MP 1110 Hobart St - Erin Galli
Hi Erin,
I have prepared this report of relevant properties to keep you informed about the current real estate market around you along with an estimated equity value of your home you can use for estate planning purposes or as a current market value should you be considering selling your home in the next quarter.
By reviewing this report, you will be able to see how the value of your home has changed.
I will call you to answer any of your questions pertaining to this report and discuss where the market is heading.
Cheers,
Jackie Schoelerman jackie@schoelerman.com 650-855-9700 | CalRE # 01092400
O UR P RICING S TRATEGY S CHOELERMAN . COM
1110 Hobart St, Menlo Park, CA 94025-5515, San Mateo County APN: 071-043-130 CLIP: 2479312311
MLS Beds 3 MLS Sq Ft 2,200
MLS Full Baths 2
Half Baths N/A
MLS Sale Price $1,979,000
MLS Sale Date 12/30/2011
Lot Sq Ft 9,672
MLS Yr Built 1951
Type SFR
OWNER INFORMATION Owner Name Tax Billing Address Tax Billing City & State
Galli Erin K
5515
Tax Billing Zip+4 Owner Occupied Owner Name 2
1110 Hobart St Menlo Park, CA
Yes
94025
Tax Billing Zip
LOCATION INFORMATION School District Community College District Elementary School District
Sequoia Un
C075
Property Carrier Route
San Mateo Junior Menlo Park City Basi
R10010
Zoning
Map Page/Grid
303
Location Influence
Market Area
6127.00
Census Tract Tract Number
Parcel Comments
No
Within 250 Feet of Multiple Flood Z one
TAX INFORMATION APN
071-043-130
008001
Tax Area
Alt APN
Tax Appraisal Area
Homeowner
2
Exemption(s) % Improved
Block ID
59%
13
Lot Number
LOT 13 BLOCK 2 HILLVIEW MANO R RSM 31/6 CITY OF MENLO PAR K
Legal Description
ASSESSMENT & TAX Assessment Year Assessed Value - Total Assessed Value - Land Assessed Value - Improved
2023
2022
2021
$1,853,476
$1,817,134
$1,781,505
$757,659
$742,803
$728,239
$1,095,817
$1,074,331
$1,053,266
Market Value - Total Market Value - Land
Market Value - Improved YOY Assessed Change ($) YOY Assessed Change (%)
$36,342
$35,629
2%
2%
Exempt Building Value Exempt Land Value Exempt Total Value
Tax Year
Total Tax $21,974 $22,504 $23,122
Change ($)
Change (%)
2021 2022 2023
$529 $618
2.41% 2.75%
Special Assessment
Tax Amount
CHARACTERISTICS Land Use - CoreLogic Land Use - County
SFR
Condo Amenities
1 Family Residence
Central Central
Heat Type
93
Lot Frontage
Cooling Type
104
Lot Depth Lot Acres Lot Area Lot Shape
Porch
0.222 9,672
Patio Type
Attached Garage
Parking Type
2
Garage Capacity No. Parking Spaces
MLS: 2
Style
1951
380
Year Built
Garage Sq Ft
Effective Year Built
Roof Type
Property Details Courtesy of Jackie Schoelerman, MLS Listings
Generated on: 01/09/24
Page 1/3
The data within this report is compiled by CoreLogic from public and private sources. The data is deemed reliable, but is not guaranteed. The accuracy of the data contained herein can be independently verified by the recipient of this report with the applicable county or municipality.
Tax: 2,570 MLS: 2,200 Tax: 2,190 MLS: 2,200
Gross Area
Roof Material Roof Frame Foundation Roof Shape Construction
Building Sq Ft
2,190 1,960
Above Gnd Sq Ft Ground Floor Area
2nd Floor Area
1
Stories
Exterior
Basement Sq Feet Basement Type
Floor Cover
MLS: Concrete Perimeter
Pool
Pool
6 3 2 2 2
Total Rooms Bedrooms Total Baths
Other Impvs Equipment Total Units
MLS Total Baths
Water Sewer
Full Baths Half Baths Fireplaces
Condition
Quality
LAST MARKET SALE & SALES HISTORY Recording Date
12/30/2011
Grant Deed Galli Erin K
Deed Type
Tax: 12/22/2011 MLS: 12/30/2011
Settle Date Sale Price
Owner Name Owner Name 2
$1,979,000
$903.65 163666
Vonhungen C L 1995 Trust
Price Per Square Feet Document Number
Seller
Recording Date
02/23/2023
06/30/2020
01/27/2012
12/30/2011 $1,979,000
12/30/2011
Sale Price
Y
Y
Y
Y
Nominal
Ronald E & Erin K G 19 99 Trust
1999oable R E & E K G Trust
Galli Ronald E & Erin K Galli Ronald E & Erin K Vonhungen Cecilia L 1 995 Trust
Buyer Name
Galli Erin K
Webb Marlene E
Buyer Name 2
Galli Ronald E
Galli R E & E K 1999 Tr ust
Galli Ronald E & Erin K Vonhungen C L 1995 Tr ust
Menlo Management Trust
Seller Name
8217
61253
10900
163666
163665
Document Number
Affidavit
Grant Deed
Grant Deed
Grant Deed
Grant Deed
Document Type
Recording Date
05/10/2006
04/15/2005
04/15/2005
Sale Price Nominal
Y
Y
Y
Menlo Management Trust 052006
Vonhungen Cecilia L
Vonhungen Cecilia L
Buyer Name
Webb Marlene E
Buyer Name 2
Vonhungen Cecilia L
Vonhungen Cecilia L
Eastman Cecilia S
Seller Name
70288
61679
61678
Document Number
Trustee's Deed(Transfer)
Trustee's Deed(Transfer)
Affidavit
Document Type
MORTGAGE HISTORY Mortgage Date
06/30/2020
04/15/2013
01/31/2013
12/30/2011
09/29/2006
$345,000
$100,000
$904,000
$895,000
$550,000
Mortgage Amount
First Republic Bk
US Bk National Assn Everbank
Wells Fargo Bk Na
Wells Fargo Bk Na
Mortgage Lender
Conventional
Conventional
Conventional
Conventional
Conventional
Mortgage Code
Nominal
Refi
Refi
Resale
Refi
Mortgage Type
Mortgage Date
07/29/2005
04/03/2001
$500,000
$200,000
Mortgage Amount
Washington Mutual Bk Fa
North American Mtg Co
Mortgage Lender
Conventional
Conventional
Mortgage Code
Refi
Nominal
Mortgage Type
Property Details Courtesy of Jackie Schoelerman, MLS Listings
Generated on: 01/09/24
Page 2/3
The data within this report is compiled by CoreLogic from public and private sources. The data is deemed reliable, but is not guaranteed. The accuracy of the data contained herein can be independently verified by the recipient of this report with the applicable county or municipality.
PROPERTY MAP
*Lot Dimensions are Estimated
Property Details Courtesy of Jackie Schoelerman, MLS Listings
Generated on: 01/09/24
Page 3/3
The data within this report is compiled by CoreLogic from public and private sources. The data is deemed reliable, but is not guaranteed. The accuracy of the data contained herein can be independently verified by the recipient of this report with the applicable county or municipality.
CMA Map Layout This page displays the Map for the CMA Subject and your comparables.
1110 Hobart Street
1 1340 Cotton ST 2 840 San Mateo DR 3 1360 Hillview DR 4 1165 Hillview DR 5 521 Middle CT
Summary of Comparable Listings This page summarizes the comparable listings contained in this market analysis.
Active listings
Address
Bd
Ba (F) Ba (P)
Sqft
Lot
Age
Date
DOM
L/S Price
S/Sq
1110 Hobart
9,672 (sf) 11,000 (sf) 10,300 (sf) 9,956 (sf) 10,419 (sf)
3 2
2,200 1,960 2,729 3,783 2,824
72 73 73
1340 Cotton Street 1360 Hillview Drive 1165 Hillview Drive
01/04/2024 01/08/2024 01/11/2024
$5,500,000 $4,750,000 $6,995,000 $5,748,333
3 4 4 4
2 2 4
0 1 1
$2,806 $1,741 $1,849 $2,132
13
1
6
3 1
49
10
Sold listings
Address
Bd
Ba (F) Ba (P)
Sqft
Lot
Age
Date
DOM
Sale $
S$/SqFt
1110 Hobart
9,672 (sf) 10,438 (sf) 9,900 (sf) 10,169 (sf)
3 2
2,200 3,031 1,630 2,331
72 72 62 67
840 San Mateo Drive
10/23/2023 11/14/2023
$5,200,000 $3,095,000 $4,147,500
4 4 4
3 2
1 0
$1,716 $1,899 $1,807
44
521 Middle Court
9
3 1
27
$5,200,000 Median: $5,108,000 Average:
Cross Property Summary Report
Summary Statistics
High
Low
Average $5,748,333 $4,147,500
Median
$6,995,000 $5,200,000
$4,750,000 $3,095,000
$5,500,000 $4,147,500
List Price: Sold Price:
Residential Active
MLS # Address
Bd Ba (F)
Ba (P)
Age
List Price SqFt L$/SqFt
Apx Lot 11,000 (sf) 10,300 (sf) 9,956 (sf)
DOM Sale Price S$/SqFt
ML81943297 ML81950826 ML81950565
1340 Cotton 1360 Hillview 1165 Hillview
3 4 4
2 2 4
0 1 1
73 73
$5,500,000 $4,750,000 $6,995,000 $5,748,333
1,960 $2,806.12 2,729 $1,740.56 3,783 $1,849.06
13
1
6
2,824 $2,131.92 10,419 (sf)
10
Average:
Sold MLS # Address
Bd Ba (F)
Ba (P)
Age
List Price SqFt L$/SqFt
Apx Lot 10,438 (sf) 9,900 (sf) 10,169 (sf) 10,319 (sf)
DOM Sale Price S$/SqFt
ML81939891 ML81944222
840 San Mateo
4 4
3 2
1 0
72 62
$5,450,000 $3,095,000 $4,272,500 $5,158,000
3,031 $1,798.09 1,630 $1,898.77 2,331 $1,848.43 2,627 $2,018.52
44
$5,200,000 $3,095,000 $4,147,500 $4,147,500
$1,715.61 $1,898.77 $1,807.19 $1,807.19
521 Middle
9
27 18
Average:
Total Average:
Full Summary of Compared Listings This report summarizes the comparable listings contained in this market analysis.
Subject Property 1110 Hobart Street MLS# Status Prop Type
Details 1340 Cotton Street ML81943297 Active
Details 840 San Mateo Drive ML81939891 Sold
Residential $5,500,000 01/04/2024
Residential $5,450,000 08/25/2023 $5,200,000 10/23/2023 Menlo Park Central Menlo 4 3/1 3,031 10,438 (sf) Menlo Park City Elementary Sequoia Union High 72 Attached Garage
Residential
List Price List Date Sold Price Sold Date City
Menlo Park Central Menlo 3 2/0 1,960 11,000 (sf) Menlo Park City Elementary Sequoia Union High 73 Attached Garage
Menlo Park
Central Menlo
Area Beds
3
2/0
Baths (F/P)
2200
Apx Sqft Apx Lot
9,672 (sf) Elem District Menlo Park City Elementary HS District Sequoia Union High Age 72 Garage 1 car garage
Living Room
Gas Log
Fireplace
Ceiling Fan, Central AC Pool - Cover, Pool - Heated, Spa - Solar 13 Build your dream home! approved plan. This exquisite home plan offers modern elegance, abundant natural light, and unmatched luxury. The main floor includes an office/guest room and a junior primary suite. The spacious formal living, family room, and dining room feature a cozy fireplace and ample windows. The chef's kitchen seamlessly connects to the family room and a heated patio. Upstairs, there's a generous primary suite, two more suites, and a laundry room. The lower level is an entertainer's dream with a recreation room,
Central AC No 44
A/C
Cooling Pool DOM Remarks:
This stunning home channels the timeless allure of classic European manors with a design that caters to todays style of modern living. Redesigned, remodeled, and enlarged in 2006 by renowned Lencioni Construction, the home is a harmonious blend of "Old World" elements, like hand-set stone and brick outside and in, along with Venetian plaster walls and ceilings inside, with a luminous and open design. The home revolves around a tremendous great room with thoughtfully designed kitchen that sets meal preparation and clean up away from an
Full Summary of Compared Listings This report summarizes the comparable listings contained in this market analysis.
Subject Property 1110 Hobart Street MLS# Status Prop Type
Details 1360 Hillview Drive ML81950826 Active
Details 1165 Hillview Drive ML81950565 Active
Residential $4,750,000 01/08/2024
Residential $6,995,000 01/11/2024
Residential
List Price List Date Sold Price Sold Date City
Menlo Park Central Menlo 4 2/1 2,729 10,300 (sf) Menlo Park City Elementary Sequoia Union High 73 Attached Garage
Menlo Park Central Menlo 4 4/1 3,783 9,956 (sf) Menlo Park City Elementary Sequoia Union High 1 Attached Garage
Menlo Park
Central Menlo
Area Beds
3
2/0
Baths (F/P)
2200
Apx Sqft Apx Lot
9,672 (sf) Elem District Menlo Park City Elementary HS District Sequoia Union High Age 72 Garage 1 car garage
Living Room
Family Room
Fireplace
None No
Multi-Zone No 6
A/C
Cooling Pool DOM Remarks:
Beautiful Remodeled One Story Home in West Menlo Park. Formal Entry. Elegant Living Room with Fireplace and Built-ins. Separate Dining Room. Chef's Eat-in Kitchen with Center Island, Wolf Appliances, and Eat-in Nook. Separate Family Room. 4 Spacious Bedrooms. 2.5 Updated Bathrooms. Primary Suite Retreat with Stall Shower, Herringbone Tile, and Walk-in Closet. Inside Laundry Room. Lovely Landscaped 10,300 +/- Lot. Award Winning Oak Knoll School District. Close to Downtown
Elegant new construction by Thomas James Homes in Central Menlo Park located near the vibrant downtown, esteemed schools, delightful cafes, & unique eateries. The home includes a sophisticated office, practical laundry room w/ sink, multifunctional teen room, & two bedrooms flanked by full baths. The spacious great room features a gas fireplace & direct access to a charming patio, ideal for outdoor gatherings. State-of-the-art kitchen has premium stainless steel Viking appliances with a gas range, large island w/ bar
Full Summary of Compared Listings This report summarizes the comparable listings contained in this market analysis.
Subject Property 1110 Hobart Street MLS# Status Prop Type
Details 521 Middle Court ML81944222 Sold
Residential $3,095,000 10/06/2023 $3,095,000 11/14/2023 Menlo Park Central Menlo 4 2/0 1,630 9,900 (sf) Menlo Park City Elementary Sequoia Union High 62 Carport
Residential
List Price List Date Sold Price Sold Date City
Menlo Park
Central Menlo
Area Beds
3
2/0
Baths (F/P)
2200
Apx Sqft Apx Lot
9,672 (sf) Elem District Menlo Park City Elementary HS District Sequoia Union High Age 72 Garage 1 car garage
Living Room, Wood Burning
Fireplace
None Pool - Cover, Pool - Fenced, Pool - In Ground, Pool - Sweep 9
A/C
Cooling Pool DOM Remarks:
Inviting Mid-Century Modern home in a highly sought after Central Menlo Park neighborhood. Live in this bright and sunny 4 Bedroom 2 Bath Eichler home on an expansive 9,900 sq. ft. lot,or build the home of your dreams. The home features an updated kitchen, new carpeting and a 3-year new roof. Floor to ceiling windowed wall separated by a wood burning fireplace in the living room, looks out onto a lovely, backyard with a pool, with room for lounging and entertaining.
List Price and Sale Price This graph illustrates the list price, along with sale price in Sold listings.
List Price Sale Price
Price Graph
7000K
6000K
5000K
4000K
3000K
Price
2000K
1000K
0K
521 Middle Court
1340 Cotton Street
1360 Hillview Drive
1165 Hillview Drive
840 San Mateo Drive
$5,158,000 $5,450,000
$4,147,500 $4,147,500 Median Sold Price: Average Sold Price:
Average List Price: Median List Price:
Number of Days On Market This graph illustrates the number of days on market for the listings in this analysis.
Days On Market
45
40
35
30
25
20
15 Days On Market
10
5
0
840 San Mateo Drive
521 Middle Court
1340 Cotton Street
1360 Hillview Drive
1165 Hillview Drive
Prepared for: Erin Galli Prepared by: Jackie Schoelerman Representing: Coldwell Banker Realty
Property Address 1110 Hobart St Menlo Park, CA
Prepared on: 1/18/2024
Seller's Preliminary Estimated Statement
Item
Debit
Credit
Sales Price
$3,960,097.00
Homeowner's Policy of Title Insurance (Total: $5,283.00 as of 10/23/2023)
$0.00
Escrow Fee** (as of 10/23/2023) Outside Notary Fee* (Est. Total: $200.00)
$100.00
Recording Fees* (Est. Total: $110.00)
$0.00
Recording Service Fee (Total: $25.00)
$0.00
County Transfer Tax (Total: $4,356.55)
$4,356.55
Due to Seller (est.)
$3,955,640.45
Note: **Please contact an Old Republic Title Company Sales Representative for an escrow rate quote.
*These are ESTIMATED fees. Actual fees may vary in each state, county and office. Please contact your Old Republic Title Company escrow officer for more precise figures. Amounts shown as "totals" above may differ from the actual amounts debited on this Netsheet due to customary buyer/seller splits in the subject property County or due to any of the applicable amounts above that you may have altered from the defaulted customary buyer/seller splits. Please contact your escrow officer for additional information. The figures reflected in this Preliminary Estimated Statement are PRELIMINARY ESTIMATED FEES based upon information you have entered. Actual fees may vary for each transaction depending upon loan type and terms, any applicable discount rates, local governmental charges and any additional services required for your transaction. A more accurate statement will be made in the "Estimated Closing Statement" furnished by our escrow officer after we have received the loan documents. The exact total of all fees and costs will be reflected in the final closing statement.
O UR P ROCESS / S ELLING Y OUR H OME S CHOELERMAN . COM
#1 in California
Phase One: Discovery
Defining A Win
- Outlining your objectives
- What is your motivation?
- What is your ideal moving date?
- Where are you moving?
- What is most important to you?
Knowing The Market
- Market Dynamics: Macro v. Micro
- Market Forces: Supply v. Demand
- The Numbers: Where is the market going?
- Analysis of actives, pendings, solds
The Strategic Plan
- Outline features and benefits
- Determining your key differentiators
- Establish target market and buyer profile
- Our buyer attraction strategy
Jackie Schoelerman | 650-855-9700 | www.schoelerman.com
#1 in California
Phase Two: Pre-Launch
Listing Details
- Complete documentation & agreements
Discuss property improvements
-
Our staging strategy
-
Photography and media
-
Working backwards from launch
-
Preparing for Launch
Property launch materials
-
Traditional advertising
-
Our digital plan
-
Social media strategy
-
The Kingston Lane advantage
-
Open house strategy
-
- Direct mail and community approach
Jackie Schoelerman | 650-855-9700 | www.schoelerman.com
#1 in California
Phase Three: Launch
Introducing The Property
- Launching the marketing plan
- Identifying your potential buyer
- Showing the property
- Monitor interest and feedback
- Weekly reports, updates, & strategy
- Adapting to changes in the market place
The Negotiation Process
- Collect written offers
- Deep offer analysis
- Strategically respond to offers
- Negotiate to optimize price and terms
- Our multiple offer process
- Back up strategies
Jackie Schoelerman | 650-855-9700 | www.schoelerman.com
#1 in California
Phase Four: Closing
The Closing Process
Execute the contracts
-
Complete disclosures
-
The contingency periods
-
Fulfill duties & responsibilities
-
Closing
Transitioning from the property
-
Final documentation
-
The final 10 days
-
Closing and celebration
-
Working Together Again
Following up & keeping in touch
-
- Second homes & investment properties
Providing resources
-
Feedback, testimonials, & referrals
-
Our raving fan process
-
Jackie Schoelerman | 650-855-9700 | www.schoelerman.com
W HO Y OU W ORK WITH M ATTERS S CHOELERMAN . COM
#1 in California
Schoelerman Profiles Representing Sellers, Buyers, and Investors throughout Silicon Valley
Jackie Schoelerman - Real Estate Broker I am a top producing Real Estate Broker . I hold both a degree in Architecture and a degree in Business Finance. With my uncanny knowledge of the local market, my winning negotiating skills, and my high level of ethical standards, I am well recognized as a leader in my field. My personal goal is to exceed the expectations of every one of my clients. Outside of work, I take great pleasure in hiking, traveling, and spending time with Richard and my family. I make a concerted effort to give back to my community, both by active participation in local events, and by volunteering and giving my time to charitable organizations and endeavors. Richard Schoelerman - Real Estate Broker I my a seasoned Real Estate Broker , Architect , and General Contractor . I hold a Master Degree in Architecture. This expertise in architecture, construction, and real estate allow me to bring an inspiring level of proven know-how to help guide my clients towards the visualization and true potential of their dream home. During my free time, I enjoy weekly hikes to the area open space reserves and parks with Jackie. I regularly gives back to the community by actively participating in the Palo Alto University Rotary Club of which I am a Past President and a Past Assistant Governor in Rotary District 5170. I also like to model HO trains and scenery.
Jackie Schoelerman | 650-855-9700 | www.schoelerman.com
#1 in California
Global Connections – Power in Numbers
The Coldwell Banker brand is a true global force, with the power to showcase exceptional properties and reach affluent buyers around the world and in dozens of languages.
Jackie Schoelerman | 650-855-9700 | www.schoelerman.com
#1 in California
Every Home has a Story – Let us tell Yours.
We have helped hundreds of families just like yours maximize their real estate position. We Sell 1 Home Every 15 Days We sell Our Clients listings an average of 11% OVER asking price and Go into contract in an average of 10 days
Jackie Schoelerman | 650-855-9700 | www.schoelerman.com
#1 in California
Jackie Schoelerman | 650-855-9700 | www.schoelerman.com
Seller Stories Click the image to watch video
Pattie Barco
Lina and Robert Arseneault
Sharon and Kelly Kehler
Christina Van Zandt
Leigh Soutter
Jeff Sasaki
Jackie Schoelerman | 650-855-9700 | www.schoelerman.com
#1 in California
Rating and Reviews Real Reviews and Social Proof of our Success – ( 75 ) 5 Star Reviews
Highly likely to recommend | 5.0 Sold a Single Family home in Palo Alto, CA
Highly likely to recommend | 5.0 Bought a Single Family home in Palo Alto, CA
Jackie Schoelerman | 650-855-9700 | www.schoelerman.com
#1 in California
Rating and Reviews Real Reviews and Social Proof of our Success – ( 75 ) 5 Star Reviews
Highly likely to recommend | 5.0 Bought a Single Family home in Palo Alto, CA
Highly likely to recommend | 5.0 Sold a Single Family home in Palo Alto, CA
Highly likely to recommend | 5.0 Sold a Single Family home in Palo Alto, CA
Jackie Schoelerman | 650-855-9700 | www.schoelerman.com
B LUEPRINT FOR S UCCESS S CHOELERMAN . COM
#1 in California
Strategy and Launch Planning Our Pre-Launch process actively markets your right from the beginning.
Jackie Schoelerman | 650-855-9700 | www.schoelerman.com
#1 in California
Jackie Schoelerman | 650-855-9700 | www.schoelerman.com
Pre-Launch Digital Marketing
Our digital marketing includes using our custom countdown clock to advertise on FaceBook, Instagram, LinkedIn, and Google to capture buyers interested in your home
Jackie Schoelerman | 650-855-9700 | www.schoelerman.com
#1 in California
Custom Property Webpage
Jackie Schoelerman | 650-855-9700 | www.schoelerman.com
#1 in California
Targeted Facebook Marketing
Jackie Schoelerman | 650-855-9700 | www.schoelerman.com
#1 in California
Jackie,
Your results are in! See below for your report.
- The Social Media Team @ Kingston Lane
41948 Impressions
Impressions are the total number of views your ad achieved.
127 Leads
Leads are the total number of submissions your ad form received.
8.96 Cost Per Lead
Cost per lead is the amount spent for each lead.
Jackie Schoelerman | 650-855-9700 | www.schoelerman.com
#1 in California
Personally Contacting
Active Marketing is personally contacting 25, 50, 100 qualified Buyers and the Agents who control the Buyers per day to get the word out about your home.
Jackie Schoelerman | 650-855-9700 | www.schoelerman.com
#1 in California
Broker to Broker Networking
Jackie Schoelerman | 650-855-9700 | www.schoelerman.com
#1 in California
Expansive Online Syndication
Finding a discerning buyer for a one-of-a-kind property takes ingenuity – and an expert command of today’s online arena. The Coldwell Banker Global Luxury program has mastered the art of digital marketing, ensuring your property is seen by the widest possible audience of qualified buyers; in fact, your home can be showcased on up to 900 websites worldwide.
Coldwellbanker.com automatically syndicated listing to hundreds of Web partners, including the most visited real estate websites like Fang, Rightmove and 99acres.
Jackie Schoelerman | 650-855-9700 | www.schoelerman.com
#1 in California
Jackie Schoelerman | 650-855-9700 | www.schoelerman.com
Actively Marketing Your Home
Active Marketing is personally contacting 25, 50, 100 qualified Buyers and the Agents who control the Buyers per day. Active Marketing is door knocking the neighborhood so the neighbors can spread the word to their friends, family and coworkers about the opportunity to live in your neighborhood.
Jackie Schoelerman | 650-855-9700 | www.schoelerman.com
#1 in California
Professional Photography
We have a professional photographer on our team that specializes in bringing out the great features of your home through photo and video. What are the key characteristics of your home that we should be featuring?
Jackie Schoelerman | 650-855-9700 | www.schoelerman.com
#1 in California
Home Staging
The better the home shows, the more value a buyer sees, so we have a professional stager that will come in, assess the appeal of your home to buyers and will make any recommendation to increase interest. In fact, staged homes sell 79% faster and sell for 17% more than a non-staged home.
Jackie Schoelerman | 650-855-9700 | www.schoelerman.com
#1 in California
Real Estate Timing Analysis What is the realistic timing to get your home SOLD.
Days
Total Days
1
1
Sign Listing Agreement
Home Preparation / Inspections / Photography / Staging / Marketing Material Prepartation: (14 to 30 days)
21
22
15
37
Average Days on Market - Offer Accepted: (14 to 45 days)
30
67
Escrow Time / Closing Date: (7 to 45 days)
67
Deed Recording Date / Keys to new Owner
Jackie Schoelerman | 650-855-9700 | www.schoelerman.com
#1 in California
Marketing Calendar – Sample Form
Example
Activity Calendar
Mon, Jan 04
Tue, Jan 05
Wed, Jan 06
Thu, Jan 07
Fri, Jan 08
Sat, Jan 09
Sun, Jan 10
Listing Agreement
PRE - LAUNCH Prep Home
Painting
Carpet
combo lockbox
Pre-Launch Marketing
vendor estimates
Mon, Jan 11
Tue, Jan 12
Wed, Jan 13
Thu, Jan 14
Fri, Jan 15
Sat, Jan 16
Sun, Jan 17
House Cleaning
Photography
inspections
Pre Launch Marketing
Mon, Jan 18
Tue, Jan 19
Wed, Jan 20
Thu, Jan 21
Fri, Jan 22
Sat, Jan 23
Sun, Jan 24
yard sign
LAUNCH On Market
BROKER TOUR Virtual
OPEN HOUSE Virtual
OPEN HOUSE Virtual
supra lockbox
Pre Launch Marketing
Launch Marketing
Mon, Jan 25
Tue, Jan 26
Wed, Jan 27
Thu, Jan 28
Fri, Jan 29
Sat, Jan 30
Sun, Jan 31
Launch Period
Launch Period
OPEN HOUSE Virtual
OPEN HOUSE Virtual
Holiday
Launch Period
Launch Marketing
Mon, Feb 01
Tue, Feb 02
Wed, Feb 03
Thu, Feb 04
Fri, Feb 05
Sat, Feb 06
Sun, Feb 07
Ratified Contract
Close of Escrow
Escrow Period Escrow Period Escrow Period
OFFERS (if any)
ESCROW PERIOD
Jackie Schoelerman | 650-855-9700 | www.schoelerman.com
#1 in California
Sample Form
Weekly Activity Report
Jan 21, 21
property address
Showing Remarks or Comments
1 area for weekly feedback from buyers and realtors
Weekly Activity Report
YTD
MLS Start Date
Jan 09, 21
Current Days on the Market
12
Homes currently on the market for sale
47 30
Homes under contract
Homes sold
7
Average days market
29
Disclosures viewed online Disclosures downloaded Number of offers submitted
332
63 16
Number of virtual open houses held Number of virtual broker tours held
4 1
Families at virtual open house
30 30
Realtors at virtual open house and broker tour
Advertising Activity Online Views
6,313
Property Postcards sent
536
Nextdoor post to the neighborhood
36,258
Virtual open house ad views
890
Newsletter email sent featuring home
6,232
Jackie Schoelerman | 650-855-9700 | www.schoelerman.com
#1 in California
Strategic Partners Inspection / Vendor Estimates – Sample Form
Property Address Work Description Inspection Estimates Property Inspection
Vendors
Quote
Inspector Name and Address
Termite Inspection
Inspector Name and Address
Roof Inspection
Inspector Name and Address
Chimney Inspection
Inspector Name and Address
Environmental Report
Inspector Name and Address
Vendor Estimates House Cleaning
Vendor Name and Address
windows carpet blinds
Staging / Design
Vendor Name and Address
design, first month rental
Landscaping
Vendor Name and Address
cleanup
Handyman
Vendor Name and Address
smoke and carbine detectors material smoke and carbine detectors labor
Total
0
Jackie Schoelerman | 650-855-9700 | www.schoelerman.com
#1 in California
Jackie Schoelerman | 650-855-9700 | www.schoelerman.com
#1 in California
The Art of Making it Look Effortless
Our job is to get your home SOLD while taking the stress off your shoulders and walking you through the complicated selling process.
This is what most people think of the real estate process.
X
X
START
END
But, in most cases, this is Reality.
X
X
START
END
It takes years of experience to navigate the twists and turns of the real estate process. We have for decades specialized in selling homes and getting those tough deals to the closing table. Let us put those years of experience to work for YOU!
“Because, Who You Work with Matters” Let’s Get Started
Jackie Schoelerman | 650-855-9700 | www.schoelerman.com
#1 in California
Let’s Get Started
Jackie Schoelerman | 650-855-9700 | www.schoelerman.com
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