1185 Woodland
131
335 Concord
16
117
Average:
83
Total Average:
Full Summary of Compared Listings This report summarizes the comparable listings contained in this market analysis.
Subject Property 261 Marmona Court MLS# Status Prop Type
Details 139 Oak Court ML81927935 Sold
Details 104 Clover Lane ML81953991 Sold
Residential $1,350,000 05/11/2023 $2,325,000 3/4/2024 Menlo Park Willows / O'Conner Area 2 1/0 1,050 7,250 (sf) Menlo Park City Elementary Sequoia Union High 68 Detached Garage, Gate/Door Opener
Residential $2,188,000 02/12/2024 $2,650,000 3/22/2024 Menlo Park Willows / O'Conner Area 5 3/0 2,480 6,000 (sf) Menlo Park City Elementary Sequoia Union High 77 Carport, With Restrictions
Residential
List Price List Date Sold Price Sold Date City
Menlo Park
Willows / O'Conner Area
Area Beds
4
2/1
Baths (F/P)
2052
Apx Sqft Apx Lot
5,600 (sf) Elem District Menlo Park City Elementary HS District Sequoia Union High Age 77 Garage 2 car garage
Insert, Living Room
Fireplace
None No 310
None No 10
A/C
Cooling Pool DOM Remarks:
In an attempt to provide a nice home in this Menlo Park neighborhood at an affordable price, the seller has decided to sell this quality Italian Style 2BR home to an individual home owner. There are two homes on this large lot that will be sold separately. There is a 3br 1ba home at the back of this property that will be offered for sale to another home owner. The large 2 car enclosed garage in the back will be shared by the home owners.
Feelings of warmth and hospitality embrace you from the moment you step inside this enchanting 5-bedroom home in The Willows neighborhood. Nearly 2,500 square feet of living space enjoys beautiful woodwork and a welcoming ambiance amplified by tremendous natural light throughout both levels of the home. Enjoy a centerpiece fireplace, large gathering spaces, comfortable bedrooms, and a convenient upstairs loft that fits a variety of lifestyle needs, while the peaceful backyard provides the perfect venue for enjoying an
Full Summary of Compared Listings This report summarizes the comparable listings contained in this market analysis.
Subject Property 261 Marmona Court MLS# Status Prop Type
Details 1185 Woodland Avenue ML81937850 Sold
Details 335 Concord Drive ML81953544 Sold
Residential $3,595,000 08/11/2023 $3,600,000 1/8/2024 Menlo Park Willows / O'Conner Area 4 3/1 3,140 5,750 (sf) Menlo Park City Elementary Sequoia Union High 18 Detached Garage, Electric Gate, Gate/Door Opener Family Room, Gas Log Exceptional custom built Craftsman effortlessly blends architectural appeal with modern convenience in a tranquil setting in the sought after Willows neighborhood. Spacious 4 bd/3.5 ba floor plan combines formal & casual living areas to offer the best of everyday living & entertaining. Chef's kitchen features abundant custom cabinetry, natural stone finishes & quality appliances--all flowing to the sunny breakfast nook & oversized family room w/gas fireplace. Three upstairs bedrooms include the expansive primary suite Central AC 131
Residential $2,730,000 02/06/2024 $3,000,000 3/14/2024 Menlo Park Willows / O'Conner Area 3 2/0 1,589 5,390 (sf) Menlo Park City Elementary Sequoia Union High 76 Attached Garage
Residential
List Price List Date Sold Price Sold Date City
Menlo Park
Willows / O'Conner Area
Area Beds
4
2/1
Baths (F/P)
2052
Apx Sqft Apx Lot
5,600 (sf) Elem District Menlo Park City Elementary HS District Sequoia Union High Age 77 Garage 2 car garage
Living Room
Fireplace
Multi-Zone No 16
A/C
Cooling Pool DOM Remarks:
Welcome to this exquisite 3-bedroom, 2-bath home, beautifully remodeled in 2020 and impeccably maintained, nestled in the highly sought-after Willows neighborhood. This stunning residence seamlessly combines modern elegance with timeless charm, offering a haven of comfort and style. As you step inside the open-concept living space is flooded with natural light, creating a warm and inviting atmosphere. The gourmet kitchen boasts high-end Thermador stainless steel appliances, spacious center island, and custom cabinetry.
Full Summary of Compared Listings This report summarizes the comparable listings contained in this market analysis.
Subject Property 261 Marmona Court MLS# Status Prop Type
Details 847 Woodland Avenue ML81956614 Pending
Details 224 Willow Road ML81956107 Pending
Residential $4,788,000 03/06/2024
Residential $2,198,000 03/14/2024
Residential
List Price List Date Sold Price Sold Date City
4/8/2024 Menlo Park Willows / O'Conner Area 6 5/2 4,138 5,200 (sf) Menlo Park City Elementary Sequoia Union High 1 Attached Garage
4/22/2024 Menlo Park Willows / O'Conner Area 3 2/0 1,390 5,005 (sf) Menlo Park City Elementary Sequoia Union High 77 Detached Garage
Menlo Park
Willows / O'Conner Area
Area Beds
4
2/1
Baths (F/P)
2052
Apx Sqft Apx Lot
5,600 (sf) Elem District Menlo Park City Elementary HS District Sequoia Union High Age 77 Garage 2 car garage
Gas Burning
Living Room
Fireplace
Central AC
Central AC No 7
A/C
Cooling Pool DOM Remarks:
21
Public: EXCEPTIONAL NEW CONSTRUCION with High End Workmanship and Attention to Detail throughout the Home. Gourmet Eat-in Kitchen with Quartz Center Island, Custom Cabinetry, Herringbone Backsplash, Spacious Pantry, and Thermador Appliances Opens to the Expansive Living Room with Custom Stone Fireplace and Attached Dining Area. 6 Spacious Bedrooms plus Office/Den Area. 5 Full Bathrooms and 2 Powder Rooms that are all Custom Designed. Standalone Contemporary Tub, Custom Shower, and Italian Stone Finishes. French
Lovely remodeled 3BR/2BA home featuring a remodeled and expanded eat-in kitchen with plenty of counter space, brand new stove and hood, and custom high-end cabinetry. Open to the living room and access to the back yard makes entertaining a breeze. Brand new guest bath room, Brand new engineering wood floor throughout the house, fresh paints inside, new garage door. Nicely landscaped yard is a peaceful oasis to enjoy time with friends and a great place for kids to play. The spacious master suite is quietly located in the rear of the
List Price and Sale Price This graph illustrates the list price, along with sale price in Sold listings.
List Price Sale Price
Price Graph
5000K
4000K
3000K
2000K
Price
1000K
0K
139 Oak Court
104 Clover Lane
224 Willow Road
335 Concord Drive
847 Woodland Avenue
1185 Woodland Avenue
$2,808,167 $2,464,000
$2,893,750 $2,825,000 Median Sold Price: Average Sold Price:
Average List Price: Median List Price:
Number of Days On Market This graph illustrates the number of days on market for the listings in this analysis.
Days On Market
350
300
250
200
150
Days On Market
100
50
0
847 Woodland Avenue
139 Oak Court
1185 Woodland Avenue
104 Clover Lane
224 Willow Road
335 Concord Drive
Prepared for: Doug Dietz Prepared by: Jackie Schoelerman Representing: Coldwell Banker Realty
Property Address 261 Marmona Ct Menlo Park, CA
Prepared on: 4/1/2024
Seller's Preliminary Estimated Statement
Item
Debit
Credit
Sales Price
$2,948,768.00
Homeowner's Policy of Title Insurance (Total: $4,609.00 as of 10/23/2023)
$0.00
Escrow Fee** (Total: $2,500.00 as of 10/23/2023)
$0.00
Outside Notary Fee* (Est. Total: $200.00)
$100.00
Recording Fees* (Est. Total: $110.00)
$0.00
Recording Service Fee (Total: $25.00)
$0.00
County Transfer Tax (Total: $3,243.90)
$3,243.90
Due to Seller (est.) $2,945,424.10 *These are ESTIMATED fees. Actual fees may vary in each state, county and office. Please contact your Old Republic Title Company escrow officer for more precise figures. Amounts shown as "totals" above may differ from the actual amounts debited on this Netsheet due to customary buyer/seller splits in the subject property County or due to any of the applicable amounts above that you may have altered from the defaulted customary buyer/seller splits. Please contact your escrow officer for additional information. The figures reflected in this Preliminary Estimated Statement are PRELIMINARY ESTIMATED FEES based upon information you have entered. Actual fees may vary for each transaction depending upon loan type and terms, any applicable discount rates, local governmental charges and any additional services required for your transaction. A more accurate statement will be made in the "Estimated Closing Statement" furnished by our escrow officer after we have received the loan documents. The exact total of all fees and costs will be reflected in the final closing statement.
O UR P ROCESS / S ELLING Y OUR H OME S CHOELERMAN . COM
#1 in California
Phase One: Discovery
Defining AWin
- Outlining your objectives
- What is your motivation?
- What is your ideal moving date?
- Where are you moving?
- What is most important to you?
Knowing The Market
- Market Dynamics: Macro v. Micro
- Market Forces: Supply v. Demand
- The Numbers: Where is the market going?
- Analysis of actives, pendings, solds
The Strategic Plan
- Outline features and benefits
- Determining your key differentiators
- Establish target market and buyer profile
- Our buyer attraction strategy
Jackie Schoelerman | 650-855-9700 | www.schoelerman.com
#1 in California
Phase Two: Pre-Launch
Listing Details
- Complete documentation & agreements
Discuss property improvements
-
Our staging strategy
-
Photography and media
-
Working backwards from launch
-
Preparing for Launch
Property launch materials
-
Traditional advertising
-
Our digital plan
-
Social media strategy
-
The Kingston Lane advantage
-
Open house strategy
-
- Direct mail and community approach
Jackie Schoelerman | 650-855-9700 | www.schoelerman.com
#1 in California
Phase Three: Launch
Introducing The Property
- Launching the marketing plan
- Identifying your potential buyer
- Showing the property
- Monitor interest and feedback
- Weekly reports, updates, & strategy
- Adapting to changes in the market place
The Negotiation Process
- Collect written offers
- Deep offer analysis
- Strategically respond to offers
- Negotiate to optimize price and terms
- Our multiple offer process
- Back up strategies
Jackie Schoelerman | 650-855-9700 | www.schoelerman.com
#1 in California
Phase Four: Closing
The Closing Process
Execute the contracts
-
Complete disclosures
-
The contingency periods
-
Fulfill duties & responsibilities
-
Closing
Transitioning from the property
-
Final documentation
-
The final 10 days
-
Closing and celebration
-
Working Together Again
Following up & keeping in touch
-
- Second homes & investment properties
Providing resources
-
Feedback, testimonials, & referrals
-
Our raving fan process
-
Jackie Schoelerman | 650-855-9700 | www.schoelerman.com
W HO Y OU W ORK WITH M ATTERS S CHOELERMAN . COM
#1 in California
Schoelerman Profiles Representing Sellers, Buyers, and Investors throughout Silicon Valley
Jackie Schoelerman - Real Estate Broker I am a top producing Real Estate Broker . I hold both a degree in Architecture and a degree in Business Finance. With my uncanny knowledge of the local market, my winning negotiating skills, and my high level of ethical standards, I am well recognized as a leader in my field. My personal goal is to exceed the expectations of every one of my clients. Outside of work, I take great pleasure in hiking, traveling, and spending time with Richard and my family. I make a concerted effort to give back to my community, both by active participation in local events, and by volunteering and giving my time to charitable organizations and endeavors. Richard Schoelerman - Real Estate Broker I my a seasoned Real Estate Broker , Architect , and General Contractor . I hold a Master Degree in Architecture. This expertise in architecture, construction, and real estate allow me to bring an inspiring level of proven know-how to help guide my clients towards the visualization and true potential of their dream home. During my free time, I enjoy weekly hikes to the area open space reserves and parks with Jackie. I regularly gives back to the community by actively participating in the Palo Alto University Rotary Club of which I am a Past President and a Past Assistant Governor in Rotary District 5170. I also like to model HO trains and scenery.
Jackie Schoelerman | 650-855-9700 | www.schoelerman.com
#1 in California
Global Connections – Power in Numbers
The Coldwell Banker brand is a true global force, with the power to showcase exceptional properties and reach affluent buyers around the world and in dozens of languages.
Jackie Schoelerman | 650-855-9700 | www.schoelerman.com
#1 in California
Every Home has a Story – Let us tell Yours.
We have helped hundreds of families just like yours maximize their real estate position. We Sell 1 Home Every 15 Days We sell Our Clients listings an average of 11% OVER asking price and Go into contract in an average of 10 days
Jackie Schoelerman | 650-855-9700 | www.schoelerman.com
#1 in California
Jackie Schoelerman | 650-855-9700 | www.schoelerman.com
Seller Stories Cl i ck the image to watch video
Pattie Barco
Lina and Robert Arseneault
Sharon and Kelly Kehler
Christina Van Zandt
Leigh Soutter
Jeff Sasaki
Jackie Schoelerman | 650-855-9700 | www.schoelerman.com
#1 in California
Rating and Reviews Real Reviews and Social Proof of our Success – ( 75 ) 5 Star Reviews
Highly likely to recommend | 5.0 Sold a Single Family home in Palo Alto, CA
Highly likely to recommend | 5.0 Bought a Single Family home in Palo Alto, CA
Jackie Schoelerman | 650-855-9700 | www.schoelerman.com
#1 in California
Rating and Reviews Real Reviews and Social Proof of our Success – ( 75 ) 5 Star Reviews
Highly likely to recommend | 5.0 Bought a Single Family home in Palo Alto, CA
Highly likely to recommend | 5.0 Sold a Single Family home in Palo Alto, CA
Highly likely to recommend | 5.0 Sold a Single Family home in Palo Alto, CA
Jackie Schoelerman | 650-855-9700 | www.schoelerman.com
B LUEPRINT FOR S UCCESS S CHOELERMAN . COM
#1 in California
Strategy and Launch Planning Our Pre-Launch process actively markets your right from the beginning.
Jackie Schoelerman | 650-855-9700 | www.schoelerman.com
#1 in California
Jackie Schoelerman | 650-855-9700 | www.schoelerman.com
Pre-Launch Digital Marketing
Our digital marketing includes using our custom countdown clock to advertise on FaceBook, Instagram, LinkedIn, and Google to capture buyers interested in your home
Jackie Schoelerman | 650-855-9700 | www.schoelerman.com
#1 in California
Custom Property Webpage
Jackie Schoelerman | 650-855-9700 | www.schoelerman.com
#1 in California
Targeted Facebook Marketing
Jackie Schoelerman | 650-855-9700 | www.schoelerman.com
#1 in California
Jackie,
Your results are in! See below for your report.
- The Social Media Team @ Kingston Lane
41948 Impressions
Impressions are the total number of views your ad achieved.
127 Leads
Leads are the total number of submissions your ad form received.
8.96 Cost Per Lead
Cost per lead is the amount spent for each lead.
Jackie Schoelerman | 650-855-9700 | www.schoelerman.com
#1 in California
Personally Contacting
Active Marketing is personally contacting 25, 50, 100 qualified Buyers and the Agents who control the Buyers per day to get the word out about your home.
Jackie Schoelerman | 650-855-9700 | www.schoelerman.com
#1 in California
Broker to Broker Networking
Jackie Schoelerman | 650-855-9700 | www.schoelerman.com
#1 in California
Expansive Online Syndication
Finding a discerning buyer for a one-of-a-kind property takes ingenuity – and an expert command of today’s online arena. The Coldwell Banker Global Luxury program has mastered the art of digital marketing, ensuring your property is seen by the widest possible audience of qualified buyers; in fact, your home can be showcased on up to 900 websites worldwide.
Coldwellbanker.com automatically syndicated listing to hundreds of Web partners, including the most visited real estate websites like Fang, Rightmove and 99acres.
Jackie Schoelerman | 650-855-9700 | www.schoelerman.com
#1 in California
Jackie Schoelerman | 650-855-9700 | www.schoelerman.com
Actively Marketing Your Home
Active Marketing is personally contacting 25, 50, 100 qualified Buyers and the Agents who control the Buyers per day. Active Marketing is door knocking the neighborhood so the neighbors can spread the word to their friends, family and coworkers about the opportunity to live in your neighborhood.
Jackie Schoelerman | 650-855-9700 | www.schoelerman.com
#1 in California
Professional Photography
We have a professional photographer on our team that specializes in bringing out the great features of your home through photo and video. What are the key characteristics of your home that we should be featuring?
Jackie Schoelerman | 650-855-9700 | www.schoelerman.com
#1 in California
Home Staging
The better the home shows, the more value a buyer sees, so we have a professional stager that will come in, assess the appeal of your home to buyers and will make any recommendation to increase interest. In fact, staged homes sell 79% faster and sell for 17% more than a non-staged home.
Jackie Schoelerman | 650-855-9700 | www.schoelerman.com
#1 in California
Real Estate Timing Analysis What is the realistic timing to get your home SOLD.
Days
Total Days
1
1
Sign Listing Agreement
Home Preparation / Inspections / Photography / Staging / Marketing Material Prepartation: (14 to 30 days)
21
22
15
37
Average Days on Market - Offer Accepted: (14 to 45 days)
30
67
Escrow Time / Closing Date: (7 to 45 days)
67
Deed Recording Date / Keys to new Owner
Jackie Schoelerman | 650-855-9700 | www.schoelerman.com
#1 in California
Marketing Calendar – Sample Form
Example
Activity Calendar
Mon, Jan 04
Tue, Jan 05
Wed, Jan 06
Thu, Jan 07
Fri, Jan 08
Sat, Jan 09
Sun, Jan 10
Listing Agreement
PRE - LAUNCH Prep Home
Painting
Carpet
combo lockbox
Pre-Launch Marketing
vendor estimates
Mon, Jan 11
Tue, Jan 12
Wed, Jan 13
Thu, Jan 14
Fri, Jan 15
Sat, Jan 16
Sun, Jan 17
House Cleaning
Photography
inspections
Pre Launch Marketing
Mon, Jan 18
Tue, Jan 19
Wed, Jan 20
Thu, Jan 21
Fri, Jan 22
Sat, Jan 23
Sun, Jan 24
yard sign
LAUNCH On Market
BROKER TOUR Virtual
OPEN HOUSE Virtual
OPEN HOUSE Virtual
supra lockbox
Pre Launch Marketing
Launch Marketing
Mon, Jan 25
Tue, Jan 26
Wed, Jan 27
Thu, Jan 28
Fri, Jan 29
Sat, Jan 30
Sun, Jan 31
Launch Period
Launch Period
OPEN HOUSE Virtual
OPEN HOUSE Virtual
Holiday
Launch Period
Launch Marketing
Mon, Feb 01
Tue, Feb 02
Wed, Feb 03
Thu, Feb 04
Fri, Feb 05
Sat, Feb 06
Sun, Feb 07
Ratified Contract
Close of Escrow
Escrow Period Escrow Period Escrow Period
OFFERS (if any)
ESCROW PERIOD
Jackie Schoelerman | 650-855-9700 | www.schoelerman.com
#1 in California
Sample Form
Weekly Activity Report
Jan 21, 21
property address
Showing Remarks or Comments
1 area for weekly feedback from buyers and realtors
Weekly Activity Report
YTD
MLS Start Date
Jan 09, 21
Current Days on the Market
12
Homes currently on the market for sale
47 30
Homes under contract
Homes sold
7
Average days market
29
Disclosures viewed online Disclosures downloaded Number of offers submitted
332
63 16
Number of virtual open houses held Number of virtual broker tours held
4 1
Families at virtual open house
30 30
Realtors at virtual open house and broker tour
Advertising Activity Online Views
6,313
Property Postcards sent
536
Nextdoor post to the neighborhood
36,258
Virtual open house ad views
890
Newsletter email sent featuring home
6,232
Jackie Schoelerman | 650-855-9700 | www.schoelerman.com
#1 in California
Strategic Partners Inspection / Vendor Estimates – Sample Form
Property Address Work Description Inspection Estimates Property Inspection
Vendors
Quote
Inspector Name and Address
Termite Inspection
Inspector Name and Address
Roof Inspection
Inspector Name and Address
Chimney Inspection
Inspector Name and Address
Environmental Report
Inspector Name and Address
Vendor Estimates House Cleaning
Vendor Name and Address
windows carpet blinds
Staging / Design
Vendor Name and Address
design, first month rental
Landscaping
Vendor Name and Address
cleanup
Handyman
Vendor Name and Address
smoke and carbine detectors material smoke and carbine detectors labor
Total
0
Jackie Schoelerman | 650-855-9700 | www.schoelerman.com
#1 in California
Jackie Schoelerman | 650-855-9700 | www.schoelerman.com
#1 in California
The Art of Making it Look Effortless
Our job is to get your home SOLD while taking the stress off your shoulders and walking you through the complicated selling process.
This is what most people think of the real estate process.
X
X
START
END
But, in most cases, this is Reality.
X
X
START
END
It takes years of experience to navigate the twists and turns of the real estate process. We have for decades specialized in selling homes and getting those tough deals to the closing table. Let us put those years of experience to work for YOU!
“Because, Who You Work with Matters” Let’s Get Started
Jackie Schoelerman | 650-855-9700 | www.schoelerman.com
#1 in California
Let’s Get Started
Jackie Schoelerman | 650-855-9700 | www.schoelerman.com
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